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Sterling H

CFP®, Series 66

Rochester, MI

Facet

Sterling Herrmann Jr. is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Facet. His prior roles include positions at Vanguard Advisers, Prime Capital Investment Advisors, Liberty Wealth Advisors, Bank of America, and Merrill. Outside of his advisory work, he has a minority involvement with CHHSZ Holdings, LLC, an investment-related limited liability company. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients across various wealth levels, using technology-driven processes and model-based asset allocations focused on ETFs. The firm’s approach integrates comprehensive financial life planning with a flat-fee model, distinguishing it within the multi-team advisory space.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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