Rebecca Palmer is a CFP® professional with seven years of industry experience, currently serving as a financial advisor at Fruitful since 2022. Her prior roles include positions at Ellevest, Inc. and First Republic Investment Management. Outside of her advisory work, she owns a small clothing brand sold on Amazon. Fruitful Advisory provides financial planning and discretionary investment management to individual clients through a subscription-based model, focusing on diversified, low-cost portfolios built primarily with passive ETFs and index funds. Services are delivered via a web-based platform and client portal, with an emphasis on collaborative allocation decisions.

Matthew Becker is a CFP® professional with 12 years of industry experience. He is currently with Fruitful, where he has worked since 2024. Prior to that, he operated Mom and Dad Money, an investment advisory firm registered in Florida, which he is in the process of winding down. He also offers courses and books on personal finance through his website. Fruitful Advisory, LLC provides web-based financial planning and discretionary investment management to individual clients who hold an active membership. The firm focuses on low-cost, passive investment strategies using ETFs and index funds, and delivers personalized planning through licensed Fruitful Guides.