Lara Herron is a financial advisor at Gradient Advisors, LLC with a Series 65 credential and approximately one year of industry experience. Her prior roles include positions at Herron Financial Group, New Frontier Wealth Management, and New Frontier Financial, LLC. Outside of advisory work, she has been involved in technology management through HP (formerly POLY). Gradient Advisors, LLC provides investment management, financial planning, and consulting services to a diverse clientele including individuals, retirement plans, trusts, and charitable organizations. The firm operates primarily through a network of Investment Advisor Representatives and third-party money managers, employing a largely non-discretionary model supported by fundamental, technical, and cyclical portfolio analysis.

Michael Herron is a financial advisor at Gradient Advisors, LLC holding a Series 65 designation. He has been working in the financial advisory industry since 2025, following a 28-year career at Konica Minolta Business Solutions. Herron is also involved with Herron Financial Group, LLC and has experience as an independent agent. Gradient Advisors, LLC provides investment management, financial planning, and consulting services to individuals, retirement plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm operates primarily through a network of Investment Advisor Representatives and third-party money managers, using a largely non-discretionary model that incorporates fundamental, technical, and cyclical portfolio analysis.