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William R

Series 65

Simi Valley, CA

HBW Advisory Services LLC

William Rudkin is a financial advisor at HBW Advisory Services LLC with seven years of industry experience. He holds a Series 65 designation and has worked at Bianchi AG Services Inc. since 2010. Outside of his advisory role, he is involved in accounting farm management services and trust asset management through separate business activities. HBW Advisory Services manages approximately $1.75 billion in client assets, serving individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers, emphasizes multi-manager diversification, and offers a high client load per advisor alongside institutional and intermediary services.

College savings (529s, UTMA, etc.)
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Richard J

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Richard Jones is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 designations and bringing 22 years of industry experience. He has worked at HBW Advisory Services since 2010 and previously was affiliated with CETERA Advisor Networks LLC and HBW Securities LLC. Outside of his advisory role, Jones serves as treasurer for the Gator Wrestling Club and is involved in athletic endorsements. HBW Advisory Services manages approximately $1.75 billion in client assets, serving individuals, families, charitable organizations, businesses, and retirement plans. The firm utilizes a blended investment approach that incorporates tactical asset allocation and multi-manager diversification, with a notable client servicing model that supports a high client load per advisor and includes institutional and intermediary services such as sub-advisory arrangements and retirement-plan subscription offerings.

College savings (529s, UTMA, etc.)
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Venkata J

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Venkata Janga is a financial advisor at HBW Advisory Services LLC with one year of industry experience. He holds a Series 65 credential and has prior work experience with Chargeback 360, Shock Media Group, and EZ 2 Technologies Inc. Outside of his advisory role, he serves as president of Chargeback 360 and is a governor overseeing the endowment at California State University Fullerton. HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using tactical asset allocation and multi-manager diversification, and offers services including sub-advisory arrangements and an online wrap-fee portfolio option through Betterment Institutional.

College savings (529s, UTMA, etc.)
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Telma P

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Telma Provencio is a financial advisor at HBW Advisory Services LLC with 17 years of industry experience. She holds Series 63 and Series 65 designations and has worked previously at Cetera Advisor Networks LLC and HBW Securities LLC. In addition to her advisory role, she sells life, disability, annuities, and long-term care insurance. HBW Advisory Services manages approximately $1.75 billion in client assets and serves a diverse client base including individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using tactical asset allocation and multi-manager diversification, and it offers sub-advisory, co-advisor, and subscription services, including a wrap-fee portfolio option through Betterment Institutional.

College savings (529s, UTMA, etc.)
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James L

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

James Lopes is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 credentials and bringing 40 years of industry experience. His career includes roles at Cetera Advisor Networks and HBW Securities, alongside managing Lopes Financial Services since 2007. Lopes is also involved in estate planning services, referring clients for trust and estate document preparation. HBW Advisory Services manages approximately $1.75 billion in assets and serves a diverse client base including individuals, families, charitable organizations, and retirement plans. The firm employs a blended investment approach using third-party money managers and model portfolios, and is notable for its high client-to-advisor ratio and its institutional and intermediary service offerings.

College savings (529s, UTMA, etc.)
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Dillon D

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Dillon Determan is a Series 65-licensed financial advisor at HBW Advisory Services LLC with one year of industry experience. Prior to his advisory role, he has worked in the restaurant industry, including as a server at Ruths Chris Steakhouse since 2021. HBW Advisory Services manages approximately $1.75 billion in assets and offers discretionary and non-discretionary asset management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and sub-advisers, and it serves a large client base across retail and institutional segments.

College savings (529s, UTMA, etc.)
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Joseph B

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Joseph Bonanno is a financial advisor at HBW Advisory Services LLC with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at HBW Advisory Services since 2015. In addition to his advisory role, he owns and operates a web application development business. HBW Advisory Services manages approximately $1.75 billion in assets and serves individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and emphasizes multi-manager diversification, offering a high client load per advisor and a mix of retail, charitable, and institutional clients.

College savings (529s, UTMA, etc.)
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Kenji S

Series 66

Simi Valley, CA

HBW Advisory Services LLC

Kenji Saito is a financial advisor at HBW Advisory Services LLC with 16 years of industry experience. He holds a Series 66 designation and previously worked at Centaurus Financial, Inc. for 10 years. Outside of advising, he serves as president of FC Andrews Financial Education and teaches a financial education class for adult learners at Santa Barbara City College. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach, combining tactical allocation, fixed income, and multi-manager diversification, and offers sub-advisory, co-advisory, and online wrap-fee portfolio services.

College savings (529s, UTMA, etc.)
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Rick H

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Rick Harbus is an investment advisory representative with HBW Advisory Services LLC, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. His prior work includes roles at CETERA Advisor Networks LLC and HBW Securities LLC. Outside of his financial advisory career, Harbus owns a business specializing in automobile restoration and is involved in several entrepreneurial ventures, including partnerships in coffee and consulting firms. HBW Advisory Services manages approximately $1.75 billion in client assets, serving individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach that combines tactical asset allocation, fixed income, and multi-manager diversification, with a notable client servicing model that includes institutional and intermediary roles as well as unique offerings like wrap-fee portfolios through Betterment Institutional.

College savings (529s, UTMA, etc.)
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Todd P

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Todd Penrod is a financial advisor with HBW Advisory Services LLC in Simi Valley, CA, holding Series 63 and Series 65 credentials and 24 years of industry experience. He has worked with HBW Advisory Services since 2015 and has been affiliated with Cetera Advisor Networks LLC since 2017. Penrod also serves as a compliance officer within the HBW organization. HBW Advisory Services manages approximately $1.75 billion in client assets and provides a range of investment management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach that includes tactical asset allocation and multi-manager diversification, and it serves a large client base with a notable emphasis on institutional and intermediary roles.

College savings (529s, UTMA, etc.)
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Jorge M

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Jorge Meza Jr. is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 designations and bringing 25 years of industry experience. He has worked with Meza Wealth Management, Cetera Wealth Services, and HBW Securities LLC, among others. Meza is also involved as a board member of the Santa Clarita Business Group, a local networking organization. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, and institutional clients. The firm employs a blended investment approach using third-party money managers and sub-advisers, and offers a range of services including sub-advisory and wrap-fee portfolio options.

College savings (529s, UTMA, etc.)
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Michael D

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Michael Difiore is a financial advisor at HBW Advisory Services LLC in Simi Valley, CA, holding a Series 65 designation. He has one year of industry experience, joining HBW Advisory Services in 2025 after roles at United Wholesale Lending, Wells Fargo, and JPMorgan Chase. HBW Advisory Services manages approximately $1.75 billion in assets, serving individuals, families, charitable organizations, businesses, and retirement plans with discretionary and non-discretionary asset management, financial planning, and consulting. The firm uses a blended investment approach incorporating tactical asset allocation, fixed income, and multi-manager diversification, and it provides sub-advisory and co-advisory services along with an online wrap-fee portfolio through Betterment Institutional.

College savings (529s, UTMA, etc.)
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Lisa G

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Lisa Gilmore is a financial advisor at HBW Advisory Services LLC with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with HBW Advisory Services since 2021, following prior roles at HBW Partners, Cetera Advisor Networks LLC, and HBW Securities LLC. HBW Advisory Services manages approximately $1.75 billion in assets, providing asset management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach incorporating tactical asset allocation, fixed income, and multi-manager diversification, and offers sub-advisory, co-advisor, and online wrap-fee portfolio services.

College savings (529s, UTMA, etc.)
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Chad F

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Chad Francis is a financial advisor at HBW Advisory Services LLC with eight years of industry experience. He holds a Series 65 designation and has worked at HBW Advisory Services since 2018, following seven years at Gordon Biersch. Outside of his advisory role, Francis serves as president of Thrive Stewardship Financial Advisors, Inc., where he provides notary public and trust services, and he assists clients with revocable living trusts through Encorestate Plans on a non-compensated basis. HBW Advisory Services manages approximately $1.75 billion in assets and offers discretionary and non-discretionary asset management, financial planning, and consulting to a diverse client base including individuals, families, charitable organizations, and institutional plans. The firm employs a blended investment approach using third-party money managers and model portfolios, and it is notable for its high client load per advisor and its combination of retail, charitable, and institutional services.

College savings (529s, UTMA, etc.)
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Tyson K

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Tyson Kunst is a financial advisor with HBW Advisory Services LLC in Simi Valley, CA, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He previously worked at Steel Peak Wealth Management, LLC before joining HBW in 2018. Kunst also serves as an insurance advisor with Income Planning Associates, where he recommends annuities and insurance products for planning purposes. HBW Advisory Services manages approximately $1.75 billion in client assets, offering asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm utilizes a blended investment approach with third-party managers, emphasizes multi-manager diversification and downside protection, and serves a large client base across retail, institutional, and intermediary segments.

College savings (529s, UTMA, etc.)
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Kyra K

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Kyra King is a financial advisor with HBW Advisory Services LLC, holding a Series 65 credential and six years of industry experience. She has been with HBW Advisory Services since 2019 and previously worked at Starbucks and Cornerstone. HBW Advisory Services manages approximately $1.75 billion in assets and serves a diverse client base including individuals, families, charitable organizations, and businesses. The firm uses a blended investment approach with third-party money managers and offers services such as financial planning, sub-advisory arrangements, and retirement-plan subscription options.

College savings (529s, UTMA, etc.)
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Matthew F

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Matthew Francis is a financial advisor at HBW Advisory Services LLC with a Series 65 designation. He has no prior industry experience but has worked in media and video production, including as a video director for Bayside Church since 2021 and running Matty Fran Media since 2008. HBW Advisory Services manages approximately $1.75 billion in client assets and serves a diverse client base including individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach with third-party money managers and sub-advisers, and it offers institutional and intermediary services alongside retail client management.

College savings (529s, UTMA, etc.)
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Heidi H

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Heidi Hershman is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 credentials and 24 years of industry experience. She has worked with HBW Advisory Services since 2011 and previously held positions at Cetera and Cetera Wealth Services. Outside of her advisory role, she serves as president of the board at Ilan Ramon Day School, a private Jewish day school. HBW Advisory Services manages approximately $1.75 billion in client assets and offers discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach that includes tactical asset allocation and multi-manager diversification, and it provides sub-advisory, co-advisor, and wrap-fee portfolio services.

College savings (529s, UTMA, etc.)
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Brian M

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Brian Malkinson is a Series 65 licensed financial advisor with eight years of industry experience, currently serving at HBW Advisory Services LLC since 2018. He has held leadership roles including Chief Operating Officer at Jones Financial Network and President of TIG Wealth Management Inc., focusing on estate planning. He is also the President and owner of The Brayley Group, a management and business consulting firm, and works as a notary public. HBW Advisory Services manages approximately $1.75 billion in client assets, offering asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and pension plans. The firm employs a blended investment approach using third-party money managers and emphasizes diversification and downside protection, while also providing institutional and retirement plan services.

College savings (529s, UTMA, etc.)
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Robert S

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Robert Sullivan III is a financial advisor with HBW Advisory Services LLC in Newport Beach, CA, holding Series 63 and Series 65 licenses and bringing 18 years of industry experience. He has worked at multiple firms including Cetera Advisor Networks and Goldhorn Capital Management LLC, which he owns. Outside of financial advising, he is co-owner of Raghorn Ranch Land & Cattle Co LLC, where he assists with horse training and agricultural activities. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to a diverse client base including individuals, families, charitable organizations, and institutional plans. The firm employs a blended investment approach that incorporates tactical asset allocation and multi-manager diversification, and it offers sub-advisory and wrap-fee portfolio services through partnerships such as Betterment Institutional.

College savings (529s, UTMA, etc.)
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