Keagan Rushmore is a financial advisor at J.W. Cole Advisors, Inc. in Grand Rapids, MI, with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at USA Financial Securities and Planmember Securities Corporation. Outside of his advisory work, he is co-founder and CEO of L2 Advisors, LLC and Great Lakes Tax Team LLC, where he is involved in financial planning, consulting, and tax preparation services. J.W. Cole Advisors operates a large network of independent advisors and offers fee-based portfolio management, financial planning, retirement plan services, and third-party manager platforms for individuals, high-net-worth clients, and institutional accounts. The firm utilizes a variety of investment strategies and digital advice platforms while providing both discretionary and non-discretionary account management.

Charles Rushmore is a financial advisor with J.W. Cole Advisors, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses and 28 years of industry experience. His prior roles include positions at USA Financial Securities, Great Lakes Tax Team, LLC, and Planmember Securities Corporation. Outside of his advisory work, he owns a woodworking business called Artisan at Honey Creek. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a national network of over 400 independent representatives. The firm offers portfolio management, financial planning, access to third-party managers, and multiple managed account solutions.