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Keli R
Series 63, Series 66
Santa Rosa, CA
Merrill
Keli Reindahl is a financial advisor with Merrill in Santa Rosa, CA, holding Series 63 and Series 66 licenses and bringing 25 years of industry experience. She has been with Merrill since 2009. Outside of her advisory role, she serves as a co-trustee for a private trust established in 2023. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers a range of model-based and discretionary investment strategies and serves individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.
Jack M
Series 66
Santa Rosa, CA
Merrill
Jack Mc Cormick is a Financial Advisor at Merrill Lynch Wealth Management and a CERTIFIED FINANCIAL PLANNER® professional. He specializes in retirement planning and client strategy, providing personalized approaches to help clients define and pursue their financial goals. Jack focuses on delivering detailed analyses and market research to ensure clients understand their financial situations fully. With over five years of experience at Merrill, Jack has developed a comprehensive understanding of building financial plans from the ground up, having also worked on the operational side of the firm. He holds an Associate's Degree from Santa Rosa Junior College and a Bachelor of Science in Economics from the University of Redlands. Additionally, Jack has earned professional designations including Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). He is fluent in English and Spanish. A fifth-generation Sonoma County resident, Jack is active in his community through volunteer work with the Made In Santa Rosa Education Foundation and the Santa Rosa Junior College Water Polo program. Outside of work, he enjoys coaching water polo, tinkering on cars, cycling, and participating in triathlons.
Samboun S
Series 63, Series 66
Santa Rosa, CA
Merrill
Samboun Sim is a Financial Advisor with Merrill Lynch Wealth Management based in the Santa Rosa, Sonoma County area. He has over a dozen years of experience in the financial sector, focusing on helping clients develop strategies to pursue their short-, mid-, and long-term financial goals. His services include education planning, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management, individual and corporate investment strategy, tax minimization, and retirement income. He works closely with clients through open and honest conversations to understand what matters most to them and to provide effective ideas and appropriate solutions. His approach incorporates a holistic use of Merrill's investing and retirement planning resources, as well as access to Bank of America's banking, credit, business, and lending services. Samboun holds a Bachelor's Degree from Sonoma State University and the Personal Investment Advisor (PIA) designation. Outside of his professional role, he enjoys personal interests such as basketball, cooking, drawing/sketching, fishing, football, spending time with his family, traveling, and watching movies.
Samuel T
Series 66
Santa Rosa, CA
Merrill
Samuel Tonascia is a Senior Financial Advisor at Merrill Lynch Wealth Management. He specializes in providing personalized wealth management services tailored to the unique ambitions and financial goals of his clients. His work focuses on helping clients with family wealth management strategies, legacy planning, retirement planning, portfolio management, socially responsible and values-based investing, tax minimization, and retirement income. Samuel and his team serve families, retirees, athletes, business owners, and non-profit organizations in the Bay Area and across the United States. Their approach emphasizes getting to know each client personally to define goals and investment preferences before developing financial strategies. They provide ongoing support through multiple meetings per year, including annual reviews to update plans and adjust goals as needed. He holds a Bachelor's Degree from Arizona State University and carries the designations of CERTIFIED FINANCIAL PLANNER (CFP) and Personal Investment Advisor (PIA). Outside of his professional activities, Samuel enjoys cooking, hiking, music, reading, running, spending time with his family, and watching movies.
Clarence S
Series 63, Series 66
Santa Rosa, CA
Merrill
Clarence Souza is a Wealth Management Advisor at Merrill Lynch Wealth Management. He has over 25 years of industry experience and joined Merrill Lynch in 2013. Clarence specializes in providing tailored financial strategies for a diverse clientele, including high-net-worth individuals such as executives, entrepreneurs, and families. His expertise includes portfolio management, tax minimization strategies, customized lending, asset preservation, retirement income planning, cash flow analysis, trust and estate planning services, and wealth transfer strategies. Clarence collaborates closely with attorneys, accountants, and other advisors to coordinate comprehensive financial and legacy plans for his clients. He employs a goals-based planning process that focuses on developing personalized financial strategies that align with each client's priorities. Clarence holds the CERTIFIED FINANCIAL PLANNER (CFP) certification and a Personal Investment Advisor (PIA) designation. He earned a bachelor's degree in Economics from the University of California, San Diego, and a master's degree in Financial and Tax Planning from San Diego State University.
Kevin L
Series 66
Santa Rosa, CA
Merrill
Kevin Lee is a Senior Financial Advisor with Merrill Lynch Wealth Management. He specializes in creating personalized wealth management strategies that reflect the unique financial goals and changing market conditions his clients face. Kevin provides access to investment insights from Merrill alongside the banking and lending solutions of Bank of America, aiming to help clients pursue their objectives through tailored financial planning. His expertise covers a broad range of client needs, including college education planning, divorce transition planning, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management, socially responsible and ESG investing, individual and corporate investment strategy, and retirement income. Kevin holds the Personal Investment Advisor (PIA) designation and earned a bachelor's degree from Sacramento State University. Kevin is also involved in several community organizations, including the Cardinal Newman High School Dad's Club, Rincon Valley Christian High School, Maria Carrillo High School, and the Santa Rosa Chamber of Commerce.
David W
Series 63, Series 65
Santa Rosa, CA
Merrill
David Wachter is a Wealth Management Advisor with Merrill Lynch Wealth Management. He has been establishing his practice since 1978, focusing on helping clients develop and maintain long-term financial plans through varying market cycles. His approach emphasizes working one-on-one with clients to create personalized financial strategies that align with their individual goals. David's expertise includes college education planning, legacy planning, liquidity management, managing new wealth, personal retirement planning, portfolio management services, women and wealth, individual and corporate investment strategy, tax minimization, and retirement income. He holds the Certified Investment Management Analyst (CIMA) designation and the CERTIFIED FINANCIAL PLANNER (CFP) certification. His educational background includes a Bachelor's Degree from the United States Military Academy at West Point and a Master's Degree in Business from the University of Oklahoma's Price Business School. Additionally, he has completed coursework at the Wharton School of Business. Outside of his professional work, David is married with two adult children and five grandchildren. He has an interest in genealogy, photography, reading, and spending time with his family. He also participates in community volunteering in line with Merrill's tradition of community involvement.
Matthew J
Series 66
Santa Rosa, CA
Merrill
Matthew James is a financial advisor at Merrill with a Series 66 designation and three years of industry experience. He has worked at Merrill since 2022 and Bank of America, N.A. since 2023. Prior to his financial industry roles, he has experience with University Corporation and at Blue C Sushi, as well as an academic background at San Francisco State University. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.
Jefferson B
Series 63, Series 66
Santa Rosa, CA
Merrill
Jefferson Buller is a financial advisor at Merrill in Santa Rosa, CA, holding Series 63 and Series 66 licenses with two years of industry experience. He has been with Merrill since 2001, totaling 25 years of tenure at the firm. Outside of his advisory role, he is the sole owner of a short-term vacation rental business located in Hawaii. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations with a range of model-based and discretionary investment strategies.
Nicholas S
Series 66
Santa Rosa, CA
Merrill
Nicholas Schweigert is a financial advisor at Merrill with seven years of industry experience and holds a Series 66 designation. He has worked at Bank of America and Merrill since 2013. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.
Oscar R
Series 63, Series 65
Santa Rosa, CA
Merrill
Oscar Robles is a Resident Director with Merrill Lynch Wealth Management, leading the Santa Rosa complex that manages more than $3 billion in client assets across Northern California. Alongside his leadership role, he advises clients directly through his wealth management practice, Lee Robles Associates, focusing on the needs of families, business owners, executives, and entrepreneurs. With over 15 years of experience in the financial industry, Oscar specializes in helping business owners, entrepreneurs, and self-made wealth creators navigate the complexities of financial success. His advisory process begins by understanding each client's values and goals. He coordinates strategies involving investment management, cash flow planning, lending, tax-aware investing, estate planning, and multigenerational wealth transfer. His areas of focus include college education planning, employee benefits planning, family wealth management strategies, legacy planning, personal retirement planning, tax minimization, and retirement income. Oscar holds a bachelor's degree from San Francisco State University and holds professional designations including Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). He is bilingual in English and Spanish. Committed to community service, he is a founding member of Bank of America's Hispanic Latino Business Council for the San Francisco region and serves on the board of Community Health Initiative, a nonprofit that provides healthcare access to underserved families across California. Oscar resides in Napa Valley with his wife and three children.
Fernando C
Series 66
Santa Rosa, CA
Merrill
Fernando Carrillo is a Senior Financial Advisor at Merrill Lynch Wealth Management. He has been assisting families, individuals, and small businesses with their finances since 1998. Fernando joined Merrill Lynch in 2016 after a career spanning both the for-profit and non-profit sectors. His primary focus is to help clients develop and implement Wealth Management Plans to achieve their financial goals. Fernando's expertise includes portfolio management services, small business strategies, socially responsible and values-based investing, ESG investing, and retirement income planning. He has experience collaborating with other professionals within Merrill Lynch and Bank of America to address clients' comprehensive financial needs. Fernando holds several professional designations, including Certified Exit Planning Advisor (CEPA), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He earned a Bachelor's Degree in Finance and Business Administration from Escuela Politécnica del Ejército in Quito, Ecuador. Fernando is bilingual in Spanish and English. He is involved in community organizations such as the Petaluma Health Center and the Santa Cruz County Immigrant Project (SCCIP). Fernando resides in Sonoma County with his sons Antonio and Mateo.
Bruce T
Series 63, Series 65
Santa Rosa, CA
Merrill
Bruce Tonascia is a Wealth Management Advisor with Merrill Lynch Wealth Management, serving clients in the Sonoma and Napa areas since 1984. He specializes in family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management, socially responsible and values-based investing, tax minimization, and retirement income. Bruce works with individuals, families, entrepreneurs, executives, and business owners, offering personalized wealth management strategies and customized portfolio management, while regularly tracking progress through formal and informal reviews. Bruce holds several professional designations, including CERTIFIED FINANCIAL PLANNER® (CFP), Chartered Retirement Planning Counselor™ (CRPC), Accredited Wealth Management Advisor™ (AWMA), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He earned his Bachelor of Science degree from the University of Southern California and his Master of Business Administration from the University of San Francisco. Outside of his professional work, Bruce and his wife Cindy live in Santa Rosa, California, with their dogs Hank and Banjo. His personal interests include baseball, football, reading, running, traveling, and spending time with his family. Bruce is also engaged in supporting local communities through volunteer work.
Jeffrey J
Series 63, Series 65
Santa Rosa, CA
Merrill
Jeffrey James is a financial advisor at Merrill with 31 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Merrill since 1994, also working at Bank of America, N.A. since 2011. Outside of his advisory roles, he is vice president of the Sonoma-Marin Fair Board and serves on the advisory board of the Farm Bureau Foundation of Sonoma County. He is also the owner of Stony Point Vineyards. Merrill serves a broad range of clients, including individuals, retirement plans, corporations, and institutional investors, offering managed account programs, third-party manager selection, discretionary portfolio management, brokerage execution, and custody services. The firm emphasizes a diverse set of investment strategies governed by its CIO and platform oversight, with integration alongside Bank of America affiliates to support comprehensive financial services.
Nicholas N
CFP®, Series 63, Series 65
Santa Rosa, CA
Merrill
Nicholas Nicholson is a Wealth Management Advisor and founding member of The Nicholson Group at Merrill Lynch Wealth Management. He has been a financial advisor since 1993 and works with a collaborative team to support families with multigenerational wealth management, helping clients across generations understand and align their financial and life goals. Nicholas specializes in legacy planning, liquidity management, managing new wealth, personal retirement planning, portfolio management services, individual and corporate investment strategy, tax minimization, and retirement income. He provides clients with probability analyses to help determine retirement feasibility and tailors personalized strategies focusing on asset allocation and risk tolerance. He serves as a primary contact for clients' complete financial needs, including lending services and investment guidance. Nicholas holds a Bachelor's Degree from Santa Clara University and holds multiple professional designations including CERTIFIED FINANCIAL PLANNER4 (CFP), Certified Investment Management Analyst4 (CIMA), Certified Private Wealth Advisor4 (CPWA), and Personal Investment Advisor (PIA). He mentors younger financial advisors, speaks Russian fluently, and resides in Windsor with his wife and three sons.
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