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James H
CFP®, Series 66
Sarasota, FL
Origin Investment Advisory LLC
James Horn is a CFP® with nine years of industry experience, currently serving as a financial advisor at Origin Investment Advisory LLC in Sarasota, FL. He previously worked at Facet Wealth and Merrill Lynch. Outside of finance, Horn is the owner and president of Horn Commercial Cleaning, LLC, a janitorial services business. Origin Investment Advisory primarily serves individual retail clients through a direct-to-consumer subscription model and employer-sponsored workplace benefit programs. The firm employs a rules-based investment approach grounded in Modern Portfolio Theory and behavioral finance, offering AI-driven advice and discretionary Automated Index Investing portfolios without charging traditional percentage-of-assets management fees.
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