Aaron Anderson is a financial advisor with Principal Financial Services in Sioux Falls, SD. He holds a Series 66 designation and has recently entered the industry, beginning his advisory career in 2026. Prior to his current role, Aaron’s work history includes positions at Armor Wealth Management and Principal Life Insurance Co. He is also involved in the sale of various insurance products, including life, disability, and health insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and business entities. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions with a focus on discretionary investment implementation.

Matt Reekers is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has worked with Principal Securities Inc. since 2016 and has also been associated with Armor Wealth Management and Principal Life Insurance Company. In addition to his advisory role, he sells fixed life insurance, fixed annuities, disability insurance, and long-term care insurance through various carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Tucker Gross is a financial advisor with Principal Financial Services who holds a Series 66 designation and has one year of industry experience. Prior to his current role, he worked in various positions including at American Fence Co and Gil Haugan Construction. Outside of his advisory duties, he is involved in writing individual and group insurance products such as life, health, disability, medical, dental, long-term care, and annuities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed accounts.

Jesse Clark is a financial advisor at Principal Financial Services with 16 years of industry experience. He holds a Series 66 designation and has worked with Principal Securities Inc. since 2016 and Principal Life Insurance Company since 2010. Outside of his advisory role, he serves as Vice President of EBI Inc., a family business, and owns Jesse Clark Business LLC, which supports his advisory practice operations. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Daniel Stephany is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 65 licenses and bringing eight years of industry experience. He previously worked at firms including Gradient Securities and Heartland Retirement Group. Outside of advising, he serves as a part-time Associate Pastor at Victory Life Church, where his responsibilities include staff development, financial oversight, and teaching. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Carson Van Beek is a financial advisor with Principal Financial Services holding Series 63 and Series 65 licenses and has two years of industry experience. He has worked with Principal Life Insurance and Principal Securities since 2024 and previously held roles in the service and retail sectors while completing his studies at Dakota Wesleyan University. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment management often conducted on a discretionary basis by those managers.

Michael Van Leeuwen is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 designations and bringing 23 years of industry experience. He has worked at Principal Securities Inc. since 2016 and with Principal Life Insurance Co. since 2002. Outside of his advisory role, he is involved in benefits enrollment for fixed life, health, and disability insurance through Jesse Clark Business LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Ryan Anderson is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 66 licenses and having 11 years of industry experience. His prior roles include positions at Thrivent Financial and Mutual of Omaha. Outside of his advisory work, Anderson operates a pedal pub for downtown Sioux Falls tours on a part-time basis. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers through various advisory and promoter arrangements.

Ryan Mazurek is a financial advisor with Principal Financial Services, holding a Series 66 designation and three years of industry experience. His background includes positions at Principal Life Insurance Company, Principal Securities Inc, University of Sioux Falls, and Union Bank of Switzerland. He also holds an outside insurance role, writing fixed life, disability, long-term care, fixed annuities, health, and group products. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, and corporations. The firm’s advisory services emphasize financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Breyden Dieren is a financial professional with Principal Financial Services and Armor Wealth Management, holding Series 63 and Series 65 licenses and one year of industry experience. His background includes roles at U.S. Bancorp Investments and U.S. Bank. He also manages client services and assists with investment decisions at Armor Wealth Management. Principal Securities provides brokerage and registered investment advisory services to a varied client base, including individual investors, retirement plans, trusts, estates, and business entities. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions through both adviser and promoter arrangements.

Christopher Pedde is a financial advisor with Principal Financial Services, holding a Series 66 designation and three years of industry experience. His background includes roles at LPL Financial LLC, Black Hills Federal Credit Union, and Sioux Falls Federal Credit Union. Outside of financial services, he is the sole owner of Peak Entertainment LLC, a business outside the investment industry. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Timothy Dardis is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding the ChFC® designation along with Series 63, 65, and 66 licenses. He has 34 years of industry experience, including roles at Principal Securities since 2016 and operating his own firm, Dardis Financial Strategies LLC, since 2005. Outside of his advisory work, he serves on the Investment Policy Committee for the Sioux Falls Schools Catholic Foundation and is involved in charitable event planning for the Catholic Community Foundation of Eastern South Dakota. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm emphasizes direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Ronald Staebell is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding the ChFC® and Series 63 credentials and bringing 39 years of industry experience. He has worked at Armor Wealth Management since 2015 and has been affiliated with Principal Life Insurance and Princor Financial Services since 2007. Staebell serves on the boards of the South Dakota Guardianship Program, which provides guardianship services to people with disabilities, and Volunteers of America – Dakotas, where he participates in budget discussions and fundraising. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services emphasize financial planning and access to third-party money manager programs under multiple advisory and promoter arrangements.

Thane Hein is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 65 licenses with three years of industry experience. He previously worked at Northwestern Mutual Investment Services and Northwestern Mutual Life Insurance Company. Outside of his advisory role, he is involved in selling outside insurance products, including life insurance and annuities. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Peter Rose is a financial advisor with Principal Financial Services, holding a Series 66 designation and six years of industry experience. He has been with Principal Securities Inc and Principal Life Insurance Company since 2019. Outside of his advisory role, he is involved in entrepreneurial ventures including ownership of Skipyr LLC, a boat rental business, and serving as a director of Parz Inc., which markets a proprietary golf putting game. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and corporate entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

William Gross is a financial advisor with Principal Financial Services holding a Series 66 designation and six years of industry experience. He previously worked at Morgan Stanley Smith Barney LLC and Heartland Farm Partners, LLC. Outside of advising, he serves as secretary and treasurer for the Spring Creek North Homeowners Association, a registered nonprofit. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and corporations, with an emphasis on direct advisory programs, financial planning, and access to third-party money manager solutions.

Josie Reekers is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 66 licenses. She has five years of industry experience, including roles at Armor Wealth Management and Principal Securities Inc. Reekers has also worked in education for several years prior to her advisory career. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Stephen Viereck is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 65 credentials and bringing 15 years of industry experience. He has been with Principal Securities since 2016 and has served at Dakota Wesleyan University since 2005. Outside of his advisory role, he serves as treasurer for the nonprofit Enhanced Benefits Inc., where he manages payroll and financial communications. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Daniel Frasier is a CFA® charterholder with 13 years of industry experience, currently affiliated with Principal Financial Services in Sioux Falls, SD. His work history includes roles at Principal Securities Inc, Principal Life Insurance Co, Waddell & Reed Inc, and operating his own advisory practice. Outside of financial advising, he is an adjunct professor teaching business finance at the University of South Dakota and a freelance author and guide specializing in flyfishing and outdoor activities. Principal Financial Services provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions under various advisory and promoter arrangements.

Dylan Goodhart is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding a Series 66 designation and one year of industry experience. His prior roles include positions at Ameriprise and his own advisory practice, Goodhart & Associates, as well as experience outside finance running Blarneys Sports Bar and Grill. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel abroad. The firm offers direct advisory programs, financial planning, retirement consulting, and third-party money manager solutions with a focus on ongoing client reviews and multiple promoter and referral arrangements.

Jordan Dalton is a CFP®-certified financial advisor with 14 years of industry experience. He is currently with Principal Financial Services and has previously worked at U.S. Bancorp Investments, Inc. from 2022 to 2025, as well as Principal Life Insurance Company and Principal Securities Inc. for several years. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs through various advisory and promoter arrangements.

James Clark is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. He has worked with Principal Life Insurance Co. since 1998 and Principal Securities Inc. since 2016. Clark provides consulting services to his son's business, assisting with the transition of his book of business through mentorship and practice reviews. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and corporations. The firm provides financial planning, retirement consulting, and access to third-party money manager programs under advisory and promoter arrangements.

Tracy Gran is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 65 and Series 63 credentials and 13 years of industry experience. Prior to joining Principal in 2022, she worked for New York Life for 10 years. Outside of her advisory role, she serves on the committee for Habitat for Humanity Sioux Falls, participating in the selection process for housing applicants, and she provides pet sitting services through Rover on weekends. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation generally managed on a discretionary basis by these third parties.