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Peter S
CFP®, Series 63, Series 65
San Diego, CA
Pure Financial Advisors, LLC
Peter Stokes is a CFP® with 27 years of industry experience, currently serving as a financial advisor at Pure Financial Advisors, LLC. His prior experience includes 11 years at Fidelity Investments. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, incorporating modern portfolio theory, tax-aware strategies, and specialized sub-advisers.
Matthew H
CFP®, Series 63
San Diego, CA
Pure Financial Advisors, LLC
Matthew Horsley is a CFP® professional with 23 years of industry experience, currently serving as an advisor at Pure Financial Advisors, LLC since 2014. He holds the Series 63 designation and is based in San Diego, CA. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, utilizing modern portfolio theory, tax-aware techniques, and specialized sub-advisers within an enterprise-scale platform.
Jacob G
CFP®, ChFC®, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Jacob Greenberg is a CFP®, ChFC®, and Series 66-licensed advisor at Pure Financial Advisors, LLC with 14 years of industry experience. He has been with Pure Financial Advisors since 2015. Outside of his advisory role, he is a co-owner of 1BREATH, an apparel brand, and serves as an advisory board member for the CFP program at California State University of Fullerton, where he contributes guest lectures and program advisement. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, incorporating modern portfolio theory, tax-aware strategies, and specialized sub-advisers.
Benjamin L
CFP®, Series 65
San Diego, CA
Pure Financial Advisors, LLC
Benjamin Littman is a CFP® with 18 years of industry experience, currently serving as a financial advisor at Pure Financial Advisors, LLC. He has been with Pure Financial Advisors since 2007. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, incorporating tax-aware strategies and the use of sub-advisers for specialized portfolio management.
Joseph A
CFP®, Series 63, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Joseph Anderson is a Certified Financial Planner (CFP®) with 21 years of experience in the financial advisory industry, currently serving at Pure Financial Advisors, LLC. He has been with Pure Financial Advisors in various roles since 2007. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing approximately $11.05 billion in assets for individual and high-net-worth clients. The firm emphasizes a financial-planning-centered approach using academic frameworks and offers comprehensive services including portfolio management, pension consulting, and donor-advised fund solutions.
Peter K
CFP®, Series 63, Series 65
San Diego, CA
Pure Financial Advisors, LLC
Peter Keller is a CFP® with 26 years of industry experience and has been with Pure Financial Advisors, LLC since 2012. He is based in San Diego, CA, and holds Series 63 and Series 65 licenses. Pure Financial Advisors, LLC manages approximately $11.05 billion in assets for several thousand individual and high-net-worth clients. The firm offers comprehensive financial planning and discretionary portfolio management, emphasizing a financial-planning-centered approach grounded in academic frameworks such as modern portfolio theory and tax-aware asset location.
Allison A
CFP®, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Allison Alley is a Certified Financial Planner™ (CFP®) with 20 years of industry experience. She has been with Pure Financial Advisors, LLC since 2015. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm emphasizes a planning-centered investment approach overseen by an Investment Committee and incorporates tax-aware strategies and specialized sub-advisers.
Annie C
CFP®
San Diego, CA
Pure Financial Advisors, LLC
Annie Chen is a CFP® professional with 10 years of industry experience, currently serving as a financial advisor at Pure Financial Advisors, LLC. Her prior experience includes roles at Falcon Wealth Planning and Westmount Asset Management. Pure Financial Advisors provides financial planning and portfolio management services primarily for individual and high-net-worth clients, as well as trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, utilizing tax-aware techniques and specialized strategies within a multi-advisor platform.
Brian S
CFP®, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Brian Sauter is a CFP® and holds a Series 66 license with 15 years of industry experience. He has been with Pure Financial Advisors, LLC since 2009, serving in his current role since 2019. The firm provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. Pure Financial Advisors employs a planning-centered investment approach overseen by an Investment Committee, combining enterprise-scale infrastructure with unique operational features such as private equity ownership and advisor involvement in adult-education teaching.
Kendle S
CFP®, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Kendle Smith is a CFP® and holds a Series 66 license with 12 years of industry experience. He has worked at Pure Financial Advisors, LLC since 2020, with prior roles at Householder Group, LPL Financial, Waddell & Reed, Inc., and various insurance carriers. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, incorporating modern portfolio theory, tax-aware techniques, and specialized strategies.
Justin W
CFP®, Series 63, Series 65
San Diego, CA
Pure Financial Advisors, LLC
Justin Wilson is a CFP® professional with 20 years of experience in the financial advisory industry. He is currently with Pure Financial Advisors, LLC and has previously worked at City of Rocklin, Perigon Wealth Management, LLC, and Allworth Financial, L.P. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing approximately $11.05 billion in assets for individual and high-net-worth clients. The firm emphasizes a financial-planning-centered approach using academic frameworks and offers comprehensive services including discretionary portfolio management, pension consulting, and donor-advised fund solutions.
Dominic K
Series 66
San Diego, CA
Pure Financial Advisors, LLC
Dominic Knauf is a financial advisor with Pure Financial Advisors, LLC in San Diego, CA, holding a Series 66 designation and bringing 16 years of industry experience. Prior to joining Pure Financial Advisors in 2021, he worked at Northrock Partners, LLC for four years. He is also the founder and CEO of 2510 Consulting, a strategic planning and business consulting firm. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing approximately $11 billion in assets for individual and high-net-worth clients. The firm emphasizes a financial-planning-centered approach based on academic theories and provides comprehensive services including discretionary portfolio management and pension consulting.
Anthony V
CFP®, Series 63, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Anthony Vu is a CFP® with 16 years of experience in the financial services industry. He has worked at Pure Financial Advisors, LLC since 2022 and previously spent six years at Charles Schwab Bank and Charles Schwab & Co., Inc. in San Diego, CA. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing approximately $11.05 billion in assets for individual and high-net-worth clients. The firm emphasizes a financial-planning-centered approach using academic frameworks and offers comprehensive services including discretionary portfolio management, pension consulting, and donor-advised fund solutions.
Marysol F
CFP®, Series 63, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Marysol Flores Salazar is a CERTIFIED FINANCIAL PLANNER™ professional at Pure Financial Advisors, LLC with 15 years of industry experience. She has previously worked at Ameriprise Financial Services, MissionSquare Investment Services, and other firms. Pure Financial Advisors, LLC is a registered investment adviser serving several thousand individual and high-net-worth clients with comprehensive financial planning and discretionary portfolio management. The firm follows a financial-planning-centered approach based on academic frameworks and offers a range of services including pension consulting, donor-advised fund management, and held-away retirement plan solutions.
Alexandra B
CFP®
San Diego, CA
Pure Financial Advisors, LLC
Alexandra Bellini is a CFP® professional with experience at Pure Financial Advisors, LLC and IG Wealth Management. Her background includes roles in aerospace and defense companies prior to transitioning into financial advising. She is based in San Diego, CA. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and retirement plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, utilizing tax-aware techniques and a multi-advisor platform.
Branden R
CFP®, Series 66, Series 63
San Diego, CA
Pure Financial Advisors, LLC
Branden Randall is a CFP® professional with four years of industry experience, currently serving as a financial advisor at Pure Financial Advisors, LLC. His prior roles include positions at Perigon Wealth Management and Fidelity Investments. Randall is also a licensed insurance agent, dedicating part of his time to insurance sales and implementation. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing over $11 billion in assets for individual and high-net-worth clients. The firm emphasizes a financial-planning-centered approach with discretionary portfolio management and offers a range of related services including pension consulting and donor-advised fund solutions.
Taylor R
CFP®, Series 65
San Diego, CA
Pure Financial Advisors, LLC
Taylor Rios is a CFP® and holds a Series 65 license with 12 years of industry experience. He has worked at Symphony Financial Planning for 14 years before joining Pure Financial Advisors, LLC, where he has been since 2024. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, utilizing modern portfolio theory, tax-aware strategies, and specialized sub-advisers.
Johnson A
CFP®, Series 63, Series 65
San Diego, CA
Pure Financial Advisors, LLC
Johnson Andrews is a CFP® professional with 24 years of industry experience. He is currently with Pure Financial Advisors, LLC, where he has worked since 2021. Prior to that, he held positions at Cetera and TIAA-CREF. Pure Financial Advisors serves individual and high-net-worth clients, as well as trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm combines a planning-centered investment approach overseen by an Investment Committee with tax-aware techniques and specialized sub-advisers, supported by enterprise-scale infrastructure and a multi-advisor platform.
Nicholas R
CFP®, Series 63, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Nicholas Rose is a Certified Financial Planner® with 15 years of industry experience. He has worked at Pure Financial Advisors, LLC since 2022 and previously spent over a decade at Fidelity Investments and Fidelity Personal and Workplace Advisors. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing approximately $11.05 billion in assets for individual and high-net-worth clients. The firm offers comprehensive financial planning and discretionary portfolio management, utilizing a planning-centered approach based on modern portfolio theory and tax-aware asset allocation.
Robert L
CFP®, CFA®, Series 66
San Diego, CA
Pure Financial Advisors, LLC
Robert Lucente is a CFP®, CFA®, and Series 66-registered financial advisor with 17 years of industry experience. He is currently with Pure Financial Advisors, LLC, having joined in 2024. His prior experience includes a 14-year tenure at Fisher Investments and roles at Colorado Financial Management, Withum Wealth Management, and Lido Advisors. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and retirement plans. The firm employs a planning-centered investment approach overseen by an Investment Committee and utilizes tax-aware strategies, sub-advisers, and a multi-advisor platform supported by enterprise-scale infrastructure.
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