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John L
Series 66
Cranford, NJ
Cetera Planning Partners
John Lapilusa is a financial advisor at Cetera Planning Partners with 27 years of industry experience and holds the Series 66 designation. His prior experience includes roles at Avantax Investment Services, 1st Global Advisors, and O’Connor, Davies LLP. He serves as secretary and trustee for Peace Care Inc., a nonprofit organization overseeing nursing homes. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, comprehensive financial planning, Social Security optimization, and retirement advice. The firm offers additional services such as tax planning, bookkeeping, and estate planning through a third-party provider, employing a diversified investment approach aligned with clients' objectives and risk tolerance.
Keith B
Series 66
Cranford, NJ
Cetera Planning Partners
Keith Balla is a financial advisor at Cetera Planning Partners with 12 years of industry experience. He holds a Series 66 designation and has previously worked with Avantax Advisory Services and 1st Global Advisors. Outside of his advisory role, he serves as the Mayor of the Borough of Watchung and is president of a general construction contracting firm. Cetera Planning Partners serves individual and high-net-worth clients, particularly pre-retirees and retirees, offering investment management, comprehensive financial planning, Social Security optimization, and retirement advice. The firm’s investment approach centers on diversified allocations using mutual funds and ETFs tailored to client objectives and risk tolerance, supported by ancillary services including tax planning, bookkeeping, payroll support, and estate planning.
Peter F
Series 66
Cranford, NJ
Cetera Planning Partners
Peter Floersch is a financial advisor at Cetera Planning Partners with 26 years of industry experience. He holds a Series 66 designation and has worked at firms including Avantax Advisory Services and O'Connor, Davies LLP, where he served as an audit partner. Outside of his advisory role, he is involved as an audit partner at PKF O'Connor Davies LLP, performing attest services for firm clients. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by offering investment management, comprehensive financial planning, Social Security optimization, and retirement-related advice. The firm also provides additional services such as tax planning, bookkeeping, payroll support, and estate-planning solutions through third-party providers, integrating diversified investment strategies with a formal planning process.
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