Shaun Mathena is the founder and CEO of Fiduciary First Advisors in Clearwater, Florida, helping retirees and pre-retirees across Pinellas County and the Tampa Bay area keep more of what they’ve saved. He is an investment adviser representative with compliance oversight through AlphaStar Capital Management, LLC. He holds the Series 65 license and a Florida 2-15 license (life, variable annuity, and health insurance) held since 2018, and he started in the financial industry with Northwestern Mutual in 2018. Shaun is a Power of Zero advisor, and his approach starts with tax efficiency. He looks at how a client’s investments, retirement accounts, and income sources work together, and how the tax consequences of each decision affect what they keep in retirement. That includes planning around Social Security taxation and Medicare IRMAA surcharges, and building a long-term plan to reduce the impact of taxes over time. On the investment side, Shaun works with clients to align their portfolios with their goals, time horizon, and risk tolerance, with an emphasis on tax-aware investing and the balance between growth and protection. His licenses also allow him to offer annuities, life insurance, disability insurance, and long-term care insurance when they fit a client’s plan. He also helps clients prepare for long-term care costs and pass assets to beneficiaries efficiently, working alongside independent estate planning attorneys and tax professionals. Born and raised in the Tampa Bay area, Shaun lives in St. Petersburg and enjoys fishing and camping at Florida’s springs with his daughters. Brokerage services through Alphastar (registered broker-dealer); investment advisory services through Fiduciary First Advisors (SEC registered investment advisor). Shaun can speak to the tax consequences of investments but does not provide tax or legal advice.

Jack works as a Wealth Advisor with Csenge Advisory Group, helping families and business owners create and implement financial strategies. From retirement planning for individuals to designing benefits strategies for small businesses, Jack’s goal is to help his clients plan their financial future. He also helps our clients with their investment, social security, insurance, and estate planning needs.

Priscilla Nunez is a financial advisor at Integrity Alliance, LLC with seven years of industry experience. She holds the Series 66 designation, (Series 63/65 combined), Series 7, and has worked at Brokers International Financial Services since 2018. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm offers comprehensive asset management, financial planning, and consulting services using a variety of portfolio management approaches and custodial platforms.

Enzo Cespedes-Correa is an Assistant Vice President, Wealth Management Advisor at Merrill Lynch Wealth Management in Tampa, FL. He is a Certified Private Wealth Advisor® professional with experience in financial services since 2017 across five major banks & investment firms. Academic background includes an MBA and Bachelor’s in Finance from Florida International University and a CPWA® from the Yale School of Management. His expertise includes tax minimization strategies, portfolio management, wealth transfer, banking integration, and lending services.

Dwight Edwards is a financial advisor with Raymond James & Associates in Wesley Chapel, FL, holding Series 63 and Series 65 licenses and possessing 27 years of industry experience. He has been with Raymond James & Associates, INC since 2016 and also worked at Raymond James & Associates from 2017 to 2018. Outside of his advisory role, he is involved in rental property ownership. Raymond James & Associates offers financial planning and investment consulting services to a wide range of clients, including individuals, retirement plans, corporate and charitable entities, and government clients. The firm provides tailored financial plans and investment recommendations through its Wealth Advisory Services Program and supports institutional consulting via its Institutional Fiduciary Solutions division.

Dean Hershkowitz is a financial advisor at Edward Jones with seven years of industry experience. He previously worked for the Development Corporation for Israel for five years and founded Herdury Creations LLC, operating it for eight years. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Jacob Wyand is a financial advisor at Wyand Wealth LLC in Saint Petersburg, FL, holding a Series 66 designation and four years of industry experience. His prior roles include positions at Fidelity Investments and UBS Financial Services. Wyand Wealth LLC is a state-registered investment adviser serving individual and family clients with investment management and financial planning. The firm uses a top-down asset allocation process focused on ETFs and individual equities, providing discretionary management and accommodating client investment restrictions.

Joseph Signorella is a CFP® professional with 23 years of industry experience. He is the sole advisor at IQ Retirement Portfolios LLC and previously worked for JS Financial Capital Management, Inc. for 29 years. Signorella also owns and serves as president of an insurance consultancy, where he holds multiple state insurance licenses. IQ Retirement Portfolios LLC offers advisory services to retail clients, including individuals, trusts, and retirement plans, through an online wrap-fee program combined with supplemental planning and consultation options. The firm uses proprietary algorithms overseen by an internal committee to manage portfolios composed of low-cost, index-tracking ETFs, annuities, and cash, and it incorporates human advisory services along with life and annuity insurance recommendations.

Nicholas Baker is a financial advisor at AURE Investments in Tampa, FL, holding a Series 65 designation with seven years of industry experience. Prior to joining AURE Investments, he worked at Fisher Investments for six years and has held positions at KPMG, Hecla Mining Company, and Babson College. AURE Investments provides discretionary investment management and retirement-plan advisory services to high-net-worth individuals, institutional accounts, and plan sponsors, including foundations, endowments, and corporate clients. The firm utilizes a combination of quantitative screening tools and qualitative analysis for portfolio construction, offering strategies across equities, fixed income, private equity, and collective funds.

Daniel Lowry is a ChFC® and Series 63 licensed financial advisor with 43 years of experience in the industry. He founded Lowry Financial Services in 1983 and worked with Commonwealth Financial Network from 2004 to 2023. In addition to his advisory role, he is a licensed insurance agent involved in selling life and health insurance products as well as annuities. Lowry Financial Services is an independent advisory firm that provides portfolio management and pension consulting to individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. The firm employs a long-term investment approach using various analytical methods and offers pension consulting services that include plan document creation and money manager recommendations.

Jefferson Christal is a financial advisor at Jefferson Financial Planning LLC in St. Petersburg, FL, holding Series 63 and Series 65 licenses with two years of industry experience. His prior roles include positions at Fisher Investments and Charles Schwab & Co., Inc., as well as service in the United States Air Force. Jefferson Financial Planning LLC provides financial planning services to individuals and high-net-worth clients, focusing on tailored 12-month engagements that address investment, retirement, tax, insurance, college savings, and credit planning. The firm emphasizes long-term investment strategies based on fundamental analysis and modern portfolio theory, primarily recommending ETFs and fixed income while incorporating options strategies.

Michael Fargo is the principal advisor at Houten Haley Financial LLC in St. Petersburg, FL. He holds a Series 65 credential and has over 15 years of industry experience, including prior work at Navico. In addition to his advisory role, Mr. Fargo operates a sole proprietorship providing general business consulting and marine services. Houten Haley Financial is a state-registered investment adviser serving individuals and high-net-worth clients. The firm offers discretionary and non-discretionary portfolio management and financial planning, applying a combination of fundamental and quantitative analysis with modern portfolio theory to develop customized investment strategies.

Nicholas Dawson is a CFP® with 17 years of industry experience. He is the principal advisor at New Perspective Wealth Management, an independent firm he has led since 2021. Prior to that, he spent 12 years at Franklin Templeton Investments. Outside of advisory work, he consults on physical supply and hedging strategies for propane and oil and gas retailers through New Perspective LLC. New Perspective Wealth Management serves individual and high-net-worth clients, offering discretionary investment management along with financial planning and consulting. The firm’s investment approach focuses on long-term asset allocation using a mix of actively managed mutual funds, ETFs, and individual stocks, maintaining a relatively concentrated, long-biased portfolio.

At Cassandra Smalley Wealth Management, we help women business owners, executives, physicians, and tech-professionals simplify complex financial decisions and build wealth with confidence. We specialize in helping women save on taxes and build wealth for retirement while managing demanding careers, growing businesses, family responsibilities, and long-term financial goals. Our mission is to help women feel informed, empowered, and fully engaged in their financial lives while closing the gender wealth gap through education, transparency, and authentic relationships. Many of the women we work with are highly successful professionally but want a clearer strategy around retirement, investing, equity compensation, estate planning, business planning, and major life transitions. We build that road map together. With over 20 years of experience, Cassandra helps clients navigate retirement planning, investments, tax planning, stock options, employee benefits optimization, inherited wealth, college planning, Social Security strategies, and planning for business owners. Her approach goes beyond traditional financial advice. She believes wealth should create flexibility, freedom, and a life aligned with your personal values, not just a retirement account balance. After years of seeing women excluded from financial conversations or underserved by the industry, Cassandra felt called to create a different kind of advisory experience rooted in education and empowerment. That passion led her to write "The Why of Wealth: Mastering the Steps to a Wealthy Mindset to Live a Joyful Life," a book that makes financial concepts more approachable through relatable stories and real-life experiences. Cassandra is the proud mother of two daughters and understands firsthand the realities of balancing career, family, and financial goals during the busy years of life. Outside of work, she enjoys exploring Florida springs and spending time outdoors with her family. Cassandra is a Fee-Only Fiduciary, a CERTIFIED FINANCIAL PLANNER™, and a Chartered Financial Analyst professional. She earned an MBA with a Finance concentration from UNF and an undergrad from UF. Cassandra has been recognized by Forbes and SHOOK Research as one of America’s Top Women Wealth Advisors and Top Next-Gen Wealth Advisors, as well as by Working Mother Magazine as a Top Wealth Advisor Mom. Based in the St. Petersburg, Clearwater, and Tampa Bay area, Cassandra serves clients virtually across the United States.

Darryl Poisson is a financial advisor at DJP Wealth Management, LLC in Tampa, FL, holding a Series 66 designation with 19 years of industry experience. He has worked at Merrill and Summit Financial Group Inc before founding his current firm in 2010. In addition to advising, he is a licensed independent insurance agent in Florida. DJP Wealth Management provides discretionary investment management, financial planning, and pension consulting to a diverse client base including individuals, retirement plans, trusts, charitable organizations, and businesses. The firm manages approximately $91 million in assets and utilizes a range of investment strategies, including fundamental and technical analysis, options, and private investments, tailoring portfolios to client objectives and risk tolerance.

Alexander Skijus is a financial advisor at True Life Wealth Management, LLC in Tampa, FL, holding a Series 65 credential and with 11 years of industry experience. He has worked at True Life Wealth Management since 2018 and previously at Sandy Morris Financial. Outside of his advisory role, Mr. Skijus is the owner and sole agent of Life Capital Strategies, an independent insurance agency. True Life Wealth Management provides investment advisory and financial planning services to individual and high-net-worth clients, offering ongoing portfolio management and financial plans. The firm employs a variety of analytical methods and a long-term trading approach, and it also provides a subscription newsletter that may include specific buy/sell recommendations.

William Hussey is a CFP® with 22 years of industry experience, currently serving as the sole advisor at Cleartree Asset Management, Inc. Located in Tampa, FL, he has previously worked at Sutton Wealth Advisors, Inc. and Securities Service Network, Inc. Hussey holds a Series 66 license and has been with Cleartree since 2018. Cleartree Asset Management provides portfolio management and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. The firm employs a combination of fundamental analysis and modern portfolio theory, managing accounts with strategies that include long-term trading and more active techniques such as options and short sales, tailored to client objectives and risk tolerances.

Dena Minning is a CFP® and CFA® with 30 years of experience in the financial advisory industry. She has been with Personal Asset Management since 2005 and previously worked at Vioni Capital Management. Outside of her advisory role, she is involved as president and co-manager of a residential rental real estate investment LLC. Personal Asset Management is an independent firm serving individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and small businesses. The firm offers discretionary and recommendation-based asset management, financial planning, and consulting, focusing on fundamental analysis and a long-term investment strategy with customized portfolios primarily invested in individual stocks, bonds, and CDs.

Jamie Chatman is the principal of JC Venture Capital Investments LLC and holds a Series 65 designation. He has 10 years of experience serving with the Fort Lauderdale Police Department. JC Venture Capital Investments provides non-discretionary portfolio advisory services and financial planning to individuals, families, trusts, and closely held entities. The firm combines fundamental and macroeconomic analysis with strategic and tactical asset allocation, offering tailored advice across a range of investment options while maintaining client approval on all transactions.

Jeffrey Merkow is a financial advisor at JSM Investment Management in Seminole, FL, with seven years of industry experience. He holds Series 63 and Series 65 designations and has worked at several firms, including Fortis Capital Advisors, Elevate Financial Planning & Wealth Management, and Financial Engines Advisors. JSM Investment Management provides discretionary and non-discretionary investment advisory services to individuals, trusts, private equity funds, corporations, and retirement-plan fiduciaries. The firm employs a predominantly passive global asset allocation using ETFs, complemented by active management and options strategies as market conditions dictate, and offers various engagement types including hourly advice and subscription services.