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Richard M

Series 63, Series 65

Potterville, MI

Rich Michaels Investments, LLC

Richard Minaya is a financial advisor with Rich Michaels Investments, LLC in Potterville, MI, holding Series 63 and Series 65 licenses and 12 years of industry experience. He previously worked at Voya Financial Advisors for seven years and has been involved in insurance sales, including fixed, life, and health insurance products. Rich Michaels Investments primarily serves individual and high-net-worth clients, managing approximately $9.3 million across 41 accounts. The firm provides non-discretionary investment management using a combination of computer models, fundamental and technical analysis, and modern portfolio theory to develop and monitor targeted model portfolios.

Passive / index investing
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Stefan C

Series 66, Series 63, Series 65

Lansing, MI

Wealth Management Institute, Inc.

Stefan Cherniawski is a financial advisor at Wealth Management Institute, Inc. in Lansing, MI, holding Series 66, Series 63, and Series 65 licenses with two years of industry experience. His prior roles include positions at Madison Avenue Securities and Fountain and Co. Wealth Management Institute, Inc. provides financial planning and consulting services to individuals, high-net-worth clients, and institutional entities, focusing on tailored written plans that emphasize asset allocation, risk tolerance, and income planning. The firm’s advisory approach includes a documented pension consulting practice and uses proprietary methods such as the Creative Income Strategy™ and the LEAP System™.

Retirement income strategy General retirement planning Income planning Approaching retirement
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Francis C

CFP®, Series 63

Lansing, MI

Wealth Management Institute, Inc.

Francis Cherniawski is a financial advisor with Wealth Management Institute, Inc. in Lansing, MI, holding CFP® and Series 63 credentials and bringing 39 years of industry experience. He has worked with multiple firms including Madison Avenue Securities, Inc. and Global Financial Opportunities Corp. Outside of advisory services, he is vice president of Pohl and Associates, Inc., where he sells various types of insurance and annuities. Wealth Management Institute provides financial planning and consulting services to individuals, high-net-worth clients, and institutional entities. The firm delivers tailored written plans using proprietary processes focused on asset allocation, risk tolerance, and income planning, primarily recommending mutual funds, ETFs, and individual securities without ongoing discretionary portfolio management.

Retirement income strategy General retirement planning Income planning Approaching retirement
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Cody R

Series 65

Grand Ledge, MI

Rightoak Asset Management, LLC

Cody Rogers is a Series 65-registered advisor with Rightoak Asset Management, LLC, based in Grand Ledge, MI. He has one year of experience at Rightoak and over a decade of prior experience at Auto-Owners Insurance. He is also licensed as a life insurance agent in Michigan. Rightoak Asset Management is an SEC-registered advisory firm serving retirement plans, corporations, families, and individuals. The firm employs a value-oriented, long-term investment approach with strategic asset allocation and offers financial planning, retirement consulting, estate-planning assistance through an online platform, and educational seminars.

Private / alternative investments ESG / Sustainable investing Real estate investing
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Jeremy R

Series 65

Grand Ledge, MI

Rightoak Asset Management, LLC

Jeremy Revard is a financial advisor at Rightoak Asset Management, LLC with a Series 65 credential and one year of industry experience. Prior to joining Rightoak, he held roles at Vestas, Gradient Securities, Delta Constructors, Saulsbury Industries, KS Industries, and Westcon. In addition to his advisory work, he is involved in engineering design as a 3D modeler for MEP projects and oversees construction quality control through a consulting role. Rightoak Asset Management provides discretionary investment management, financial planning, and consulting services to individuals, high-net-worth families, retirement plan sponsors, and corporations. The firm emphasizes strategic asset allocation, long-term value investing, and employs both fundamental and quantitative analysis while offering specialized retirement-plan consulting and third-party manager oversight.

Private / alternative investments ESG / Sustainable investing Real estate investing
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Connor W

Series 65

Grand Ledge, MI

Rightoak Asset Management, LLC

Connor Williamson is a Series 65-licensed advisor with Rightoak Asset Management, LLC, where he has worked since 2025. He has one year of experience in the financial industry and previously held roles at Aldi and Ten Point Financial. In addition to his advisory work, he is also a licensed life insurance agent in Michigan. Rightoak Asset Management is an SEC-registered firm offering discretionary investment management, financial planning, retirement-plan consulting, and third-party manager oversight to a diverse client base including retirement plans, corporations, families, and individuals. The firm employs a value-oriented, long-term investment approach with strategic asset allocation and integrates online estate-planning services and educational events into its client offerings.

Private / alternative investments ESG / Sustainable investing Real estate investing
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Cole W

Series 65

Lansing, MI

Shotwell Rutter Baer Inc

Cole Williams is a financial advisor at Shotwell Rutter Baer Inc with a Series 65 designation and one year of industry experience. He previously worked at New York Life and has been involved with Carrabbas Italian Grill since 2017. Shotwell Rutter Baer provides advisory services to individuals and high-net-worth clients, offering comprehensive financial planning, investment management, retirement planning, tax and estate planning support, insurance and employee-benefits advice, and financial coaching. The firm emphasizes a strict asset-allocation framework using no-load mutual funds and offers a range of engagement and fee models without minimum portfolio size requirements.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General estate planning guidance Life insurance needs analysis
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Ian E

Series 65

Grand Ledge, MI

Rightoak Asset Management, LLC

Ian Elieff is a financial advisor at Rightoak Asset Management, LLC with six years of industry experience. He holds a Series 65 credential and has worked previously at Gradient Securities and Ten Point Financial, LLC. He also maintains a part-time role as a licensed insurance agent in Michigan. Rightoak Asset Management is an SEC-registered advisory firm serving retirement plans, corporations, families, and individuals. The firm offers discretionary investment management, financial planning, and estate-planning assistance through an online attorney platform, employing a value-oriented investment approach combined with proprietary quantitative models and third-party sub-advisors.

Private / alternative investments ESG / Sustainable investing Real estate investing
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Jeffrey R

Series 65

Lansing, MI

Shotwell Rutter Baer Inc

Jeffrey Rutter is a financial advisor at Shotwell Rutter Baer Inc with nine years of industry experience. He holds a Series 65 designation and has been with the firm since 2015. Shotwell Rutter Baer Inc provides advisory services to individuals and high-net-worth clients, offering comprehensive financial planning, investment management, retirement planning, tax and estate planning support, insurance and employee-benefits advice, and financial coaching. The firm emphasizes a strict asset-allocation framework using no-load mutual funds and offers a variety of engagement and fee models without minimum portfolio size requirements.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General estate planning guidance Life insurance needs analysis
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Nick N

CFP®, TPCP®

Lansing, MI

Shotwell Rutter Baer Inc

Nick has been practicing financial planning since moving to the Lansing area in 2006. After studying Financial Management and Economics at Northern Michigan University, Nick ventured into the financial planning industry. Having a young daughter and wife, Nick wanted to stay in Michigan. At the time he graduated, one of the few jobs available for a finance major was as a financial advisor. Nick struggled through his first few years in the profession. He relates the struggle to his early memories of money living in Spring Lake, Michigan. One of the things he learned about money when he was growing up was the people who seemed to have the most of it, weren’t inherently happier than those who didn’t. When he started in the financial advising industry, the profession appeared to be all about making money, something he didn’t hold in high esteem. Some years later, around the time his son was born, Nick finally started to figure out his place in the financial planning world. He was challenged to answer the question of why he did what he did. Thinking back on his early memories of money, he concluded he was in the financial planning profession to help people realize their life goals. Shortly after his realization, he was introduced to the pioneers in the industry such as Mitch Anthony and the Money Quotient team. His career in financial life planning was born. Listen to Nick's podcast: https://srbadvisors.com/category/podcast-kitchen-table-finance/

General retirement planning University Employee Baby Boomers (Born 1946-1964)
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Ashley S

Series 65

Lansing, MI

Shotwell Rutter Baer Inc

Ashley Sajor is a financial advisor with Shotwell Rutter Baer Inc in Lansing, MI, holding a Series 65 designation and two years of industry experience. Prior to joining Shotwell Rutter Baer, Ashley worked at United Atlantic Insurance and held roles outside finance, including at MSU Library and Quiet Storm Surf Shop. Shotwell Rutter Baer provides advisory services to individuals and high-net-worth clients, offering comprehensive financial planning, investment management, retirement, tax and estate planning support, insurance advice, and financial coaching. The firm emphasizes a strict asset-allocation framework using no-load mutual funds and offers a variety of engagement and fee models, including fixed-fee project work and subscription-based ongoing planning without a minimum portfolio size.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General estate planning guidance Life insurance needs analysis
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Ryan B

Series 65

Grand Ledge, MI

Rightoak Asset Management, LLC

Ryan Bytwerk is a financial advisor with Rightoak Asset Management, LLC, holding a Series 65 credential and 13 years of industry experience. His prior roles include positions at Ten Point Financial, LLC, Gradient Securities, LLC, and RJB & Associates LLC. Outside of his advisory work, he is involved in agricultural operations through Ten Point Farms, LLC, where he assists with planting and harvesting. Rightoak Asset Management provides discretionary investment management, financial planning, and consulting services to individuals, families, retirement plan sponsors, and corporations. The firm emphasizes strategic asset allocation and long-term value investing, incorporating a range of asset classes and offering specialized retirement-plan consulting services.

Private / alternative investments ESG / Sustainable investing Real estate investing
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David S

CFP®

Lansing, MI

Shotwell Rutter Baer Inc

David joined the firm early in 2013. A 1995 graduate of the University of Michigan in Ann Arbor, David has worked in the financial services industry since March, 2000. He is a member of the National Association of Personal Financial Advisors (NAPFA), and Treasurer of the Michigan Financial Planning Association. Our mission at Shotwell Rutter Baer is to cut through the complexity in our clients’ financial lives, delivering financial planning and investment advice that is both personal and practical. We are devoted to a strict fiduciary duty, honing our craft, and providing the highest degree of professionalism while maintaining the intimate, “kitchen table” approach to client relationships upon which our practice was founded.

General retirement planning University Employee Public Service Employee Gen X (Born 1965-1980)
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Robert G

CFP®, Series 63, Series 66

Lansing, MI

Founders Financial Securities LLC

Robert Gentner is a CFP® professional affiliated with Founders Financial Securities LLC in Lansing, MI, with 17 years of industry experience. Prior to joining Founders Financial Securities in 2011, he spent one year at LPL Financial. Outside of his advisory role, Gentner serves as a board member and officer for Living Hope Ranch, a Christian ministry that uses rescued horses to support children who have experienced abuse. Founders Financial Securities provides investment advisory services to individuals, retirement plan sponsors, trusts, and corporate clients through a network of IARs managing approximately $4.1 billion in assets. The firm offers various advisory platforms and delegates portfolio construction to its representatives, who utilize discretionary and non-discretionary management as well as third-party managers, while also providing niche services such as 1031 exchange consulting and co-advised private wealth portfolios.

Business exit / sale strategy Founder/Business Owner Retired
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Joseph W

Series 65, Series 63

Charlotte, MI

Harbour Investments, Inc.

Joseph Wilson is a financial advisor with Harbour Investments, Inc. and holds Series 65 and Series 63 credentials. He has four years of industry experience, including roles at Preferred Wealth Management LLC and Gradient Securities. Outside of his advisory work, Wilson serves as Treasurer for the Charlotte Evening Rotary Club and works as an Analytics Manager supporting demand planning at Kellanova. Harbour Investments serves a diverse client base including individuals, trusts, pension and 401(k) plans, and institutional entities. The firm offers discretionary and non-discretionary portfolio management, financial planning, and multiple execution platforms, using a range of investment approaches tailored by individual advisors and approved third-party managers.

Annuities Options & derivatives strategies
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Anthony Jacob G

CFP®, Series 66

Lansing, MI

Founders Financial Securities LLC

Anthony Jacob Girard is a CFP® with four years of industry experience, currently serving as a financial advisor at Founders Financial Securities LLC in Lansing, MI. His prior roles include positions at Fifth Third Bank and Fifth Third Securities, as well as experience outside finance at Williams Gunsight Company. He is also involved with T&G Financial Solutions, an investment advisory firm. Founders Financial Securities serves a diverse client base including individual and high-net-worth investors, retirement plans, charitable organizations, and corporate clients. The firm offers a range of services such as portfolio management, financial planning, retirement consulting, and brokerage and insurance solutions, utilizing multiple advisory platforms and a combination of model portfolios and sub-advisory relationships.

Business exit / sale strategy Founder/Business Owner Retired
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Aaron M

Series 65

Lansing, MI

Gradient Securities, LLC

Aaron Mix is a financial advisor with Gradient Securities, LLC, holding a Series 65 credential and beginning his advisory career in 2024. His professional background includes roles at Looking Glass Financial Services, Centene Corporation, Robert Half, and Michigan State University. He is also licensed as an insurance agent, selling life and fixed insurance products through Looking Glass Insurance Solutions. Gradient Securities, LLC, operating as Gradient Wealth Management, provides financial planning, consulting, third-party manager referrals, and non-discretionary asset management to a range of clients including individuals, pension plans, trusts, and corporations. The firm combines SEC-registered advisory services with broker-dealer activities and routinely uses third-party managers in its investment approach.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner Executive
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Kevin I

Series 63, Series 65

Lansing, MI

HBW Advisory Services LLC

Kevin Imhoff is a financial advisor with HBW Advisory Services LLC in Lansing, MI, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. He has worked with several firms, including Cetera Advisor Networks and Blue Diamond Business Solutions. Imhoff is also involved in financial coaching through Blue Diamond Financial Coaching LLC, where he serves as an investment advisory representative. HBW Advisory Services primarily serves individual clients along with businesses, trusts, estates, charitable organizations, and retirement plans. The firm offers discretionary asset management, financial planning, and sub‑advisory services, relying on a risk‑tolerance questionnaire and third‑party managers to implement tactical and multi‑manager investment strategies.

General retirement planning College savings (529s, UTMA, etc.) Tax-loss harvesting
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Roger M

PFS™, Series 63

Grand Ledge, MI

Focus Partners Wealth, LLC

Roger Millbrook Jr. is a financial advisor at Focus Partners Wealth, LLC with 16 years of industry experience. He holds the PFS™ designation and Series 63 license. His prior roles include positions at The Colony Group, LLC, Buckingham Strategic Wealth, LLC, and Siena Wealth Advisors, among others. Focus Partners Wealth serves individuals, families, charitable organizations, corporations, and institutional retirement plans by providing investment management, financial planning, tax and compliance support, family office and business management, and employee benefit retirement plan services. The firm employs a long-term, tax- and fee-sensitive investment approach using a combination of active and passive strategies, third-party managers, private funds, and tactical overlays, tailoring portfolios to clients’ specific risk, liquidity, and tax needs.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Family Business Business exit / sale strategy General estate planning guidance Dentist Executive Founder/Business Owner Retired Approaching retirement Established Professionals
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Natalie F

Series 63, Series 66

Grand Ledge, MI

Empower Advisory Group

Natalie Fisk is a financial advisor with Empower Advisory Group and Empower Financial Services, holding Series 63 and Series 66 licenses and bringing 26 years of industry experience. Her previous roles include 15 years at Harris Investor Services, Inc. Outside of finance, she has worked as a hair and makeup artist under the name Lotus Flower since 1986. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and participants, as well as Empower Premier IRA and retail brokerage clients. The firm emphasizes long-term portfolio returns and integrates its services with Empower’s recordkeeping and administrative platforms.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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