I started in the advice business in 2012 as an intern at First Allied Securities. Lucky for me, I got to see the inside of a lot of classic wealth management firms - how the sausage was made. Fast forward to 2016, I've worked a few years in the industry, but I'm not happy with my trajectory; I want to write my own story. A couple of industry guys create a platform called XY Planning Network, seemingly tailor-made for me & my dreams. I want to serve the next generation of clients in a fair & transparent way, and I'd like to do it on my own terms. XYPN's little push, their "Yes, you can do this" at the September 2016 conference in San Diego, was the catalyst for launching my firm, Montebello Avenue Limited Company, which went live in February 2017. Today, my firm serves 50+ clients locally & throughout the country. I couldn't be more proud of our clientele or more hopeful about the future of the firm. Some more personal quick-hits: BS, Computational Mathematical Sciences, Arizona State University CERTIFIED FINANCIAL PLANNER™ Published in the New York Times, Wall Street Journal, Barron's, and the Alpha Architect blog Mississippi native Youngest of 4 siblings I love basketball, baseball, sushi, and my dog's underbite Married on 10/10/2020 to the love of my life

Chase Floyd is the principal advisor at The Financial Chase LLC, an independent firm based in Phoenix, AZ. He holds Series 63 and Series 65 licenses and has 10 years of industry experience. He previously operated Floyd Financial Services LLC for 11 years. The Financial Chase LLC provides discretionary investment management and financial planning services to individual and business clients. The firm primarily uses diversified mutual funds and ETFs within a fundamental, long-term investment framework, managing accounts on a discretionary basis while offering standalone financial planning on an hourly or fixed-fee basis.

Ryan Betts is the sole advisor at Betts LLC in Phoenix, AZ, holding a Series 65 designation with eight years of industry experience. He has worked at Larry B. Betts, CPA and operated Ryan Betts PC, accumulating over 15 years in related fields. Betts LLC provides advisory services primarily through referrals to third-party money managers such as Rockefeller Capital Management. The firm serves individuals, high-net-worth clients, and business entities, focusing on long-term investment strategies aligned with client objectives and risk tolerance while not directly managing client assets.

Robert Kerns III is a CFP® and Series 66-registered advisor with six years of industry experience. He is the sole advisor at Kerns Legacy Planning, an independent firm he founded after working at Morgan Stanley, Bank of America, Merrill, American Family Insurance, and The University of Arizona’s Eller College of Management. Outside of his advisory work, he serves as an assistant coach for the U14 age group with the Coyotes Amateur Hockey Association, a youth ice hockey organization in Arizona. Kerns Legacy Planning provides discretionary portfolio management and financial planning to individuals, high-net-worth individuals, and business entities. The firm employs fundamental analysis, modern portfolio theory, and technical analysis to manage portfolios across various asset classes, with a focus on tailored investment policy statements, ongoing monitoring, and referral to third-party advisers when appropriate.

Charles Hirlinger is a financial advisor with Covenant Financial Advisors, LLC in Phoenix, AZ, holding the PFS™ designation and Series 66 license. He has 25 years of industry experience, including roles at Premier Accounting Group PLC and Capital Asset Advisors LLC. In addition to his advisory work, he owns a CPA practice that provides tax preparation, tax consultation, and financial statement services. Covenant Financial Advisors is an independent registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm manages approximately $12 million and offers investment management, financial planning, and small-business retirement plan services, utilizing a balanced, long-term investment approach that incorporates active management and strategic asset allocation.

John McBride is the sole advisor at Stewardship Wealth Advisors in Phoenix, AZ, holding Series 63, 65, and 66 licenses with 19 years of industry experience. He has operated as a sole proprietor since 2003 and has longstanding involvement with Stewardship Wealth Advisors and its related entities. McBride also provides life and disability insurance to his clients through Stewardship for Life, Inc., a business he owns. Stewardship Wealth Advisors serves individual investors, high-net-worth clients, and charitable organizations, offering fee-based financial planning, discretionary portfolio management, and retirement-plan advisory services. The firm employs a Modern Portfolio Theory-based investment process, manages accounts on a discretionary basis, and provides client education through seminars and workshops.

Joel Beyer is a financial advisor at 21:5 Advisors, LLC with 25 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at several firms, including Heritage Wealth Management and RFG Advisory. Beyer has been self-employed since 1989 and founded 21:5 Advisors in 2024. 21:5 Advisors provides investment management, comprehensive financial planning, and facilitates estate-planning document preparation through third-party technology platforms. The firm serves individuals, high-net-worth clients, charitable organizations, and businesses, employing a mix of passive and active investment strategies guided by modern portfolio theory and emphasizing integrated operational and cybersecurity planning.

Amitabh Godha is the principal and sole advisor at Unstoppable Asset, holding a Series 65 designation with three years of experience. He has been affiliated with Hill Fort Capital Partners Ltd since 2019 and Vistaar Capital LLC since 2010. Outside of Unstoppable Asset, he maintains roles with an SEC-exempt private-fund adviser managing pooled Indian equity funds and operates a family investment vehicle involved in real estate and private equity. Unstoppable Asset provides automated investment management primarily for custodial Roth IRAs and brokerage accounts targeting teenagers and young adults. The firm uses an algorithm-driven process to assign clients to diversified, low-cost model portfolios, delivering services entirely through a digital platform.

Peter Martin is the sole advisor at Martin Financial Solutions, LLC, an independent firm based in Sun City West, AZ. He holds Series 63 and Series 65 licenses and has 14 years of industry experience, having led his firm since 2012. In addition to his advisory work, Martin is an independent insurance agent specializing in disability, life, accident, and health insurance. Martin Financial Solutions provides discretionary portfolio management and financial consulting to individuals, trusts, and estates. The firm focuses on asset allocation primarily using exchange-traded funds, incorporating fundamental, cyclical, and technical analysis, and also offers a bi-monthly economics newsletter on a subscription basis.

Carlos Alvarado is the principal of Alvarado & Associates, LLC, an independent advisory firm based in Glendale, AZ. He holds a Series 65 designation and has eight years of industry experience. Prior to founding his firm, he worked with Althia Capital Advisors and currently holds a financial analyst role at Jacobs Solutions. Additionally, he is associated with Caudal Capital in Panama, where he holds a license to provide investment advisory services. Alvarado & Associates offers discretionary portfolio management to individuals and families, including high-net-worth clients, focusing on diversified portfolios that emphasize income generation, risk management, and long-term capital stewardship. The firm manages client accounts on a discretionary basis, conducting regular reviews and utilizing Interactive Brokers for execution and global access.

Gregory Lane is a CFP® with 22 years of industry experience and is the sole advisor at Wellfit Financial in Phoenix, AZ. He has been operating Lane Financial, P.C. since 2009. Wellfit Financial provides asset management and financial consulting primarily to individual and high-net-worth clients, focusing on portfolios composed mainly of ETFs, mutual funds, and other publicly traded securities. The firm emphasizes continuous account supervision with regular reviews and employs a mix of fundamental, technical, and cyclical analysis without accepting discretionary trading authority.

Charles Herman Jr. is a ChFC® credentialed financial advisor with five years of industry experience, currently practicing at Authentic Financial Planning in Peoria, AZ. His background includes roles in financial planning, tax preparation, mortgage brokerage, insurance, and real estate sales. Outside of advisory services, he is involved in tax preparation and accounting through his business, The Money Agency, and operates a mortgage lending firm. Authentic Financial Planning serves individuals, families, business owners, and corporations with ongoing financial planning and investment management through tiered packages and project-based services. The firm offers a multi-meeting initial planning process, regular reviews, and a mix of billing options, supported by affiliated businesses in insurance, tax, real estate, and mortgage services disclosed as separate lines of business.

Saul Medina is a CFP® professional with 14 years of experience in financial advising. He is the sole advisor at True Fiduciary Financial Advisors, LLC, an independent firm he has led since 2021. Prior to founding True Fiduciary, he worked for Vanguard from 2014 to 2021. Additionally, Medina is active in real estate sales as a licensed Realtor, partnering with buyers and sellers in property transactions. True Fiduciary Financial Advisors primarily serves individual and high-net-worth clients with portfolio management and standalone financial planning. The firm employs a long-term investment approach based on modern portfolio theory, utilizing mutual funds, equities, fixed income, and ETFs, and accepts both discretionary and non-discretionary mandates.

Jonmark Richardson is a financial advisor with Valhalla Advisors LLC in Glendale, AZ, holding Series 63 and Series 65 licenses and six years of industry experience. He is also the owner of Financial Partners of America LLC, a licensed insurance agency. Jonmark has been associated with Financial Partners of America LLC since 2011 and founded Valhalla Advisors LLC in 2020. Valhalla Advisors serves individual and high-net-worth clients as well as corporations, providing discretionary portfolio management alongside financial and estate planning. The firm’s investment approach involves long-term trading based on cyclical, fundamental, and technical analysis and includes the use of derivatives and structured products tailored to each client.

Shawna Moore is the principal of Moore Wealth Partners, LLC in Glendale, Arizona, holding Series 63, 65, and 66 licenses with 10 years of industry experience. She previously worked at Foundations Investment Advisors, LLC, McKinney Financial Group, and other firms. She also operates an insurance practice offering life, annuities, and long-term care products. Moore Wealth Partners provides discretionary asset management, financial planning, and consulting services to individuals, high-net-worth clients, and qualified retirement plans. The firm employs a model-based investment approach using sub-advisors and third-party managers, with quarterly account reviews and plan updates.

Bryan Cast is a financial advisor at Nuakh Financial in Phoenix, AZ, holding a Series 66 designation with eight years of prior experience operating Cast Financial LLC and additional experience at Blue Trust and Northwestern Mutual Investment Services. He has been involved with Blue River Acres LLC since 2013. Nuakh Financial is a fee-only, independent investment adviser offering discretionary portfolio management and financial planning services to individuals, high-net-worth clients, and businesses, with an investment approach based on asset allocation and Modern Portfolio Theory that incorporates both passive and active strategies alongside client-directed values-based screens.

John Welch is the principal advisor at Welch Private Wealth in Litchfield Park, AZ. He holds a Series 65 designation and has 0 years of industry experience. Prior to founding the firm, he served 16 years in the United States Air Force and currently serves in the Air Force Reserves as an F-35 instructor pilot. Welch Private Wealth provides comprehensive financial planning, project-based planning, and discretionary investment management primarily for individual and high-net-worth clients. The firm combines fundamental analysis with Modern Portfolio Theory to develop customized investment strategies and offers educational seminars and workshops to groups and the public.

Seth Mcbee is a financial advisor with McBee Advisors, Inc. in Glendale, AZ, holding a Series 66 designation and 26 years of industry experience. Prior to founding McBee Advisors in 2017, he worked at HBW Phoenix, Inc., HBW Advisory Services LLC, and HBW Securities LLC. Outside of his advisory role, he is the managing partner of Stat Caddy, a fantasy golf simulator business. McBee Advisors, Inc. provides fee-for-service investment advice and discretionary portfolio management to individuals, businesses, and trusts, including retirement planning, college funding, and qualified plan subaccount analysis. The firm manages approximately $58 million across about 219 client relationships through strategic asset allocation and active management programs, serving both retail and institutional clients with negotiable planning arrangements.

Gregory Yocum II is a CFP® with 21 years of industry experience. He founded Yocum Wealth and previously worked at ARQ Wealth Advisors, LLC for 18 years and Vanguard Advisers for 3 years. Yocum Wealth serves individuals, small businesses, trusts, estates, high-net-worth clients, and charities through integrated wealth management that combines discretionary investment management with ongoing financial planning. The firm tailors investment strategies using fundamental and technical analysis alongside modern portfolio theory and manages over $63 million in discretionary assets.

Dale Meyer is the sole advisor at Dynamic Financial Solutions, LLC, an independent registered investment adviser based in Glendale, AZ. He holds Series 65 and Series 66 licenses and has 19 years of industry experience. In addition to his advisory role, he is the founder and volunteer manager of AZ Naturals, a nonprofit youth baseball and football organization. Dynamic Financial Solutions serves a very small client base, providing discretionary and non-discretionary portfolio management, financial planning, and consulting services. The firm uses individualized investment policies with periodic rebalancing and quarterly reviews, and it also assists clients with third-party money manager selection and monitoring, including corporate and employee-benefit plan accounts.