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Praveen K

CFP®, Series 65

Fremont, CA

Empower Financial

Driven by a deep passion for finance and investing, Praveen brings a unique blend of experience to his work. As a South Asian immigrant, he navigated the complexities of building a successful 15-year career in Silicon Valley, including co-founding a startup and most recently serving as a Software Engineering Manager at Google. In parallel, he dedicated over a decade mastering various asset classes, from traditional stocks and bonds to value-add commercial real estate and alternative investments like private equity and venture capital. Having achieved financial independence through diligent saving and strategic investing, Praveen is now committed to empowering others to take control of their financial futures by drawing on his own hard-earned wisdom. Empower Financial is an independent, fee-only advisory that provides financial planning and investment consultation to individuals, trusts, estates, retirement plans, small businesses, and a variety of institutional and nonprofit clients. The firm employs a Core + Satellite investment approach, focusing on client risk profiles and asset allocation recommendations, while clients generally execute trades themselves.

RSUs / ISOs / NSOs Equity compensation tax strategy Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Engineering Professional Executive Mid-Career Professionals Established Professionals FIRE (Financial Independence Retire Early)
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Kevin M

CFP®, Series 65

Menlo Park, CA

Oak Peak Financial

Kevin Martin is a CFP® and Series 65-registered advisor with 10 years of industry experience. He is the principal of Oak Peak Financial, an independent advisory firm he has led since 2015. Prior to founding Oak Peak Financial, he worked at InSpeed Networks for three years. In addition to his advisory role, Martin is an IRS Enrolled Agent and provides tax preparation services as a separate engagement. Oak Peak Financial serves individual investors, including high-net-worth clients, and retirement-plan sponsors with financial planning, portfolio management, and retirement-plan consulting. The firm follows a fiduciary standard and employs a diversified, tax-efficient investment approach based on Modern Portfolio Theory, typically using low-cost index funds and ETFs alongside select individual securities and fixed income.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies
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Deirdre H

CFP®

Menlo Park, CA

Branch & Bloom Financial Planning, LLC

Financial Planning for What Matters Most Your financial plan should reflect what matters most to you. I begin every client relationship by understanding your values and goals. Together, we review where your money is going and identify opportunities for saving, investing, and living the life you envision. We then integrate relevant planning areas such as investment analysis, retirement planning, tax strategies, education funding, risk management, and estate planning. Financial planning can often feel overwhelming, so I organize the process into clear, manageable steps and strive to make complex concepts understandable. We begin with your most urgent priorities and incorporate additional tasks as we make progress, building momentum together. With a background in engineering and technical project management, I bring a structured, creative, and thoughtful approach to every conversation, ensuring each step is purposeful and aligned with your goals. Whether you're seeking comprehensive or hourly planning, our work is tailored to the topics that matter most to you. My process stays grounded in your values, so each step supports your unique goals and priorities. As a fiduciary, I always put your interests first, offering honest guidance and clear, transparent fees. Whether you want hands-on support or prefer to implement your plan yourself, I'll provide a complete and actionable roadmap for your financial journey. My practice is built on trust, transparency, and a deep commitment to my clients' success. Nothing is more rewarding to me than seeing clients become thoughtful stewards of their wealth, gaining clarity and confidence, and building a future rooted in what matters most.

Wealth management General retirement planning General tax planning Debt management Values-based investing
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Mark L

Series 63, Series 65

Mountain View, CA

Ardent Capital

Mark Liu is a financial advisor at Ardent Capital with 26 years of industry experience. He has been with Ardent Capital since 2005 and holds Series 63 and Series 65 designations. Ardent Capital provides discretionary portfolio management for affluent individuals, corporations, and trusts, overseeing investments in brokerage and IRA accounts under limited power of attorney. The firm emphasizes asset allocation across various asset classes with a focus on long-term holdings and uses third-party research to inform investment decisions.

Active portfolio management
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Jie S

CFA®

Los Altos, CA

Jie Shen, CFA

Jie Shen, CFA, is the sole advisor at Jie Shen, CFA, an independent firm based in Los Altos, CA. He has eight years of industry experience and previously held leadership roles at Google, where he managed North America operations focused on customer support. Shen continues his full-time role at Google alongside his advisory practice. The firm provides investment management and advisory services to individual clients, employing a long-term strategic asset allocation framework across equity and fixed-income classes with periodic rebalancing and tactical adjustments. It offers a formal program of investment education seminars and manages accounts on a non-discretionary basis without allocating to illiquid assets.

Wealth management Passive / index investing
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Kenneth S

CFP®

San Jose, CA

KRS Tax & Investments Inc.

Kenneth Symons is a CFP® professional with over two years of experience at KRS Tax & Investments Inc., an independent firm based in San Jose, CA. He has been with the firm since 2015, serving as its sole advisor. KRS Tax & Investments Inc. provides portfolio management services primarily to individual and high-net-worth clients, focusing on asset allocation, selection, and ongoing monitoring. The firm employs a long-term investment approach guided by customized Investment Policy Statements and utilizes a range of investment vehicles including mutual funds, ETFs, fixed income, real estate funds, annuities, and select international securities.

Annuities Real estate investing
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Sri K

CFP®

Fremont, CA

Encover Personal Finance

I am a seasoned technology professional and an entrepreneur based in Silicon Valley. I have experience starting and running a software company that was venture-funded and subsequently acquired by a public company. During my high-tech career, I got intrigued by money matters such as savings, investments, insurance, taxes in order to achieve my family's financial goals. Out of curiosity, I spent time reading and researching various aspects of personal finance. I realized that there are a growing number of financial options available with increasing complexity in these choices. My passion towards financial planning ultimately resulted in pursuing formal education in financial planning, subsequently completing the CFP Board requirements to be a CERTIFIED FINANCIAL PLANNER® Professional. I launched Encover Personal Finance in 2018, primarily to help technology professionals achieve their financial life goals based on my own experience. I believe in serving clients honestly and transparently in a conflict-free manner. https://www.encoverpersonalfinance.com/about

Cash flow / budgeting College savings (529s, UTMA, etc.) Self-Employed Technology Professional Mid-Career Professionals Gen X (Born 1965-1980)
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Ajay A

Series 65, Series 63

Fremont, CA

Ajay Agrawal

Ajay Agrawal is the principal and sole advisor at Ajay Agrawal, an independent firm based in Fremont, CA. He holds Series 65 and Series 63 registrations and has 19 years of industry experience, including roles at Envestnet Asset Management and SagePoint Financial. Outside his advisory practice, he serves as Managing Director of Taj Funds, a private investment fund focused on hard money lending and startup funding. Ajay Agrawal provides fee-based discretionary investment management and qualified retirement plan consulting to various entities such as plan sponsors, trusts, estates, charitable organizations, corporations, and high-net-worth individuals. The firm utilizes a tactical allocation approach incorporating fundamental, technical, and cyclical analysis, and emphasizes retirement plan advisory services alongside individual account management.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General tax planning Founder/Business Owner
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Kautilya P

Series 65

Newark, CA

Cow Capital Inc

Kautilya Palaypu is a financial advisor at Cow Capital Inc in Newark, CA, holding a Series 65 designation with three years of industry experience. He has been involved in multiple private companies, serving as a director and management consultant for businesses including a gold bullion distribution firm. Cow Capital Inc provides investment advisory and financial planning services to individuals, high-net-worth clients, and business entities. The firm offers a range of services from portfolio management to self-directed retirement plans, employing diverse investment strategies and features such as performance-based fees and advice on non-conventional tangible assets.

Private / alternative investments Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k) Cross-border & expatriate issues
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Brooks S

Series 66

San Jose, CA

Chief Capital Management, Inc

Brooks Sackett is the president of Chief Capital Management, Inc., an independent firm based in San Jose, CA. He holds a Series 66 designation and has 28 years of industry experience. In addition to his advisory role, Sackett is a licensed insurance agent in California and Washington and has been involved in insurance brokerage since 1984. Chief Capital Management provides discretionary investment supervisory services and hourly financial planning consultations to individual clients. The firm employs fiduciary-investing principles and uses Morningstar data to select no-load, lower-expense mutual funds within a fundamental, long-term investment strategy.

ESG / Sustainable investing
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Faith C

CFP®

Newark, CA

Chrysadia Financial, LLC

Faith is a CERTIFIED FINANCIAL PLANNER™ professional and the founder of Chrysadia Financial. Our clients: We serve high achieving mid-career women in Tech with equity compensation. Whether you are too busy to manage your complex finances, feel overwhelmed by decisions about your equity compensation or wondering if your finances align with your goals, we’re available to assist as a trusted advisor. We offer expert guidance to optimize your complex finances and navigate the milestones and multi-faceted decisions stemming from your RSUs, Stock Options, ESPP and company stock. We help you: • Strategize for and optimize equity compensation. • Leverage your compensation to achieve your financial goals; whether it’s buying a home, taking a sabbatical or financial independence. • Understand, maximize and utilize employee benefits. • We manage your investments to align with your financial goals. Why Partner with Us? • Collaborative Process: Together we collaborate to optimize your complex finances. • Emphasis on you: Emphasis is on you, the future you envision, helping attain it! • We’ve walked in your shoes: As seasoned high achieving professionals in a dynamic landscape. Managing a demanding career, a busy personal life and navigating key equity compensation milestones. Want to find out more about our services, approach and how we can work together? Schedule an Introductory Call at: https://chrysadiafinancial.com/contact/#meeting Faith’s professional and educational background: Prior to Launching Chrysadia Financial Faith counseled high net-worth families with cross-border lifestyles and finances. As a former spouse to a technology professional, she brings personal experience to helping clients navigate decisions regarding equity compensation and the myriad of other employee benefits specific to the Tech industry. Previously, Faith provided consulting and research services to pension plans, foundations and endowments for 19 years as an investment professional and employee benefits consultant. Faith has an MBA in Finance from the University of Chicago Booth School of Business and has BSc. Degrees Information Systems and Business Administration. In addition to being a CFP® professional, she is a member of the Financial Planning Association, through which she volunteers as a pro-bono financial planner. Having lived on four continents and worked on three, Faith likes to travel in her free time – sampling new cuisines along the way.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Women Professionals Gen X (Born 1965-1980)
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James H

PFS™, Series 63

San Jose, CA

James P. Hanson Accountancy Corporation

James Hanson is a financial advisor based in San Jose, CA, and the owner of James P. Hanson Accountancy Corporation. He holds the PFS™ designation and Series 63 license, with 32 years of industry experience. He has been with his own firm since 1975 and has also worked with Independent Financial Group since 2011. His firm combines accounting, tax preparation, and financial planning with investment advisory services. It serves individuals and various entities, providing tailored investment recommendations primarily involving publicly traded no-load mutual funds and stocks, supported by third-party research and client consultation.

General tax planning General estate planning guidance
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Yi Ching T

Series 63, Series 66

San Jose, CA

Shalom Global Capital Group LLC

Yi Ching Tsai is a financial advisor at Shalom Global Capital Group LLC in San Jose, CA, holding Series 63 and Series 66 designations with 24 years of industry experience. Prior to joining Shalom Global Capital Group in 2020, Tsai worked at Polaris Greystone Financial Group and TD Waterhouse Investor Services Inc. Outside of advisory work, Tsai manages several investment properties in Texas and California. Shalom Global Capital Group provides portfolio management, financial planning, and family office services primarily to high-net-worth individuals, trusts, estates, charitable organizations, and business entities. The firm customizes portfolios based on client objectives and risk tolerance, employing a variety of analytic methods and investment strategies, and maintains a focus on high-net-worth and institutional clients.

Passive / index investing Options & derivatives strategies Concentrated stock management
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Prasant S

CFA®

Fremont, CA

Mission Peak Investors, LLC

Prasant Sahoo is a CFA® charterholder and principal of Mission Peak Investors, LLC, an independent wealth management firm based in Fremont, CA. He has nine years of industry experience, including time as a self-employed advisor before founding Mission Peak Investors in 2017. Mission Peak Investors is a fee-only practice serving individual and family clients, trusts, and select institutional accounts. The firm focuses on discretionary portfolio management driven by bottom-up fundamental analysis, using a mix of ETFs, mutual funds, closed-end funds, and selected individual securities, with occasional tactical strategies and performance-based fee arrangements for qualified clients.

Active portfolio management Options & derivatives strategies Concentrated stock management Retirement income strategy College savings (529s, UTMA, etc.)
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Stan H

CFP®, CFA®, EA

San Jose, CA

DRS Financial Partners LLC

Hi! I'm Stanley, a fee-only financial planner based in the San Francisco Bay Area. I founded DRS Financial Partners to help equity-compensated tech professionals steer through the complexities of their equity compensation and ever-changing lives, committing to an objective approach and fiduciary standard. Fascinated with the stock market since I was young, I began my career at a boutique wealth management firm in SF and quickly discovered how rewarding it is to help people gain clarity around their finances and make decisions with confidence. Whether it's preparing for a liquidity event or starting a family, seven years of helping tech executives and early employees with their complex situations helped me appreciate just how important it is to build a solid financial foundation. During my time there, I earned the CERTIFIED FINANCIAL PLANNER™ designation and CFA® charter, sat on the investment committee, and led the firm's financial planning efforts. Adopted from Okinawa as a baby, I grew up in Hawaii and fell in love with the Bay Area during a high school summer program. I graduated Cum Laude from Santa Clara University with a B.S. in Economics (Mathematical Economics concentration) and a Math minor. Outside of work, you can find me on one of the Bay Area's many beautiful hiking trails, unwinding with some video games, or keeping up with an F1 race weekend.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional HENRY (High Earners, Not Rich Yet) Gen Y/Millennials (Born 1980-1995)
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Long N

Series 63, Series 65

San Jose, CA

sigma3capital LLC

Long Nguyen is the sole advisor at sigma3capital LLC in San Jose, CA, holding Series 63 and Series 65 licenses with two years at sigma3capital and one year at Sigma3Tax LLC. He also owns and operates a 7-Eleven convenience store through Josemite Inc., a business he has managed since 2005. Sigma3capital LLC is an independent advisory firm serving individual and high-net-worth clients with discretionary asset management and financial planning. The firm manages approximately $17 million across 65 client relationships and utilizes fundamental, technical, and quantitative analysis, including option pricing techniques, to guide portfolio allocations and trade timing.

Equity compensation tax strategy Options & derivatives strategies Tax-loss harvesting General retirement planning Income planning Executive Founder/Business Owner
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Satya C

Series 63, Series 65

Fremont, CA

RAJS Funds

Satya Chillara is a financial advisor at RAJS Funds with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Boustead Securities, Darrow Associates, Mercury Securities, and Aemetis. Outside of his advisory role, he is involved in investing in almond farms and serves on the advisory board of Blue Power Systems. RAJS Funds provides discretionary and non-discretionary asset management and financial planning services to institutional investors, pension and profit-sharing plans, banks, charitable organizations, corporations, and individuals. The firm employs diversified, asset-class exposure strategies using mutual funds, ETFs, equities, fixed income, and alternative instruments, with portfolios monitored continuously and reviewed at least annually.

Wealth management
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Samah N

CFA®

Pleasanton, CA

Pleasanton Wealth

Samah Naguib is a CFA® charterholder with 12 years of industry experience. She has worked at Pleasanton Wealth LLC since 2018 and previously spent 11 years at Charles Schwab. Pleasanton Wealth provides comprehensive financial planning and portfolio management to individuals, families, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a discovery-driven financial planning process and combines technical, fundamental, cyclical, quantitative, and qualitative analysis in portfolio construction.

General retirement planning Wealth management
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Sunday P

Series 63, Series 65

Pleasanton, CA

Sobora Capital

Sunday Peters is the principal of SOBORA Capital and holds Series 63 and Series 65 licenses with nine years of industry experience. His prior work includes roles at Security Industry Specialists, Inc. and various SOBORA entities dating back to 2016. Peters also holds California real estate, mortgage, and insurance licenses and provides related services through affiliated SOBORA entities. SOBORA Capital offers non-discretionary investment management, capital-markets advisory, and financial planning primarily to institutional and business clients, including pension plans, endowments, and firms in real estate, construction, and engineering. The firm combines investment advisory with mortgage, real estate, and insurance services and provides ERISA plan consulting and participant education.

Wealth management Real estate investing Business sale tax planning Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Technology Professional
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Danelle J

CFP®

San Jose, CA

PI Wealth Plan LLC

Danelle Jenetayeva is a CFP® professional with 11 years of experience in financial advising. She has worked at PI Wealth Plan LLC since 2018 and previously spent two years at YellowBrickRoad Financial Advisors, LLC. Based in San Jose, CA, she leads PI Wealth Plan LLC as its sole advisor. PI Wealth Plan LLC is an independent state-registered investment advisory firm serving individuals, high-net-worth, and ultra-high-net-worth clients. The firm provides comprehensive financial planning, investment management, tax planning, and specialized services such as divorce financial analysis, focusing on sustainable and impact investing through a fixed annual advisory fee structure.

ESG / Sustainable investing Tax strategies for small businesses Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Concentrated stock management Founder/Business Owner Values-based investing
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