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Jason E

CFA®

Sf, CA

ImpactAdvisor LLC

30+ yrs in Finance • MIT MBA '02 • CFA Charterholder '99 • UC Berkeley '95 • Series 7 '92 • Certified Tax Preparer '87 Jason is Chief Investment Officer at ImpactAdvisor LLC I started my career on the buy-side at Seneca Capital in 1995, an institutional investment advisor that also managed customized portfolios for high-net-worth clients. I was responsible for equity trading, research, and portfolio management, including the design and implementation of our integrated portfolio trading and rebalancing software. This technology enabled us to scale assets under management 10x to $10B+ with only a 50% increase in headcount over five years, allowing our small team to manage a thousand portfolios with customizations for impact, compliance, and tax-efficiency. Other expertise: multiple hedge-fund styles — long, short, and quantitative strategies — with an emphasis on deep-dive equity analysis. More on LinkedIn → To balance the uncertainties in the markets, I strive for optimal tax strategy: a variable we can influence to boost net returns. I was a certified tax preparer at age 14. In my free time I add to update our tax bracket optimizer and organize finance events for the MIT Club of N.California. I live in San Francisco with Vesna and our three-year-old son, Milan. ImpactAdvisor LLC is a boutique advisory firm with four advisors managing approximately $90 million for around 65 households, including individuals, business owners, retirement plans, and nonprofits. The firm offers discretionary portfolio management and financial planning, employing fundamental, cyclical, and quantitative analysis. Also available are values-aligned and sustainable investing alongside a broader range of alternative and tax-aware investment solutions.

Tax-loss harvesting Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Roth conversion strategy Founder/Business Owner Executive Self-Employed Financial Professional Retired Values-based investing Established Professionals Approaching retirement Gen X (Born 1965-1980)
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Richard P

Series 66

El Cerrito, CA

Sowell Management

Richard Patrick is a financial advisor at Sowell Management with 22 years of industry experience. He holds the Series 66 designation and has worked at Sowell Management since 2020, following a prior role at Naples Asset Management Company, LLC. Sowell Management is a fee-based registered investment adviser serving individuals, retirement plans, corporations, registered investment advisers, and institutions. The firm offers investment management, financial planning, retirement-plan advisory, and related consulting services through a multi-branch independent-contractor model with over 100 advisors.

Wealth management Income planning Factor investing / smart beta Retirement income strategy Self-Employed Approaching retirement
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Farid N

Series 63, Series 65

Greenbrae, CA

Farid Consulting

Farid Nadjibi is the principal of Farid Consulting and holds Series 63 and Series 65 licenses with two years of industry experience. Prior to his financial advisory career, he has been involved with Burlwood Gallery since 2006, engaging in jewelry, collectibles, decor, and building contracting. Farid Consulting is a sole-proprietorship investment advisory firm that offers discretionary and non-discretionary portfolio management, financial planning, and retirement/employee benefit account services to individuals, high-net-worth clients, and small businesses. The firm employs a tailored, goals-based investment approach across a wide range of asset classes, including equities, fixed income, options, private funds, real estate investments, and digital assets.

Options & derivatives strategies Concentrated stock management
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Gary L

Series 63, Series 65

San Francisco, CA

Leonard Jr., Gary A.

Gary Leonard is a financial advisor based in San Francisco, CA, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Montrose Securities since 2011. Outside of his advisory role, he provides consulting related to hiking activities for a local cooperative. His firm offers discretionary investment management and advisory services primarily to individual clients, managing approximately $800,000 across about 20 accounts. The firm constructs balanced portfolios tailored to client risk tolerance using fundamental, technical, and cyclical analysis, employing strategies that include equities, fixed income, options, and hedging techniques.

Options & derivatives strategies Active portfolio management
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Lydia I

Series 65

Oakland, CA

FM Capital Group

Lydia Idem is a financial advisor with FM Capital Group in Oakland, CA, holding a Series 65 designation and 11 years of industry experience. FM Capital Group provides investment advisory and consulting services to individuals, groups, corporations, and other business entities, offering portfolio management and handling due diligence and negotiation of private investment term sheets. The firm follows a strategic allocation approach across public securities and alternative investments and distinguishes itself by charging performance-based fees on private placements and producing educational content such as workshops and radio broadcasts.

Private / alternative investments Founder/Business Owner
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Cassandra C

Series 63, Series 65

Oakland, CA

RC Wealth Management

Cassandra Cummings is a financial advisor with RC Wealth Management in Oakland, CA, holding Series 63 and Series 65 credentials and 19 years of industry experience. She has led RC Wealth Management since 2015. In addition to her advisory role, she provides financial literacy services through online courses and in-person events. RC Wealth Management serves individuals, high-net-worth clients, small businesses, and certain nonprofit organizations with financial planning, investment consulting, and portfolio management. The firm emphasizes fundamental analysis, downside risk mitigation, and capital preservation, offering primarily nondiscretionary portfolio management alongside educational seminars and business consultation services.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning General estate planning guidance
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Shailesh P

Series 66

San Francisco, CA

Patel Capital Management

Shailesh Patel is the founder of Patel Capital Management and holds a Series 66 designation with 14 years of industry experience. He previously worked at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services. He maintains an inactive insurance license that he intends to let expire and does not sell insurance products. Patel Capital Management is an independent, fee-only advisory firm serving a small number of high-net-worth individuals. The firm provides wealth management and financial planning, combining passive and active investment strategies and operating a direct-indexing program that employs institutional optimization and tax-management techniques.

Tax-loss harvesting ESG / Sustainable investing
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Juan P

Series 66

San Francisco, CA

Optimo Capital

Juan Polanco is a Series 66 licensed financial advisor with Optimo Capital in San Francisco, CA, and has 11 years of industry experience. Before founding Optimo Capital, he worked at Carr & Ferrell LLP for two years. Outside of his advisory role, Mr. Polanco works full-time as an engineer at PacBio and mentors startups and founders at the Founder's Institute and LoyalVC. Optimo Capital advises founders of venture-backed companies, recently funded startups, and private investors on portfolio supervision and capital-raising. The firm uses a combined top‑down and bottom‑up analytical approach with a supervisory and consultative model, focusing on tailored services such as Investment Policy Statements, due diligence management, and pitch material preparation.

Business ownership considerations Wealth management Founder/Business Owner
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John B

Series 63, Series 65

Novato, CA

Baughman Financial Group

John Baughman is a financial advisor with Baughman Financial Group in Novato, CA, holding Series 63 and Series 65 licenses and 33 years of industry experience. He has worked at First Allied Securities, Inc. from 2008 to 2018 and has been with Baughman Wealth Advisors Inc. and Baughman Financial Group since 2008 and 1999, respectively. Baughman Wealth Advisors, operating as Baughman Financial Group, provides portfolio management, financial planning, retirement and estate planning, and consulting services to individuals, families, trusts, foundations, charitable organizations, and various institutional clients. The firm employs a combination of fundamental, modern portfolio theory, technical, and cyclical analysis to create customized portfolios and offers discretionary management, insurance product sales, and educational seminars.

Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
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Maureen R

CFP®

San Francisco, CA

BridgeLane Financial

It is a myth that you need to be ultra-wealthy in order to live a life with impact. You can start living well and making an impact in your communities right HERE and right NOW. At Bridgelane Financial, our goals are to assist you in developing a financial plan to live out a life that reflects your values. Maureen Recker is CFP®, a philanthropist, a mother of two and a community educator. She graduated with a B.S. from Indiana University and an MBA from Duke University. Maureen started her career in corporate finance and institution banking. After taking some time off to raise two children, she re-entered into a career in financial planning to work with clients in a more intimate and personal level. Clients’ satisfaction gives her gratification and encourages her to further her professional development and personal growth.

Charitable giving & philanthropy Founder/Business Owner Executive Gen X (Born 1965-1980) Work/Life Balance
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Douglas V

Series 65

El Cerrito, CA

Varn Financial Planning

Douglas Varn II is the sole advisor at Varn Financial Planning in El Cerrito, CA. He holds a Series 65 credential and previously worked in technology roles at Google, Fitbit, Pandora Music, and DocuSign. His advisory experience began in 2025 with Varn Financial Planning. Varn Financial Planning offers advice-only, project-based financial life planning and portfolio strategy services to individuals and high-net-worth households. The firm focuses on data-driven financial modeling and scenario analysis to provide one-time comprehensive plans and prioritized recommendations without ongoing account management.

General retirement planning Retirement income strategy Income planning Tax-loss harvesting Wealth management Technology Professional Mid-Career Professionals Approaching retirement
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Carmetta J

CFP®

San Francisco, CA

Joyner Financial Planning LLC

As a Certified Financial Planner®, my goal is to help you take charge of your finances without the lecture, just practical advice. My approach provides the tools and know-how to handle your money like a pro, no spreadsheets required (unless you’re into that sort of thing). You’ll walk away making confident financial decisions without second-guessing yourself. You’ll get a custom financial plan made just for you by a CFP® professional, but we don’t just hand it over and wish you luck. We’ll help you actually put it into action, so it doesn’t just gather digital dust.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies African Americans/Black Young Professionals Sandwich Generation Gen Y/Millennials (Born 1980-1995)
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Michael P

CFP®, Series 65

San Francisco, CA

Agile Financial Planning, LLC

Michael Pablo is a CFP® and Series 65-registered financial advisor with 16 years of industry experience. He is the sole advisor at Agile Financial Planning, LLC, an independent firm based in San Francisco, CA. Agile Financial Planning serves individuals, families, and small business owners by offering modular and comprehensive financial planning alongside discretionary asset management. The firm manages approximately $11.1 million for about 30 clients, employing diversified portfolios primarily composed of exchange-traded funds, and emphasizes low-cost investments tailored to clients’ time horizons and risk tolerances.

College savings (529s, UTMA, etc.) General retirement planning General tax planning Wealth management Real estate investing Founder/Business Owner
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Catherine C

CFP®

Oakland, CA

Curtis Financial Planning

Catherine Curtis is a CFP® professional with 13 years of experience in financial planning. She is the sole advisor at Curtis Financial Planning, an independent firm she has led since 2013 in Oakland, CA. Curtis Financial Planning provides fee-only financial planning and investment management to individuals, families, and small-business owners, with a focus on the financial planning needs of women. The firm employs a strategic asset allocation process using diversified portfolios and operates as a fiduciary, offering educational seminars and maintaining a business continuity agreement with another fee-only advisory firm.

Equity compensation tax strategy Cash flow / budgeting Charitable giving & philanthropy Single Women Widow/Widower Divorced Women Sandwich Generation
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Brian W

Series 63, Series 65

San Francisco, CA

Elemental Capital Partners LLC

Brian Wu is the sole advisor at Elemental Capital Partners LLC in San Francisco, CA, holding Series 63 and Series 65 licenses with 13 years of industry experience. He has been with Elemental Capital Partners since 2008. Elemental Capital Partners provides discretionary portfolio management to individual and institutional clients, focusing on customized portfolios and its proprietary Ascend Portfolio Strategy, an aggressive and concentrated growth approach primarily centered on the technology sector. The firm employs both fundamental and technical analysis and utilizes active trading techniques, including short sales, option writing, and margin in non-retirement accounts.

Concentrated stock management Active portfolio management Options & derivatives strategies
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Dennis N

Series 63, Series 65, Series 66

San Rafael, CA

Cayman Capital Management, Inc.

Dennis Noss is a financial advisor at Cayman Capital Management, Inc. with 12 years of industry experience. He holds Series 63, 65, and 66 licenses and has a background that includes roles in real estate, tax planning as an IRS Enrolled Agent, insurance sales, and commodity trading advisory. Noss currently operates as a Realtor and provides tax representation and strategic tax planning services. Cayman Capital Management, Inc. offers investment management and financial planning services primarily to individuals, families, trusts, and closely held businesses. The firm employs a selective client model and focuses on asset allocation and broad diversification using ETFs, mutual funds, equities, and bonds, managing portfolios on a non-discretionary basis with client approval required for trades.

General tax planning Cash flow / budgeting
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Lionel S

Series 63, Series 66

San Francisco, CA

Caritas Investment Advisors LLC

Lionel Shaw is a financial advisor at Caritas Investment Advisors LLC in San Francisco, CA, with 29 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Summit Financial Group Inc and Summit Brokerage Services, Inc. In addition to his advisory work, he is a licensed real estate agent representing buyers and sellers in residential real estate transactions. Caritas Investment Advisors provides discretionary investment supervisory services and individual portfolio management to a diverse client base, including individuals, charitable organizations, corporate non-profits, endowments, and public pension plans. The firm focuses on low-cost, index-oriented strategies using ETFs and employs a mix of quantitative, fundamental, and technical analysis within its asset allocation framework.

Passive / index investing Options & derivatives strategies Real estate investing
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Janet C

CFP®, Series 63, Series 65

Sausalito, CA

Abunda Financial, LLC

Janet Campbell is a CFP®-certified financial advisor with 13 years of industry experience. She has been the sole advisor at Abunda Financial, LLC since 2001. Janet holds Series 63 and Series 65 licenses. Abunda Financial, LLC is a private, fee-only advisory firm serving individuals, families, trusts, endowments, qualified retirement plan sponsors, and business entities. The firm focuses on long-term investment strategies with an emphasis on independent security analysis and tax-efficient portfolio management, primarily overseeing assets on a non-discretionary basis.

Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Tax strategies for small businesses Charitable giving tax strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Approaching retirement
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William K

CFP®, CFA®, Series 66

San Francisco, CA

Candent Capital, LLC

William Kan is a financial advisor at Candent Capital, LLC in San Francisco, holding the CFP®, CFA®, and Series 66 designations with 15 years of industry experience. He has worked at Candent Capital since 2012. Candent Capital serves individuals—particularly mid- and late-career professionals preparing for retirement or life transitions—as well as high-net-worth individuals, trusts, estates, charitable organizations, and businesses. The firm operates as a fee-only fiduciary offering integrated wealth management, discrete financial consulting, and educational seminars, following a planning-centric process with an emphasis on long-term, diversified, tax-efficient investment strategies.

Retirement income strategy Social Security optimization Stock option exercise strategy Concentrated stock management Charitable giving & philanthropy
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Alicia I

CFP®, Series 66

Oakland, CA

Financially Healthy, LLC

Alicia Ivancovich is a CFP® professional with 26 years of industry experience. She founded and has operated Financially Healthy, LLC since 2011. Outside of her advisory work, she volunteers with the nonprofit Advisers Give Back, providing free personal financial advice by phone to individuals in need. Financially Healthy, LLC is an independent investment adviser serving individuals, including high-net-worth clients, with discretionary portfolio management and comprehensive financial planning services. The firm combines passive and active investment strategies and manages approximately $57 million for about 60 clients, focusing on individualized, ongoing oversight.

General retirement planning College savings (529s, UTMA, etc.) Life insurance needs analysis Disability insurance
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