My work as a financial planner is grounded in two core values: growth and connection. I believe financial planning is most powerful when it helps people grow into the next chapter of their lives and reconnect with what matters most to them. I’ve lived in Oregon most of my life, have called Salem home since 2007, and have worked in financial planning since 2013. I bring both technical expertise and deep local knowledge to my work, particularly for retirees and Oregon public employees navigating complex benefit decisions. Money is both practical and emotional, so my approach runs in parallel: we work through the numbers and the human side of financial decisions. My role is not to dictate outcomes, but to serve as a facilitator and guide—helping clients co-create a financial plan that supports their values, priorities, and sense of purpose.

Alicia Martinez is a financial advisor at DiFi Advisory in Salem, OR, with 12 years of industry experience. She holds the Series 63 and Series 66 licenses and has previously worked at firms including Morgan Stanley, J.P. Morgan Securities, and Capstone Wealth Advisors. Outside of her advisory work, Martinez serves as an on-call victim advocate for the National Center for Victims of Crime, providing support and resources nationally. DiFi Advisory offers investment management and financial planning services for individuals, trusts, estates, and business entities. The firm uses a variety of analytical methods to tailor portfolios to clients’ goals and risk tolerance and provides written financial plans along with periodic account reviews.

Paul Cramer is a Series 66-credentialed advisor with 22 years of experience, currently serving at JGC Tax & Wealth Management. He has held roles at multiple firms including Avantax and Witzke & Mendenhall. In addition to his advisory work, he manages tax preparation and accounting services at Johnson, Glaze & Co., PC. JGC Tax & Wealth Management provides investment advisory and financial planning services to individuals, small businesses, and institutional clients. The firm employs a tailored investment approach based on Modern Portfolio Theory and maintains formal affiliations with an accounting firm and a pension consulting provider to coordinate advisory, tax, and retirement-plan services.

Katie Fallin is a financial advisor with JGC Tax & Wealth Management in Salem, Oregon, holding a Series 65 designation and seven years of industry experience. She has worked at JGC Wealth Management, LLC since 2016 and is also involved with the affiliated accounting firm Johnson, Glaze & Co., PC, where she performs tax preparation and related duties. JGC Tax & Wealth Management provides investment advisory and financial planning services to individuals, small businesses, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm employs a tailored investment approach based on Modern Portfolio Theory and coordinates advisory, tax, and retirement-plan services through its formal affiliation with an accounting firm and a pension consulting provider.

Robert Norton is a financial advisor at Capstone Wealth Advisors, LLC in Salem, Oregon, holding a Series 66 designation with 25 years of industry experience. He worked at Wells Fargo Advisors Financial Network, LLC from 2012 to 2017 before joining Capstone Wealth Advisors, where he has been since 2012. Norton has a partial ownership interest in SKYWALKER LLC, a commercial real estate business supporting wealth management practice clients. Capstone Wealth Advisors serves individual and high-net-worth clients as well as businesses, providing comprehensive financial planning and investment advisory services. The firm employs a long-term, balanced, and disciplined investment approach, managing roughly $230 million in client assets with a small team and no stated account minimum.

Jacob Wihtol is a financial advisor at Capstone Wealth Advisors, LLC in Salem, OR, holding a Series 65 designation. He began his advisory career in 2025 and has prior work experience in various roles including at Clodfelters and Spanish Trails. Capstone Wealth Advisors serves individual and high-net-worth clients as well as businesses, providing comprehensive financial planning and investment advisory services. The firm uses a long-term, balanced approach with broadly diversified portfolios and manages approximately $230 million in client assets.

Joseph Witt is a CFP® with 13 years of industry experience, currently serving as an advisor at Goldmark Financial Planners, LLC in Salem, OR. He is also the owner of Belmont Books, a used bookstore in Portland. Prior to this, he operated The Farm Cafe for 12 years. Goldmark Financial Planners, LLC is a small advisory firm with two advisors managing about $6 million for roughly 40 clients. The firm provides financial planning, consultations, and discretionary investment management using a longer-term, value-oriented approach focused on diversification and tailored to client risk tolerance.

Wolfgang Sailler is a CFP® with 16 years of industry experience and has been with Goldmark Financial Planners, LLC since 2001. He holds Series 63 and Series 65 licenses. Outside of financial advising, he is vice president of finance and shareholder of a retail store, McMinnville Hearth and Barbeque, where he is involved in bookkeeping and occasional floor work. Goldmark Financial Planners, LLC is a small advisory firm managing about $6 million for approximately 40 clients, serving individuals, families, small businesses, retirement plans, trusts, estates, and charitable organizations. The firm employs a longer-term, value-oriented investment approach with periodic rebalancing and emphasizes diversification, operating under limited trading authority through a third-party custodian.

Michael Blanchard is a CFP® with 17 years of industry experience, currently serving as an advisor at JGC Tax & Wealth Management in Salem, OR. He has been with JGC Wealth Management, LLC since 2012 and is also a shareholder and accountant at Johnson, Glaze & Co., PC, a CPA firm. JGC Tax & Wealth Management provides investment advisory and financial planning services to individuals, small businesses, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm employs a tailored investment approach based on Modern Portfolio Theory and maintains formal affiliations with an accounting firm and a pension consulting provider to coordinate advisory, tax, and retirement-plan services.

Stephanie Smith is a financial advisor at Keudell Morrison Wealth Management, LLC with 12 years of industry experience. She holds the Series 66 designation and previously worked at Wells Fargo Advisors before joining Keudell Morrison Wealth Management. Keudell Morrison Wealth Management serves individuals, businesses, not-for-profits, and pension/profit-sharing plans by providing investment management and comprehensive financial planning services. The firm employs a diversified investment approach based on Modern Portfolio Theory and offers access to institutional trading and research through its wrap fee program.

Amanda Shine is a financial advisor at Keudell Morrison Wealth Management, LLC in Salem, OR, holding a Series 66 designation with 13 years of industry experience. She previously worked at Wells Fargo Advisors for five years before joining Keudell Morrison Wealth Management, where she has been since 2018. Keudell Morrison Wealth Management provides investment management and comprehensive financial planning services to individuals, businesses, not-for-profits, and pension/profit-sharing plans. The firm manages approximately $921.5 million in client assets and employs an investment approach based on Modern Portfolio Theory, utilizing diversification across asset classes and geographies through mutual funds, ETFs, and separately managed accounts.

Thomas Sherwood is a financial advisor at Headwater Investment Consulting, Inc. with 16 years of industry experience. He holds the Series 66 designation and has worked at firms including Morgan Stanley and Bernards & Associates, CPAs, PC. Outside of his advisory role, he is a co-owner of Tributary Properties LLC, a real estate holding company in McMinnville, Oregon. Headwater Investment Consulting, Inc. provides fee-only investment management and financial planning to individuals, businesses, retirement plans, trusts, estates, and charitable organizations. The firm manages broadly diversified global equity and fixed-income portfolios using mutual funds and ETFs, with a focus on top-down macroeconomic analysis and tailored financial planning.

Kurt Potter is a financial advisor at Keudell Morrison Wealth Management, LLC in Salem, OR, holding a Series 65 designation with one year of industry experience. His prior work includes roles in education at Cascade School District and a legal position at Hoffman, Stewart & Schmidt PC. Keudell Morrison Wealth Management provides investment management and comprehensive financial planning services to individuals, businesses, nonprofits, and pension plans. The firm employs a Modern Portfolio Theory approach, focusing on systematic diversification using mutual funds, ETFs, and separately managed accounts, and manages approximately $921.5 million in client assets.

Joel Blount is a financial advisor with Keudell Morrison Wealth Management, LLC, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. Prior to joining Keudell Morrison in 2018, he worked at Wells Fargo Advisors for six years. Outside of his advisory role, Mr. Blount is a licensed insurance agent authorized to sell various insurance products. Keudell Morrison Wealth Management serves individuals, businesses, not-for-profits, and pension/profit-sharing plans, providing investment management and comprehensive financial planning services. The firm employs a Modern Portfolio Theory investment approach and operates a wrap fee program that emphasizes systematic diversification, institutional trading access, and detailed operational procedures.

Janet Sasaki is a financial advisor at Headwater Investment Consulting, Inc. with four years of industry experience. She holds a Series 65 credential and has previously worked at Linfield College for 17 years and is involved with R. Stuart Winery. Headwater Investment Consulting, Inc. provides fee-only investment management and financial planning services to individuals, businesses, retirement plans, trusts, estates, and charitable organizations. The firm manages a diversified portfolio of global equities and fixed income, employing mutual funds and ETFs with options for tax-managed and environmentally sustainable investments, and uses a discretionary management approach guided by written investment policy statements.

David Black is a financial advisor at Beacon Wealth Consultants, Inc. in Salem, OR, holding a Series 65 designation with four years of industry experience. His prior roles include positions at the Oregon Department of Revenue and RetireReady Solutions. Beacon Wealth Consultants serves a diverse client base including individuals, trusts, estates, charitable organizations, business entities, and plan sponsors, offering comprehensive wealth management, financial planning, investment management, and retirement plan consulting. The firm employs a structured discovery process and emphasizes faith-based, Biblically Responsible Investment screening in its portfolio construction.

Matthew Dressel is a financial advisor at Headwater Investment Consulting, Inc. in McMinnville, Oregon, holding a Series 65 designation with three years of industry experience. Prior to joining Headwater, he spent ten years at Linfield University. Headwater Investment Consulting provides fee-only investment management and financial planning to individuals, businesses, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm employs a broadly diversified global equity and fixed-income approach combined with a systematic, top-down macroeconomic framework to guide portfolio management.

Michael Morrison is a financial advisor at Keudell Morrison Wealth Management, LLC with 29 years of industry experience. He held roles at Wells Fargo Advisors from 2012 to 2018 before joining Keudell Morrison Wealth Management, where he has worked since 2018. Morrison holds Series 63 and Series 65 licenses. Keudell Morrison Wealth Management advises individuals, businesses, not-for-profits, and pension/profit-sharing plans with services including investment management and comprehensive financial planning. The firm manages approximately $921.5 million in client assets and employs an investment approach based on Modern Portfolio Theory, using a mix of mutual funds, ETFs, and separately managed accounts.

Larry Keudell is a CFP® professional with 42 years of industry experience, currently serving at Keudell Morrison Wealth Management, LLC since 2018. Prior to that, he worked for six years at Wells Fargo Advisors. Keudell Morrison Wealth Management advises individuals, businesses, not-for-profits, and pension/profit-sharing plans, providing investment management and comprehensive financial planning services. The firm manages approximately $921.5 million in client assets and employs a Modern Portfolio Theory-based investment approach with diversified asset allocation and use of mutual funds, ETFs, and separately managed accounts.

Jessica Couser is a financial advisor at Headwater Investment Consulting, Inc. with one year of industry experience and holds a Series 65 designation. Prior to joining Headwater, she has worked in real estate and photography, including roles as a real estate agent with Silver Key Real Estate and as owner of Cascade Photography, LLC. She is currently involved in real estate sales and services, assisting clients with property transactions and market research. Headwater Investment Consulting, Inc. provides fee-only investment management and financial planning to individuals, businesses, retirement plans, trusts, estates, and charitable organizations. The firm manages diversified global equity and fixed-income portfolios using mutual funds and ETFs, employing periodic rebalancing and macroeconomic-driven tactical allocations.