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Sonja B

CFP®, Series 65

Palo Alto, CA

Rebalance LLC

Sonja Breeding is a CFP® with 13 years of industry experience, currently serving as an advisor at Rebalance LLC since 2021. Prior to joining Rebalance, she worked at Homewood Capital Management, Inc. from 2008 to 2021. She holds a California insurance license but is not actively engaged in insurance sales. Rebalance LLC provides investment management, financial planning, and decision-support through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework focused on ETFs and long-term rebalancing.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Matthew C

CFA®, Series 65

Saratoga, CA

Saratoga Research & Investment Management

Matthew Casas is a CFA® charterholder with 13 years of industry experience. He has worked at Saratoga Research & Investment Management since 2011. Saratoga Research & Investment Management provides discretionary portfolio management primarily to individuals, including high-net-worth clients, and various institutional clients. The firm employs a long-only, large-cap equity investment approach using quantitative and qualitative analysis, managing approximately $2.5 billion across separately managed accounts, mutual fund sub-advisory, and model portfolios.

Wealth management Active portfolio management Charitable giving & philanthropy
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Alexis M

Series 65

Mountain View, CA

Wealth Architects, LLC

Alexis Marriott is a financial advisor at Wealth Architects, LLC in Mountain View, CA, holding a Series 65 credential with less than one year of industry experience. Prior to joining Wealth Architects, Alexis worked briefly at Integris Wealth Management and was involved with Boxing Strong Monterey. Wealth Architects serves individuals, trusts, retirement plans, and charitable organizations by providing comprehensive wealth management and planning services. The firm uses a structured investment process based on modern portfolio theory, offering tailored portfolio management and planning, including tax planning, often on a discretionary basis.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Samuel M

Series 65

Mountain View, CA

Wealth Architects, LLC

Samuel Mitsui Reyes is a financial advisor at Wealth Architects, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Istituto Lorenzo De Medici, Brighton Jones, Northwestern Mutual, AlloyLabs, and Next Level Burger. Wealth Architects serves individuals, trusts and estates, retirement plans, pension and profit-sharing plans, and charitable organizations by providing comprehensive wealth management, planning, and consulting services. The firm’s investment approach is based on modern portfolio theory, utilizing tailored portfolio management and planning services, with an emphasis on discretionary account management, sub-advisory arrangements, and detailed regulatory disclosures.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Andrew E

Series 65

Saratoga, CA

Saratoga Research & Investment Management

Andrew Early is a financial advisor at Saratoga Research & Investment Management with seven years of industry experience. He holds a Series 65 designation and has been with Saratoga Research & Investment Management since 2017. Prior to his current role, he spent a year working at JDog Junk Removal. Saratoga Research & Investment Management is an SEC-registered multi-advisor firm managing approximately $2.5 billion for over 2,500 clients. The firm offers discretionary, long-only separately managed accounts focused on large-cap equity strategies and serves a diverse client base, including high-net-worth individuals, retirement plans, foundations, and corporations.

Wealth management Active portfolio management Charitable giving & philanthropy
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Eric H

Series 66

Sunnyvale, CA

Valley Wealth Strategies, LLC

Eric Hughes is a financial advisor with Valley Wealth Strategies, LLC in Sunnyvale, CA, holding a Series 66 designation and 23 years of industry experience. He has worked at LPL Financial LLC since 2017 and previously at National Planning Corporation from 2013 to 2017. Outside of his advisory role, he operates Rick E. Hughes Financial, focusing on fixed annuities and life insurance. Valley Wealth Strategies advises individuals, families, trusts, and organizations with customized investment management, financial planning, and retirement-plan advisory services. The firm employs a primarily long-term investment approach using fundamental, technical, and cyclical analysis, managing over $1.2 billion in assets, with a notable portion managed on a non-discretionary basis.

General retirement planning Retirement income strategy General tax planning Wealth management Founder/Business Owner Retired
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Peter T

CFP®, Series 63

Mountain View, CA

Wealth Architects, LLC

Peter Trinh is a CFP® with seven years of industry experience, currently serving as an advisor at Wealth Architects, LLC. His prior work includes roles at Sand Hill Global Advisors and Michael Byrne. Wealth Architects provides comprehensive wealth management and planning services to individual investors, trusts, estates, retirement plans, pension and profit-sharing plans, and charitable organizations. The firm employs a strategic, modern portfolio theory-based investment process tailored to client needs, with discretionary portfolio management primarily using mutual funds, ETFs, and individual debt securities.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Diana L

Series 65, Series 63

Santa Clara, CA

Nectarine

Diana Louie is a financial advisor at Nectarine with Series 65 and Series 63 licenses. She has one year of experience as an advisor and previously worked at Google for ten years. Nectarine serves individual and high-net-worth clients by providing consultative financial planning through selected advisor representatives. The firm emphasizes long-term asset allocation with low-cost, index-based funds and offers planning services without managing client portfolios or accepting custody.

General retirement planning Income planning Life insurance needs analysis Debt management
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Tyler S

CFP®, CFA®

Mountain View, CA

Wealth Architects, LLC

Tyler Scott is a CFP® and CFA® with 16 years of experience in financial advising. He has been with Wealth Architects, LLC since 2012. Wealth Architects serves individual investors, including high-net-worth clients, as well as trusts, estates, retirement plans, pension and profit-sharing plans, and charitable organizations. The firm provides comprehensive wealth management and planning using a tailored strategic asset allocation approach grounded in modern portfolio theory.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Charles D

Series 65

Los Gatos, CA

Kane Investment Management, Inc.

Charles Davis is a financial advisor at Kane Investment Management, Inc. in Los Gatos, CA, holding a Series 65 designation with 26 years of industry experience. He has been with The Kane Group since 1998. Kane Investment Management, Inc. provides investment account management and advisory services to individuals, high-net-worth clients, 401(k) plans, trusts, and estates, using a combination of charting, fundamental, and technical analysis to construct portfolios tailored to client objectives. The firm manages a range of securities and offers discretionary account management with performance reviews and financial planning available.

Wealth management
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Jared L

Series 65

Los Altos, CA

Diversifi Capital Inc

Jared La Blue is a financial advisor with Diversifi Capital Inc in Los Altos, CA, holding a Series 65 designation and six years of industry experience. He has worked at Compass Capital Management Group, Diversifi Capital LLC, theTaxGuySF, and Dragon Financial Group. DiversiFi Capital provides investment advisory and financial planning services primarily to individual and high-net-worth clients, as well as managing pooled investment vehicles. The firm uses a combination of fundamental, technical, charting, and quantitative analysis within a structured investment process and manages multiple private funds and SPVs focused on frontier technology investments.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Retirement withdrawal strategies Executive Founder/Business Owner Values-based investing Established Professionals
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Lawrence P

Series 65

Saratoga, CA

ARIA Wealth Management

Lawrence Pizzella is a financial advisor at ARIA Wealth Management with 10 years of industry experience. He holds a Series 65 designation and has held roles at multiple firms including Sowell Financial Services, Concert Capital Management, and Legacy Wealth Advisors. He also serves as a Portfolio Administrator and consultant at Legacy Wealth Advisors and works as a Trading Specialist at the Institute for Wealth Management. ARIA Wealth Management is a fee-based registered investment adviser managing over $120 million in client assets. The firm serves individuals, high-net-worth clients, family groups, trusts, pension plans, corporations, and charitable organizations, offering continuous investment supervisory services, financial planning, and oversight of third-party managers within a discretionary and non-discretionary framework.

Options & derivatives strategies Wealth management
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Jonathan R

Los Altos, CA

Riley Friedman Asset Management

Jonathan Riley is a financial advisor with Riley Friedman Asset Management in Los Altos, CA, holding 15 years of industry experience. He has been with Riley Friedman Asset Management since 2011, working as one of two managing members. Riley Friedman Asset Management provides ongoing portfolio management and basic financial planning to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm employs a fundamental, long-term, value-oriented investment approach focused on capital preservation, transparency, liquidity, and diversification.

Wealth management Real estate investing
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Stephen B

Series 65, Series 63

Los Gatos, CA

Alhambra Investment Management LLC

Stephen Brennan is a financial advisor at Alhambra Investment Management LLC with 17 years of industry experience. He has been with Alhambra since 2016 and previously worked with the San Jose Police & Fire Pension. Outside of advisory services, he operates a marketing consulting business focused on marketing communications and oversees commercial real estate investments as a partner in a real estate firm. Alhambra Investment Management serves individual, high-net-worth, charitable, and corporate clients through discretionary and non-discretionary investment management. The firm uses a top-down macroeconomic approach combined with quantitative equity models and alternative investments, managing portfolios with a team-based approach tailored to client risk tolerances.

Active portfolio management Passive / index investing Private / alternative investments
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Mark B

CFA®

Palo Alto, CA

Cornerstone Capital, Inc.

Mark Branson is a CFA® charterholder with 22 years of industry experience. He has been with Petersen Flynn & Dinsmore Inc. since 2006. He is based in Palo Alto, CA. Cornerstone Capital, Inc. manages approximately $1.26 billion primarily for individuals, trusts, estates, charitable organizations, and institutions through separately managed equity and fixed-income accounts. The firm employs a capital preservation investment philosophy that integrates fundamental, technical, and cyclical analysis, maintaining relatively concentrated but diversified portfolios.

Active portfolio management
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Lily Z

CFP®, Series 65

Los Altos, CA

Diversifi Capital Inc

Lily Zhang is a CFP® with seven years of industry experience, currently serving as an advisor at Diversifi Capital Inc in Los Altos, CA. She has been with DiversiFi Capital LLC (formerly Compass Capital Management) since 2018. Prior to her advisory role, she spent seven years at the University of California, Berkeley in Electrical Engineering and Computer Science. DiversiFi Capital provides investment advisory and financial planning services primarily to individual and high-net-worth clients, managing approximately $671 million in assets. The firm combines fundamental, technical, charting, and quantitative analysis in its investment approach and serves as a private fund sponsor and adviser with a focus on frontier technology investments.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Retirement withdrawal strategies Executive Founder/Business Owner Values-based investing Established Professionals
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Matthew K

Series 65

Saratoga, CA

Saratoga Research & Investment Management

Matthew Keating is a financial advisor with Saratoga Research & Investment Management. He holds a Series 65 credential and has six years of industry experience. Prior to joining Saratoga Research & Investment Management in 2019, he worked at Apple for seven years. Saratoga Research & Investment Management provides discretionary portfolio management to individuals, including high-net-worth clients, and various institutional clients such as pension plans, endowments, foundations, and corporations. The firm employs a long-only, concentrated large-cap equity strategy characterized by a four-step investment process and manages approximately $2.5 billion across roughly 2,800 clients.

Wealth management Active portfolio management Charitable giving & philanthropy
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Reese R

Series 65

Los Gatos, CA

Kane Investment Management, Inc.

Reese Rifredi is a financial advisor with Kane Investment Management, Inc. in Los Gatos, CA, holding a Series 65 credential and two years of industry experience. His prior work includes roles at Optimist Made, Get Smart Labs, Loyola Marymount University, and RPM Training. Kane Investment Management provides tailored investment account management and advisory services to individuals, high-net-worth clients, 401(k) plans, trusts, and estates. The firm employs a combination of charting, fundamental and technical analysis to manage equity and fixed income portfolios, typically on a discretionary basis.

Wealth management
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Lillian S

Series 65

Mountain View, CA

Wealth Architects, LLC

Lillian Swenson is a Series 65-licensed financial advisor at Wealth Architects, LLC with three years of industry experience. She has worked at Wealth Architects since 2025, following positions at Corient Services LLC, Corient, and Western Technology Investment. Wealth Architects serves individual investors, trusts and estates, retirement plans, pension and profit-sharing plans, and charitable organizations, offering comprehensive wealth management and planning. The firm employs a modern portfolio theory-based investment process with tailored strategic asset allocation and discretionary portfolio management primarily using mutual funds, ETFs, and individual debt securities.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Alfred A

CFP®, Series 65

Los Altos, CA

Diversifi Capital Inc

Alfred Au is a CFP® and holds a Series 65 license with 12 years of industry experience. He has been with DiversiFi Capital Inc for eight years, following prior roles at Dragon Global Services, LLC, and Dragon Financial and Investment Group, LLC. Au is also a member of the holding company Dragon Global Services, which wholly owns Dragon Financial Group. DiversiFi Capital Inc provides investment advisory and financial planning services primarily to individual and high-net-worth clients, while also advising pooled investment vehicles. The firm employs a multi-faceted investment approach incorporating fundamental, technical, and quantitative analysis, and sponsors private funds and special purpose vehicles focused on frontier technology investments.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Retirement withdrawal strategies Executive Founder/Business Owner Values-based investing Established Professionals
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