Michael Coholan is a ChFC® credentialed financial advisor with 23 years of industry experience. He has been the sole advisor at Hilltop Advisors, LLC since 2002, operating from San Francisco, CA. In addition to his advisory role, he is a licensed insurance agent offering commissionable insurance products. Hilltop Advisors provides asset management, financial planning, and consulting primarily to high-net-worth individuals, pension and profit-sharing plans, trusts, estates, and private business clients. The firm employs a long-term, buy-and-hold investment approach with a focus on mutual funds, ETFs, and index funds, managing accounts on a non-discretionary basis.

Maitri Goonewardena is the sole advisor at MKG Capital Management, LLC in San Francisco, holding a Series 65 designation and bringing 26 years of industry experience. He has worked at Hawley Advisors and AIRE Advisors before and during his long tenure with MKG Capital Management, which he has owned and operated since 1999. MKG Capital Management provides discretionary investment advisory and financial planning services to a private pooled investment fund and separately managed accounts, serving high-net-worth individuals, institutions, trusts, endowments, and pension plans. The firm employs a fundamentals-based, long-term value approach, often using options, short sales, and derivatives, and is noted for advising a private fund alongside managing separate accounts.

Ginger Chien is a financial advisor at WealthQuant Advisors in San Francisco, holding Series 63 and Series 65 licenses with one year of industry experience. Prior to joining WealthQuant Advisors, she worked with Falcon Pacific Group Wealth Management and WealthQuant Financial Services and Insurance Solutions LLC. Outside of her advisory role, she has engaged in entrepreneurial activities including the management of EPIX Properties 1 LLC. WealthQuant Advisors is an independent investment advisory firm providing fee-based financial planning and discretionary portfolio management to individuals, trusts, and qualified retirement plans. The firm’s approach includes tailored investment programs utilizing ESG strategies, custom indexing, and a variety of asset classes, alongside pension consulting and fiduciary services for employer-sponsored plans.

Roshani Pandey is the sole advisor at True Root Financial, an independent firm based in San Francisco. She holds Series 63 and Series 65 designations and has 19 years of industry experience, including three years at Bessemer Trust. Pandey serves as treasurer for the Global Nepali Professional Network, a nonprofit professional development organization. True Root Financial provides fee-based investment advisory and financial planning services primarily to individuals and high-net-worth clients, as well as charitable organizations and trusts. The firm customizes portfolio management using both discretionary and non-discretionary approaches and incorporates tax-optimized strategies, model marketplace access, and third-party sub-advisors.

Whitney Johnson is the principal of Baseline Investments, LLC in San Francisco, holding a Series 65 designation with eight years of industry experience. She has served in advisory roles at Greenwood Wealth Management, LLC and NPB Financial Group, LLC. Outside of her advisory work, she is a managing member of AEIOH, LLC, a noninvestment-related real estate business. Baseline Investments, LLC provides discretionary portfolio management and financial planning primarily for individual and business clients. The firm employs a range of investment strategies, including fundamental and technical analysis and options trading, under discretionary authority.

Michael Staiger is a financial advisor at Mi4 Capital, LLC in San Francisco, holding Series 63 and Series 65 credentials with 21 years of industry experience. His prior work includes roles at Odeon Capital Group and Icr, LLC, as well as a sabbatical year. Outside of advising, he is involved with MADZIA Vineyard Management & Consulting and serves as SVP of Corporate Development for Super-Micro. Mi4 Capital serves institutional and pooled-vehicle clients along with separately managed accounts, offering investment management paired with bundled financial planning. The firm employs a disciplined, long-term investment approach focused on strategic and tactical asset allocation, value-oriented security selection, and tax-efficient management, while also providing research and consulting services to institutional investors.

William Harvey is the sole advisor at Harvey Wealth Management LLC in Redwood City, CA, holding a Series 66 credential and bringing six years of industry experience. He previously worked at Edward Jones and held positions in the technology sector before founding his independent advisory firm. Harvey Wealth Management LLC serves individuals, trusts, pension and profit-sharing plans, and corporations with comprehensive portfolio management and financial planning. The firm employs a variety of analytical methods and investment strategies, managing both discretionary and non-discretionary accounts while maintaining a small client base that includes institutional-type clients.

Joel Beam is the managing member of East Shore Investment Management LLC and holds Series 63 and Series 65 licenses. He has three years of experience at East Shore and previously worked for Salient Partners for 12 years. He also manages HV Capital LLC, which owns East Shore and holds his personal investments. East Shore Investment Management LLC provides discretionary asset management and consulting services focused on real estate securities for institutional investors and high-net-worth individuals. The firm employs fundamental analysis with active portfolio monitoring and uses strategies including long- and short-term trading with leverage, derivatives, and model portfolio recommendations to other advisers.

Troy White is a financial advisor at Hoodoo with 10 years of industry experience. He holds Series 63, 65, and 66 licenses and has worked as a collateral analyst at the Federal Home Loan Bank of San Francisco since 2012. His prior experience includes three years at Waddell & Reed. Hoodoo Financial serves primarily under-banked individuals, novice investors, and small businesses by providing financial education, comprehensive planning, retirement and portfolio management, as well as tax services. The firm utilizes a virtual Educator/Advisor platform that combines e-learning and live meetings, applying Modern Portfolio Theory and offering both discretionary and advisory arrangements.

Thomas Lo is a CFP® and Series 65-licensed financial advisor with 12 years of industry experience. He has worked at Aspiriant from 2015 to 2018 and has been with Vested Financial Planning, LLC since 2018. Vested Financial Planning is a single-advisor SEC-registered investment adviser serving primarily individual and high-net-worth clients. The firm combines passive portfolio construction with fundamental analysis and selective use of outside managers and ETFs, focusing on discretionary portfolio management, comprehensive financial planning, and employee equity planning.

Renata Carico is a CFP®-certified financial advisor with 13 years of industry experience. She is the principal of Carico Private Wealth Management, an independent firm she founded after working at several firms including LPL Financial, Stratos Wealth Partners, and Charles Schwab. Outside of her advisory work, she volunteers for Grace Church of the Bay Area, assisting with church financial accounts. Carico Private Wealth Management serves individual and high-net-worth clients, providing wealth and investment management, financial planning, and tax return preparation. The firm employs an investment approach based on asset allocation and Modern Portfolio Theory, combining passive and active strategies, and is notable for offering performance-based fee arrangements alongside traditional advisory services.

Yen Wu is a financial advisor at 1N Capital, LLC with 17 years of industry experience. He holds a Series 66 designation and has worked at firms including Intellectus Partners, OceanIQ Capital, Robertson Stephens, Credit Suisse Securities, and Morgan Stanley. 1N Capital serves high-net-worth individuals, trusts, estates, charitable organizations, business entities, and institutional clients, including a significant number of non-U.S. investors. The firm provides discretionary investment management and consulting, utilizing a combination of fundamental, technical, and charting analysis alongside manager due diligence, and offers a wide range of strategies and asset allocations tailored to clients’ risk profiles and investment goals.

Michael Germain is a CFA® charterholder and the sole advisor at Propulsion Capital Management LLC, with one year of industry experience. He has held CFO roles at Urban Catalyst, a real estate development company, and Fluid Dynamics Plumbing, a plumbing business. His prior experience includes positions at True Capital Management, Canyon Bridge Capital Management, and Ernst & Young. Propulsion Capital Management LLC provides discretionary asset management to individuals, high-net-worth clients, trusts, small businesses, and estates. The firm uses a fundamental analysis and asset allocation approach tailored to client goals, incorporating strategies such as options, margin, and alternative investments as appropriate.

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Paul Lafollette III is a CFP® with 14 years of industry experience, currently serving as the sole advisor at Intelligent Investor Financial Planning, LLC in San Francisco, CA. He previously worked at Ameriprise Financial Services, Inc. from 2012 to 2016. Mr. Lafollette holds a California Life and Health insurance license, which he uses exclusively to provide education and advice without earning commissions. Intelligent Investor Financial Planning serves individual clients, including higher-net-worth households, and small businesses by offering comprehensive financial planning and investment consultation across various areas such as retirement, tax, estate, education, and cash-flow analysis. The firm combines a wrap-fee investment program with a core-and-satellite approach to portfolio management predominantly on a non-discretionary basis and provides complimentary educational workshops on personal finance and investing.

Robert Shaye is a CFP® and principal of Fireside Finances with seven years of industry experience. He has worked at FutureAdvisor, Inc. and served in the United States Coast Guard Reserve. Since 2023, he has also been a faculty member at UC Berkeley’s Haas School of Business, teaching personal finance. Fireside Finances provides employee financial wellness programs, public seminars, and hourly financial planning and investment consulting. The firm emphasizes education and consulting without managing client assets, focusing on diversification, low-cost funds, fee minimization, and tax awareness.

Hasnain Karim is a CFA® charterholder and the sole advisor at Kilimanjaro Capital, LLC, an independent firm based in San Mateo, CA. He has 16 years of industry experience and has been with Kilimanjaro Capital since 2009. Kilimanjaro Capital manages discretionary investment accounts primarily for individuals using two principal strategies: a long/short strategy and a long-only strategy. The firm employs an opportunistic, value-oriented approach that includes hedging, derivatives, and short-selling in its long/short strategy, with a focus on securities trading below intrinsic value and a typical investment horizon of one to five years.

I'm the founder of Jane Financial in Oakland, CA. I work with tech professionals who need help with their stock options and RSUs. The typical Jane Financial client is a Director or VP in Big Tech or a late-stage startup on the cusp of an IPO. Does this sound like you? "This is my first job in tech, and I don't know what to do with my RSUs" "My company is preparing to IPO. What should I do to get ready?" "How does the tax part work?" "I’m excited but I don't want to blow this opportunity – help!” I help tech professionals figure out when to exercise options, sell shares, and plan for taxes. What’s even more important is deciding what to do with the money. Money is a tool to help you flourish and stay resilient. Financial freedom comes from what you do next. A windfall from stock options and RSUs opens a world of possibilities, which I’ll help you navigate. I'm a CERTIFIED FINANCIAL PLANNER™ professional (CFP®). I previously worked at Aspiriant, a leading independent wealth management firm, serving corporate executives who needed help with their stock options and RSUs. I also have professional experience at the Social Security Administration, and Vanguard. I obtained an AB in Chemistry from Bryn Mawr College, and an MBA in Finance and Economics from the University of Chicago Booth School of Business.

Asaph Elan is a financial advisor at Equilibrium Wealth LLC based in San Carlos, CA, holding a Series 66 designation with 12 years of industry experience. His prior work includes positions at The Prudential Insurance Company of America and Bank of America, as well as managing an investment advisory firm in Israel. He is also a licensed insurance agent providing term life and disability insurance. Equilibrium Wealth LLC offers discretionary investment management and financial planning services to individuals, high net worth clients, trusts, estates, and small businesses. The firm employs a customized, primarily long-term investment approach using a mix of fundamental and technical analysis to construct diversified portfolios across various asset classes.

Shawn Tydlaska is a CFP® professional with 10 years of industry experience. He is currently with Tessara Wealth in Burlingame, CA, and previously worked for Ballast Point Financial Planning, LLC for eight years. Tessara Wealth serves individual and high-net-worth clients with comprehensive financial planning, portfolio management, and tax planning services. The firm emphasizes passive portfolio construction using low-cost index funds and ETFs, often managing accounts non-discretionarily through Betterment while providing modular ongoing financial planning and tax-return preparation.