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Rosario C

CFP®, Series 66

Oakland, CA

Wealth-Source Financial

Rosario Chacon is a CFP® professional with eight years of experience in financial advising and currently operates as the sole advisor at Wealth-Source Financial in Oakland, CA. Prior to establishing Wealth-Source Financial, she worked at Mission Economic Development Agency and Personal Financial Consultants. In addition to her advisory role, she works seasonally as a tax preparer. Wealth-Source Financial is an independent registered investment adviser serving individual clients with tailored portfolio management and comprehensive financial planning services. The firm emphasizes long-term asset allocation and passive management with index funds and ETFs, and it also offers public education through courses and seminars, alongside one-on-one advisory work.

Student loan debt Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner Young Professionals Retired
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Louis B

PFS™, Series 63

San Francisco, CA

Tre Api Wealth Management, LLC

Louis Barberini is a financial advisor at Tre Api Wealth Management, LLC in San Francisco, holding the PFS™ designation and Series 63 license with 10 years of industry experience. Before entering financial services, he worked for over two decades with the San Francisco Police Department. He also writes an independent Substack column covering crime, corruption, tax, economy, and investor psychology. Tre Api Wealth Management offers customized portfolio management primarily to individuals and high-net-worth clients, employing a combination of fundamental analysis, modern portfolio theory, and technical analysis with a long-term trading approach. The firm manages approximately $52 million in client assets across around 40 relationships, typically using discretionary trading authority.

Wealth management Passive / index investing
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Glen M

CFP®

San Francisco, CA

Monroe Wealth Management LLC

Monroe Wealth Management is a financial planning firm that specializes with tech employees and business owners. Services include: IPO Event Planning (Pre and Post IPO) Public and Private Equity Compensation ISO, NSO, RSU, RSA, ESPP, etc. Concentrated Stock Strategies Cash Flow Optimization Real Estate Investing Tax Mitigation Strategies Retirement Planning College and Education Planning Family Planning Philanthropy Behavioral Finance and Financial Wellness Coaching Investment Management

Liquidity event planning Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Technology Professional Gen Y/Millennials (Born 1980-1995)
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Christian B

CFP®

Oakland, CA

Christian Curry Batchelder, CFP

Christian Batchelder is the sole advisor at Christian Curry Batchelder, CFP, an independent advisory firm based in Oakland, CA. He holds the CFP® designation and has 32 years of industry experience, having operated his practice since 1987. The firm provides comprehensive financial planning and discretionary portfolio management for private investors, families, personal trusts, and estates. It employs a proprietary discovery and planning process that integrates financial analysis with clients’ attitudes toward money and legacy, managing portfolios on a discretionary basis with mutual funds and third-party managers.

General retirement planning Income planning College savings (529s, UTMA, etc.) Real estate investing
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Eugene C

CFA®

Orinda, CA

Paragon Asset Management Inc.

Eugene Chow is a CFA® charterholder with 12 years of industry experience, currently serving as the sole advisor at Paragon Asset Management Inc. He has been with Paragon since 1989. Outside of his advisory role, he operates a computer consulting business focused on investment portfolio accounting and performance calculations. Paragon Asset Management provides discretionary asset management services to individuals, businesses, and charitable organizations, managing approximately $110.7 million across 72 client relationships. The firm customizes investment programs based on clients’ objectives and risk tolerance, employing both fundamental and technical analysis and a broad range of investment instruments.

Active portfolio management
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Alison D

CFP®, Series 65

Berkeley, CA

Fruition Advisors LLC

Alison Davies is a CFP® professional with 15 years of experience in the financial advisory industry. She has been the sole advisor at Fruition Advisors LLC since 2013. Fruition Advisors serves individual clients through financial planning and by selecting and monitoring third-party investment advisors rather than providing direct portfolio management. The firm works primarily with clients who meet a portfolio minimum and emphasizes client-specific planning and asset allocation based on Modern Portfolio Theory.

Cash flow / budgeting General tax planning Wealth management
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Paul S

CFP®

Walnut Creek, CA

Collabria Capital, Inc

I'm a CERTIFIED FINANCIAL PLANNER™ and founder of Collabria Capital, Inc., a San Ramon-based fee-only fiduciary financial planning firm serving the Bay Area and virtual clients nationwide. I started Collabria Capital because I believe financial planning should be collaborative, transparent, and centered around what truly matters — people’s lives, not just their portfolios. Over the years, I’ve met too many hardworking professionals who’ve done all the “right” things financially but still feel unsure about their future. My goal is to bring clarity and confidence to that picture. Originally from Montreal, I moved to the Bay Area in 1997 and quickly came to appreciate the unique blend of innovation, opportunity, and complexity that defines life here. Having raised three kids, I understand firsthand how financial priorities evolve — from career growth and family needs to preparing for a more flexible, fulfilling next chapter. I work primarily with mid- to late-career professionals who want straightforward, fiduciary advice on everything from stock options and deferred compensation to retirement and tax planning. My approach is simple: listen carefully, bring clarity to complexity, and help clients make decisions that align their finances with their values. For me, financial planning has always been about more than numbers ; it’s about creating the freedom to focus on what truly matters.

Equity Recipients (RS/RSU, SOP, ESPP) General retirement planning Mid-Career Professionals
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Donovan M

CFP®, Series 63

Oakland, CA

Greenbook Financial

Donovan Malone is a CFP® professional with nine years of industry experience, currently serving as the sole advisor at Greenbook Financial LLC. His background includes roles at Charles Schwab, TD Ameritrade, JP Morgan Securities, and the University of California Office of the President. Greenbook Financial provides investment management, financial planning, and educational seminars to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a mix of passive and active asset allocation, offers both discretionary and non-discretionary portfolio management, and incorporates ESG considerations when requested.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Sabrina L

CFP®

San Francisco, CA

Second Summit Wealth Management, LLC

Sabrina Lowell is a CFP® professional with 19 years of industry experience, currently serving as the principal advisor at Second Summit Wealth Management, LLC. Her prior roles include positions at Fort Point Capital Partners LLC, Private Ocean, and Mosaic Financial Partners, Inc. Outside of financial advising, she provides life coaching and serves as a Nominating Committee Member for The Olympic Club, as well as a Dean for the Financial Planning Association Residency Program. Second Summit Wealth Management offers financial planning, consulting, and discretionary investment management to individuals, trusts, and estates, managing approximately $122 million in client assets. The firm utilizes Modern Portfolio Theory to construct model portfolios and employs systematic tax-loss harvesting, while providing consolidated reporting that includes assets held outside primary custodians.

Tax-loss harvesting Equity Recipients (RS/RSU, SOP, ESPP) Wealth management
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Gregory G

Series 63, Series 65

Moraga, CA

Gaskin Wealth Management

Gregory Gaskin is the principal advisor at Gaskin Wealth Management in Moraga, CA, holding Series 63 and Series 65 licenses with 25 years of industry experience. He has led his independent firm since 2007. Outside of his advisory role, he operates a vacation rental business in Moraga. Gaskin Wealth Management provides fee-only investment advisory and portfolio management services to a diverse client base, including individuals, trusts, estates, charitable organizations, corporations, and pension or profit-sharing plans. The firm manages approximately $88.7 million across about 215 client relationships, employing a disciplined investment process that integrates relative-strength sector analysis with a systematic market-risk approach.

Active portfolio management Tax-loss harvesting Options & derivatives strategies
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C.Eric B

Series 66

San Francisco, CA

Forest Hill Financial Advisory Group LLC

C. Eric Buonassisi is a financial advisor with Forest Hill Financial Advisory Group LLC in San Francisco, CA, holding a Series 66 designation and 22 years of industry experience. He has worked with Magellan Consulting Group and Forest Hill Financial Advisory Group LLC since 2006. Forest Hill Financial Advisory Group provides discretionary portfolio management and standalone financial planning for individuals, high-net-worth clients, trusts, pension plans, and business entities. The firm employs both fundamental and technical analysis, offering strategies ranging from long-term buy-and-hold to active trading and uses options and derivatives in separately managed accounts.

Options & derivatives strategies
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Kenneth W

Series 65, Series 66

San Francisco, CA

Dunhill & Company, LLC

Kenneth Winn is a financial advisor with Dunhill & Company, LLC in San Francisco, CA, holding Series 65 and Series 66 licenses and 21 years of industry experience. He has worked at Emerson Equity LLC, US Capital Global Securities, and Laidlaw and Company before his current role at Dunhill & Company. Dunhill & Company is an independent registered investment adviser that offers discretionary portfolio management, financial planning, and consulting for individuals, high-net-worth clients, corporations, and businesses. The firm uses tailored model portfolios and third-party managers, employing fundamental and technical analysis alongside modern portfolio theory, with an investment approach that includes alternative assets and real estate-related services.

Real estate investing Tax strategies for small businesses
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Shuyi K

Series 65, Series 63

Millbrae, CA

Shuyi Kong Wealth Management, Inc.

Shuyi Kong is the principal of Shuyi Kong Wealth Management, Inc. in Millbrae, CA, with 26 years of industry experience. She has held roles at multiple firms including Emerson Equities LLC and St. Bernard Financial Services Inc. since founding her own advisory firm in 2013. In addition to her advisory work, she operates as an independent insurance agent. Shuyi Kong Wealth Management, Inc. provides non-discretionary asset management services to individual and high-net-worth clients, tailoring portfolios based on client goals and risk tolerances. The firm manages approximately $47.3 million across about 153 client relationships, employing investment strategies that include long- and short-term purchases, trading, and options based on fundamental, technical, and cyclical analysis.

Options & derivatives strategies
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Robert R

Series 63, Series 66

San Francisco, CA

Phingers and Toze Investments, LLC

Robert Rogers is the sole advisor at Phingers and Toze Investments, LLC in San Francisco, CA, holding Series 63 and Series 66 designations with 29 years of industry experience. He has been with the firm since 1997. Phingers and Toze Investments provides discretionary and non-discretionary portfolio management and investment advice primarily for high-net-worth individual clients, using both fundamental and technical analysis across a range of strategies tailored to client objectives. The firm maintains client accounts at Charles Schwab and manages a highly concentrated client base with individualized account relationships.

Options & derivatives strategies
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Malcolm G

CFP®

San Francisco, CA

Sterling Futures

Malcolm Greenhill is a CFP® professional with 22 years of industry experience, currently serving as the sole advisor at Sterling Futures since 2006. He is also the principal and 100% owner of Sterling Futures Insurance & Financial Services, where he dedicates part of his time to insurance sales. Sterling Futures advises individuals, pension plans, and corporate clients, offering portfolio supervision, financial and retirement planning, estate planning, employee benefits consulting, and pension consulting. The firm combines third-party model allocations with direct selection of securities and employs automated quarterly rebalancing, with most client assets custodied and traded through SEI.

General retirement planning General estate planning guidance
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Aaron H

CFP®, Series 63, Series 65

San Francisco, CA

Rapport Financial, LLC

Aaron Hattenbach is a CFP® certified financial advisor with 13 years of industry experience. He is the principal at Rapport Financial, LLC, an independent firm he has led since 2016. Prior to founding Rapport Financial, he worked at Emerson Equity LLC, Bank of America, and Merrill. He is also licensed as an insurance agent with Synchronize to assist clients with life, disability, and long-term insurance planning. Rapport Financial provides comprehensive financial planning and wealth management services to individuals, families, trusts, charitable organizations, and retirement and pension plans, with a particular focus on doctors and business owners. The firm combines passive and fundamental portfolio management within a modern-portfolio framework and offers access to private alternative investments and institutional plan consulting.

Equity compensation tax strategy Business ownership considerations Private / alternative investments Charitable giving & philanthropy Doctor or Medical Professional Founder/Business Owner Established Professionals
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Robert S

Series 63, Series 65

San Francisco, CA

Shutzer Investments, LLC

Robert Shutzer is a financial advisor at Shutzer Investments, LLC in San Francisco, CA, with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including the Institute for Wealth Advisors, Inc. and CONCERT Wealth Management, Inc. prior to founding his current firm in 2019. Shutzer Investments, LLC provides ongoing portfolio management and institutional consulting, serving individuals, high-net-worth clients, and institutions. The firm employs a blend of fundamental, technical, and cyclical analysis, managing accounts on a discretionary basis with documented risk tolerances and investment objectives, and utilizes trading strategies including short sales, margin, and options.

Options & derivatives strategies Active portfolio management
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Jason M

Series 65

Oakland, CA

Gibson Monroe Wealth Advisors

Jason Matthews is a financial advisor at Gibson Monroe Wealth Advisors in Oakland, CA, holding a Series 65 designation with three years of industry experience. He also owns Matthews Financial & Insurance Solutions, a business offering life, disability, annuity, and long-term care insurance products. Gibson Monroe Wealth Advisors provides investment management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and employer-sponsored retirement plans. The firm focuses on a fiduciary relationship with clients, utilizing a primarily long-term, fundamental analysis approach to portfolio construction and offering complementary pension consulting, tax, and estate planning services.

Wealth management General tax planning Retirement plans for business owners (SEP, solo 401k) Real estate investing
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Suresh D

Series 63, Series 66

Lafayette, CA

Olympia Wealth Management

Suresh Donthineni is a financial advisor at Olympia Wealth Management with 13 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Cetera Investment Advisors and Cetera Financial Specialists. Donthineni is also a licensed CPA and owner of an accounting firm, Davis Sharma Donthineni PC, where he provides tax and accounting services, and he serves as a licensed health insurance agent. Olympia Wealth Management is an independent registered investment adviser managing approximately $18.5 million for a small client base that includes individual investors, high-net-worth clients, trusts, and business entities. The firm offers discretionary asset management, financial planning, and retirement plan services, utilizing a range of investment methods tailored to client goals and risk tolerance, and provides ERISA consulting and fiduciary services for qualified plans.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired
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Brian H

Series 65

Alameda, CA

Herriot Financial, LLC

Brian Herriot is the principal of Herriot Financial, LLC, a fee-only registered investment adviser based in Alameda, CA. He holds a Series 65 designation and has one year of experience in investment management. Prior to founding Herriot Financial, he has been involved in business consulting through his firm, Herriot Business Consulting, since 2017, providing management consulting services primarily for healthcare companies. Herriot Financial offers investment management and financial planning services to individuals and high-net-worth clients, tailoring portfolios using both fundamental and technical analysis with a mix of passive and active strategies. The firm emphasizes packaged planning engagements and operates with a single principal.

Active portfolio management Passive / index investing
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