Steven Moeller is a financial advisor at Sdmi Insurance And Financial Services in Fremont, CA, with 20 years of industry experience. He holds Series 63 and Series 65 designations and has been with his current firm since 2014. In addition to advisory services, he is involved in fixed insurance sales through SDMI Insurance Services. Sdmi Insurance and Financial Services provides financial planning and pension consulting for individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a long-term investment approach based on technical analysis and third-party research, offering non-discretionary advice across traditional asset classes and placing emphasis on pension consulting and participant education.

Joel Beam is the sole advisor at East Shore Investment Management LLC in San Francisco, CA. He holds the Series 63 and Series 65 licenses and has over three years of experience in advisory roles. Prior to founding East Shore Investment Management, he worked at Salient Partners for 12 years and has been the managing member of HV Capital LLC since 2005, which owns his firm and manages his personal investments. East Shore Investment Management LLC provides discretionary asset management and consulting services to institutional investors and high-net-worth individuals, focusing on real estate securities across equity, debt, and hybrid instruments. The firm employs a fundamental analysis approach with active portfolio monitoring and utilizes leverage and derivatives, offering model portfolio recommendations to other advisers.

Troy White is a financial advisor at Hoodoo with 10 years of industry experience. He holds Series 63, 65, and 66 licenses. His prior experience includes three years at Waddell & Reed and over a decade as a collateral analyst at the Federal Home Loan Bank of San Francisco. Hoodoo Financial primarily serves underbanked individuals, novice investors, and small businesses, offering financial education, comprehensive planning, retirement and portfolio management, as well as tax planning and preparation services. The firm employs a virtual Educator/Advisor platform featuring interactive e-learning and live virtual meetings, and its investment approach incorporates written investment policy statements, dollar-cost averaging, and Modern Portfolio Theory.

Thomas Lo is a CFP® and Series 65-licensed financial advisor with 12 years of industry experience. He has worked at Aspiriant from 2015 to 2018 and has been with Vested Financial Planning, LLC since 2018. Vested Financial Planning is a single-advisor SEC-registered investment adviser serving primarily individual and high-net-worth clients. The firm combines passive portfolio construction with fundamental analysis and selective use of outside managers and ETFs, focusing on discretionary portfolio management, comprehensive financial planning, and employee equity planning.

Yen Wu is a financial advisor at 1N Capital, LLC with 17 years of industry experience. He holds a Series 66 designation and has worked at firms including Intellectus Partners, OceanIQ Capital, Robertson Stephens, Credit Suisse Securities, and Morgan Stanley. 1N Capital serves high-net-worth individuals, trusts, estates, charitable organizations, business entities, and institutional clients, including a significant number of non-U.S. investors. The firm provides discretionary investment management and consulting, utilizing a combination of fundamental, technical, and charting analysis alongside manager due diligence, and offers a wide range of strategies and asset allocations tailored to clients’ risk profiles and investment goals.

Eric Kho is the sole advisor at RO2 Wealth, an independent firm based in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience, including roles at BlackRock and Takeoff Technologies, as well as periods of self-employment. RO2 Wealth provides portfolio management, financial planning, and consulting services to client households and related entities. The firm's investment approach is primarily long-term and guided by Modern Portfolio Theory, using index mutual funds and ETFs for diversification along with fundamental, technical, and macroeconomic analysis when appropriate.

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Robert Shaye is a CFP® and principal of Fireside Finances with seven years of industry experience. He has worked at FutureAdvisor, Inc. and served in the United States Coast Guard Reserve. Since 2023, he has also been a faculty member at UC Berkeley’s Haas School of Business, teaching personal finance. Fireside Finances provides employee financial wellness programs, public seminars, and hourly financial planning and investment consulting. The firm emphasizes education and consulting without managing client assets, focusing on diversification, low-cost funds, fee minimization, and tax awareness.

Hasnain Karim is a CFA® charterholder and the sole advisor at Kilimanjaro Capital, LLC, an independent firm based in San Mateo, CA. He has 16 years of industry experience and has been with Kilimanjaro Capital since 2009. Kilimanjaro Capital manages discretionary investment accounts primarily for individuals using two principal strategies: a long/short strategy and a long-only strategy. The firm employs an opportunistic, value-oriented approach that includes hedging, derivatives, and short-selling in its long/short strategy, with a focus on securities trading below intrinsic value and a typical investment horizon of one to five years.

I'm the founder of Jane Financial in Oakland, CA. I work with tech professionals who need help with their stock options and RSUs. The typical Jane Financial client is a Director or VP in Big Tech or a late-stage startup on the cusp of an IPO. Does this sound like you? "This is my first job in tech, and I don't know what to do with my RSUs" "My company is preparing to IPO. What should I do to get ready?" "How does the tax part work?" "I’m excited but I don't want to blow this opportunity – help!” I help tech professionals figure out when to exercise options, sell shares, and plan for taxes. What’s even more important is deciding what to do with the money. Money is a tool to help you flourish and stay resilient. Financial freedom comes from what you do next. A windfall from stock options and RSUs opens a world of possibilities, which I’ll help you navigate. I'm a CERTIFIED FINANCIAL PLANNER™ professional (CFP®). I previously worked at Aspiriant, a leading independent wealth management firm, serving corporate executives who needed help with their stock options and RSUs. I also have professional experience at the Social Security Administration, and Vanguard. I obtained an AB in Chemistry from Bryn Mawr College, and an MBA in Finance and Economics from the University of Chicago Booth School of Business.

Alfredo Banuelos is a financial advisor at Atlas Financial LLC with 17 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked for JPMorgan Chase Bank, N.A. and J.P. Morgan Securities for 14 years. Banuelos is involved in real estate through several LLCs that he owns or partners in. Atlas Financial LLC provides portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, charitable organizations, and business entities. The firm offers educational seminars and combines fundamental analysis with modern portfolio theory, focusing on diversified, long-term investment strategies.

Asaph Elan is a financial advisor at Equilibrium Wealth LLC based in San Carlos, CA, holding a Series 66 designation with 12 years of industry experience. His prior work includes positions at The Prudential Insurance Company of America and Bank of America, as well as managing an investment advisory firm in Israel. He is also a licensed insurance agent providing term life and disability insurance. Equilibrium Wealth LLC offers discretionary investment management and financial planning services to individuals, high net worth clients, trusts, estates, and small businesses. The firm employs a customized, primarily long-term investment approach using a mix of fundamental and technical analysis to construct diversified portfolios across various asset classes.

Shawn Tydlaska is a CFP® professional with 10 years of industry experience. He is currently with Tessara Wealth in Burlingame, CA, and previously worked for Ballast Point Financial Planning, LLC for eight years. Tessara Wealth serves individual and high-net-worth clients with comprehensive financial planning, portfolio management, and tax planning services. The firm emphasizes passive portfolio construction using low-cost index funds and ETFs, often managing accounts non-discretionarily through Betterment while providing modular ongoing financial planning and tax-return preparation.

Daniel Binn is a financial advisor with Private Portfolios, Inc. in San Mateo, CA, holding Series 63 and Series 66 credentials and bringing 33 years of industry experience. He has worked with Private Portfolios since 2000 and Securities America, Inc. from 2000 to 2024. In addition to his advisory role, he is involved in insurance sales, including variable and indexed annuities. Private Portfolios, Inc. offers fee-based investment advisory and financial planning services to individuals, trusts, pension plans, and corporate clients. The firm emphasizes diversified portfolios through model asset allocation and individualized discretionary management, operating a sponsored wrap-fee Wealth Management Platform and providing specialized educational workshops.

Maria Valencia is a Series 65 licensed financial advisor with three years of industry experience, currently serving at Shum Financial Group, Inc. in Alameda, CA. Her prior work includes roles at Brown Sugar Kitchen, Tulane University, and Los Andes University. Shum Financial Group provides fee-based investment management, financial planning, and retirement-plan services to individuals, businesses, and charitable organizations. The firm employs fundamental analysis and documented investment policies to guide portfolio management, offering discretionary and non-discretionary services that include strategies such as option-writing and use of derivatives.

William Catton is a CFA® charterholder with three years of industry experience. He is currently an advisor at Catton Capital Partners, LLC, where he has worked since 2025. Prior to this, he held roles at Bank of America, N.A. and Merrill. Catton Capital Partners, LLC provides discretionary asset management, portfolio management, and retirement plan consulting for individuals, trusts, pension plans, and business entities. The firm employs a range of strategies including fundamental and technical analysis, with investment options spanning equities, fixed income, alternative investments, and more, and maintains a high-touch, concentrated client focus.

Jackie Kleinman is a CFP® with 10 years of industry experience, currently serving at KB Financial Advisors LLC in San Francisco, CA. She has worked at KB Financial Advisors since 2002. KB Financial Advisors serves individuals, high-net-worth clients, trusts, and estates with investment advisory services and financial planning. The firm offers distinct service models tailored to clients at different stages of wealth, including annual tax-return preparation as part of its service packages.

Harish Prabandham is a financial advisor at Rubric Advisors LLC with Series 65 credentials and over two decades of industry experience, including prior roles at Radiant Global Investors and Axa Investment Managers. He engages in consulting activities related to technology and finance and serves on the Board of Directors of the St. Francis Foundation, as well as volunteering with the UC Berkeley SkyDeck program. Rubric Advisors LLC manages approximately $28.4 million in assets and serves a small client base through discretionary and non-discretionary asset management, financial planning, and institutional advisory services. The firm employs a combined quantitative and fundamental investment approach with access to alternative investments for qualified clients and offers model portfolio licensing, sub-advisory services, and a Digital Advisor platform.

Samuel Hong is a financial advisor at Asia Global Asset Management, Inc. with 12 years of industry experience. He holds a Series 65 credential and has worked at firms including Liontree Advisors LLC and Molten, Inc., where he currently serves as Head of Growth Strategy. In addition to his advisory role, he operates a part-time independent life and health insurance business outside of securities trading hours. Asia Global Asset Management serves individuals and various institutional clients by providing financial planning and facilitating relationships with third-party investment advisers. The firm does not manage assets directly but focuses on selecting and monitoring independent managers through a structured discovery and review process.

Michael Kinstlick is a CFA® charterholder and an advisor at Lahontan Capital LLC with one year of industry experience. Prior to joining Lahontan Capital, he worked at JUST Capital and SASB (/IFRS). He is also involved with Coppersea Distilling, a business he has been part of since 2011. Lahontan Capital is a fee-only registered investment adviser serving individual and high net-worth investors with wealth management, discretionary portfolio management, and financial planning services. The firm combines passive and active investment vehicles and incorporates ESG considerations according to client preferences.