Caedmon Bear is a financial advisor at On the Trail Financial Planning, LLC in Walnut Creek, CA, holding a Series 66 designation with 17 years of industry experience. Prior to founding his current firm in 2019, he worked at Honeycomb Financial and Charles Schwab, where he spent over two decades. On the Trail Financial Planning, LLC provides holistic financial planning and discretionary portfolio management primarily for individuals, high-net-worth clients, trusts, and charitable organizations. The firm employs a low-cost, passive investment approach using index mutual funds and ETFs and operates a fee-only, single-advisor model with about $83.8 million in discretionary assets under management.

Whitney Johnson is the principal of Baseline Investments, LLC in San Francisco, holding a Series 65 designation with eight years of industry experience. She has served in advisory roles at Greenwood Wealth Management, LLC and NPB Financial Group, LLC. Outside of her advisory work, she is a managing member of AEIOH, LLC, a noninvestment-related real estate business. Baseline Investments, LLC provides discretionary portfolio management and financial planning primarily for individual and business clients. The firm employs a range of investment strategies, including fundamental and technical analysis and options trading, under discretionary authority.

William Promes Jr. is a financial advisor at Austin Creek Capital, LLC in Mill Valley, CA, holding a Series 65 designation with five years of industry experience. He worked at Charles Schwab and Co., Inc. for 19 years before founding Austin Creek Capital, where he has been advising clients since 2019. Austin Creek Capital provides investment management and financial planning to individuals, high-net-worth clients, and businesses. The firm uses a Modern Portfolio Theory-based approach, primarily employing passive investment strategies to build diversified portfolios tailored to client objectives and risk tolerance, and it offers integrated planning services including business planning and employee benefits optimization.

Joel Beam is the sole advisor at East Shore Investment Management LLC in San Francisco, CA. He holds Series 65 and Series 63 licenses and has two years of industry experience, with prior roles at Salient Partners and ongoing managing membership at HV Capital LLC, which owns East Shore Investment Management. East Shore Investment Management provides discretionary asset management and consulting services focused on real estate securities across equity, debt, and hybrid instruments. The firm serves institutional investors and high-net-worth individuals, emphasizing fundamental analysis, active portfolio management, and the use of leverage and derivatives.

Stoyan Panayotov is a CFA® charterholder with 10 years of experience in financial advisory services. He has worked at Dunston Financial Group and Individual Asset Management while serving as president of Babylon Wealth Management LLC, an independent firm based in Walnut Creek, CA. Panayotov provides financial planning and investment management to individuals and families. Babylon Wealth Management is a single-advisor independent registered investment adviser managing approximately $35.8 million across about 45 client relationships. The firm serves individuals, high-net-worth clients, 401(k) plans, and charitable foundations, employing fundamental analysis and modern portfolio theory within a long-term trading discipline.

Troy White is the sole advisor at Hoodoo and holds Series 63, 65, and 66 licenses with 10 years of industry experience. He concurrently works as a collateral analyst at the Federal Home Loan Bank of San Francisco, where he has been employed since 2012. Hoodoo Financial serves under-banked individuals, novice investors, and small businesses by providing financial education, comprehensive planning, retirement and portfolio management, as well as tax planning and preparation. The firm utilizes a virtual Educator/Advisor platform with interactive e-learning, videos, and live meetings, emphasizing Modern Portfolio Theory and allowing clients the choice between discretionary and advisory arrangements.

Eric Kho is the sole advisor at RO2 Wealth, an independent firm based in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience, including roles at BlackRock and Takeoff Technologies, as well as periods of self-employment. RO2 Wealth provides portfolio management, financial planning, and consulting services to client households and related entities. The firm's investment approach is primarily long-term and guided by Modern Portfolio Theory, using index mutual funds and ETFs for diversification along with fundamental, technical, and macroeconomic analysis when appropriate.

Craig Reisfield is a financial advisor at Ridley Asset Management, LLC with 18 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Ridley Asset Management since 2007. In addition to his advisory role, he serves as Co-President of Harriet Brown & Company, Inc., a family-operated licensing business. Ridley Asset Management provides independent investment advisory and portfolio management services to individuals, high net worth clients, families, retirement and pension accounts, trusts, and foundations. The firm employs a multi-asset allocation strategy using primarily exchange-traded funds, notes, and other index-linked securities to pursue tax-efficient, equity-like returns with lower volatility.

James Mclaughlin is the sole advisor at Anvik Advisers LLC in Mill Valley, CA, holding Series 63 and Series 66 licenses with 49 years of industry experience. He has led Anvik Advisers since 2006. Anvik Advisers LLC provides discretionary portfolio management for individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm focuses on long-term capital appreciation through undervalued common stocks, combined with income-generating covered-call programs and selective downside protection strategies.

Travis Kauzer is the sole advisor at Kauzer Capital Management, LLC, an independent firm based in Walnut Creek, CA. He holds a Series 65 designation and has nine years of industry experience, including prior roles at Fort Point Capital Partners and The Grupe Company. Kauzer Capital Management provides individualized portfolio management to individual and high-net-worth clients, employing a variety of analytical methods and trading strategies. The firm manages accounts on a discretionary basis, utilizing both traditional and higher-risk investment techniques.

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Shahram Tajback is a CFA® charterholder with 23 years of industry experience. He has been with Mathematica Capital Management, LLC since 2002 and serves as its sole advisor. Outside of his advisory work, he manages Tajback & Sons LLC, a business involved in leasing an office building. Mathematica Capital Management provides investment advisory services to a select group of high-net-worth individuals, trusts, businesses, and institutional clients. The firm employs a quantitative, model-driven approach focused on short-term trading of highly liquid equities and ETFs, managing both a private pooled vehicle and separately managed accounts.

Kelly Jones is the sole advisor at Kelly Jones Investment Services, Inc., an independent firm based in San Rafael, CA. Holding a Series 66 designation, Jones has 20 years of industry experience and has led the firm since 2007. Kelly Jones Investment Services provides personalized financial planning and discretionary portfolio management to individuals and a range of institutional and corporate clients. The firm employs a core-and-satellite investment approach, combining strategic asset allocation with tactical satellite allocations, and incorporates derivatives strategies such as covered call writing and cash-secured puts to generate income and manage risk.

Robert Shaye is a CFP® and principal of Fireside Finances with seven years of industry experience. He has worked at FutureAdvisor, Inc. and served in the United States Coast Guard Reserve. Since 2023, he has also been a faculty member at UC Berkeley’s Haas School of Business, teaching personal finance. Fireside Finances provides employee financial wellness programs, public seminars, and hourly financial planning and investment consulting. The firm emphasizes education and consulting without managing client assets, focusing on diversification, low-cost funds, fee minimization, and tax awareness.

Paolo Bernardi is a financial advisor at Paolo Bernardi Advisor, an independent registered investment advisory firm. He holds a Series 65 designation and has three years of industry experience. Prior to founding his firm, he worked at Selezioni Inc for nine years and VinUS Inc for thirteen years. Paolo Bernardi Advisor serves individuals, high-net-worth clients, trusts, estates, and business entities with portfolio management and financial planning services. The firm emphasizes a long-term, fundamentals-driven investment approach supported by macro analysis and selective technical tools, managing client accounts on a non-discretionary basis and providing regular research communications including quarterly reports and weekly email bulletins.

Eric Etu is a financial advisor at ETU Financial in Walnut Creek, CA, holding a Series 65 designation. He has less than one year of industry experience and previously worked at firms including SAP Concur and Ocrolus, Inc. Outside of his advisory role, he operates AlwaysOnTax, LLC, a tax-related business. ETU Financial serves individuals, families, self-employed individuals, and small business owners, providing discretionary investment management integrated with tax planning and standalone financial planning. The firm uses a long-term, strategic asset-allocation approach focused on low-cost mutual funds and ETFs, incorporating tax-aware strategies and limited use of individual securities and exchange-listed options governed by written policies.

Guy Woolley is the sole advisor at Freedom Capital Management, Inc., an independent firm based in Mill Valley, CA. He holds Series 63 and Series 65 licenses and has 25 years of industry experience, including 20 years managing assets at Freedom Capital Management. He is also a licensed insurance agent for occasional client needs. Freedom Capital Management serves individuals, families, trusts, charitable organizations, business entities, and retirement plans. The firm provides ongoing portfolio management, financial and retirement planning, and tax-aware investing, using a long-term, diversified asset-allocation approach with tactical adjustments based on fundamental, technical, and quantitative analysis.

I'm the founder of Jane Financial in Oakland, CA. I work with tech professionals who need help with their stock options and RSUs. The typical Jane Financial client is a Director or VP in Big Tech or a late-stage startup on the cusp of an IPO. Does this sound like you? "This is my first job in tech, and I don't know what to do with my RSUs" "My company is preparing to IPO. What should I do to get ready?" "How does the tax part work?" "I’m excited but I don't want to blow this opportunity – help!” I help tech professionals figure out when to exercise options, sell shares, and plan for taxes. What’s even more important is deciding what to do with the money. Money is a tool to help you flourish and stay resilient. Financial freedom comes from what you do next. A windfall from stock options and RSUs opens a world of possibilities, which I’ll help you navigate. I'm a CERTIFIED FINANCIAL PLANNER™ professional (CFP®). I previously worked at Aspiriant, a leading independent wealth management firm, serving corporate executives who needed help with their stock options and RSUs. I also have professional experience at the Social Security Administration, and Vanguard. I obtained an AB in Chemistry from Bryn Mawr College, and an MBA in Finance and Economics from the University of Chicago Booth School of Business.

Julie Brim is a financial advisor at Spiegelman Wealth Management, Inc. in Walnut Creek, CA, with 24 years of industry experience. She holds the Series 63 and Series 66 credentials and has previously worked at Commonwealth Financial Network and Northwestern Mutual in various capacities over a combined 18 years. Spiegelman Wealth Management, Inc. provides personalized investment management and financial planning services to individuals, trusts, foundations, retirement plans, and corporations. The firm employs fundamental analysis and client-specific asset allocation guidelines across a mix of mutual funds, ETFs, individual stocks, and bonds.

Elaine Kwei is a CFA® charterholder with 14 years of industry experience. She is currently an advisor at GKV Capital Management Co Inc and has previously worked at Jefferies & Company, Inc., Meta Platforms, and Lucid Motors. GKV Capital Management provides discretionary portfolio management and financial planning services to individual and institutional clients, tailoring portfolios through a combination of top-down macro analysis and bottom-up fundamental research. The firm manages approximately $357 million with a three-advisor team and integrates held-away accounts and estate-planning support using third-party technology.