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Zhijie Z

Series 65

Cupertino, CA

InsideOut Wealth Strategies, LLC

Zhijie Zhuang is a financial advisor with InsideOut Wealth Strategies, LLC, holding a Series 65 designation and entering his first year in the industry. Prior to joining InsideOut Wealth Strategies, he worked at Greentech Renewables for three years and was a full-time student for seven years. InsideOut Wealth Strategies is a state-registered advisory firm serving individuals, high-net-worth clients, trusts, estates, and small businesses with discretionary asset management and ERISA retirement-plan advisory services. The firm manages customized portfolios using a combination of decision analysis, cyclical, fundamental, and technical methods, with a focus on a small client base to provide concentrated oversight and personalized service.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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Matthew K

CFA®, Series 65, Series 66

San Mateo, CA

King Wealth Advisors, LLC

Matthew King is a CFA charterholder with 20 years of experience in the financial advisory industry. He has worked at Bell Investment Advisors, Inc. from 2000 to 2018 and has been with King Wealth Advisors, LLC since 2015. King Wealth Advisors is a small independent firm serving individuals, families, high-net-worth clients, retirement plans, trusts, charitable organizations, and business entities. The firm focuses on discretionary investment management using mutual funds and ETFs, applying a selection process based on momentum, value factors, and economic conditions, with an analytic approach that includes fundamental, technical, cyclical, and charting methods.

Factor investing / smart beta
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Ying Ying J

Series 63, Series 66

Palo Alto, CA

Oceaniq Capital, LLC

Ying Ying Jing is a financial advisor at Oceaniq Capital, LLC in Palo Alto, CA, with 19 years of industry experience. She holds Series 63 and Series 66 credentials and has worked with firms including Forest VC, LLC, Wisdomont Asset Management, and several affiliated Oceaniq entities. Oceaniq Capital serves high-net-worth individuals, family offices, trusts, corporations, and retirement plan sponsors, offering portfolio management, financial planning, family office services, and access to private investments. The firm employs a customized, discretionary management approach using fundamental, quantitative, and qualitative analysis across public securities, options, and private investments.

Founder/Business Owner Executive
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Kirk K

CFP®, PFS™

Los Altos, CA

Knight and Company Wealth Advisors, LLC

Kirk Knight is a CFP® and PFS™ with 15 years of experience in financial advising. He has been with Knight and Company Wealth Advisors, LLC since 2009 and also serves as a CPA at Knight & Company Certified Public Accountants, Inc., where he has worked since 1985. In addition to his professional roles, he manages a small almond orchard on a part-time basis. Knight and Company Wealth Advisors provides investment management and wealth-planning services to individuals, trusts, retirement plans, charitable organizations, and businesses. The firm employs a passive, asset-class investment approach based on Modern Portfolio Theory, using diversified portfolios primarily comprised of passively managed mutual funds and ETFs, and offers integrated accounting relationships through affiliated CPA firms.

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning
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Garth W

CFP®, Series 63

Sunnyvale, CA

Honu Wealth Management

Garth Williams is a CFP® with 19 years of industry experience and has been with Honu Wealth Management since 2006. He holds a Series 63 license and is based in Sunnyvale, CA. Honu Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, and business entities with financial planning, discretionary investment management, and pension consulting. The firm employs a low-cost, asset-allocation approach grounded in academic research and typically manages accounts on a discretionary basis, utilizing mutual funds, ETFs, and in some cases, options, short sales, and margin.

Wealth management Passive / index investing Founder/Business Owner
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Brian R

CFA®

Menlo Park, CA

Roberts Wealth Advisors, LLC

Brian Roberts is a CFA® charterholder and principal at Roberts Wealth Advisors, LLC with 12 years of industry experience. He previously worked at Nelson Roberts Investment Advisors, LLC for 16 years before joining his current firm in 2020. Roberts Wealth Advisors provides portfolio management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, pension plans, and other investment advisers. The firm employs fundamental analysis and long-term strategies across a range of public and private investments and offers services to both individual and institutional clients, including other advisory firms.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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Robert S

Series 65

Woodside, CA

3 Factor Indexing, LLC

Robert Sawyer is a financial advisor at 3 Factor Indexing, LLC with 13 years of industry experience. He holds a Series 65 license and has worked at Synthium Capital since 2012. In addition to his advisory role, Sawyer operates as a self-employed consultant providing product marketing advice to companies. 3 Factor Indexing is a registered investment adviser serving high-net-worth individuals, families, trusts, and closely held businesses. The firm focuses on portfolio construction and management aligned with clients’ financial plans, using a diversified investment approach based on modern portfolio theory.

Passive / index investing Active portfolio management
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Stephen S

Series 65, Series 66

Sunnyvale, CA

Honu Wealth Management

Stephen Sustrick is a financial advisor at Honu Wealth Management with 19 years of industry experience. He holds Series 65 and Series 66 licenses and has worked at Honu Wealth Management since 2007. In addition to his advisory role, he serves as a director at PWWM Group, where he is involved in consulting related to accounting, financial planning, and business process improvement. Honu Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, and business entities with financial planning, discretionary investment management, and pension consulting. The firm employs a low-cost, asset-allocation approach grounded in academic research, tailoring portfolios to client goals and often managing accounts on a discretionary basis.

Wealth management Passive / index investing Founder/Business Owner
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Martin B

Series 65

Mountain View, CA

Waverley Wealth Management LLC

Martin Bicker is a financial advisor at Waverley Wealth Management LLC with 17 years of industry experience. He holds a Series 65 designation and has been with Waverley Wealth Management since 2011. Additionally, he is president of Bicker & Company CPA's, Inc., a certified public accounting firm he has led since 1995. Waverley Wealth Management provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm manages approximately $201 million across about 114 client relationships, employing both fundamental and technical analysis to construct diversified portfolios including stocks, bonds, mutual funds, ETFs, options, and select private or alternative securities.

Active portfolio management Options & derivatives strategies
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Cynthia F

CFP®

Los Gatos, CA

Mainstreet Financial Planning, Inc.

Cynthia Flannigan is a CFP® professional with seven years of industry experience. She has worked at MainStreet Financial Planning, Inc. since 2018 and previously spent six years at Evercore Wealth Management. MainStreet Financial Planning serves individuals, couples, families, business owners, and non-profit organizations, offering fee-only financial planning and investment consultation. The firm emphasizes a long-term, low-cost, passive investment approach focused on asset allocation and tax efficiency, providing non-discretionary advice through structured planning packages and educational resources.

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Newlywed/Engaged Parents Approaching retirement Dual Income Family
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Jeffrey C

CFP®, Series 65

San Jose, CA

Redwood Money

Jeffrey Clark is a CFP® professional with nine years of industry experience, currently serving as an advisor at Redwood Money since 2021. Prior to this, he worked at BrightPlan LLC for five years and has held roles at ETL Property Management and Calvary Church of Los Gatos. His outside activities include managing real estate investments through ABK Property, LLC, which at times requires active involvement. Redwood Money serves individual and high-net-worth clients, charitable organizations, and businesses by providing discretionary investment management and financial planning services. The firm focuses on passive, goal-based asset allocation using low-cost, index-tracking ETFs and offers educational seminars and employer-facing presentations.

College savings (529s, UTMA, etc.) General estate planning guidance Retirement income strategy
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Joel B

Series 63, Series 65

Los Altos, CA

Bakos Investment Management

Joel Bakos is a financial advisor at Bakos Investment Management in Los Altos, CA, holding Series 63 and Series 65 credentials with 28 years of industry experience. He has been with Bakos Investment Management since 1998. Bakos Investment Management provides discretionary portfolio management and financial coordination for individuals, families, trusts, estates, and charitable organizations. The firm offers customized asset-allocation strategies, oversight of outside money managers, and coordination with clients’ tax and legal advisors, serving a limited client roster with a tailored investment approach and broad access to institutional funds without minimums.

Wealth management Tax-loss harvesting Private / alternative investments
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Tsun Tat W

Series 66

Palo Alto, CA

Oceaniq Capital, LLC

Tsun Tat Wong is a Financial Advisor with Merrill Lynch Wealth Management. He focuses on connecting all aspects of clients' financial lives to help them prioritize and pursue their most important goals. Tsun Tat works closely with clients to develop strategies aligned with their short-, mid-, and long-term objectives, providing guidance on investing, retirement planning, and unexpected expenses. He also facilitates access to Bank of America specialists for banking, credit, home financing, and small business solutions. With over 10 years of banking experience, Tsun Tat provides tailored banking and investment strategies for both individuals and businesses. His approach is centered on delivering personalized and appropriate solutions designed to help clients navigate complex corporate cash management and wealth management objectives. He previously worked as a Trader in Hong Kong, China. Tsun Tat earned a Bachelor of Arts degree in Mathematics and Economics from the University of California, Berkeley. He holds FINRA Series 7 and 66 registrations as well as the Personal Investment Advisor (PIA) designation. He resides in Foster City with his wife. His personal interests include baseball, basketball, biking, bowling, cooking, hiking, music, swimming, traveling, and watching movies.

Wealth management Founder/Business Owner Executive
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Robert L

CFP®, Series 65

Los Altos, CA

Johnson Lyman Wealth Advisors

Robert Lyman is a CFP® professional with 16 years of industry experience, currently serving as an advisor at Johnson Lyman Wealth Advisors since 2015. He holds the Series 65 license and operates out of Los Altos, CA. Johnson Lyman Wealth Advisors provides fee-only financial planning and discretionary investment management to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and small businesses. The firm focuses on broadly diversified, strategic asset allocation portfolios primarily using mutual funds and ETFs, emphasizing long-term holdings with tactical adjustments when appropriate.

General retirement planning Income planning Tax strategies for small businesses Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Marialisa C

Series 65

San Jose, CA

Caruso Family Financial Advisors (CFFA) LLC

Marialisa Caruso is a financial advisor at Caruso Family Financial Advisors (CFFA) LLC in San Jose, CA, with five years of industry experience. She holds the Series 65 designation and has been with CFFA since 2020. Outside of her advisory role, she works as a model and actress with Halvorson Model Management and serves as a front desk and bridal consultant at Trudys Brides and Special Occasions. Caruso Family Financial Advisors provides portfolio management and pension consulting to individuals, pension and profit-sharing plans, charitable organizations, and business entities. The firm manages approximately $15.4 million across about 50 client accounts, using a combination of fundamental, quantitative, technical, and modern portfolio theory analyses to guide discretionary asset allocation and offers performance-based fee arrangements for qualified clients.

Options & derivatives strategies Real estate investing Annuities
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Qiuwen X

Series 65

Fremont, CA

Five Stone Capital, LLC

Qiuwen Xia is a Series 65 credentialed advisor with 20 years of industry experience. He has been with Five Stone Capital, LLC since 2004. Five Stone Capital serves as the general partner and investment adviser to a single pooled investment vehicle, the Five Stone Capital Fund, L.P., and provides portfolio management services to a wrap-fee program. The firm employs fundamental analysis for stock selection, manages the Fund on a discretionary basis, and emphasizes limiting individual stock concentration and choosing securities with lower correlation to the broader market.

Active portfolio management
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Howard S

Series 63

Los Altos, CA

Changing Parameters, LLC

Howard Smith is a financial advisor at Changing Parameters, LLC with 34 years of industry experience. He holds a Series 63 designation and has been involved with Changing Parameters and its affiliated investment entities since 2004. Outside of his advisory work, he serves as a director of a nonprofit 501(c)(3) organization. Changing Parameters, LLC provides discretionary investment management for individuals, pensions, trusts, and charitable organizations, and acts as the investment adviser to the Changing Parameters Fund. The firm uses a tactical allocation approach based on price trend analysis and proprietary technical, quantitative, and momentum models, managing approximately $102 million for about 113 clients.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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Mark L

Series 65, Series 63

Menlo Park, CA

Value Monitoring, Inc

Mark Levenson is a financial advisor at Value Monitoring, Inc. with 11 years of industry experience. He holds Series 65 and Series 63 licenses and has been with Value Monitoring since 2014. Value Monitoring, Inc. provides investment management and financial planning primarily for individual and high-net-worth clients through separately managed accounts. The firm also acts as sub-advisor to the H & L Insurance Fund, employing proprietary quantitative technology and momentum-based models across fixed-income, balanced, and equities strategies.

Active portfolio management Concentrated stock management Options & derivatives strategies
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Christopher M

Series 65

Los Altos, CA

Mok Capital Management

Christopher Mok is a financial advisor with Mok Capital Management in Los Altos, CA, holding a Series 65 designation and 8 years of industry experience. He has been with Mok Capital Management since 2009 and briefly worked at Gus's Community Market from 2016 to 2017. Mok Capital Management provides financial planning and portfolio management services to individuals, trusts, charities, pension plans, and business entities. The firm employs a value-based investment approach using fundamental and technical analysis, constructing portfolios of individual stocks, bonds, and ETFs tailored to clients’ goals and risk tolerance.

Planning for children with special needs Elder care planning General estate planning guidance Charitable giving & philanthropy Options & derivatives strategies
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Randa H

Series 66

Palo Alto, CA

Radiant Wealth Planning

Randa Hoffman is a financial advisor at Radiant Wealth Planning with seven years of industry experience. She holds a Series 66 designation and previously worked at Edward Jones and Liberty Mutual Group. In addition to her advisory role, Hoffman is the CEO and tax preparer at RADIANT Tax Services, LLC, where she applies her Enrolled Agent (EA) credential. Radiant Wealth Planning serves individual clients with investment management and comprehensive financial planning, including cash flow, retirement, estate, and tax-aware strategies. The firm integrates tax services through its affiliated tax business and offers employer retirement plan support as well as educational seminars.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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