About I recognize the importance of integrating personal financial decisions with quality-of-life issues as we pass through our life stages. Your vision of a retirement lifestyle needs to have a plan that meets your expectations and adjusts to obstacles that you will encounter along the way. I decided to start Envision Financial Planning as a way for individuals and families to imagine future possibilities and work towards achieving your life goals based on your priorities and values. As a fee-only planner, I act solely in your best interest and do not accept any fees or commissions for product sales. Education I have a Master of Business Administration in Finance. I completed a Personal Financial Planning Certification Program at University of California, Berkeley. I currently hold a Certified Financial Planner™ (CFP®) certification and a Chartered Financial Analyst (CFA) certification. My Mission My mission is to empower busy professionals and their families to achieve their future financial vision. I help clients overcome confusion around financial decisions so they have the confidence and freedom to pursue their dreams. My Services • Comprehensive Financial Planning with Ongoing Support • Comprehensive Financial Plan and Investment Management with Ongoing Support How Can I Help You Put It All Together? We take a holistic approach to financial planning, coordinating all areas of your life, such as your goals, values and priorities to build a customized and comprehensive financial plan. Planning Areas: • Personal budgeting and cash flow • Retirement Planning • Investments • Risk Management • Estate Planning

John Gough is the Managing Member of KTE Capital Management, LLC, an independent advisory firm based in Kensington, CA. He holds Series 63 and Series 65 licenses and has six years of industry experience, including prior roles at Wells Fargo Bank and leadership positions at True North Capital Management LLC and Inner City Advisors. In addition to his advisory work, he serves as Chief Investment Officer at ICA.Fund, a venture-capital community development financial institution supporting women and minority-owned businesses, and acts as a guest lecturer on impact investing at the University of California, Berkeley, Haas School of Business. KTE Capital Management provides discretionary investment portfolio management to individuals, families, and trusts, typically managing accounts of $100,000 or more. The firm follows an active, downside-focused investment approach emphasizing diversification and exposure to essential-service businesses, utilizing individual equities, ETFs, derivatives, and other strategies tailored to client preferences.

Fiat Lux Financial Planning's core values are rooted in the belief that financial planning should be accessible to everyone, regardless of their wealth or stage in life. We aim to listen closely, clarify complex topics, and increase clients' confidence in their financial decisions. Our founder, Kate Wilusz embarked on her financial planning career in 2004. Over the course of two decades, she established a highly regarded financial advisory firm and emerged as a prominent figure in the Bay Area financial planning community. In 2024, driven by the desire to extend high-quality financial planning services to a broader audience, Kate founded Fiat Lux. Kate's financial planning expertise includes retirement planning, insurance analysis, employee benefits, tax strategies, education planning, and estate planning. She also possesses extensive knowledge in equity compensation, executive compensation, investment real estate, liquidity events and small business topics. Kate is currently pursuing a master’s degree in advanced financial planning as part of her commitment to being a lifelong learner. She participates in national and local financial planning communities and actively contributes her expertise through pro bono initiatives. Beyond her work, Kate enjoys exploring redwood forests and coastal trails, traveling the globe, and adventures in her 1972 VW bus.

Michael Coholan is a ChFC® credentialed financial advisor with 23 years of industry experience. He has been the sole advisor at Hilltop Advisors, LLC since 2002, operating from San Francisco, CA. In addition to his advisory role, he is a licensed insurance agent offering commissionable insurance products. Hilltop Advisors provides asset management, financial planning, and consulting primarily to high-net-worth individuals, pension and profit-sharing plans, trusts, estates, and private business clients. The firm employs a long-term, buy-and-hold investment approach with a focus on mutual funds, ETFs, and index funds, managing accounts on a non-discretionary basis.

Maitri Goonewardena is a financial advisor at MKG Capital Management, LLC with 26 years of industry experience. She holds a Series 65 designation and has been with MKG Capital Management since 1999, also working at Hawley Advisors since 2020. MKG Capital Management provides investment advisory and financial planning services to a select group of clients, including a private pooled investment fund and separately managed accounts. The firm employs a long-term, fundamentals-based, value-oriented investment approach and serves high-net-worth individuals, institutions, trusts, endowments, and pension plans, as well as offering advisory and consulting services to other registered investment advisers and start-ups.

Roshani Pandey is the sole advisor at True Root Financial, an independent firm based in San Francisco. She holds Series 63 and Series 65 designations and has 19 years of industry experience, including three years at Bessemer Trust. Pandey serves as treasurer for the Global Nepali Professional Network, a nonprofit professional development organization. True Root Financial provides fee-based investment advisory and financial planning services primarily to individuals and high-net-worth clients, as well as charitable organizations and trusts. The firm customizes portfolio management using both discretionary and non-discretionary approaches and incorporates tax-optimized strategies, model marketplace access, and third-party sub-advisors.

Whitney Johnson is the principal of Baseline Investments, LLC in San Francisco, holding a Series 65 designation with eight years of industry experience. She has served in advisory roles at Greenwood Wealth Management, LLC and NPB Financial Group, LLC. Outside of her advisory work, she is a managing member of AEIOH, LLC, a noninvestment-related real estate business. Baseline Investments, LLC provides discretionary portfolio management and financial planning primarily for individual and business clients. The firm employs a range of investment strategies, including fundamental and technical analysis and options trading, under discretionary authority.

William Promes Jr. is a financial advisor at Austin Creek Capital, LLC in Mill Valley, CA, holding a Series 65 designation with five years of industry experience. He worked at Charles Schwab and Co., Inc. for 19 years before founding Austin Creek Capital, where he has been advising clients since 2019. Austin Creek Capital provides investment management and financial planning to individuals, high-net-worth clients, and businesses. The firm uses a Modern Portfolio Theory-based approach, primarily employing passive investment strategies to build diversified portfolios tailored to client objectives and risk tolerance, and it offers integrated planning services including business planning and employee benefits optimization.

Michael Staiger is a financial advisor at Mi4 Capital, LLC in San Francisco, holding Series 63 and Series 65 credentials with 21 years of industry experience. His prior work includes roles at Odeon Capital Group and Icr, LLC, as well as a sabbatical year. Outside of advising, he is involved with MADZIA Vineyard Management & Consulting and serves as SVP of Corporate Development for Super-Micro. Mi4 Capital serves institutional and pooled-vehicle clients along with separately managed accounts, offering investment management paired with bundled financial planning. The firm employs a disciplined, long-term investment approach focused on strategic and tactical asset allocation, value-oriented security selection, and tax-efficient management, while also providing research and consulting services to institutional investors.

Joel Beam is the sole advisor at East Shore Investment Management LLC in San Francisco, CA. He holds Series 65 and Series 63 licenses and has two years of industry experience, with prior roles at Salient Partners and ongoing managing membership at HV Capital LLC, which owns East Shore Investment Management. East Shore Investment Management provides discretionary asset management and consulting services focused on real estate securities across equity, debt, and hybrid instruments. The firm serves institutional investors and high-net-worth individuals, emphasizing fundamental analysis, active portfolio management, and the use of leverage and derivatives.

Troy White is the sole advisor at Hoodoo and holds Series 63, 65, and 66 licenses with 10 years of industry experience. He concurrently works as a collateral analyst at the Federal Home Loan Bank of San Francisco, where he has been employed since 2012. Hoodoo Financial serves under-banked individuals, novice investors, and small businesses by providing financial education, comprehensive planning, retirement and portfolio management, as well as tax planning and preparation. The firm utilizes a virtual Educator/Advisor platform with interactive e-learning, videos, and live meetings, emphasizing Modern Portfolio Theory and allowing clients the choice between discretionary and advisory arrangements.

Yen Wu is a Series 66-licensed financial advisor with 16 years of industry experience. He is the sole advisor at 1N Capital, LLC, an independent firm he has been with since 2020. Prior to this, he worked at Intellectus Partners, LLC, OceanIQ Capital LLC, and Robertson Stephens. 1N Capital provides investment management and consulting services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The firm customizes portfolios using a range of securities and investment methods, often managing accounts on a discretionary basis and serving both high-net-worth and institutional clients, including those with cross-border investment needs.

Michael Germain is a CFA charterholder and principal at Propulsion Capital Management LLC, an independent advisory firm based in San Francisco. He has experience in financial services beginning in 2017, including roles at Canyon Bridge Capital Management, True Capital Management, and Mavros Capital Management. Outside of advising, he serves as CFO of Urban Catalyst, a real estate development company, and Fluid Dynamics Plumbing. Propulsion Capital Management provides discretionary asset management services to individuals, high-net-worth clients, trusts, small businesses, and estates. The firm employs fundamental analysis and tailored asset allocation strategies, including options, margin, and alternative investments where appropriate.

Eric Kho is the sole advisor at RO2 Wealth, an independent firm based in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience, including roles at BlackRock and Takeoff Technologies, as well as periods of self-employment. RO2 Wealth provides portfolio management, financial planning, and consulting services to client households and related entities. The firm's investment approach is primarily long-term and guided by Modern Portfolio Theory, using index mutual funds and ETFs for diversification along with fundamental, technical, and macroeconomic analysis when appropriate.

Craig Reisfield is a financial advisor at Ridley Asset Management, LLC with 18 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Ridley Asset Management since 2007. In addition to his advisory role, he serves as Co-President of Harriet Brown & Company, Inc., a family-operated licensing business. Ridley Asset Management provides independent investment advisory and portfolio management services to individuals, high net worth clients, families, retirement and pension accounts, trusts, and foundations. The firm employs a multi-asset allocation strategy using primarily exchange-traded funds, notes, and other index-linked securities to pursue tax-efficient, equity-like returns with lower volatility.

James Mclaughlin is the sole advisor at Anvik Advisers LLC in Mill Valley, CA, holding Series 63 and Series 66 licenses with 49 years of industry experience. He has led Anvik Advisers since 2006. Anvik Advisers LLC provides discretionary portfolio management for individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm focuses on long-term capital appreciation through undervalued common stocks, combined with income-generating covered-call programs and selective downside protection strategies.

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Shahram Tajback is a CFA® charterholder with 23 years of industry experience. He has been with Mathematica Capital Management, LLC since 2002 and serves as its sole advisor. Outside of his advisory work, he manages Tajback & Sons LLC, a business involved in leasing an office building. Mathematica Capital Management provides investment advisory services to a select group of high-net-worth individuals, trusts, businesses, and institutional clients. The firm employs a quantitative, model-driven approach focused on short-term trading of highly liquid equities and ETFs, managing both a private pooled vehicle and separately managed accounts.

Paul Lafollette III is a CFP® with 14 years of industry experience, currently serving as the sole advisor at Intelligent Investor Financial Planning, LLC in San Francisco, CA. He previously worked at Ameriprise Financial Services, Inc. from 2012 to 2016. Mr. Lafollette holds a California Life and Health insurance license, which he uses exclusively to provide education and advice without earning commissions. Intelligent Investor Financial Planning serves individual clients, including higher-net-worth households, and small businesses by offering comprehensive financial planning and investment consultation across various areas such as retirement, tax, estate, education, and cash-flow analysis. The firm combines a wrap-fee investment program with a core-and-satellite approach to portfolio management predominantly on a non-discretionary basis and provides complimentary educational workshops on personal finance and investing.

Robert Shaye is a CFP® and principal of Fireside Finances with seven years of industry experience. He has worked at FutureAdvisor, Inc. and served in the United States Coast Guard Reserve. Since 2023, he has also been a faculty member at UC Berkeley’s Haas School of Business, teaching personal finance. Fireside Finances provides employee financial wellness programs, public seminars, and hourly financial planning and investment consulting. The firm emphasizes education and consulting without managing client assets, focusing on diversification, low-cost funds, fee minimization, and tax awareness.