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Jordan E

CFP®, Series 63, Series 65

Rochester, NY

Howe And Rusling, Inc.

Jordan Eich is a financial advisor at Howe and Rusling, Inc. with eight years of industry experience. He holds the CFP® designation as well as Series 63 and Series 65 licenses. His prior experience includes a decade at Manning & Napier Advisors, LLC, as well as two years working at Churchville-Chili Senior High School. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management with an investment approach that combines top-down macroeconomic forecasting and tactical sector allocation alongside bottom-up fundamental research and proprietary valuation models.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
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William B

Series 63, Series 65

Rochester, NY

Whitney & Company

William Bennett is a financial advisor at Whitney & Company with 5 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Whitney & Company since 2008, totaling 18 years with the firm. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, typically with a $500,000 account minimum. The firm manages approximately $1.49 billion in discretionary assets, using a long-term equity-focused investment approach that incorporates fundamental analysis, quantitative tools, and dynamic asset allocation.

Active portfolio management
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William M

CFA®

Rochester, NY

Whitney & Company

William Moore is a CFA® charterholder with four years of industry experience, currently serving as an advisor at Whitney & Company since 2020. Prior to this, he worked at Manning & Napier Advisors for 17 years. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and foundations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity in its investment approach, combining fundamental analysis, technical methods, and Modern Portfolio Theory while maintaining a diagnostic management consulting approach to corporate evaluation.

Active portfolio management
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Robert K

Series 63, Series 65

Rochester, NY

Brighton Securities Corp.

Robert Kravetz is a financial advisor with Brighton Securities Corp. in Rochester, NY, holding Series 63 and Series 65 licenses and having 19 years of industry experience. He has been with Brighton Securities since 2009. Brighton Securities Corp. provides investment advisory and brokerage services to individuals, trusts, estates, pension plans, charities, and small businesses. The firm offers portfolio management, financial planning, insurance products, and tax preparation, managing approximately $986 million in client assets as of December 2024.

Annuities
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Joseph D

Series 66

Rochester, NY

Brighton Securities Corp.

Joseph Del Prete is a financial advisor at Brighton Securities Corp. based in Rochester, NY. He holds the Series 66 designation and has been with Brighton Securities since 2025. Prior to joining the firm, he spent four years at SUNY Brockport and thirteen years in East Northport. Brighton Securities Corp. provides investment advisory and brokerage services to individuals, trusts, estates, pension plans, charities, and small businesses. The firm offers portfolio management, financial planning, insurance products, and tax preparation, managing approximately $986 million in client assets as of December 2024.

Annuities
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Jeanine D

Series 63, Series 66

Rochester, NY

Brighton Securities Corp.

Jeanine Drake is a financial advisor with Brighton Securities Corp. in Rochester, NY, holding Series 63 and Series 66 licenses and having 13 years of industry experience. She has been with Brighton Securities since 2013. Outside of her advisory role, she operates a notary business focused on real estate closings. Brighton Securities serves individuals, including high-net-worth clients, as well as pension plans, charities, estates, trusts, and businesses, providing financial planning, portfolio management, and consulting through various program structures and a range of analytical approaches. The firm is dually registered as an SEC investment adviser and FINRA broker-dealer and also offers affiliated tax and insurance services.

Annuities
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Christina L

CFP®

Rochester, NY

Seneca Financial Advisors LLC

Christina Larkin is a CFP® professional with two years of industry experience, currently working at Seneca Financial Advisors LLC in Rochester, NY. Her prior work includes roles at Vireo Group and Sciarabba Walker & Co., LLP. Seneca Financial Advisors serves individuals, high-net-worth households, trusts, estates, and business entities, offering services such as financial planning, investment management, tax planning, and trustee services. The firm uses strategic asset-allocation models and incorporates an in-house tax function alongside its investment advice.

General retirement planning Tax-loss harvesting General tax planning College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Executive
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Peter O

CFP®, Series 63, Series 65

Rochester, NY

O'Keefe Stevens Advisory, Inc.

Peter O'Keefe is a CFP® certificant with 45 years of industry experience. He currently serves as an advisor at O'Keefe Stevens Advisory, Inc., where he has worked since 2017, following an eight-year tenure at Sage Rutty & Co Inc. O'Keefe Stevens Advisory is an SEC-registered, fee-only investment adviser that serves individuals, high-net-worth clients, trusts, pension and profit-sharing plans, charitable organizations, and small businesses. The firm employs a value-oriented, long-term investment approach focused on securities trading below intrinsic value and capital preservation, managing approximately $585.6 million in assets across 357 client households as of year-end 2025.

General estate planning guidance General tax planning Cash flow / budgeting
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Richard B

CFP®

Victor, NY

Cooper/Haims Advisors, LLC

Richard Bentley is a CFP® with eight years of industry experience, serving at Cooper/Haims Advisors, LLC since 2008. He participates as an investment committee member and advisory board member for LeChase Construction Services, providing guidance on real estate, capital portfolios, and strategic initiatives. Cooper/Haims Advisors offers fee-based investment advisory and financial planning services to individuals, trusts, estates, and institutional clients. The firm’s approach involves customized asset allocation, risk management, tax considerations, and utilizes AI-supported technology tools to enhance planning and documentation.

Equity Recipients (RS/RSU, SOP, ESPP) General tax planning General retirement planning Life insurance needs analysis Business ownership considerations
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Elizabeth H

Rochester, NY

Howe And Rusling, Inc.

Elizabeth Hutton is a financial advisor at Howe and Rusling, Inc. in Rochester, NY, with 13 years at the firm and two years of industry experience. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management focused on large-cap equity and intermediate fixed-income strategies, alongside financial planning, estate-planning coordination, access to third-party managers, and tax-preparation services through a subsidiary.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
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Angelica S

Series 65

Rochester, NY

Rise Advisors, LLC

Angelica Sudore is a financial advisor at Rise Advisors, LLC in Rochester, NY, holding a Series 65 designation with three years of industry experience. Prior to her current role, she worked at Alfred University and has experience as a New York State Life Accident and Health insurance agent. She also has a background in the food service industry, having worked at Perinton Pizza. Rise Advisors provides financial planning, consulting, and portfolio management services to individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm generally manages client portfolios on a discretionary basis using strategic asset allocation and emphasizes ETFs alongside other investment vehicles.

Real estate investing Founder/Business Owner
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Robert L

Series 66

Pittsford, NY

Indivisible Partners

Robert Leroy is a financial advisor at Indivisible Partners with 16 years of industry experience. He holds a Series 66 designation and previously worked at Bank of America, N.A. for 11 years. He has been associated with Merrill since 2008. Indivisible Partners is an SEC-registered advisory firm serving individuals, high-net-worth clients, trusts, charitable organizations, and businesses. The firm offers discretionary and non-discretionary portfolio management, financial planning, and third-party investment manager selection, using a strategic asset allocation framework that supports active, passive, and blended investment approaches tailored to client risk profiles.

Passive / index investing Active portfolio management Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired Executive
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Benjamin O

CFP®

Victor, NY

Cooper/Haims Advisors, LLC

Benjamin Owens is a CFP® professional with four years of industry experience, currently serving at Cooper/Haims Advisors, LLC since 2019. Prior to this, he worked at SUNY Geneseo and Access FCU. He is also an investment committee member for St. Peters Kitchen, a charitable organization providing free lunches in Rochester, NY. Cooper/Haims Advisors offers fee-based investment advisory and financial planning services to individuals, pension plans, trusts, and estates. The firm emphasizes customized asset allocation, risk management, tax considerations, and uses third-party technology tools alongside human review to support client strategies.

Equity Recipients (RS/RSU, SOP, ESPP) General tax planning General retirement planning Life insurance needs analysis Business ownership considerations
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Patrice L

ChFC®, Series 63, Series 65

Webster, NY

Bright Futures Wealth Management, LLC

Patrice Lancelot is a financial advisor at Bright Futures Wealth Management, LLC with 35 years of industry experience. He holds the ChFC® designation as well as Series 63 and Series 65 licenses. Patrice has worked at Bright Futures Wealth Management since 2011 and has prior experience with Cetera Advisors LLC and Silver Oak Securities, Inc. Bright Futures Wealth Management, LLC provides portfolio management, financial planning, and pension consulting services to a diverse client base including individuals, trusts, and retirement plans. The firm employs a variety of investment analysis methods and offers both discretionary and non-discretionary services, with a focus on documented client objectives and ongoing portfolio monitoring.

Options & derivatives strategies Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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William S

Rochester, NY

Whitney & Company

William Shaheen is a financial advisor with Whitney & Company in Rochester, NY, holding five years of industry experience. He has been with Whitney & Company since 2014 and serves as CEO of Telesero, a software and outsourcing business. Whitney & Company provides individualized portfolio management to individuals, pension plans, and foundations, focusing on quality and liquidity through long-term equity investments and a diagnostic management consulting process. The firm manages approximately $1.49 billion in discretionary assets and employs a combination of fundamental, technical, and quantitative analysis to tailor strategies to client objectives.

Active portfolio management
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Salvatore F

Series 66

Rochester, NY

Brighton Securities Corp.

Salvatore Fasciano is a financial advisor with Brighton Securities Corp. in Rochester, NY, holding a Series 66 designation and 19 years of industry experience. He has been with Brighton Securities since 2011. Brighton Securities Corp. provides investment advisory and brokerage services to individuals, trusts, estates, pension plans, charities, and small businesses. The firm offers portfolio management, fee-based financial planning, insurance products, and tax preparation, managing approximately $986 million in client assets as of December 2024.

Annuities
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Kerry T

CFP®, Series 63, Series 65

Pittsford, NY

Post Resch Tallon Group

Kerry Tallon is a CFP® with 30 years of industry experience, currently serving at Post Resch Tallon Group in Pittsford, NY. He has worked at Post Resch Tallon Group and Cadaret, Grant & Co., Inc. since 2004 and has been with LPL Financial since 2025. Outside of investment advisory, Tallon is involved in the sale of insurance products including life, accident and health, long-term care, and annuities. Post Resch Tallon Group provides investment advisory and financial planning services to individuals, including high-net-worth clients, as well as pension plans, trusts, estates, charitable organizations, and small businesses. The firm employs a top-down, asset-allocation driven investment process using mutual funds, ETFs, listed securities, fixed income, and derivative strategies within managed accounts.

College savings (529s, UTMA, etc.) Debt management Options & derivatives strategies Private / alternative investments Founder/Business Owner Retired
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Kellan P

Series 65

Rochester, NY

O'Keefe Stevens Advisory, Inc.

Kellan Peer is a financial advisor at O’Keefe Stevens Advisory, Inc. in Rochester, NY, holding a Series 65 credential with one year of industry experience. His prior roles include positions at Mapstone Veritas Financial Group and Noticestry LLC. Outside of advisory work, he assists his mother’s private practice, Oasis Therapy LLC, providing consulting and business planning support. O’Keefe Stevens Advisory is an SEC-registered, fee-only investment adviser serving individuals, high-net-worth clients, trusts, pensions, charitable organizations, and small businesses. The firm follows a value-oriented, long-term investment approach focused on securities trading below intrinsic value and capital preservation.

General estate planning guidance General tax planning Cash flow / budgeting
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Abigail A

Series 66, Series 65

Pittsford, NY

LVW Advisors, LLC

Abigail Adams is a financial advisor at LVW Advisors, LLC with 9 years of industry experience. She holds Series 66 and Series 65 licenses and has worked at LVW Advisors since 2014. Her prior experience includes roles at Wells Fargo Clearing, Merrill, and Morgan Stanley Dw Inc. LVW Advisors offers customized wealth management, financial planning, and investment management services to high-net-worth individuals, families, trusts, estates, private foundations, business entities, and institutional clients. The firm employs a diversified investment approach that includes passive and active managers, non-traditional strategies, and tactical opportunities, supported by Monte Carlo analysis and multi-scenario stress testing.

Private / alternative investments Real estate investing Active portfolio management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Executive Founder/Business Owner Artists or Creative
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Olivia Q

Series 66

Pittsford, NY

Blue Horizon Equity, Inc.

Olivia Queri is a financial advisor at Blue Horizon Equity, Inc. with a Series 66 designation and one year of industry experience. Her prior roles include positions at Cetera Wealth Services, LLC, Omne Planning & Wealth LLC, and Cambridge Investment Research Inc. Blue Horizon Equity, Inc. manages approximately $746 million and provides portfolio management, financial planning, and retirement plan advisory services to individuals, tax-qualified retirement plans, and institutions. The firm offers a range of investment programs, including wrap-fee Unified Managed Accounts and access to third-party money managers, operating as a multi-advisor team across multiple offices.

Founder/Business Owner
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