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Al B

CFP®, Series 66

Traverse City, MI

Raymond James Financial

Al Bruchnak is a CFP® professional with 25 years of experience, affiliated with Raymond James Financial in Traverse City, MI. He has worked with Raymond James Financial Services since 2005 and owns Al Bruchnak Financial Services, LLC. Outside of finance, he co-owns For Real Money Designs, LLC, a business created to hold domain names and logos. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to individual and institutional clients. The firm offers tailored, non-discretionary planning and supports advisory programs while maintaining a unique municipal advisor affiliation and specialized employer advisory services.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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John C

Series 63, Series 66

Traverse City, MI

Robert Baird & Co.

John Collier Jr. is a financial advisor with Robert Baird & Co. in Traverse City, MI, holding Series 63 and Series 66 designations and bringing 40 years of industry experience. He has been with Robert Baird & Co. since 1997. Outside of his advisory role, he has part ownership in a family farm. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group provides tailored consulting and portfolio services across a range of traditional and non-traditional investment strategies, including discretionary management and separately managed account programs.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Jason P

Series 63, Series 65, Series 66

Traverse City, MI

J.P. Morgan Securities

Jason Piedmonte is a financial advisor at J.P. Morgan Securities with 21 years of industry experience. He holds the Series 63, Series 65, and Series 66 designations and has worked at JPMorgan Chase Bank, N.A. since 2015 and at J.P. Morgan Securities since 2012. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Kelli H

Series 66, Series 63

Traverse City, MI

Wells Fargo Clearing

Kelli Hamilton is a financial advisor with Wells Fargo Clearing in Traverse City, MI, holding Series 66 and Series 63 licenses and three years of industry experience. Prior to joining Wells Fargo in 2025, she held roles at JPMorgan Chase Bank and J.P. Morgan Securities, and earlier worked in prosecutorial offices in Grand Traverse and Roscommon counties. Wells Fargo Advisors is a national securities firm providing investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm offers both brokerage and advisory solutions and manages approximately $671 billion in assets through a network of over 14,000 financial advisors.

Retired Founder/Business Owner
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Henry C

Series 63, Series 65, Series 66

Traverse City, MI

Cetera

Henry Conley is a financial advisor at Cetera with 16 years of industry experience. He holds Series 63, 65, and 66 designations and has worked at several firms including Parkway Financial Group, OSAIC Wealth, and SPC. Outside of his advisory work, he serves as a wine tour driver in Traverse City, providing winery information and transportation to guests. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual, corporate, and institutional clients. The firm offers a range of portfolio management and retirement services through a multi-manager platform with access to affiliated and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Bryan P

CFP®, Series 63, Series 65

Traverse City, MI

OSAIC

Bryan Poirier is a CFP®-credentialed financial advisor with 35 years of industry experience, currently with OSAIC since 2024. His prior roles include positions at Woodbury Financial Services and Questar Asset Management, spanning over 16 years combined. Outside of finance, he has been a professional musician performing locally in the Traverse City area since 1979. OSAIC serves a diverse range of clients, including individual, high-net-worth, institutional, and charitable organizations, providing brokerage, advisory, and financial planning services through a large network of advisors and multiple platforms. The firm employs a variety of asset allocation tools and offers both discretionary and non-discretionary portfolio management with access to third-party investment solutions.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Steven K

CFP®, Series 63, Series 65

Traverse City, MI

Merrill

Steven Kelty is a Wealth Management Advisor with Merrill Lynch Wealth Management. He specializes in serving small business owners and retirees, focusing on personal retirement planning, tax minimization, and retirement income strategies. Steven holds a Bachelor's Degree from Western Michigan University and is a CERTIFIED FINANCIAL PLANNER™ (CFP) as well as a Personal Investment Advisor (PIA). His approach emphasizes connecting clients to tailored plans aligned with their unique ambitions and priorities, aiming to simplify the complexities of investing. Outside of his professional work, Steven enjoys biking, boating, camping, running, and skiing.

Wealth management General retirement planning Retirement income strategy Income planning Tax strategies for small businesses Founder/Business Owner Retired
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Buz Z

Series 63, Series 65

Traverse City, MI

STIFEL

Buz Zamarron is a financial advisor at Stifel with 38 years of industry experience. He has been with Stifel since 2009 and holds Series 63 and Series 65 credentials. Outside of his advisory role, he is involved with the Exchange Club of Traverse City and serves as a Successor Trustee of a family trust. Stifel serves a wide range of clients, including individuals, institutional investors, and charitable organizations, offering both brokerage and investment advisory services. The firm employs a proprietary investment methodology developed by its Investment Strategy Group, providing asset allocation and planning analyses to support client decisions.

General retirement planning Income planning
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Harold K

ChFC®, Series 63, Series 65

Traverse City, MI

Cetera

Harold Kranick is a financial advisor with Cetera, holding the ChFC® designation and Series 63 and 65 licenses, with 33 years of industry experience. He has worked with Cetera and related entities since 2021 and was previously with VOYA Financial Advisors from 2014 to 2021. Outside of advising, he is associated with several insurance agencies and fixed insurance product sales. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad range of clients including individuals, retirement plans, and institutional accounts. The firm offers a variety of portfolio management and financial planning services, operating a multi-manager platform that allows advisors to utilize both affiliated and third-party investment strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Ryan B

CFP®, Series 66

Traverse City, MI

Wells Fargo Clearing

Ryan Black is a CFP® with eight years of industry experience, currently serving at Wells Fargo Clearing since 2017. Prior to this, he worked at Johnson and Johnson for one year. He is a member of the Investment Policy Committee and the Finance Committee at The Children's House Montessori in Traverse City, MI. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a broader range of financial product offerings that include insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Tate Y

Series 66

Traverse City, MI

J.P. Morgan Securities

Tate Yonker is a financial advisor at J.P. Morgan Securities with a Series 66 designation and less than one year of industry experience. Prior to joining J.P. Morgan, he held positions at Equitable Financial Life Insurance and Raymond James, and he attended Michigan State University from 2021 to 2025. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its investment recommendations.

Wealth management Executive Founder/Business Owner
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Mari C

Series 66

Traverse City, MI

Raymond James Financial

Mari Calton is a Series 66-licensed financial advisor with Raymond James Financial Services Advisors, Inc. in Traverse City, MI, with six years of industry experience. She has worked at IB Wealth Management, Cetera, and Independent Bank. Outside of her advisory work, Calton serves as treasurer and resident agent for Crossroads Church of the United Brethren in Christ and is vice president of the Charlotte Orioles Band Boosters, coordinating special events for students. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, and institutional accounts. The firm offers tailored, non-discretionary planning using risk profiling and analytical tools, and supports clients through advisory programs and institutional consulting.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Dennis B

Series 63, Series 65

Traverse City, MI

Raymond James & Associates

Dennis Brodeur is a financial advisor at Raymond James & Associates with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Raymond James & Associates since 2000. Outside of advising, he is a partner in JACER Properties LLC, which owns and leases office space to his Raymond James branch. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser overseeing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipalities, offering financial planning, non-discretionary investment consulting, and institutional fiduciary services.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Lauri M

Series 63, Series 65

Traverse City, MI

Raymond James & Associates

Lauri Mcdougall is a financial advisor with Raymond James & Associates in Traverse City, MI, holding Series 63 and Series 65 licenses and having 32 years of industry experience. She has been with Raymond James & Associates since 2000. Outside of her advisory role, she has worked as a sales clerk at Younkers in Traverse City. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipal entities, offering financial planning, non-discretionary investment consulting, and institutional advisory services supported by a broad range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Gwendolyn F

Series 63, Series 65

Traverse City, MI

Wells Fargo Clearing

Gwendolyn Flees is a financial advisor at Wells Fargo Clearing with 23 years of industry experience. She holds the Series 63 and Series 65 designations and has been with Wells Fargo Clearing since 2016, following seven years at Wells Fargo Advisors LLC. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary investment advisory solutions. The firm’s process is IPS-driven and grounded in modern portfolio theory, with a broader range of investment options that include insurance-related vehicles and bank deposit sweep programs.

Retired Founder/Business Owner
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Matthew E

Series 66

Traverse City, MI

Merrill

Matthew Eckenrode is Senior Resident Director at Merrill, where he and his team provide investment planning-based wealth management services. With a career in financial services beginning in 2004 and joining Merrill in 2010, Matthew specializes in helping high net worth individuals, families, and businesses develop strategies tailored to their financial goals. His expertise includes family wealth management, personal retirement planning, philanthropic planning, portfolio management, and integrating corporate benefit programs such as equity compensation and deferred compensation plans into long-term financial approaches. Matthew holds a Bachelor's Degree from Michigan State University and carries professional designations including Certified Financial Planner (CFP) and Personal Investment Advisor (PIA). He applies a goals-based approach to wealth management, working closely with clients to ensure their wealth is allocated to support their personal objectives. Matthew is also involved with the Psi Upsilon Foundation, serving as Vice Chair and participating on the foundation’s investment committee. Outside of his professional responsibilities, Matthew enjoys boating, football, golfing, woodworking, traveling, and spending time with his family. He is an avid supporter of Michigan State University and stays connected with the MSU community through attendance at games and events.

Wealth management Retirement income strategy Charitable giving & philanthropy Active portfolio management Established Professionals Parents
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David A

Series 66

Traverse City, MI

Robert Baird & Co.

David Appleford is a financial advisor with Robert W. Baird & Co. in Traverse City, MI, holding a Series 66 designation and 19 years of industry experience. He has been with Robert W. Baird & Co. since 2006. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group offers tailored financial planning and portfolio management services, utilizing a combination of in-house and third-party managers across a range of investment strategies and account structures.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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James M

Series 63, Series 66

Traverse City, MI

Edward Jones

James Mellinger is a financial advisor with Edward Jones in Traverse City, MI, holding Series 63 and Series 66 designations and possessing 33 years of industry experience. He has been with Edward Jones since 1992. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients across a broad range of households, pension plans, corporate clients, and charitable organizations. The firm manages approximately $1.01 trillion in assets and offers a variety of discretionary and non-discretionary investment strategies, overlay and tax-efficient services, and affiliated investment products through a large national network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Jeffrey S

Series 66

Traverse City, MI

Equitable Advisors

Jeffrey Spencer is a financial advisor at Equitable Advisors with 15 years of industry experience. He holds a Series 66 designation and previously worked at Wedbush Securities Inc for nine years. Outside of advising, he serves as president of the Hidden Ridge Association homeowners' board and coaches boys basketball in Traverse City, MI. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm operates a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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William V

Series 63, Series 65

Traverse City, MI

Cetera

William Van Vreede is a financial advisor at Cetera with over 44 years of industry experience. He holds Series 63 and Series 65 credentials and has held roles at firms including Voya Financial Advisors and Front Street Benefits LLC. Outside of his advisory work, he is involved in managing insurance agencies and owns a business focused on oil and gas exploration. Cetera Investment Advisers LLC serves a wide range of clients, including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers various portfolio management and financial planning services through a large network of independent advisors using a multi-manager platform and multiple program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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