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Matthew B

CFP®, Series 66

Maple Grove, MN

Ameriprise

Matthew Borchert is a CFP® professional with 19 years of industry experience, currently serving as a financial advisor at Ameriprise since 2020. He previously worked at Ameriprise Financial Services, Inc. for 14 years. Borchert is a co-owner and managing partner of PASJ LLC, a pass-through entity that supports the management and operations of his financial practice. Ameriprise provides retirement-income planning services primarily for clients with significant investable assets, utilizing a centralized consulting team to deliver detailed, non-discretionary recommendation reports that incorporate sophisticated modeling and tax-efficiency analysis. As a large institutional firm, Ameriprise also offers a broad range of advisory, brokerage, and insurance solutions through its affiliated entities.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Nicholas S

Series 66

Wayzata, MN

Morgan Stanley

Nicholas Stern is a financial advisor with Morgan Stanley Wealth Management, holding a Series 66 designation and seven years of industry experience. He has been with Morgan Stanley and its Private Bank division since 2018 and previously worked at LoCorr Funds. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a range of advisory programs, including tailored financial and estate planning. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process supported by firm-approved tools and investment research.

General estate planning guidance
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Jed L

Series 63

Plymouth, MN

OSAIC

Jed Lund is a Series 63 licensed financial advisor with 20 years of industry experience. He is currently with OSAIC, where he has worked since 2022, and previously held roles at Focus Financial, Advisornet Wealth Management, Cetera Advisor Networks, and Questar Asset Management among others. Lund is also a licensed independent insurance agent. Osaic Wealth serves a diverse client base including retail investors, retirement plan sponsors, charities, and corporations. The firm offers a multi-advisor platform with brokerage and advisory services, emphasizing model-based asset allocation and portfolio optimization supported by various tools and discretionary strategies.

Annuities Private / alternative investments
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Jeremy E

CFP®, Series 66

Minneapolis, MN

Ameriprise

Jeremy Eshelman is a CFP® professional with 20 years of industry experience, currently affiliated with Ameriprise in Eden Prairie, MN. He has been with Ameriprise and its affiliated entities since 2009. In addition to his advisory role, he serves as a trustee, assisting with financial decisions in fiduciary capacities. Ameriprise offers a retirement-income planning service targeting individuals approaching or in retirement with significant investable assets. The firm combines research, modeling, and tax-efficiency analysis to provide written recommendations, delivered through a centralized consulting team in collaboration with financial advisors.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Briana A

Series 66

Minneapolis, MN

J.P. Morgan Securities

Briana Ardolf is a financial advisor at J.P. Morgan Securities with four years of industry experience. She holds a Series 66 designation and has worked with JPMorgan Chase Bank and Wells Fargo Advisors. Prior to her financial services career, she was involved with the Brewery Running Series and held various roles including at the University of Minnesota. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager and fund searches, and customized performance reporting. Their advisory process combines systematic quantitative screens and qualitative research, leveraging centralized due diligence to support model asset allocations.

Founder/Business Owner
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Kelly M

Series 63

Minneapolis, MN

UBS Financial Services

Kelly Magnuson is a financial advisor at UBS Financial Services with 20 years of industry experience. She has been with UBS since 2006 and holds a Series 63 designation. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Ryan B

Series 66, Series 63

Minneapolis, MN

Thrivent Investment Management

Ryan Bartel is a financial advisor with Thrivent Investment Management in Minneapolis, MN. He holds Series 66 and Series 63 licenses and has two years of industry experience. Prior to joining Thrivent, he worked in education and retail sectors, including positions at Manvel Public School and Scheels. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive, goal-based financial planning without discretionary trading authority. Their services include a range of planning topics and can be combined with managed-account programs under a consolidated billing option called “WealthPlan.”

Business ownership considerations
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Jacob F

Series 66, Series 63

Plymouth, MN

OSAIC

Jacob Fleming is a financial advisor at OSAIC in Plymouth, MN, holding Series 66 and Series 63 licenses with three years of industry experience. His prior roles include positions at Strong Tower Wealth Management and Focus Financial Network Inc. Outside of his advisory work, he is involved in youth sports as a coach for the Elk River Youth Hockey Association. OSAIC Wealth serves a diverse client base including individual investors, retirement plans, charities, and corporate clients. The firm offers a broad range of brokerage and advisory services supported by a multi-advisor platform, emphasizing model-based asset allocation and portfolio optimization through various strategies and third-party manager programs.

Annuities Private / alternative investments
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Brandon M

Series 63, Series 65

Minneapolis, MN

Ameriprise

Brandon Morrell is a financial advisor at Ameriprise with 15 years of industry experience. He holds the Series 63 and Series 65 designations and has worked at Ameriprise since 2011, including a recent tenure beginning in 2022. His prior roles include positions at U.S. Bancorp Investments and Cadaret Grant & Co. Ameriprise Financial Services is a large, diversified firm serving individual and institutional clients. The firm offers a specialized Premier Retirement Income service that provides written recommendations and ongoing retirement-income planning advice centered on dependable income sources and tax-aware withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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William V

Series 63, Series 65

Minneapolis, MN

Wells Fargo Clearing

William Vargas III is a financial advisor at Wells Fargo Clearing with 13 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Wells Fargo Clearing and Wells Fargo Bank NA for much of his career, with brief tenures at BMO Bank NA and LPL Financial. Outside of his advisory role, he works as a customer service associate at Home Depot. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary investment advisory solutions grounded in modern portfolio theory. The firm includes insurance-related vehicles and bank deposit sweep options among its investment offerings, providing a broader range of financial products than many large institutional advisers.

Retired Founder/Business Owner
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William G

Series 66

Minneapolis, MN

J.P. Morgan Securities

William Gudorf is a financial advisor with J.P. Morgan Securities in Minneapolis, MN, holding a Series 66 designation and five years of industry experience. His prior work includes roles at Thomson Reuters and Indiana University. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary program focused on written asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm’s advisory process combines quantitative and qualitative research and may incorporate ESG criteria.

Founder/Business Owner
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Peter J

Series 63, Series 65

Minneapolis, MN

Wells Fargo Clearing

Peter Johnson II is a financial advisor with Wells Fargo Clearing in White Bear Lake, MN, holding Series 63 and Series 65 licenses. He has seven years of industry experience and has been with Wells Fargo Clearing since 2018, having also worked at Wells Fargo Bank, NA since 2015. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Emily B

Series 66

Minneapolis, MN

Thrivent Investment Management

Emily Barber is a financial advisor at Thrivent Investment Management in Minneapolis, MN. She holds the Series 66 designation and has experience working with Thrivent and its affiliated entities since 2025. Prior to joining Thrivent, Barber held various roles including five years at The Freelance CFO and earlier positions in hospitality and photography. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, focusing on holistic, goal-based financial planning without discretionary trading authority. The firm offers a consolidated billing option combining planning with managed-account services while maintaining these functions separately.

Business ownership considerations
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Chad H

CFP®, Series 63, Series 66

Maple Grove, MN

Wells Fargo Advisors

Chad Holtz is a CFP® professional with 30 years of experience in the financial services industry. He is currently with Wells Fargo Advisors and previously worked at Wells Fargo Clearing, U.S. Bancorp Investments, Inc., and Piper Sandler & Co. Outside of his advisory role, he owns and manages Red Dog Stables Ltd., a thoroughbred breeding and racing operation. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that provides investment and fee-based financial planning services to individuals, trusts, and institutional clients. The firm offers a broad range of planning services tailored to clients who meet certain net-worth thresholds, combining proprietary research and tools with optional implementation through its brokerage or advisory programs.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Crystal S

Series 63, Series 65

Minneapolis, MN

Thrivent Investment Management

Crystal Soderlind is a financial advisor with Thrivent Investment Management in Minneapolis, MN, holding Series 63 and Series 65 credentials and bringing 37 years of industry experience. She has been with Thrivent since 2014. Outside of her advisory role, she judges high school speech competitions in Chaska, MN. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on topics such as retirement, tax, and estate planning, while maintaining these services separately from portfolio management.

Business ownership considerations
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Todd Y

CFP®, Series 66

Minneapolis, MN

Thrivent Investment Management

Todd Yeiter is a CFP® professional with over 31 years of industry experience, currently serving at Thrivent Investment Management in Minneapolis, MN. He has been with Thrivent and its predecessor, Thrivent Financial for Lutherans, since 2002. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of Financial Advisors, focusing on holistic, goal-based financial planning without portfolio management for institutional clients.

Business ownership considerations
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Gretchen B

Series 66

Wayzata, MN

Morgan Stanley

Gretchen Bennett is a financial advisor at Morgan Stanley in Wayzata, MN, holding a Series 66 designation with nine years of industry experience. She has been with Morgan Stanley since 2015. Outside of her advisory role, she is the sole proprietor of Lone Oak Companies LLC, a business related to rental property management in Rockford, Minnesota. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering advisory programs and tailored financial planning to both individual and institutional clients. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by proprietary tools and market modeling.

General estate planning guidance
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Amanda P

Series 63, Series 66

Minneapolis, MN

RBC Capital Markets

Amanda Peetz is a financial advisor at RBC Capital Markets with 12 years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at Piper Jaffray & Co. for five years before joining RBC Capital Markets in 2018. RBC Wealth Management, a division of RBC Capital Markets, serves a wide range of clients including individual investors, institutional clients, and charitable organizations. The firm offers multiple advisory programs featuring discretionary and non-discretionary portfolio management, financial planning, and custody services, utilizing both in-house and third-party investment managers.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Nicholas P

Series 66

Minnetonka, MN

Fidelity

Nick Plaza is a Planning Consultant at Fidelity Investments, a role he has held since 2025. Prior to this, he worked as an Investment Consultant at Fidelity Investments from 2024 to 2025. Before joining Fidelity, he gained experience as a Premier Banker at Wells Fargo from 2020 to 2024. Nick focuses on helping individuals and families navigate important financial decisions through personalized planning and ongoing guidance. His approach emphasizes understanding each person's goals, priorities, and circumstances to develop strategies that align with their unique needs. He values building trusted relationships through open communication, education, and thoughtful planning. Outside of his professional work, Nick enjoys activities such as fitness, enjoying food, social events with friends, outdoor adventures, reading, and running.

General retirement planning Wealth management Cash flow / budgeting Consultant
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David W

Series 66

Minneapolis, MN

Wells Fargo Clearing

David Wendel is a financial advisor with Wells Fargo Clearing in Minneapolis, MN, holding a Series 66 designation and 10 years of industry experience. He previously worked at Charles Schwab and Charles Schwab Bank from 2015 to 2018. Outside of his advisory role, he owns two mechanical parts sales businesses based in Hamel, MN. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both non-discretionary and discretionary investment advisory services. The firm’s process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related products and bank deposit sweep options in its investment menus.

Retired Founder/Business Owner
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