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Marco R

Series 63, Series 65

El Paso, TX

LPL Financial

Marco Rodriguez is a financial advisor with LPL Financial in El Paso, TX, holding Series 63 and Series 65 licenses and 10 years of industry experience. His prior roles include positions at Westwind Capital, Spence Asset Management, Finhabits Advisors LLC, Wells Fargo Clearing Services, and BBVA entities, among others. LPL Financial serves individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Don W

Series 66

El Paso, TX

LPL Financial

Don Willadsen is a financial advisor with LPL Financial in El Paso, TX, holding a Series 66 designation and three years of industry experience. His previous roles include positions at First Command Insurance Services and KMASS Solutions LLC. Outside of his advisory work, he is also a notary public. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individual clients, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, supported by research and model portfolios from both internal and third-party sources.

College savings (529s, UTMA, etc.)
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Jeremy G

Series 65, Series 63

El Paso, TX

Wells Fargo Clearing

Jeremy Gauna is a financial advisor with Wells Fargo Clearing in El Paso, TX. He holds Series 65 and Series 63 licenses and began his advisory career in 2025. Prior to joining Wells Fargo, he worked in various roles across industries including automotive, furniture, distribution, and railways. Wells Fargo Advisors is a national securities firm that provides investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Retired Founder/Business Owner
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Selina H

Series 63, Series 65

El Paso, TX

Raymond James & Associates

Selina Holguin Lucero is a financial advisor with Raymond James & Associates in El Paso, TX, holding Series 63 and Series 65 credentials and 32 years of industry experience. She previously worked at Wells Fargo Advisors and Wells Fargo Clearing, each for five years. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser overseeing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipal entities, offering financial planning and investment consulting through a range of portfolio management styles and affiliated research resources.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Ricardo A

Series 66

El Paso, TX

Merrill

Ricardo Alarcon is a Series 66 licensed financial advisor with Merrill in El Paso, TX, bringing six years of industry experience. His prior work includes roles at Bank of America and Wells Fargo Advisors. Outside of his advisory career, he is a general partner and managing member of Soapy Paws Self Dog Wash LLC, a self-service dog wash business. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals and institutional clients.

Tax-loss harvesting Active portfolio management Wealth management
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Emmanuel R

Series 63, Series 65

El Paso, TX

J.P. Morgan Securities

Emmanuel Raux is a financial advisor at J.P. Morgan Securities with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with J.P. Morgan Securities since 2012. His prior experience includes roles at Picsou Properties, LLC and Login Multimodal, LLC. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, delivering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with affiliated brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Alejandro G

Series 66

El Paso, TX

Merrill

Alejandro Guevara Contreras is a financial advisor with Merrill in El Paso, TX, holding a Series 66 designation and nine years of experience. His work history includes multiple roles at Merrill since 2017, along with positions at Utep, Alorica Business Solutions, and Conduent Business Services. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Rosa L

Series 66, Series 63

El Paso, TX

Ameriprise

Rosa Landin is a financial advisor at Ameriprise with seven years of industry experience. She holds Series 66 and Series 63 credentials and has worked at Ameriprise since 2022. Prior to that, she held roles in home health care and education. Landin volunteers as the Texas A&M Hispanic Network Regional Chair in El Paso, helping connect students interested in attending the university. Ameriprise Financial Services is a diversified advisory firm serving individual and institutional clients. The firm offers a specialized Premier Retirement Income service focused on retirement-income planning and tax-aware withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Jose R

Series 63, Series 65

El Paso, TX

Equitable Advisors

Jose Rosales is a financial advisor with Equitable Advisors in El Paso, TX, holding Series 63 and Series 65 licenses and 14 years of industry experience. He has been with Equitable Advisors since 2011 and previously worked at Axa Advisors. Rosales serves as the secretary on the Nottingham Manor HOA board and is involved in community outreach as a coordinator for the Hunt College of Business Administration Alumni Network. Equitable Advisors provides financial planning, retirement plan support, and access to asset management for individual investors, retirement plan sponsors, corporations, and charitable organizations. The firm utilizes a hybrid referral and implementation model, offering both advisory and brokerage services through partnerships with LPL and multiple third-party asset managers.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Tomas F

Series 63, Series 65

El Paso, TX

Wells Fargo Clearing

Tomas Flores Jr. is a financial advisor with Wells Fargo Clearing in San Angelo, TX, holding Series 63 and Series 65 licenses and six years of industry experience. He has been with Wells Fargo Clearing since 2019 and has worked at Wells Fargo Bank, N.A. since 2016. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering investment policy statement preparation, investment recommendations, performance reporting, participant education, and plan benchmarking. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes both discretionary and non-discretionary services, with a notable inclusion of insurance-related vehicles and bank deposit sweep options in its investment menus.

Retired Founder/Business Owner
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Enrique H

Series 65, Series 63

El Paso, TX

J.P. Morgan Securities

Enrique Hernandez Rios is a financial advisor with J.P. Morgan Securities in El Paso, TX, holding Series 65 and Series 63 licenses and having one year of industry experience. His prior work includes positions at Merrill Lynch and El Paso Electric Company, among others. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, using a process that combines quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to select investment strategies.

Wealth management Executive Founder/Business Owner
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Luz Estrella M

Series 65, Series 63

El Paso, TX

Wells Fargo Clearing

Luz Estrella Maylone is a financial advisor at Wells Fargo Clearing with Series 65 and Series 63 licenses and one year of industry experience. She has been affiliated with Wells Fargo Bank since 2009. Outside of her advisory role, she is involved in a rental property business in El Paso, Texas. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting to individual, corporate, and institutional clients. The firm utilizes research and analytics to evaluate investment options and provides a range of financial products through its bank and insurance affiliates.

Retired Founder/Business Owner
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Jennifer D

Series 66

El Paso, TX

Raymond James & Associates

Jennifer Dayoub is a financial advisor at Raymond James & Associates with 17 years of industry experience. She holds a Series 66 designation and has worked at Raymond James & Associates since 2016. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutions, and charitable organizations, offering financial planning and consulting services with a range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Robert H

CFP®, Series 63, Series 66

El Paso, TX

Wells Fargo Advisors

Robert Halter is a CFP® with 24 years of industry experience, currently serving as a financial advisor at Wells Fargo Advisors since 2021. He previously worked within various Wells Fargo entities from 2009 to 2021. Outside of his advisory role, he holds ownership interests in Montoya-Halter LLC and High Ridge Wealth Management LLC, both investment-related firms based in El Paso, Texas. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser affiliated with Wells Fargo that offers investment and fee-based financial planning services to individuals, trusts, and institutional clients. The firm provides a broad range of planning services and integrates advisory services with other financial product offerings through multiple compensation arrangements.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Richard M

Series 63, Series 65

El Paso, TX

LPL Financial

Richard Mojica is a financial advisor with LPL Financial in El Paso, TX, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. His prior roles include positions at Graham Capital Strategies LLC and Principal Financial Services. He is also a licensed agent for non-variable insurance products, including fixed, life, long-term care, and disability insurance. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individual and institutional clients through a large network of investment adviser representatives. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, with access to discretionary and non-discretionary management, model portfolios, and various research resources.

College savings (529s, UTMA, etc.)
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Diana C

Series 63, Series 65

El Paso, TX

Wells Fargo Clearing

Diana Cazares is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 credentials and seven years of industry experience. She has been with Wells Fargo in various capacities since 2009, including roles at Wells Fargo Advisors LLC and Wells Fargo Bank, NA. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary solutions. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related products and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Henry G

Series 63, Series 65

El Paso, TX

OSAIC

Henry Gallardo is a financial advisor at OSAIC with 38 years of industry experience. He holds Series 63 and Series 65 credentials and has worked with firms including Triad Hybrid Solutions, Strategic Wealth Advisors, and M Holdings Securities, Inc. Gallardo serves as chairman of the board for University Medical Center in El Paso and is a board member of several nonprofit organizations focused on health and community services. OSAIC serves a broad mix of retail and institutional clients through a large network of affiliated advisers and multiple advisory platforms. The firm offers integrated brokerage and investment advisory services, employing asset-allocation tools, risk-tolerance questionnaires, and automated rebalancing to construct diversified portfolios tailored to client needs.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Luis Z

Series 63, Series 65

El Paso, TX

Wells Fargo Clearing

Luis Zapata is a financial advisor with Wells Fargo Clearing in El Paso, TX. He holds Series 63 and Series 65 licenses and has experience with Wells Fargo Bank, nA, Lend Nation, and Pizza Hut. Wells Fargo Advisors is a national securities firm providing investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm uses research and analytics to support its investment approach and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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David A

Series 63, Series 65

El Paso, TX

OSAIC

David Adams is a financial advisor with OSAIC in El Paso, TX, holding Series 63 and Series 65 credentials and bringing 24 years of industry experience. He previously worked at Securities America Advisors and LPL Financial. Adams also provides insurance products to his clients alongside his advisory services. OSAIC serves a diverse client base including retail and institutional investors, offering integrated brokerage, advisory services, and access to multiple investment platforms. The firm utilizes a range of portfolio construction tools and supports various investment account types with discretionary and non-discretionary management options.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Hiram G

Series 63, Series 65

El Paso, TX

Wells Fargo Clearing

Hiram Gomez is a financial advisor with Wells Fargo Clearing in El Paso, TX, holding Series 63 and Series 65 licenses and eight years of industry experience. He has been with Wells Fargo Clearing since 2017 and has worked at Wells Fargo Bank, NA since 2011. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non‑qualified deferred compensation plans, offering services such as investment policy statement preparation, investment recommendations, performance reporting, and participant education. The firm’s advisory process is IPS-driven and incorporates a range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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