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Karen G

CFP®, PFS™

Redwood City, CA

WealthValues, LLC

Karen Goodfriend is a CFP® and PFS™ credentialed advisor with 25 years of industry experience. She has been with WealthValues, LLC (formerly KK Wealth Advisors, LLC) since 2006. WealthValues serves individual and high-net-worth clients by providing portfolio management, financial planning, and consultative wealth management services. The firm employs a diversified, tax-aware investment approach, combining active and passive strategies, and manages client accounts primarily on a discretionary basis.

General tax planning Cash flow / budgeting
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Elena H

Series 63, Series 65

San Francisco, CA

Hawk Advisory LLC

Elena Hawk is a financial advisor at Hawk Advisory LLC in San Francisco, CA, with five years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including UBS Financial Services and J.P. Morgan Securities. Outside of advising, she operates fee-based financial education seminars and digital courses. Hawk Advisory LLC provides financial planning, investment management, and tax preparation services primarily to individual clients. The firm uses an asset-allocation framework informed by modern portfolio theory, combining passive and active strategies and offering socially conscious options when requested.

Business ownership considerations ESG / Sustainable investing Founder/Business Owner
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Derek H

Series 65

Redwood City, CA

Evart, Young & Hobbs Investment Management

Derek Hobbs is a financial advisor at Evart, Young & Hobbs Investment Management with 22 years of industry experience. He holds the Series 65 designation and has been with the firm since 1998. Evart, Young & Hobbs Investment Management provides discretionary portfolio management to individual investors, trusts, business entities, and qualified retirement plan sponsors, as well as pension consulting services. The firm employs a research-driven investment approach grounded in modern portfolio theory, utilizing globally diversified, low-cost, tax-efficient ETFs and institutional mutual funds.

Passive / index investing Income planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Laurel J

Series 65

San Francisco, CA

Cedar Wealth Management

Laurel Jones is a Series 65 licensed advisor at Cedar Wealth Management with six years of experience in the industry. She has worked at Cedar Wealth Management since 2020 and previously held roles at Westville and Rose Mansion, with a sabbatical in 2019. Cedar Wealth Management primarily serves individual clients, including high-net-worth individuals, trusts, estates, and retirement plans. The firm focuses on long-term, globally diversified asset allocation using a variety of investment vehicles, offering both portfolio management and financial planning services tailored to client goals and risk tolerance.

Wealth management Tax-loss harvesting Charitable giving tax strategies
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Giani K

Series 65

San Francisco, CA

Global Key Advisors

Giani Kurniawan is a financial advisor at Global Key Advisors with a Series 65 license and one year of industry experience. He has held roles at FrontSignal, Inc. and Global Insight Advisors, LLC alongside his current position. His work history also includes engagements with several educational and entrepreneurial organizations. Global Key Advisors provides integrated financial planning and investment management primarily through separately managed account portfolios branded InsideTrack®. The firm employs a statistically driven investment process utilizing proprietary screening and back-testing, focusing on concentrated long-only equity and fixed-income strategies without market timing.

Active portfolio management Factor investing / smart beta Wealth management
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How Ling K

San Francisco, CA

Capstan LLC

How Ling Khong is a financial advisor at Capstan LLC with 27 years of industry experience. She has been with Capstan since 1998. Outside of her advisory role, Ms. Khong works as a bookkeeper for Apicultura Capstan TIC, an investment property in Santa Barbara. Capstan LLC provides discretionary, separately managed portfolio management to high-net-worth individuals and businesses, offering tailored portfolios with global exposures across various asset classes. The firm employs a blend of fundamental and macroeconomic analysis, with a focus on individualized service for a small client base.

Active portfolio management
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Marla L

Series 65

San Francisco, CA

Nomad Financial

Marla Landa is a financial advisor at Nomad Financial with a Series 65 credential and no prior industry experience. Before entering the financial advisory field, she worked at Asana and Yelp and has been involved with multiple finance-related firms since 2024. She maintains roles at EncorEstate Plans and Plan Forward Finance alongside her work at Nomad Financial. Nomad Financial is a fee-only private wealth management firm serving individual and high-net-worth clients. The firm focuses on tailored asset-allocation models and primarily passive investment strategies, with an emphasis on tax efficiency and integrated financial planning services.

Cash flow / budgeting
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David S

CFA®, Series 66, Series 63

Redwood City, CA

Redwood Park Advisors

David Smith is a CFA® charterholder with 17 years of industry experience. He is currently with Redwood Park Advisors, where he has worked since 2020. His prior experience includes roles at LPL Financial and Morgan Stanley. Redwood Park Advisors provides investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm uses a diversified, analytical investment approach combining fundamental and quantitative methods, serving a mix of individual wealth clients and institutional retirement plans.

Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Judith W

Series 63, Series 65

San Francisco, CA

DT Investments I LLC

Judith Webster is a financial advisor at DT Investments I LLC with 22 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at DT Investments LLC since 2019 and previously at Cypress Wealth Advisors from 2016 to 2019. She is also a solicitor for Cypress Wealth Advisors under a referral agreement. DT Investments I LLC provides portfolio management and investment supervisory services to a select group of clients, including individuals, high-net-worth clients, corporations, charitable organizations, and trusts. The firm uses a combination of analytical methods and diverse investment strategies, offering both discretionary and non-discretionary management tailored to client objectives.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Benjamin P

CFP®, Series 63, Series 66

Redwood City, CA

Redwood Park Advisors

Benjamin Pettigrew is a CFP® professional with 21 years of industry experience. He has worked at Redwood Park Advisors since 2020 and previously spent eight years with LPL Financial. He teaches high school students the fundamentals of money management through seminars. Redwood Park Advisors serves individual and high-net-worth clients, trusts, estates, corporations, and retirement plans with asset management, financial planning, and retirement plan consulting. The firm employs a mix of analytical approaches and discretionary management and offers institutional retirement plan services alongside its smaller advisory team.

Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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William S

CFP®, CFA®, Series 63, Series 65

Alameda, CA

Phocas Financial Corporation

William Schaff is a CFP® and CFA® with 22 years of industry experience. He has been with Phocas Financial Corporation since 2005 and previously worked at Anira Advisory Group, LLC and Bay Isle Financial LLC. Phocas Financial Corporation is an SEC-registered investment adviser that manages pooled and institutional accounts, as well as a limited number of separate accounts for individuals and other advisers. The firm specializes in U.S. small-cap value, REIT, and equity-income strategies, employing fundamental research and quantitative ranking methods to manage portfolios on a discretionary basis.

Passive / index investing Real estate investing Active portfolio management
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Katherine S

CFP®, Series 63, Series 65

Millbrae, CA

Conquis Financial LLC

Katherine Simmonds is a CFP® with 25 years of industry experience. She is currently with Conquis Financial LLC, where she has worked since 2022. Her prior experience includes roles at Mariner Platform Solutions, AdvicePeriod, LLC, and Stanford Investment Group, Inc. Conquis Financial LLC provides investment management and financial planning services to individuals, trusts, estates, charitable organizations, corporations, and retirement-plan participants. The firm employs a combination of passive and active strategies, utilizing diversification and Modern Portfolio Theory principles alongside tax-aware tactics to align portfolios with client objectives and risk tolerance.

Tax-loss harvesting Wealth management General tax planning
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Curtis C

CFP®, Series 63, Series 65

San Mateo, CA

Chen Financial Group, LLC

Curtis Chen is a CFP® professional with 30 years of industry experience, operating through Chen Financial Group, LLC in San Mateo, CA. He has been affiliated with LPL Financial and his own firm since 2009. Outside of his advisory work, he has served as a hockey referee. Chen Financial Group serves individuals, families, trusts, estates, non-profit organizations, and companies, including high-net-worth clients. The firm emphasizes comprehensive financial life planning, providing advice and implementation recommendations without discretionary asset management, and offers fixed or hourly fee structures.

General tax planning Debt management General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Self-Employed
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Emilie G

CFP®, CFA®

San Mateo, CA

Tamarind Financial Planning

Emilie Goldman is a CFP® and CFA® with 17 years of experience in financial advising. She has been with Tamarind Financial Planning since 2010 and previously worked at Blue Oak Capital LLC for one year. Tamarind Financial Planning is a fee-only advisory firm serving individual clients, including high-net-worth households, as well as pension and profit-sharing plans. The firm uses asset allocation principles based on Modern Portfolio Theory to build diversified portfolios and provides education-oriented services alongside outsourced solutions for retirement plans and estate planning.

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting Income planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Arthur S

Series 65

Woodside, CA

3 Factor Indexing, LLC

Arthur Shaw is a Series 65 licensed financial advisor with 9 years of industry experience. He is affiliated with 3 Factor Indexing, LLC and also serves as CEO of RepairPal and as Lead Director on the board of the financial technology startup Insikt. 3 Factor Indexing is a registered investment adviser focusing on discretionary investment management for high-net-worth individuals, families, trusts, and closely held businesses. The firm emphasizes strategic asset allocation and broad diversification using exchange-traded products, mutual funds, separately managed accounts, equities, and bonds.

Passive / index investing Active portfolio management
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Jane B

CFP®, Series 65

Redwood City, CA

Griffin Black, LLC

Jane Beule is a CFP® professional with 20 years of experience in financial advising. She has been with Griffin Black, LLC since 2001. Griffin Black, LLC is a team of four advisors managing approximately $271 million in discretionary assets. The firm serves executives, professionals, entrepreneurs, retirees, and small-business owners, with expertise in working with Silicon Valley tech and bio-tech clients as well as those with cross-border family or business interests. Their approach includes Holistic Wealth Management, Investment Management, ongoing financial planning, and specialized analysis for RSUs and executive compensation.

Equity Recipients (RS/RSU, SOP, ESPP) College savings (529s, UTMA, etc.) Concentrated stock management Executive Founder/Business Owner Technology Professional Biotech Professional Retired Mid-Career Professionals Approaching retirement
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Carlos P

Series 65

Redwood City, CA

Evart, Young & Hobbs Investment Management

Carlos Perez is a financial advisor at Evart, Young & Hobbs Investment Management with 22 years of industry experience. He holds a Series 65 designation and has worked at the firm since 1996. Perez also has prior experience at Seed V Investors LLC and manages his own real estate holdings. Evart, Young & Hobbs Investment Management provides discretionary portfolio management and pension consulting services to individual investors, trusts, business entities, and qualified retirement plan sponsors. The firm employs a research-driven investment approach focused on strategic asset allocation, long-term buy-and-hold strategies, and tax-aware decision making, utilizing globally diversified, low-cost ETFs and institutional mutual funds.

Passive / index investing Income planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Enrique F

CFP®, Series 63, Series 66

San Mateo, CA

Veritas Wealth Partners, LLC

Enrique Figueroa is a CFP® professional with 14 years of industry experience. He has worked at Veritas Wealth Partners, LLC since 2021 and previously at Glovista Investments LLC from 2010 to 2021. Veritas Wealth Partners, LLC provides discretionary wealth management, financial planning, and consulting services primarily to high-net-worth individuals, trusts, estates, charitable organizations, and business entities. The firm emphasizes tailored investment policies, asset allocation, and ongoing account monitoring, with a focus on portfolios that include mutual funds, exchange-traded funds, and select individual securities.

General retirement planning Cash flow / budgeting Wealth management
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Timothy C

CFP®, Series 65

Alameda, CA

Gemmer Asset Management LLC

Timothy Corriero is a CFP® with 10 years of industry experience, currently serving at Gemmer Asset Management LLC since 2017. He was previously with Geometric Wealth Advisors, LLC for one year and has been involved with Healey Timber since 2003. Outside of financial advising, he is the Managing Director of FIA Timber Partners, LLC, which manages investment funds for institutional and high net worth investors. Gemmer Asset Management provides discretionary portfolio management primarily for individuals, trusts, retirement plans, and small businesses, focusing on separately managed accounts. The firm emphasizes asset allocation and longer-term holdings, using predominantly no-load mutual funds and ETFs, and includes a Social Strategy to limit fossil fuel exposure.

ESG / Sustainable investing
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Manuel O

Series 66

Burlingame, CA

Occidental Asset Management, LLC

Manuel Ortiz Aquino is a financial advisor with Occidental Asset Management, LLC, holding a Series 66 designation and 12 years of industry experience. His prior roles include positions at JPMorgan Securities LLC, JPMorgan Chase Bank, NA, Charles Bank, and Charles Schwab & Co., Inc. Outside of finance, he operates a beach equipment rental service called Ready. Set. Beach!. Occidental Asset Management advises high-net-worth individuals and institutional clients through separately managed accounts, providing wealth management, portfolio management, and comprehensive financial planning. The firm employs fundamental, technical, and cyclical analysis, often using options and margin, and serves roughly 945 clients with a 12-advisor team across six offices.

Wealth management Options & derivatives strategies
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