John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Shahram Tajback is a CFA® charterholder with 23 years of industry experience. He has been with Mathematica Capital Management, LLC since 2002 and serves as its sole advisor. Outside of his advisory work, he manages Tajback & Sons LLC, a business involved in leasing an office building. Mathematica Capital Management provides investment advisory services to a select group of high-net-worth individuals, trusts, businesses, and institutional clients. The firm employs a quantitative, model-driven approach focused on short-term trading of highly liquid equities and ETFs, managing both a private pooled vehicle and separately managed accounts.

Kelly Jones is the sole advisor at Kelly Jones Investment Services, Inc., an independent firm based in San Rafael, CA. Holding a Series 66 designation, Jones has 20 years of industry experience and has led the firm since 2007. Kelly Jones Investment Services provides personalized financial planning and discretionary portfolio management to individuals and a range of institutional and corporate clients. The firm employs a core-and-satellite investment approach, combining strategic asset allocation with tactical satellite allocations, and incorporates derivatives strategies such as covered call writing and cash-secured puts to generate income and manage risk.

Paul Lafollette III is a CFP® with 14 years of industry experience, currently serving as the sole advisor at Intelligent Investor Financial Planning, LLC in San Francisco, CA. He previously worked at Ameriprise Financial Services, Inc. from 2012 to 2016. Mr. Lafollette holds a California Life and Health insurance license, which he uses exclusively to provide education and advice without earning commissions. Intelligent Investor Financial Planning serves individual clients, including higher-net-worth households, and small businesses by offering comprehensive financial planning and investment consultation across various areas such as retirement, tax, estate, education, and cash-flow analysis. The firm combines a wrap-fee investment program with a core-and-satellite approach to portfolio management predominantly on a non-discretionary basis and provides complimentary educational workshops on personal finance and investing.

Robert Shaye is a CFP® and principal of Fireside Finances with seven years of industry experience. He has worked at FutureAdvisor, Inc. and served in the United States Coast Guard Reserve. Since 2023, he has also been a faculty member at UC Berkeley’s Haas School of Business, teaching personal finance. Fireside Finances provides employee financial wellness programs, public seminars, and hourly financial planning and investment consulting. The firm emphasizes education and consulting without managing client assets, focusing on diversification, low-cost funds, fee minimization, and tax awareness.

Paolo Bernardi is a financial advisor at Paolo Bernardi Advisor, an independent registered investment advisory firm. He holds a Series 65 designation and has three years of industry experience. Prior to founding his firm, he worked at Selezioni Inc for nine years and VinUS Inc for thirteen years. Paolo Bernardi Advisor serves individuals, high-net-worth clients, trusts, estates, and business entities with portfolio management and financial planning services. The firm emphasizes a long-term, fundamentals-driven investment approach supported by macro analysis and selective technical tools, managing client accounts on a non-discretionary basis and providing regular research communications including quarterly reports and weekly email bulletins.

Guy Woolley is the sole advisor at Freedom Capital Management, Inc., an independent firm based in Mill Valley, CA. He holds Series 63 and Series 65 licenses and has 25 years of industry experience, including 20 years managing assets at Freedom Capital Management. He is also a licensed insurance agent for occasional client needs. Freedom Capital Management serves individuals, families, trusts, charitable organizations, business entities, and retirement plans. The firm provides ongoing portfolio management, financial and retirement planning, and tax-aware investing, using a long-term, diversified asset-allocation approach with tactical adjustments based on fundamental, technical, and quantitative analysis.

I'm the founder of Jane Financial in Oakland, CA. I work with tech professionals who need help with their stock options and RSUs. The typical Jane Financial client is a Director or VP in Big Tech or a late-stage startup on the cusp of an IPO. Does this sound like you? "This is my first job in tech, and I don't know what to do with my RSUs" "My company is preparing to IPO. What should I do to get ready?" "How does the tax part work?" "I’m excited but I don't want to blow this opportunity – help!” I help tech professionals figure out when to exercise options, sell shares, and plan for taxes. What’s even more important is deciding what to do with the money. Money is a tool to help you flourish and stay resilient. Financial freedom comes from what you do next. A windfall from stock options and RSUs opens a world of possibilities, which I’ll help you navigate. I'm a CERTIFIED FINANCIAL PLANNER™ professional (CFP®). I previously worked at Aspiriant, a leading independent wealth management firm, serving corporate executives who needed help with their stock options and RSUs. I also have professional experience at the Social Security Administration, and Vanguard. I obtained an AB in Chemistry from Bryn Mawr College, and an MBA in Finance and Economics from the University of Chicago Booth School of Business.

Rania Ghawi is a CFP®-certified financial advisor at Clarity Wealth Partners with two years of industry experience. She has previously worked at Beacon Pointe Advisors, Waypoint Wealth Partners, and Larkspur Financial Advisors. Clarity Wealth Partners is a fee-only registered investment adviser that serves individual and high-net-worth clients through wealth management, portfolio supervision, and comprehensive financial planning. The firm combines passive and active investment strategies, offers socially responsible options, and provides educational seminars and project-based planning.

Christopher Sheehy is a CFP® with 10 years of industry experience, currently serving at Harborlight Investments, LLC since 2017. Prior to this, he worked at Wynn Capital Management from 2015 to 2016. Harborlight Investments serves individual investors, pension and profit-sharing plans, charitable organizations, and privately held businesses, offering discretionary portfolio management, automated advisory programs, and financial consulting. The firm combines human management with automated model portfolios and employs both long- and short-term trading strategies, with a focus on ETFs and no-load mutual funds.

William Catton is a CFA® charterholder with three years of industry experience. He is currently an advisor at Catton Capital Partners, LLC, where he has worked since 2025. Prior to this, he held roles at Bank of America, N.A. and Merrill. Catton Capital Partners, LLC provides discretionary asset management, portfolio management, and retirement plan consulting for individuals, trusts, pension plans, and business entities. The firm employs a range of strategies including fundamental and technical analysis, with investment options spanning equities, fixed income, alternative investments, and more, and maintains a high-touch, concentrated client focus.

Shannon Lemon is a CFP® professional with 13 years of experience in financial advising. She has been with Elmwood Wealth Management since 2012. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, trusts, estates, donor-advised funds, and retirement plans. The firm offers discretionary and non-discretionary portfolio management combined with financial planning, employing a total-return, long-term investment approach through actively managed and ETF-based service models.

Peter Kriss is a financial advisor at Macroclimate LLC with four years of industry experience. He holds a Series 65 designation and has held roles at Geofinancial Analytics, Inc., Qventus, Inc., and Medallia. Outside of advising, Kriss serves as an advisor to Qventus, Inc., helping design analytics products for hospital clients, and is a part owner and board chair of Geofinancial Analytics Canada Corp., a data provider focused on advancing the clean energy transition. Macroclimate provides discretionary investment management and portfolio construction services to individuals, families, donor-advised funds, and nonprofit organizations. The firm employs a long-term, low-cost, passive and factor-based investment approach with an environment-focused ESG strategy, managing approximately $210 million across fewer than 40 client relationships.

Daniel Sinton is a financial advisor at Rational Investment Management, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Rational Investment Management since 2012. Rational Investment Management provides discretionary investment supervisory services primarily to individual and high-net-worth clients, focusing on tailored Investment Policy Statements and an investment approach that utilizes institutional asset-class mutual funds and ETFs. The firm manages approximately $351 million in discretionary assets for about 94 clients and serves a range of institutional clients uncommon for firms of its size.

Jackie Kleinman is a CFP® with 10 years of industry experience, currently serving at KB Financial Advisors LLC in San Francisco, CA. She has worked at KB Financial Advisors since 2002. KB Financial Advisors serves individuals, high-net-worth clients, trusts, and estates with investment advisory services and financial planning. The firm offers distinct service models tailored to clients at different stages of wealth, including annual tax-return preparation as part of its service packages.

Harish Prabandham is a financial advisor with Rubric Advisors LLC in San Francisco, holding a Series 65 designation and over 20 years of industry experience. He previously worked at Radiant Global Investors and Axa Investment Managers. Outside of his advisory role, Mr. Prabandham serves on the Board of Directors of the St. Francis Foundation and volunteers with the UC Berkeley SkyDeck program. Rubric Advisors LLC provides discretionary and non-discretionary investment management, digital advisory services, financial planning, and ERISA/OCIO services to individuals, institutions, trusts, and businesses. The firm combines personalized advisor-led portfolio design with automated digital advisory tools and offers institutional clients IPS-driven asset allocation, manager selection, and regular account reviews.

Jacey West is a financial advisor at Westend Capital Management, LLC., holding a Series 66 designation with five years of industry experience. Prior to joining Westend Capital Management in 2023, Jacey worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2019 to 2023 and at Cornerstone Retirement Group, Inc. from 2016 to 2019. Westend Capital Management serves individual and trust clients through separately managed accounts and a privately offered pooled vehicle for accredited investors. The firm employs discretionary portfolio management across multiple mandates and integrates fundamental and technical research, market data, and industry contacts to identify investment opportunities.

James Fitzmaurice is a financial advisor with Marin Bay Wealth Advisors, LLC, holding Series 63 and Series 65 credentials and bringing 37 years of industry experience. His prior roles include positions at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. He has been with Marin Bay Wealth Advisors since 2017. Marin Bay Wealth Advisors provides asset management and investment consulting primarily to high net worth individuals, trusts, estates, and charitable organizations. The firm employs a multi-faceted investment approach incorporating fundamental, technical, quantitative, and sector analysis, along with qualitative judgment and third-party manager due diligence.

Ivan Gvardin is a financial advisor at Vega Capital Group LLC with one year of industry experience. He holds a Series 65 designation and has prior work experience at Keller Williams and as a self-employed professional. Outside of finance, Gvardin works as a personal trainer and social media manager. Vega Capital Group provides discretionary investment management primarily to individual clients, including high net worth individuals, as well as corporations, trusts, estates, and charitable organizations. The firm employs a combination of fundamental and technical analysis with dynamic allocation strategies across equities and fixed income to manage market risk.

Aaron Leone is a financial advisor with Baker Street Asset Management, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Baker Street Asset Management since 2018 and previously spent nine years at Raymond James Financial Services Advisors Inc. Outside of his advisory role, he owns and manages rental properties. Baker Street Asset Management provides discretionary portfolio management and financial planning to individuals, institutions, corporations, registered investment advisors, and retirement plans. The firm uses a combination of research and quantitative analysis with fundamental, technical, and cyclical methods to guide asset allocation and security selection, managing portfolios that may include equities, fixed income, mutual funds, ETFs, and more active strategies.