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William N

Series 66

Jacksonville, FL

Principal Financial Services

William Nichols is a financial advisor with Principal Financial Services in Jacksonville, FL, holding a Series 66 designation and seven years of industry experience. He has previously worked at Green Wealth Management and Union Financial, Inc., and served ten years in the United States Navy. Outside of his advisory role, Nichols is the founding partner and lead wealth advisor at Executive Private Wealth, where he provides financial planning, insurance services, and educational seminars. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm provides financial planning, retirement consulting, and access to third-party money manager solutions through direct advisory programs and promoter arrangements.

Retired Founder/Business Owner
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Jason S

Series 63, Series 65

Jacksonville, FL

Principal Financial Services

Jason Sanders is a financial advisor with Principal Financial Services in Jacksonville, FL, holding Series 63 and Series 65 licenses and 16 years of industry experience. He has worked at Principal Securities Inc. since 2016 and with Principal Life Insurance Co. since 2009. Sanders serves as an advisory board member at the University of North Florida and is involved in fixed insurance sales, including fixed life, annuities, and health-related insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Brandon H

Series 63, Series 66

Jacksonville, FL

Truist Advisory Services

Brandon Hogue is a financial advisor with Truist Advisory Services in Jacksonville, FL, holding Series 63 and Series 66 credentials and bringing 23 years of industry experience. He has worked within the Truist and SunTrust organizations since 2012. Outside of his advisory role, he owns a second home used for short-term rental income. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations, utilizing both discretionary manager relationships and non-discretionary consulting supported by third-party platforms and AI-enabled research tools.

Founder/Business Owner Executive
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Stephen C

Series 66

Jacksonville, FL

Commonwealth Financial Network

Stephen Cefalu is a financial advisor at Commonwealth Financial Network with 10 years of industry experience. He holds a Series 66 designation and previously worked for Lincoln Financial Advisors Corporation for seven years before joining Commonwealth in 2023. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing over $200 billion in client assets. The firm offers a broad adviser-support platform including managed-account programs and access to third-party asset managers, supporting a wide range of investment strategies and services.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Michael D

Series 66

Jacksonville, FL

Empower Advisory Group

Michael Dean is a Series 66-licensed financial advisor at Empower Advisory Group with 11 years of industry experience. He previously worked at Bank of America and Merrill, serving in advisory roles for a combined 13 years. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, along with Empower Premier IRA and certain retail brokerage account holders. The firm integrates its services with Empower’s recordkeeping and administrative platforms, offering both point-in-time financial plans and optional managed account solutions.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Barbara T

Series 63, Series 65

Jacksonville, FL

Transamerica Financial Advisors

Barbara Tilka is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 credentials and possessing 13 years of industry experience. Her background includes roles at Brighthouse Financial and Wealthwave Jax Partners LLC. Outside of advisory work, she is a business owner involved in the hospitality industry as a silent partner and serves as a board member of the Safe and Healthy Duval Coalition. Transamerica Financial Advisors, LLC provides investment advisory, brokerage, and retirement-plan services to a diverse client base, including individuals, employer-sponsored plans, trusts, and charitable organizations. The firm’s approach emphasizes model portfolios and third-party managers, supported by multiple program platforms such as Transamerica ONE and the TFA365 Advisory Program.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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John L

CFP®, Series 63

Jacksonville, FL

Truist Advisory Services

John Logue is a CFP®-certified financial advisor with 17 years of industry experience. He is currently with Truist Advisory Services and Truist Investment Services, having previously worked at PNC and BBVA in various wealth management and securities roles. Outside of his advisory work, he assists with a Massage Envy franchise owned by his wife. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations, offering asset allocation analysis, fiduciary support, and a manager-selection program implemented through a combination of discretionary and non-discretionary strategies.

Founder/Business Owner Executive
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Nicholas H

Series 63, Series 66

Jacksonville, FL

PNC Wealth Management

Nicholas Hollister is a financial advisor with PNC Wealth Management in Jacksonville, FL, holding Series 63 and Series 66 designations and totaling nine years of industry experience. He previously worked at Merrill from 2015 to 2022 before joining PNC Investments LLC in 2022. PNC Wealth Management offers retail brokerage and advisory services through several model-based programs, including an invitation-only digital discretionary model account pilot for employees. The firm’s approach uses algorithm-driven risk assessment and implements investments via approved model strategies managed by PNC or third parties, focusing on mutual funds and ETFs with annual rebalancing.

Passive / index investing Active portfolio management Wealth management Executive
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Karen M

CFP®, Series 66

Jacksonville, FL

Truist Advisory Services

Karen Mayfield is a CFP® with 21 years of experience in the financial services industry. She currently serves as an advisor at Truist Advisory Services, where she has worked since 2021, following prior roles with SunTrust Advisory Services and related firms. Outside of her advisory work, Mayfield holds leadership and volunteer roles with local organizations including the Estate Planning Council of Northeast Florida, Wolfson Children's Women's Board, and the Ronald McDonald House. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plans, and charitable organizations. The firm employs a combination of discretionary and non-discretionary manager relationships and integrates third-party platforms and AI-enabled research to support its investment offerings.

Founder/Business Owner Executive
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Maurice R

Series 63, Series 65

Jacksonville, FL

Transamerica Financial Advisors

Maurice Ruhter is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. He has been with Transamerica Financial Advisors since 2012 and also owns and operates Maury Ruhrer Tax Service, providing income tax preparation services. His professional background includes long-term roles at Wfg and JEA. Transamerica Financial Advisors serves a diverse client base including individual investors, employer-sponsored retirement plans, and charitable organizations. The firm employs a model portfolio and third-party manager approach to investment advisory, supported by a large network of advisors and multiple program platforms.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Heather B

Series 63, Series 66

Orange Park, FL

Empower Advisory Group

Heather Brewer is a financial advisor at Empower Advisory Group with eight years of industry experience. She holds Series 63 and Series 66 registrations and has worked at firms including Citigroup, Fidelity Investments, Merrill, and Empower Financial Services. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and participants, as well as Empower Premier IRA and certain retail brokerage clients. The firm uses an integrated model linked to Empower’s recordkeeping and administrative platforms and emphasizes long-term portfolio returns, annual rebalancing, and clients’ savings rates in its planning approach.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Kristine G

Series 66

Middleburg, FL

Transamerica Financial Advisors

Kristine Gillard is a financial advisor with Transamerica Financial Advisors, holding a Series 66 designation and bringing 22 years of industry experience. She has worked at Transamerica Financial Advisors and WFGIA since 2017 and previously spent a year with Signator Investors, Inc. In addition to advising clients, she performs home office functions for other business units within Transamerica Financial Advisors. Transamerica Financial Advisors serves a diverse client base, including individual investors, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both advisory and broker-dealer services, utilizing proprietary and third-party model portfolios with discretionary and non-discretionary program options.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Allen S

CFP®, Series 63, Series 66

Jacksonville, FL

Lincoln Investment

Allen Sasser Jr. is a CFP®-certified financial advisor with 18 years of industry experience, currently with Lincoln Investment since 2026. His prior roles include positions at Brust Wealth Advisors, Raymond James Financial Services, JL Smith Holistic Wealth Management, Petros Financial Group, Bank of America, and Merrill. He is based in Jacksonville, Florida. Lincoln Investment serves individuals, charitable organizations, businesses, and employer-sponsored retirement plans, with a focus on educators and 403(b)/457(b) participants. The firm employs a blend of strategic and tactical investment approaches, offering both discretionary and non-discretionary programs across a range of managed portfolios.

ESG / Sustainable investing Wealth management Retirement plans for business owners (SEP, solo 401k) Business succession planning General estate planning guidance Educators, Teachers, and Academics Self-Employed Executive Retired Mid-Career Professionals
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Catherine L

Series 65, Series 63

Jacksonville, FL

Valic Financial Advisors

Catherine Livingston is a financial advisor at Valic Financial Advisors with eight years of industry experience. She holds Series 65 and Series 63 licenses and is based in Jacksonville, FL. Outside of her advisory role, she is involved with Agia, providing non-securities insurance products. Valic Financial Advisors serves primarily U.S. individuals, including high net worth and ultra-high net worth clients, as well as employer-sponsored retirement participants. The firm offers portfolio management, financial planning, and multiple wrap programs through a large network of advisors, utilizing centralized technology and model solutions to manage client assets.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Paul P

Series 63, Series 66

Middleburg, FL

Empower Advisory Group

Paul Pannell IV is a financial advisor at Empower Advisory Group with three years of industry experience. He holds Series 63 and Series 66 licenses. His prior experience includes roles at Fidelity Investments and New York Life, as well as work in audio-video security and engineering staffing. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, along with Empower Premier IRA and selected retail brokerage clients. The firm emphasizes long-term portfolio returns and annual rebalancing through an integrated model linked to Empower’s administrative platforms.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Jessica L

Series 63, Series 66

Middleburg, FL

Empower Advisory Group

Jessica Lang is a financial advisor at Empower Advisory Group with 11 years of industry experience. She holds Series 63 and Series 66 credentials and has previously worked at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services. Outside of advising, she is a joint owner of Willow Crest Holdings, LLC, which sells herbal health products under the Barefoot Herbals brand, and works part-time as a delivery driver for Door Dash on weekends. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as Empower Premier IRA and retail brokerage account holders. The firm offers integrated services linked to Empower’s recordkeeping platforms, focusing on long-term portfolio returns and annual rebalancing.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Miguel A

Series 63, Series 66

Jacksonville, FL

Empower Advisory Group

Miguel Arevalo Gonzalez is a financial advisor with Empower Advisory Group in Jacksonville, FL, holding Series 63 and Series 66 credentials and nine years of industry experience. His prior experience includes roles at Merrill, Bank of America, and Transamerica. Empower Advisory Group provides financial planning and investment management primarily for employer-sponsored retirement plan sponsors and their participants, as well as Empower Premier IRA and certain retail brokerage clients. The firm’s integrated approach combines proprietary and third-party methodologies focused on long-term portfolio returns and client savings rates, delivered through platforms linked to Empower’s recordkeeping and administrative services.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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William S

Series 63, Series 66

Jacksonville, FL

Empower Advisory Group

William Schneider is a financial advisor with Empower Advisory Group in Jacksonville, FL, holding Series 63 and Series 66 licenses and 12 years of industry experience. His prior roles include positions at Merrill and Bank of America. Outside of advising, he is the owner of a local AC repair business, managing administration and marketing. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as retail clients. The firm uses an integrated model tied to Empower’s platforms and offers point-in-time financial plans alongside optional managed account solutions.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Faris S

Series 66

Jacksonville, FL

Commonwealth Financial Network

Faris Sabic is a financial advisor with Commonwealth Financial Network in Jacksonville, FL, holding a Series 66 designation and one year of industry experience. Prior to joining Commonwealth, he worked at Aegis Consulting Group, LLC and has a background that includes roles at the University of North Florida, Target Corporation, and local schools. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of nearly 2,900 advisors and managing approximately $212.7 billion in client assets. The firm provides a broad adviser-support platform with discretionary and nondiscretionary managed-account programs, access to third-party asset managers, and comprehensive back-office services.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Patricia Y

Series 66

Jacksonville, FL

Empower Advisory Group

Patricia Yager is a financial advisor at Empower Advisory Group with three years of industry experience. She holds a Series 66 designation and previously worked at Fidelity Investments, Merrill, and Bank of America. Outside of her advisory work, she owns and operates two small businesses focused on photo prints and custom apparel design. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and participants, as well as to Empower Premier IRA and retail brokerage account holders. The firm’s integrated service model emphasizes long-term portfolio returns and annual rebalancing within plan lineups selected by plan sponsors.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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