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Sumeet G

Series 65

San Ramon, CA

InverseWealth LLC

Sumeet Ganju is a financial advisor at InverseWealth LLC with one year of industry experience. He holds the Series 65 designation. Prior to joining InverseWealth, he worked in various roles including positions at Draft.co dba Contentfly Inc and Mixmax. InverseWealth LLC provides financial planning and discretionary portfolio management services to individual and high-net-worth clients. The firm uses proprietary quantitative investment models and typically implements portfolios with ETFs, employing trend-following rules and active management strategies.

Equity Recipients (RS/RSU, SOP, ESPP) College savings (529s, UTMA, etc.)
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Amie S

Series 65

Oakland, CA

Lula Financial

Amie Shapiro is a financial advisor at Lula Financial in Oakland, CA, holding a Series 65 credential with five years of industry experience. Prior to her advisory role, she worked at Sephora and Starbucks Coffee Company for a combined total of over 20 years. Outside of advising, she is involved in hospitality and retail sales ventures. Lula Financial provides financial planning and portfolio management services to individual clients, including high-net-worth individuals, using a fee structure that includes fixed, hourly, and subscription arrangements. The firm emphasizes passive investment strategies with index funds and ETFs and operates primarily on a non-discretionary basis.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Debt management General estate planning guidance
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John G

CFA®

Piedmont, CA

Capital Trust Advisors

John Goldberg is a CFA® charterholder with 25 years of industry experience. He has led Goldberg Advisers, LLC since 1999. Goldberg is based in Piedmont, CA, and works as part of a four-advisor team at Capital Trust Advisors. Capital Trust Advisors serves individual and high-net-worth clients, as well as institutional entities including trusts, estates, pension, and charitable organizations. The firm provides discretionary wealth management and financial planning, managing portfolios across equity, fixed-income, and balanced strategies using a combination of fundamental, technical, and cyclical analysis.

Wealth management General retirement planning
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Stephanie F

Series 65

Alameda, CA

Shum Financial Group, Inc.

Stephanie Fisher is a Series 65-licensed advisor at Shum Financial Group, Inc. in Alameda, CA, with three years of industry experience. She previously worked at Jack Brain & Associates for 15 years before joining Shum Financial Group. Shum Financial Group serves individuals, businesses, and charitable organizations with fee-based investment management, financial planning, and retirement-plan services. The firm employs fundamental analysis and documented investment policies to guide investment decisions and offers both discretionary and non-discretionary portfolio management.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
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Phillip R

Series 65

San Ramon, CA

Insight Capital Management

Phillip Rice is a financial advisor at Insight Capital Management with five years of industry experience. He holds a Series 65 designation and has been with Insight Capital Management since 2012. The firm serves individual and high-net-worth clients, as well as trusts, foundations, and other entities, managing approximately $330 million across about 374 client relationships. Insight Capital Management provides discretionary and non-discretionary portfolio management, financial planning, and educational workshops, tailoring investment recommendations to clients’ goals and risk tolerance using a combination of fundamental and technical analysis.

Annuities
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Peter V

CFP®, Series 63, Series 66

Fremont, CA

Silicon Private Wealth, LLC

Peter Verbica is a CFP® with 19 years of industry experience, currently serving at Silicon Private Wealth, LLC since 2020. His prior roles include positions at Viant Capital, LLC, All American Cowboy Funds Management, LLC, and Bank of America/Merrill, where he worked for eight years. Outside of financial advisory, Verbica is a licensed California real estate broker, founder of a private family LLC, an author, and involved in several entrepreneurial and nonprofit activities, including serving on the San Jose Symphony Foundation board and chairing the Santa Cruz County Republican Central Committee. He is also a candidate for U.S. Congress in California’s 19th district. Silicon Private Wealth provides investment advisory and financial planning services to individual and high-net-worth clients, managing approximately $177.8 million in assets. The firm employs multiple analysis methods and offers both discretionary and non-discretionary management, advising across a broad range of investments and occasionally referring clients to third-party advisers.

Options & derivatives strategies Private / alternative investments Real estate investing Annuities
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Ariadne H

CFP®

San Mateo, CA

Tamarind Financial Planning

Practicing financial planning since 2008, I came to this profession out of a desire to help others and work in a meaningful profession where I impact lives positively. A graduate of Smith College, I worked in consulting and marketing earlier in my career, which brings a broad perspective to my clients' financial lives. As a partner at Tamarind Financial Planning, I focus on George Kinder's Life Planning techniques, delving deeper into what clients want to get out of their time on this earth so we can direct their finances towards that end. Having lived in France, India, and the UK, I specialize in helping those with cross-border situations navigate complex financial journeys. I love the outdoors, yoga, Pilates, reading, and meditation. Married to an academic working in Climate Finance involves inevitable travel, and with our two children now pursuing studies and work, we are embracing life as fresh empty nesters! I welcome the opportunity to hear your story and help you plan your future.

Cross-border & expatriate issues Women's Finance
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Eric W

CFA®

Piedmont, CA

First and Main Financial

Eric Wheeler is a CFA® charterholder with 10 years of industry experience. He has been operating independently since 2015 and is currently affiliated with First and Main Financial in Piedmont, CA. First and Main Financial manages client assets on a discretionary basis, primarily serving individual investors and revocable trusts. The firm emphasizes long-term diversification using mutual funds, ETFs, and various fixed income options, and provides comprehensive financial planning along with pension plan participant services.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Stock option exercise strategy Real estate investing
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Sergio R

Series 63, Series 65, Series 66

San Ramon, CA

Veraz Advisors

Sergio Rivera Vazquez is a financial advisor at Veraz Advisors with 12 years of industry experience. He holds Series 63, 65, and 66 licenses and has previously worked at Edward Jones, Morgan Stanley Smith Barney LLC, Veq Capital, and Petro Equity Partners. Veraz Advisors manages approximately $110 million for about 150 individual and high-net-worth clients, offering discretionary portfolio management, financial planning, and consulting. The firm customizes investment strategies using equities, ETFs, and fixed-income securities, applying multiple analytical approaches while conducting ongoing account reviews and coordinating with sub-advisors or third-party managers as needed.

College savings (529s, UTMA, etc.) General retirement planning Income planning Private / alternative investments Tax strategies for small businesses
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Marvin S

Series 63, Series 65

Alameda, CA

Asia Global Asset Management, Inc

Marvin Shiue is a financial advisor with Asia Global Asset Management, Inc., holding Series 63 and Series 65 licenses and possessing 19 years of industry experience. He has been with Asia Global Asset Management since 2009. Outside of his advisory role, he is involved in selling fixed life insurance policies. Asia Global Asset Management provides financial planning and facilitates the selection and monitoring of third-party investment advisers for individuals, pension plans, trusts, and other entities. The firm relies primarily on outside managers for portfolio management and emphasizes a discovery process to align client goals with suitable advisers.

Wealth management
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George B

CFA®

Alamo, CA

Berla Investment Consulting

George Berla is a CFA® charterholder and principal at Berla Investment Consulting with over 40 years of industry experience. He previously operated as a sole proprietor under the name George Alexander Berla DBA Berla Investment Consulting before the firm’s reorganization in 2026. In addition to his advisory work, he maintains part-time public sector employment in information systems. Berla Investment Consulting provides investment consulting to institutional clients and high-net-worth individuals, focusing on investment policy, asset allocation, and manager evaluation. The firm delivers non-discretionary advice without managing client accounts or participating in wrap fee programs, and it distinguishes itself by using negotiated fixed or hourly fees rather than percentage-of-AUM charges.

Wealth management
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Atul D

CFP®, Series 63, Series 65, Series 66

Pleasanton, CA

Prudent Prospera Planning, Inc.

Atul Dubal is a CFP® with over 21 years of experience in the financial services industry. He has been with Prudent Prospera Planning, Inc. since 2015 and also works as a licensed insurance agent through SaveOnTerms.com. Additionally, he has involvement in tax planning services through Professional Tax Planners America. Prudent Prospera Planning offers financial planning and advisory services to individuals and businesses, including high-net-worth clients. The firm focuses on written financial plans, asset-allocation analysis, and third-party investment adviser recommendations, with a distinctive approach that includes insurance sales and sharing of management fees disclosed as potential conflicts of interest.

General retirement planning General estate planning guidance General tax planning Income planning
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Zheng W

CFP®, Series 63, Series 65

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Zheng Wan is a CFP® professional with 12 years of industry experience, currently serving at Sierra Pacific Private Wealth, LLC. He has been with Sierra Pacific Financial Advisors, LLC since 2005. Sierra Pacific Private Wealth provides wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, including high-net-worth clients, and plan sponsors. The firm manages approximately $212.7 million in assets for about 122 clients, offering individualized asset management with regular reviews and rebalancing, and supports plan participant education through seminars and workshops.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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Thomas S

Series 63

Oakland, CA

Financial Avengers, Inc.

Thomas Swift is a financial advisor with Financial Avengers, Inc. in Oakland, CA, holding a Series 63 designation and 26 years of industry experience. He has been with Financial Avengers since 2000. Outside of advising, Mr. Swift writes plays, scripts, and books, and works as a producer through Tom Swift & His Amazing Productions LLC. Financial Avengers serves individuals and families with discretionary portfolio management and comprehensive financial planning. The firm manages $488.4 million in discretionary assets, emphasizing long-term, value-oriented, buy-and-hold strategies focused on income and low turnover, combined with a behavioral approach to client relationships.

Debt management Cash flow / budgeting Retirement withdrawal strategies Self-Employed
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Jason S

CFA®, Series 63, Series 65

Berkeley, CA

Clayton Partners LLC

Jason Stankowski is a CFA® charterholder with 15 years of industry experience. He has been with Clayton Partners LLC since 2010, where he is part of a four-advisor team based in Berkeley, CA. Clayton Partners LLC provides discretionary investment management to high-net-worth individuals, institutions, and limited partners through separately managed accounts and a pooled private fund. The firm employs a long-term investment approach focused on equity and equity-related securities, with additional strategies including short sales, options, arbitrage, and leverage for its pooled fund.

ESG / Sustainable investing Active portfolio management
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Erick O

Series 63, Series 65

San Ramon, CA

Alcosta Capital Management, Inc.

Erick Ormsby is the sole advisor at Alcosta Capital Management, Inc. in San Ramon, CA, holding Series 63 and Series 65 licenses with 24 years of industry experience. He has been with Alcosta Capital Management since 2002. Alcosta Capital Management serves individual clients, trusts, and pension plans through discretionary portfolio management and limited financial planning. The firm employs a combination of quantitative and fundamental analysis to select U.S.-listed equities for diversified portfolios tailored to various risk profiles.

Active portfolio management
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Sudeep G

Series 65

Dublin, CA

Lucerna Capital Management LLC

Sudeep Goel is a financial advisor with Lucerna Capital Management LLC, holding a Series 65 registration and beginning his advisory career in 2026. He has been involved in residential real estate brokerage through Greenfield Realty since 2015. Lucerna Capital Management LLC serves individuals and high-net-worth households, including technology professionals with equity compensation. The firm offers portfolio management, financial planning, and integrated wealth management with a focus on diversified, low-cost index funds and ETFs, alongside tactical strategies to address concentrated stock positions.

Equity Recipients (RS/RSU, SOP, ESPP) Concentrated stock management General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Technology Professional
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Salim R

Series 63, Series 65

Danville, CA

Auxi Asset Management, LLC

Salim Reshwan is a financial advisor at Auxi Asset Management, LLC with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Mutual Securities, Inc from 2012 to 2020 before continuing his tenure at Auxi Asset Management since 2005. Auxi Asset Management provides investment and portfolio management services to individuals, including high-net-worth clients, as well as corporations and institutions. The firm employs an active, multi-strategy approach across various asset classes and sectors, managing approximately $99.4 million for a diverse client base through discretionary and non-discretionary advisory services.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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John K

Series 63, Series 65

San Ramon, CA

Giving Tree Wealth Advisors

John Kim is a financial advisor with Giving Tree Wealth Advisors in San Ramon, CA. He holds Series 63 and Series 65 designations and has 33 years of industry experience. His prior work includes six years at LPL Financial and over two decades operating Kim Financial Advisors, Inc. and a sole proprietorship. Giving Tree Wealth Advisors manages approximately $138 million for about 217 clients, including high-net-worth individuals, retirement plans, and charitable organizations. The firm offers discretionary portfolio management, financial planning, and ERISA 3(21) fiduciary services using model-based allocations with institutional mutual funds, ETFs, separately managed accounts, and third-party money managers.

Founder/Business Owner
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Benjamin P

Series 65

Oakland, CA

Lula Financial

Benjamin Packard is a financial advisor at Lula Financial in Oakland, CA, holding a Series 65 credential with seven years of industry experience. He has been with Lula Financial since 2018 and has been self-employed since 2010. Outside of advising, he produces videos for non-profits, dedicating a small portion of his time to this activity. Lula Financial provides financial planning and portfolio management services to individual clients, including high-net-worth individuals. The firm emphasizes passive investment strategies using index funds and ETFs, and offers a fee model based on fixed, hourly, and subscription arrangements rather than asset-based fees.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Debt management General estate planning guidance
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