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Karen G

CFP®, PFS™

Redwood City, CA

WealthValues, LLC

Karen Goodfriend is a CFP® and PFS™ credentialed advisor with 25 years of industry experience. She has been with WealthValues, LLC (formerly KK Wealth Advisors, LLC) since 2006. WealthValues serves individual and high-net-worth clients by providing portfolio management, financial planning, and consultative wealth management services. The firm employs a diversified, tax-aware investment approach, combining active and passive strategies, and manages client accounts primarily on a discretionary basis.

General tax planning Cash flow / budgeting
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Ricky D

PFS™, Series 65

San Jose, CA

DWR Wealth Management, LLC

Ricky Dunham is a financial advisor with DWR Wealth Management, LLC in San Jose, CA, holding the PFS™ designation and a Series 65 license. He has 21 years of experience in the financial industry and has been with DWR Wealth Management since 2005. In addition, he has served as President of Dunham Associates CPAs, Inc., an accounting firm, since 1996. DWR Wealth Management provides investment advisory and financial planning services to individuals, high-net-worth clients, business entities, charitable organizations, and retirement plans. The firm uses a risk-based investment approach grounded in modern portfolio theory, offering diversified portfolios primarily composed of no-load mutual funds and ETFs tailored to various risk profiles.

Wealth management General retirement planning Charitable giving tax strategies Tax strategies for small businesses
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Anithah N

CFP®, Series 63, Series 65

Mountain View, CA

AP Investment Management

Anithah Neelakanda Pillai is a CFP®-certified financial advisor with 10 years of industry experience. She is the sole advisor at AP Investment Management in Mountain View, CA, having previously worked at LPL Financial LLC and E.K. Riley Investments, LLC. AP Investment Management offers investment advisory and planning services to individuals, trusts, corporations, and pension/profit-sharing plans. The firm uses a range of securities to construct individualized portfolios, employs multiple methods of analysis, and provides pension consulting and ERISA-aware retirement plan services for employer plan sponsors.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Tu N

CFP®

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Tu Nguyen is a CFP® professional with three years of industry experience. He is currently with Sierra Pacific Private Wealth, LLC and has previously worked at TS Bank, Callahan Financial Planning, CIBC Private Wealth Advisors, Inc., and Boston Private Wealth LLC. Sierra Pacific Private Wealth, LLC provides wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, families, and plan sponsors. The firm offers tailored portfolio management with continuous account supervision and supports retirement plan participation through participant education and group enrollment meetings.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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Kuldip A

Series 65

Mountain View, CA

Ambastha Financial LLC

Kuldip Ambastha is a financial advisor at Ambastha Financial LLC with six years of industry experience. He holds a Series 65 designation and previously worked at Aspiriant from 2015 to 2018. Ambastha Financial LLC provides discretionary investment management and advisory services primarily to high-net-worth individuals and small businesses, combining fundamental analysis with modern portfolio theory and employing both active and passive strategies. The firm manages a concentrated portfolio of roughly $6 million and is notable for its use of derivatives and educational seminars.

Options & derivatives strategies Active portfolio management Passive / index investing Real estate investing
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Derek H

Series 65

Redwood City, CA

Evart, Young & Hobbs Investment Management

Derek Hobbs is a financial advisor at Evart, Young & Hobbs Investment Management with 22 years of industry experience. He holds the Series 65 designation and has been with the firm since 1998. Evart, Young & Hobbs Investment Management provides discretionary portfolio management to individual investors, trusts, business entities, and qualified retirement plan sponsors, as well as pension consulting services. The firm employs a research-driven investment approach grounded in modern portfolio theory, utilizing globally diversified, low-cost, tax-efficient ETFs and institutional mutual funds.

Passive / index investing Income planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Raul L

Series 63

Hayward, CA

Blueprint Investments and Tax Planning

Raul Leon is a financial advisor at BluePrint Investments and Tax Planning with eight years of industry experience. He holds a Series 63 designation and has worked at Blueprint Wealth Partners, LLC and Books & Taxes Inc. Outside of advising, he is a partner in a tech startup investment and involved in insurance sales and related bookkeeping activities. BluePrint Investments and Tax Planning is an independent, state-registered firm serving individuals, small businesses, trusts, and charities. The firm offers discretionary model portfolio management alongside financial planning that incorporates tax and cash-flow analysis, using a top-down investment process tailored to client objectives and risk tolerance.

Options & derivatives strategies Active portfolio management Retirement income strategy Tax-loss harvesting General estate planning guidance Founder/Business Owner Executive
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David L

CFP®

Menlo Park, CA

Value Monitoring, Inc

David Levenson is a CFP® professional with 12 years of experience at Value Monitoring, Inc., where he has worked since 2014. He is based in Menlo Park, CA. Value Monitoring, Inc. provides investment management and financial planning primarily for individual and high-net-worth clients through separately managed accounts and serves as sub-advisor to the H & L Insurance Fund. The firm employs proprietary quantitative technology and momentum-based models across multiple strategies, including fixed income, balanced portfolios, and high-turnover equities.

Active portfolio management Concentrated stock management Options & derivatives strategies
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Brent W

CFP®, Series 66

Palo Alto, CA

Red Crane Wealth Management, LLC

Brent Woolsey is a CFP® and holds a Series 66 license, with 21 years of industry experience. He has been with Red Crane Wealth Management, LLC in Palo Alto, CA since 2016. Red Crane Wealth Management offers discretionary asset management, investment consulting, and standalone financial planning to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm combines a wrap fee program with private fund advising and pooled investment vehicles, employing varied investment techniques while allowing clients to place reasonable restrictions on holdings.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner
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Judy C

Series 65

Palo Alto, CA

Pacrim Advisory Services

Judy Chang is a financial advisor with Pacrim Advisory Services in San Francisco, CA, holding a Series 65 designation and 43 years of industry experience. She has previously worked at WHJR Associates, Inc. and Royal Alliance Associates, Inc. Judy is also president of Pacrim Benefits Management, Inc., an insurance business. Pacrim Advisory Services provides investment advisory services primarily to individual clients who are generally non–high-net-worth households. The firm adheres to fiduciary standards and offers educational seminars, with a focus on third-party conformance assessments.

Life insurance needs analysis
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Jacob R

Series 65

Pleasanton, CA

Sierra Pacific Private Wealth, LLC

Jacob Rodriguez is a financial advisor at Sierra Pacific Private Wealth, LLC with one year of industry experience. He holds a Series 65 designation and has been with Sierra Pacific since 2022. Outside of his advisory role, he serves as president of Papa Fix It, LLC, a handyman business focused on minor household repairs. Sierra Pacific Private Wealth, LLC offers wealth management, comprehensive financial planning, and corporate retirement plan advisory services to individuals, families, and plan sponsors. The firm manages approximately $245.9 million in assets and uses a disciplined investment approach that includes continuous account supervision, regular rebalancing, and periodic reviews tailored to client goals.

Wealth management Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax strategies for small businesses Founder/Business Owner Executive
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Brandon S

CFP®, Series 66

Los Altos, CA

Flywheel Private Wealth LLC

Brandon Smith is a CFP® and holds a Series 66 license with 20 years of experience in financial advising. He is currently with Flywheel Private Wealth LLC, where he has worked since 2023, following roles at Wells Fargo Clearing, Chase Investment Services Corp., Wamu Investments, Merrill, and Ameriprise. He serves on the investment committee and board of the Los Altos Rotary Endowment Fund, advising on investment decisions and asset allocation. Flywheel Private Wealth LLC provides investment management and financial advisory services to high-net-worth individuals, families, trusts, estates, and related entities. The firm offers customized, risk-adjusted, and tax-aware asset allocations blending active and passive strategies, managing both discretionary and non-discretionary assets with a focus on multi-million dollar accounts.

Wealth management Tax-loss harvesting Active portfolio management Passive / index investing Founder/Business Owner Executive
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David S

CFA®, Series 66, Series 63

Redwood City, CA

Redwood Park Advisors

David Smith is a CFA® charterholder with 17 years of industry experience. He is currently with Redwood Park Advisors, where he has worked since 2020. His prior experience includes roles at LPL Financial and Morgan Stanley. Redwood Park Advisors provides investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm uses a diversified, analytical investment approach combining fundamental and quantitative methods, serving a mix of individual wealth clients and institutional retirement plans.

Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Garrison H

Series 65

San Jose, CA

NIM Wealth Solutions

Garrison Hunter is a financial advisor with NIM Wealth Solutions in San Jose, CA, holding a Series 65 license and one year of industry experience. He previously worked at Baker Tilly and the Defense Contract Audit Agency and is the managing member of Fulcrum Accounting, LLC, where he provides tax preparation services. Hunter also works as a licensed insurance agent with various carriers. NIM Wealth Solutions offers discretionary investment management services to individuals, families, trusts, estates, foundations, corporations, and other institutional clients. The firm combines personalized asset allocation with fundamental, quantitative, and technical analysis and provides additional services through affiliated entities, including tax planning, insurance and annuity solutions, and estate-planning coordination.

Retirement income strategy Annuities Private / alternative investments
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Yu Chi P

Series 65

Palo Alto, CA

Mayfield Advisors, Inc.

Yu Chi Peng Lee is a financial advisor at Mayfield Advisors, Inc. in Palo Alto, CA, with 19 years of industry experience. He holds the Series 65 designation and has been with Mayfield Advisors since 2007. Lee is also associated with the accounting firm Irvin, Abrahamson & Co., where related persons of Mayfield are employed, facilitating cross-referral between the firms. Mayfield Advisors provides discretionary investment management, financial planning, retirement-plan advisory, and consulting services to individuals, trusts, estates, small businesses, and participant-directed employee retirement plans. The firm employs a Modern Portfolio Theory-based approach with diversified, buy-and-hold allocations primarily through passively managed mutual funds and ETFs, supported by written investment policy statements and regular account reviews.

Passive / index investing Real estate investing Tax-loss harvesting
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John C

Sunnyvale, CA

Conway Partners

John Conway is a financial advisor at Conway Partners with two years of industry experience. Prior to his work in financial advising, he has been operating John Conway Law since 1992. Outside of finance, he is also a restaurant owner. Conway Partners provides wealth management, financial planning, consulting, and investment management services to a variety of clients, including individuals, trusts, estates, charitable organizations, corporations, pension and profit-sharing plans, and insurance companies. The firm’s investment approach centers on diversified, asset-allocation portfolios using low-cost ETFs and third-party independent managers, with additional services covering retirement plan consulting and specialized financial planning.

Equity Recipients (RS/RSU, SOP, ESPP) College savings (529s, UTMA, etc.) General tax planning General retirement planning Wealth management Founder/Business Owner
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Michael L

Series 65

Mountain View, CA

Arta Finance

Michael Lin is a financial advisor at Arta Finance with a Series 65 credential and four years of industry experience. Prior to joining Arta Finance Wealth Management LLC and Arta Finance Inc. in 2026, he worked at ICONIQ Capital, LLC for five years. Arta Finance provides investment services primarily to accredited investors, qualified clients, and qualified purchasers via a digital platform that offers discretionary managed products and self-directed options. The firm utilizes a proprietary algorithm incorporating machine learning and minimum-volatility methodology alongside human oversight, and offers access to public market strategies, private funds, structured products, and alternatives.

Active portfolio management Private / alternative investments Options & derivatives strategies
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Scott S

Series 63, Series 65

Fremont, CA

Silicon Private Wealth, LLC

Scott Smith is a financial advisor at Silicon Private Wealth, LLC with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously with Dresner Investment Services, Viant Ventures One, and Viant Capital. Outside of his advisory role, he serves as a director for PUENTE-International, a tequila and mescal producer, and for Microshares, an IT-cloud software company. Silicon Private Wealth, LLC provides investment advisory and financial planning services to individual and high-net-worth clients, managing approximately $177.8 million in assets. The firm offers both discretionary and non-discretionary management, employs multiple analysis methods, and uses a range of investment strategies including options and tactical instruments.

Options & derivatives strategies Private / alternative investments Real estate investing Annuities
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Rebecca L

CFP®, Series 65

Los Altos, CA

Johnson Lyman Wealth Advisors

Rebecca Lyman is a CFP® and Series 65-licensed financial advisor with four years of industry experience. She is currently with Johnson Lyman Wealth Advisors in Los Altos, CA. Prior to joining the firm, she worked for Webcor Builders, LLP in various roles between 2012 and 2022. Johnson Lyman Wealth Advisors serves individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and small businesses, offering fee-only financial planning and investment management. The firm focuses on strategic asset allocation using mutual funds and ETFs for diversified, long-term portfolios and employs tax-aware techniques alongside retirement plan advisory services.

General retirement planning Income planning Tax strategies for small businesses Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Benjamin P

CFP®, Series 63, Series 66

Redwood City, CA

Redwood Park Advisors

Benjamin Pettigrew is a CFP® professional with 21 years of industry experience. He has worked at Redwood Park Advisors since 2020 and previously spent eight years with LPL Financial. He teaches high school students the fundamentals of money management through seminars. Redwood Park Advisors serves individual and high-net-worth clients, trusts, estates, corporations, and retirement plans with asset management, financial planning, and retirement plan consulting. The firm employs a mix of analytical approaches and discretionary management and offers institutional retirement plan services alongside its smaller advisory team.

Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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