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Farzad K

Series 66

Emeryville, CA

Stryker Financial

Farzad Khoshnoodi is a financial advisor at Stryker Financial with 21 years of industry experience and holds a Series 66 designation. His career includes over two decades working with various insurance carriers alongside his roles at Stryker Financial. In addition to advisory work, he sells health insurance products for multiple companies. Stryker Financial offers portfolio management services to individuals, high-net-worth clients, and employer-sponsored retirement plans, including 401(k) and 529 college savings accounts. The firm focuses on fundamental analysis and long-term planning tailored to client risk tolerance, providing both discretionary and non-discretionary management with regular communication and annual reviews.

Wealth management
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Daniel C

Series 63, Series 65

San Ramon, CA

EdMD Financial Strategies, LLC

Daniel Claffey is the sole advisor at EdMD Financial Strategies, LLC in San Ramon, CA, holding Series 63 and Series 65 licenses with 29 years of industry experience. He has been with EdMD Financial Strategies since 2010 and previously spent 15 years at American Investors Company. In addition to his advisory role, Claffey operates a college admissions and financial aid consulting business that assists families with education funding strategies and related tax preparation services. EdMD Financial Strategies is a California-registered independent investment adviser managing approximately $2.5 million for around 50 clients, including individuals, pension and profit-sharing plans, trusts, charitable organizations, and corporations. The firm employs fundamental analysis to construct portfolios using stocks, bonds, ETFs, and mutual funds, offering both discretionary and non-discretionary management, financial planning, and consulting services.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)
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Byron R

Series 65

Oakland, CA

FIRN Advisors LLC

Byron Ruby is a financial advisor at FIRN Advisors LLC with a Series 65 designation and two years of industry experience. His prior work includes roles at Katz Ruby & Carle LLP, Firn, Inc., the Federal Judiciary, and McKinsey & Co. He has experience in environmental law and clean technology. FIRN Advisors LLC provides discretionary portfolio management and advisory services primarily to individuals and families, employing a long-term, buy-and-hold investment approach focused on diversified, low-cost ETFs, blue-chip equities, and investment-grade fixed income, with selective use of alternatives. The firm offers tailored portfolios, periodic rebalancing, and optional tax-loss harvesting.

Passive / index investing Tax-loss harvesting Private / alternative investments Real estate investing Attorney Consultant Established Professionals Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Cheryl V

CFP®, Series 65

Oakland, CA

Balance Financial Planning, LLC

Cheryl Vesely is a CFP® professional with 11 years of industry experience, currently serving as the sole advisor at Balance Financial Planning, LLC since 2014. She holds a Series 65 license and operates her independent firm from Oakland, California. Balance Financial Planning, LLC provides fee-only financial planning, cash-flow and tax planning, and investment management primarily for individual clients, including high-net-worth individuals. The firm emphasizes diversification and low-cost, passive investment vehicles, using an interactive planning process to align asset allocation with clients’ goals, time horizons, and risk tolerance.

Cash flow / budgeting General tax planning Passive / index investing
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Ryan B

Series 66

Moraga, CA

Pioneer Advisory

Ryan Bird is the sole advisor at Pioneer Advisory, an independent firm based in Moraga, CA. He holds a Series 66 designation and has 23 years of industry experience. Bird has been operating under his own firm since 2012. He is also a licensed insurance agent and conducts insurance transactions as part of his practice. Pioneer Advisory serves individual investors, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm provides portfolio management and comprehensive financial planning with a non-discretionary approach, primarily using traditional investment instruments and working with third-party managers who often have discretionary authority.

Active portfolio management Options & derivatives strategies Real estate investing General tax planning General estate planning guidance
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George P

Series 65

San Francisco, CA

NAV Financial, LLC

George Paul is a financial advisor at NAV Financial, LLC, holding a Series 65 designation with one year of industry experience. His prior work includes roles at Dfinity, Rubrik, iUNU, and Ruckus Wireless, reflecting a background in technology and engineering. NAV Financial provides comprehensive financial planning services to high-net-worth individuals, charitable organizations, and businesses. The firm focuses on written or electronic financial plans covering areas such as business, retirement, estate, tax, and risk management, using a combination of fundamental, technical, cyclical, and charting methods aligned with modern portfolio theory and a passive allocation approach.

Business ownership considerations Tax strategies for small businesses Retirement withdrawal strategies College savings (529s, UTMA, etc.) General estate planning guidance
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Leslie S

Series 63, Series 65

San Mateo, CA

Coronado Financial Group L.L.C.

Leslie Smith is a financial advisor with Coronado Financial Group L.L.C. in San Mateo, CA, holding Series 63 and Series 65 designations and possessing 38 years of industry experience. She has worked at Osaic Wealth, Inc. and Sagepoint Financial, Inc., and serves as managing member and owner of Coronado Financial Group. In addition to her advisory role, Smith provides insurance products as an agent and offers consulting services to boards and supervisory committees on financial report analysis. Coronado Financial Group provides financial planning, portfolio advice, and retirement plan consulting to individuals, trusts, estates, charitable organizations, and businesses. The firm serves a small client roster with tailored, non-discretionary advisory services, emphasizing fundamental analysis and utilizing mutual funds and third-party managed portfolios.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k)
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David M

CFP®

Burlingame, CA

Burlingame Wealth Management, LLC

David Magnuson is a CFP® professional with eight years of experience in financial advising at Burlingame Wealth Management, LLC and a prior year at Dan Goldie Financial Services. He is also an attorney and owner of the Law Offices of David Magnuson, where he has provided legal advice since 2010. Burlingame Wealth Management serves individuals, high-net-worth clients, and a pooled investment vehicle through a small independent advisory model. The firm employs an evidence-based, long-term investment approach using broadly diversified institutional funds and manages client accounts on a non-discretionary basis.

Passive / index investing Tax-loss harvesting Equity Recipients (RS/RSU, SOP, ESPP) Executive Founder/Business Owner
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Frank B

Series 65, Series 63

San Leandro, CA

Bonanni, Frank

Frank Bonanni is an independent financial advisor based in San Leandro, CA, with six years of industry experience. He holds Series 65 and Series 63 licenses and has worked at multiple firms including MAI Capital Management, Brookstone Wealth Advisors, and Safran Wealth Advisors. His firm provides outsourced paraplanning, financial-planning analysis, and administrative support exclusively to other registered investment advisers under written consulting agreements. It does not maintain advisory relationships with retail clients or manage assets, instead focusing on delivering planning and administrative services through the hiring adviser’s systems.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance
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Roland C

Series 65

Burlingame, CA

Optura Advisors, Inc.

Roland Chow is a financial advisor with Optura Advisors, Inc. in Burlingame, CA, holding a Series 65 designation and 11 years of industry experience. He has been with Optura Advisors since 2013 and is also involved in independent insurance sales through Optura Insurance Solutions and consulting and tax preparation for new businesses via Optura Ventures, LLC. Optura Advisors, Inc. is an independent registered investment adviser serving individual clients, corporate retirement plan sponsors, and charitable organizations. The firm offers wealth management, financial planning, and retirement consulting, combining model-driven portfolio management with tailored reviews of alternative investments and providing educational workshops for employers and participants.

Retirement income strategy College savings (529s, UTMA, etc.) Social Security optimization
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Mike B

CFP®

San Francisco, CA

Pixel Financial Planning

Hello, my name is Mike Biggica. I grew up in New York, worked on Wall Street for many years and moved to the Bay Area. Living and working in two major metropolises, I understand a busy lifestyle, the high cost of living and financial complexities that go along with it. Among the chaos, sometimes the world’s agenda overcome yours – my value is bringing focus and priority to your goals as a trusted advisor. As the founder of Pixel Financial Planning, LLC, it is a privilege to connect with clients and share in their journey. My days are filled with announcements and pictures of major milestones, including newborns, new homes, graduations, new jobs, vacations, retirement and much more. As life changes, new goals, challenges, opportunities emerge emphasizing that financial planning is an ongoing process, not a one-time event. My goal is to provide you with empowerment, education, confidence, smart decision-making and peace of mind as you navigate life’s course.

Equity Recipients (RS/RSU, SOP, ESPP) General retirement planning Founder/Business Owner Gen X (Born 1965-1980)
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Ryan J

CFA®, Series 63

San Francisco, CA

Ursa Financial, LLC

Ryan Jue is a CFA® charterholder and financial advisor at Ursa Financial, LLC with six years of industry experience. He has worked at Ursa Financial since 2019 and is also the co-founder and CEO of Ursa Technologies, Inc. Prior to that, he held roles at Trim D.B.A Ask Benjamin, Inc. and Lumos Labs. Ursa Financial provides mobile, app-based portfolio management to retail clients through a discretionary wrap-fee program focused on programmatic portfolio construction and automated management. The firm offers personalized portfolios of large-cap U.S. stocks using fundamental and cyclical analysis combined with modern portfolio theory, delivered exclusively via the Ursa App.

Active portfolio management
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Kristopher V

ChFC®, Series 63

Orinda, CA

Evidencial Financial Consulting

Kristopher Van Stralen is a financial advisor at Evidencial Financial Consulting in Orinda, CA, with nine years of industry experience. He holds the ChFC® designation and a Series 63 license. His prior roles include positions at VR Advisors, Creekside Partners Financial Advisers, and the American College of Financial Services. Evidencial Financial Consulting provides personalized financial planning and non-discretionary asset management to individuals, trusts, estates, and charitable organizations. The firm uses fundamental analysis and a combination of long- and short-term strategies with a predominately non-discretionary management approach, allowing clients to retain trading authority.

Wealth management
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Christian S

Series 63, Series 65

San Francisco, CA

Green Room Partners LLC

Christian Schmuck is the principal of Green Room Partners LLC, an independent wealth management firm based in San Francisco. He holds Series 63 and Series 65 licenses and has 25 years of industry experience. Prior to founding Green Room Partners in 2020, he worked at Advisiry Partners, Deutsche Bank Securities Inc, and Macquarie Capital (USA) Inc. Schmuck also serves as a senior consultant to AdvisIRy Partners, providing investor relations and capital markets advice to publicly listed and pre-IPO companies on a limited basis. Green Room Partners offers tailored global wealth management and growth-oriented portfolio strategies focused on listed equities with an emphasis on ESG-aware themes in technology, energy transition, and healthcare. The firm serves high-net-worth individuals, trusts, family offices, and corporate clients, combining top-down sector selection with bottom-up fundamental research and managing accounts on a discretionary basis.

Active portfolio management Options & derivatives strategies ESG / Sustainable investing Wealth management
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Jeffrey K

Series 65

San Francisco, CA

Inherent Wealth Fund, LLC

Jeffrey Kamys is a Series 65-licensed advisor with five years of industry experience. He is the principal of Inherent Wealth Fund, LLC in San Francisco and has previously worked at Baseline Investments. Outside of financial advising, he owns and operates a design and branding business, Inherent, Inc. Inherent Wealth Fund provides discretionary portfolio management and investment advisory services primarily to individuals, high-net-worth individuals, and business entities. The firm focuses on equities and exchange-traded funds, utilizing both fundamental and technical analysis with varied trading strategies implemented under discretionary authority.

Options & derivatives strategies Concentrated stock management
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James A

Series 63, Series 65

Lafayette, CA

Argent Wealth Advisors, LLC

James Audley is a financial advisor at Argent Wealth Advisors, LLC in Lafayette, CA, holding Series 63 and Series 65 licenses with 32 years of industry experience. He has been with Argent Wealth Advisors since 2014. Argent Wealth Advisors is an independent, fee-only investment adviser serving individuals, trusts, charitable organizations, and corporate clients. The firm applies academically grounded principles and Modern Portfolio Theory to develop diversified portfolios primarily using institutional no-load mutual funds and ETFs, focusing on non-discretionary management and client-approved transactions.

Equity compensation tax strategy Debt management Cash flow / budgeting
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Kent G

CFP®, Series 63

San Mateo, CA

Grealish Investment Counseling LLC

Kent Grealish is a CFP® professional with 26 years of experience in the financial services industry. He is the sole advisor at Grealish Investment Counseling LLC, having previously worked at Garrett Investment Advisors, Quacera, and Morgan Stanley. Grealish Investment Counseling LLC provides investment counseling focused on long-term, primarily passive portfolio strategies using low-cost index and fixed-income funds. The firm works with individual clients to develop customized Investment Policy Statements and offers project- and hourly-based advice without managing client assets or accepting commissions.

General retirement planning Income planning
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James D

Series 63

San Francisco, CA

The Financial Advisory Group

James Davis is a CFP® with 39 years of experience in financial advisory services. He is the sole advisor at The Financial Advisory Group in San Francisco and has been active in the industry since 1980, including roles at Centaurus Financial, Inc. and his own tax consulting practice. Outside of advisory work, he is involved in insurance consulting and brokerage and has engaged in product design and development through a separate business venture. The Financial Advisory Group provides comprehensive financial planning and advisory services to individuals, high-net-worth clients, trusts, estates, pension plans, and other entities. The firm emphasizes tailored advice based on client circumstances and does not offer managed accounts or monitor investments as an investment manager.

Equity compensation tax strategy Concentrated stock management
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Sumit S

Series 63, Series 65

San Ramon, CA

Bent Creek Capital LLC

Sumit Sarkar is a financial advisor at Bent Creek Capital LLC in San Ramon, CA, holding Series 63 and Series 65 licenses with nine years of industry experience. He has been with Bent Creek Capital since 2017 following a brief period as a self-employed advisor in 2016. Bent Creek Capital LLC provides discretionary portfolio management and investment supervisory services primarily to individuals, high-net-worth clients, and business entities, using a hub-and-spoke model to synchronize client accounts with a manager-held portfolio. The firm focuses on fundamental analysis and thematic sector selection, particularly in energy-related companies with a North American emphasis, and employs both long- and short-term trading strategies as appropriate.

Active portfolio management Private / alternative investments Real estate investing
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Sarah B

Series 66

San Francisco, CA

Simplify Financial Planning

Sarah Behr is a financial advisor at Simplify Financial Planning in San Francisco, CA, with 11 years of industry experience. She holds a Series 66 designation and previously worked at UBS Financial Services, Credit Suisse Securities, and Wells Fargo Clearing. Simplify Financial Planning provides comprehensive financial planning services to individual and high-net-worth clients, focusing on cash-flow analysis, retirement and estate planning, education funding, and investment allocation. The firm uses a passive, ETF-focused investment approach with a long-term, buy-and-hold strategy and emphasizes client-led implementation without discretionary portfolio management or custodial services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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