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Rodolfo R

Series 63, Series 66

San Luis Obispo, CA

Wells Fargo Clearing

Rodolfo Ruiz is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 credentials and six years of industry experience. He has been with Wells Fargo Clearing since 2019 and has also worked at Wells Fargo Bank NA since 2014. Outside of his advisory role, he is involved in property management through partial ownership in rental properties and an investment group in Oxnard, California. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, serving as an ERISA fiduciary when providing investment advice and including a broader range of financial products such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Matt K

Series 63, Series 65

San Luis Obispo, CA

Mass Mutual Investors Services

Matt Kokkonen is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 65 licenses and bringing 54 years of industry experience. He has worked with Mass Mutual Life Insurance and MML Investors Services since 1990. Outside of his advisory role, he is involved in life, health, and property/casualty insurance as an agent and also participates in pension services and life settlements. MML Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, structuring planning engagements as annual, collaborative relationships that provide goal-based recommendations without investment discretion.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Joseph B

Series 63, Series 66

San Luis Obispo, CA

Edward Jones

Joseph Boche is a financial advisor at Edward Jones with four years of industry experience. He holds Series 63 and Series 66 designations. Prior to joining Edward Jones, he worked at J.P. Morgan Securities and JPMorgan Chase Bank, N.A. He has also been employed in roles outside the financial sector, including positions at Santa Maria Ford and Galaxy Theaters Atascadero. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of investment advisory programs and affiliated mutual funds. The firm manages over $1 trillion in assets and operates a large network of financial advisors and branch offices nationwide.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Aaron P

Series 63

Arroyo Grande, CA

Wells Fargo Clearing

Aaron Paulsen is a financial advisor with Wells Fargo Clearing, holding a Series 63 designation and 33 years of industry experience. He has worked with Wells Fargo Clearing since 2016 and was previously with Wells Fargo Advisors LLC from 2009 to 2016. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering investment policy development, performance reporting, participant education, and discretionary investment management. The firm’s advisory process is IPS-driven and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Trina C

Series 63, Series 65

San Luis Obispo, CA

LPL Financial

Trina Cisneros is a financial advisor at LPL Financial with 26 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at notable firms including UBS Financial Services, RBC Capital Markets, and Morgan Stanley. Cisneros is also a certified notary in the state of California. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supporting its network of over 22,800 advisors with various investment strategies and operational tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Rebecca M

Series 66

Arroyo Grande, CA

Edward Jones

Rebecca Mc Kenzie is a Series 66-licensed financial advisor with Edward Jones, based in Arroyo Grande, CA, and has two years of industry experience. She has been with Edward Jones since 2003, including the firm's institutional category since 2025. Edward Jones is a full-service wealth management firm that serves more than four million individual and institutional clients, offering a broad range of advisory programs and investment options supported by a large nationwide network of financial advisors and branch offices.

Retirement income strategy General retirement planning Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Hilda G

Series 63, Series 66

San Luis Obispo, CA

Wells Fargo Clearing

Hilda Gonzalez is a financial advisor with Wells Fargo Clearing in San Luis Obispo, CA, holding Series 63 and Series 66 designations and seven years of industry experience. She has been with Wells Fargo Clearing Services LLC since 2019 and has two decades of experience with Wells Fargo Bank NA. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients, including pension and charitable organizations. The firm offers a range of investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting, supported by research from Wells Fargo Investment Institute and third-party databases.

Retired Founder/Business Owner
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Edward H

Series 63, Series 65

Pismo Beach, CA

Sierra Shore Financial

Edward Hollett is the sole advisor at Sierra Shore Financial, an independent firm based in Pismo Beach, CA. He holds Series 63 and Series 65 licenses and has 42 years of industry experience. Prior to founding Sierra Shore Financial, he worked at Sentra Securities Corporation from 1998 to 2003. In addition to his advisory role, he is involved in life and health insurance sales through Hollett Insurance Services. Sierra Shore Financial provides investment advisory and financial planning services to individuals, families, businesses, trusts, estates, charitable organizations, and retirement plans, serving clients across various wealth levels. The firm’s investment approach centers on portfolios primarily composed of mutual funds, ETFs, and individual stocks and bonds, offering both discretionary and non-discretionary account management with access to proprietary programs and independent third-party managers.

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