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William B

Series 63, Series 65

Danville, CA

Private Advisor Group, LLC

William Baker is a financial advisor with Private Advisor Group, LLC, holding Series 63 and Series 65 designations and bringing 28 years of industry experience. His prior roles include positions at Strategic Wealth Advisors Group, Baker, Brose & Mitsutome Wealth Management LLC, and LPL Financial. He has also engaged in fixed insurance sales and branch management on a limited basis. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans by offering portfolio management, financial planning, and retirement plan consulting. The firm uses a fiduciary-based advisory model and employs various investment strategies, often implementing advice through third-party managers and proprietary technology platforms.

Annuities Founder/Business Owner
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Ryan K

Series 66, Series 63

Brentwood, CA

Merrill

Ryan Keyser is a financial advisor with Merrill in Brentwood, CA, holding Series 66 and Series 63 licenses and one year of industry experience. His prior roles include positions at Northwestern Mutual and Workday. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension plans, corporations, and charitable organizations with model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Stevan H

Series 66

San Ramon, CA

Cambridge Investment Research Advisors

Stevan Hoffman is a financial advisor at Cambridge Investment Research Advisors with 24 years of industry experience. He holds the Series 66 designation and has worked at Cambridge since 2014, following prior roles at MSI Financial Services, Inc. and Osaic FA, Inc. Outside of his advisory work, he co-owns a European Wax Center franchise and serves as its treasurer. Cambridge Investment Research Advisors, Inc. serves individual and institutional clients, including pension and charitable organizations, by offering financial planning, investment management, and retirement-plan advisory services. The firm manages a multi-billion dollar asset base and supports both discretionary and non-discretionary management through multiple platforms and proprietary model strategies.

Annuities Retirement plans for business owners (SEP, solo 401k)
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Brandon H

Series 66

Clayton, CA

Merrill

Brandon Herrera is a Private Wealth Manager with Merrill Private Wealth Management. He joined Merrill in March 2018, focusing primarily on the management and business development of the corporate cash segment. Prior to Merrill, Brandon spent nine years with Bank of America’s Commercial Banking team, where he served as a Treasury Sales Officer addressing the working capital needs of clients across for-profit healthcare, professional sports, not-for-profit healthcare, and institutional sectors. Brandon holds a Bachelor's Degree from California Polytechnic State University and is a Personal Investment Advisor (PIA). He resides in Clayton, California with his wife and three children. In addition to his professional work, Brandon is involved in coaching his sons in soccer and baseball and organizes a significant annual fundraiser barbecue for the local swim team. His personal interests include baseball, basketball, boating, camping, fishing, football, and hiking.

Wealth management Professional Athlete Parents
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Linh W

Series 63, Series 65

Danville, CA

Wells Fargo Clearing

Linh Wong is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 credentials and 10 years of industry experience. Her prior roles include positions at JPMorgan Securities LLC, LPL Financial, East West Bank, and Cetera Investment Services. Wells Fargo Advisors is a national securities firm providing investment advisory, financial planning, and retirement plan consulting services to individual, corporate, and institutional clients. The firm manages roughly $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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Jeffrey S

CFP®, Series 63, Series 66

San Ramon, CA

Charles Schwab

Jeffrey Snyder is a CFP® with over 31 years of industry experience. He is currently with Charles Schwab, where he has worked since 2021, following prior roles at TD Ameritrade and Scottrade. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts and offers a range of integrated brokerage, custody, and advisory services.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Jeffrey S

Series 63, Series 65

San Ramon, CA

Cambridge Investment Research Advisors

Jeffrey Snyder is a financial advisor with Cambridge Investment Research Advisors in San Ramon, CA, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He has been with Cambridge Investment Research Advisors and Cambridge Investment Research since 2016 and previously worked at Mass Mutual Investors Services. Outside of advisory work, he is a sales agent for Gateway Insurance Group. Cambridge Investment Research Advisors serves a diverse range of individual and institutional clients, including pension and charitable organizations, by offering financial planning, investment management, retirement-plan advisory, and wrap-fee programs through a large network of financial professionals. The firm manages a multi-billion dollar asset base and provides access to a variety of platforms, third-party advisers, and proprietary model strategies.

Annuities Retirement plans for business owners (SEP, solo 401k)
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Masihulla N

Series 63, Series 66

Danville, CA

J.P. Morgan Securities

Masihulla Nawabi is a financial advisor at J.P. Morgan Securities with 16 years of industry experience. He has held positions at J.P. Morgan Securities and JPMorgan Chase Bank, N.A. since 2013. He holds Series 63 and Series 66 designations. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm’s advisory process incorporates both quantitative and qualitative research, including an ESG eligibility framework, and offers access to derivatives and commodities capabilities not commonly available in other institutional programs.

Founder/Business Owner
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Barbara E

ChFC®, Series 63, Series 66

Concord, CA

Cetera

Barbara Ernst is a financial advisor with Cetera, holding the ChFC® designation and Series 63 and 66 licenses, and has 22 years of industry experience. She previously worked with Allstate Financial Advisors, LLC and Allstate Insurance Co for over a decade. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a large network of independent advisors. The firm offers portfolio management, financial planning, and access to multiple program platforms and third-party money managers, managing over $256 billion in assets.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Troy R

Series 63, Series 66

Alamo, CA

OSAIC

Troy Rouleau is a financial advisor at OSAIC with 18 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Lincoln Financial Advisors and Scottrade, Inc. OSAIC serves a diverse client base including retail and institutional investors, offering a range of brokerage and advisory services supported by a multi-advisor platform. The firm’s investment approach emphasizes model-based asset allocation and portfolio optimization using tools such as risk-tolerance questionnaires and efficient frontier analysis.

Annuities Private / alternative investments
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Ronald S

Series 63, Series 65

Walnut Creek, CA

LPL Financial

Ronald Sanchez is a financial advisor with LPL Financial, holding Series 63 and Series 65 credentials and 27 years of industry experience. His prior roles include positions at Commonwealth Financial Network, Mass Mutual Investors Services, Metlife Securities, Inc., and Metropolitan Life Insurance Company. He is also the owner and president of Viewpoint Financial Network Corporation, an entity engaged in securities, advisory, and insurance business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, with advice delivered primarily by investment adviser representatives using various strategic and tactical investment options.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Robert O

Series 66

Walnut Creek, CA

LPL Financial

Robert Oconnor is a financial advisor with LPL Financial holding a Series 66 designation and beginning his advisory career in 2026. His prior work experience includes roles at TikTok and several educational institutions. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions through a broad network of investment adviser representatives. The firm offers a range of advisory and brokerage services, including financial planning and access to model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael A

Series 63, Series 65

Danville, CA

LPL Financial

Michael Allard is a financial advisor with LPL Financial in Danville, CA, holding Series 63 and 65 licenses and bringing 33 years of industry experience. He has been with LPL Financial and its predecessor entities since 2005 and previously worked at National Planning Corporation from 2002 to 2005. Outside of his advisory role, he is involved with Calbay Investments, Inc., a non-variable insurance business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a broad range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael W

CFP®, Series 63, Series 65

Concord, CA

Cetera

Michael West is a CFP® with 40 years of industry experience, currently affiliated with Cetera Wealth Services, LLC. He has a long history in tax preparation and accounting, operating his own tax services business since 1996, and is involved in managing and investing in various rental properties. West also serves as president of Rich Island Inc, which operates a duck club. Cetera Investment Advisers LLC is an SEC-registered advisor serving a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a range of portfolio management and financial planning services, supporting both discretionary and non-discretionary account management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Auropuja M

CFP®, ChFC®, Series 66

Walnut Creek, CA

Edward Jones

Auropuja Markus is a financial advisor at Edward Jones in Walnut Creek, CA, holding CFP®, ChFC®, and Series 66 designations with 14 years of industry experience. She has been with Edward Jones since 2012. Outside of her advisory role, she owns a rental property in Lincoln, CA, which is managed by a property management company. Edward Jones serves more than four million individual and institutional clients, offering a wide range of wealth management services including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds. The firm is notable for its large retail advisor network and additional capabilities such as a trust company and securities-based lending options.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Srivani R

Series 66

San Ramon, CA

Wells Fargo Clearing

Srivani Ravikumar is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 19 years of industry experience. She has been with Wells Fargo Bank since 2005 and Wells Fargo Clearing since 2016, both located in San Ramon, CA. Wells Fargo Advisors is a national securities firm providing investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and combines brokerage and advisory solutions across a broad client base.

Retired Founder/Business Owner
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John M

Series 63

Danville, CA

LPL Financial

John Mullen II is a financial advisor with LPL Financial in Danville, CA, holding a Series 63 credential and 36 years of industry experience. He has worked with LPL Financial since 2003 and previously with Osaic FA, Inc. from 1997 to 2003. Mullen also teaches CFP courses at UC Berkeley Extension. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Christopher D

Series 63, Series 66

San Ramon, CA

Charles Schwab

Christopher De Meyer is a financial advisor at Charles Schwab with six years of industry experience. He holds Series 63 and Series 66 credentials and has worked at firms including JP Morgan Chase Bank, Frost Bank, and Charles Schwab. Outside of his advisory work, he is involved in managing a personal rental property with his spouse. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a client relationship model that combines non-discretionary advisory recommendations with access to discretionary separately managed accounts, supported by multi-asset model portfolios and due diligence from Schwab’s Center for Financial Research.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Gail I

Series 66

Danville, CA

Cetera

Gail Isaacson is a financial advisor with Cetera in Danville, CA, holding a Series 66 designation and 24 years of industry experience. She has been with Cetera and its affiliate Cetera Financial Specialists LLC since 2004 and has owned and operated Isaacson and Company, a tax, accounting, and bookkeeping practice, since 1977. Outside of her advisory and accounting work, she is involved in sales of Medicare supplement and Part D policies and operates a machine quilting and embroidery business. Cetera Investment Advisers LLC is a large SEC-registered firm serving individual investors, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and consulting services through a multi-manager platform that includes affiliated and third-party managers, providing investment solutions across various program structures and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Luis S

Series 66

Danville, CA

Wells Fargo Clearing

Luis Sovero is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 24 years of industry experience. He has worked at Wells Fargo Bank since 2004 and spent one year at Morgan Stanley Dw Inc. prior to that. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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