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Theodore B

Series 65

San Francisco, CA

Broomfield Advisory & Management

Theodore Broomfield is the principal of Broomfield Advisory & Management in San Francisco, holding a Series 65 designation with two years of industry experience. He has worked at Urchin Capital Partners, LLC since 2007 and Robert Half International since 2005. In addition to his advisory role, he operates a solo law firm specializing in real estate, tax, and business law. Broomfield Advisory & Management provides investment advisory and management services primarily to high-net-worth individuals. The firm’s approach integrates national and global macroeconomic analysis with fundamental and technical evaluation of securities, offering both discretionary and non-discretionary services tailored to client risk tolerance and financial needs.

Active portfolio management Real estate investing
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David G

Series 63

San Ramon, CA

Newleaf Wealth Management, LLC

David Gold is a financial advisor at Newleaf Wealth Management, LLC in San Ramon, CA, with 11 years of industry experience. He holds the Series 63 designation and has been with Newleaf Wealth Management since 2013. Newleaf Wealth Management provides discretionary and non-discretionary investment management and consulting services for individuals, trusts, corporate and not-for-profit retirement plans, and charitable institutions. The firm emphasizes strategic asset allocation, global diversification, and tailored manager/fund selection, with a notable focus on retirement-plan and pension consulting as well as advisory services for charitable organizations.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Don M

CFP®, CFA®

San Francisco, CA

Envision Financial Planning

About I recognize the importance of integrating personal financial decisions with quality-of-life issues as we pass through our life stages. Your vision of a retirement lifestyle needs to have a plan that meets your expectations and adjusts to obstacles that you will encounter along the way. I decided to start Envision Financial Planning as a way for individuals and families to imagine future possibilities and work towards achieving your life goals based on your priorities and values. As a fee-only planner, I act solely in your best interest and do not accept any fees or commissions for product sales. Education I have a Master of Business Administration in Finance. I completed a Personal Financial Planning Certification Program at University of California, Berkeley. I currently hold a Certified Financial Planner™ (CFP®) certification and a Chartered Financial Analyst (CFA) certification. My Mission My mission is to empower busy professionals and their families to achieve their future financial vision. I help clients overcome confusion around financial decisions so they have the confidence and freedom to pursue their dreams. My Services • Comprehensive Financial Planning with Ongoing Support • Comprehensive Financial Plan and Investment Management with Ongoing Support How Can I Help You Put It All Together? We take a holistic approach to financial planning, coordinating all areas of your life, such as your goals, values and priorities to build a customized and comprehensive financial plan. Planning Areas: • Personal budgeting and cash flow • Retirement Planning • Investments • Risk Management • Estate Planning

General retirement planning Established Professionals Mid-Career Professionals Baby Boomers (Born 1946-1964)
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John A

Series 66

San Mateo, CA

Integrated Financial Strategies, Inc.

John Antonakos is the sole advisor at Integrated Financial Strategies, Inc. in San Mateo, CA, with 22 years of experience in the financial industry. He holds a Series 66 designation and also maintains a law practice as a sole practitioner, where he spends approximately 80% of his time. His prior experience includes roles at QA3 Financial LLC and QA3 Financial Corp since 2003. Integrated Financial Strategies, Inc. provides investment supervisory services to individual clients, high-net-worth individuals, profit-sharing plans, trusts, estates, and charitable organizations. The firm offers personalized portfolio management and referrals to third-party money managers, employing a non-discretionary approach that requires client approval for trades and combines fundamental and technical analysis with asset allocation strategies.

Wealth management Passive / index investing Active portfolio management
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John C

Series 65

Lafayette, CA

Asage Financial LLC

John Callagy is the principal of Asage Financial LLC and holds a Series 65 designation with 19 years of industry experience. He has served as a CPA since 2009 and has operated Asage Financial since 2006. In addition to his advisory role, he maintains a sole practitioner CPA practice, dedicating a portion of his time to accounting and tax services. Asage Financial LLC provides investment management, financial planning, and consulting services to individuals and entities including irrevocable trusts and limited liability companies. The firm manages approximately $29.9 million on a discretionary basis and employs an efficient-market philosophy with diversified, asset-class-focused portfolios tailored to client objectives and risk tolerances.

General tax planning Cash flow / budgeting
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Kate W

CFP®, CRPC®

San Francisco, CA

FIAT LUX Financial Planning

Fiat Lux Financial Planning's core values are rooted in the belief that financial planning should be accessible to everyone, regardless of their wealth or stage in life. We aim to listen closely, clarify complex topics, and increase clients' confidence in their financial decisions. Our founder, Kate Wilusz embarked on her financial planning career in 2004. Over the course of two decades, she established a highly regarded financial advisory firm and emerged as a prominent figure in the Bay Area financial planning community. In 2024, driven by the desire to extend high-quality financial planning services to a broader audience, Kate founded Fiat Lux. Kate's financial planning expertise includes retirement planning, insurance analysis, employee benefits, tax strategies, education planning, and estate planning. She also possesses extensive knowledge in equity compensation, executive compensation, investment real estate, liquidity events and small business topics. Kate is currently pursuing a master’s degree in advanced financial planning as part of her commitment to being a lifelong learner. She participates in national and local financial planning communities and actively contributes her expertise through pro bono initiatives. Beyond her work, Kate enjoys exploring redwood forests and coastal trails, traveling the globe, and adventures in her 1972 VW bus.

General retirement planning Wealth management Cash flow / budgeting Female Executives Gen X (Born 1965-1980)
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David B

CFP®, Series 65

San Mateo, CA

Barson Financial Planning

David Barson is a CFP®-certified financial advisor with 17 years of industry experience. He is the principal and sole advisor at Barson Financial Planning, an independent firm he founded in 2017 after nine years with Fisher Investments. Barson Financial Planning provides investment management and comprehensive financial planning to individuals, profit-sharing plans, charitable organizations, and businesses. The firm primarily constructs passive, low-cost portfolios using index mutual funds and ETFs, while also incorporating fundamental, technical, and cyclical analyses. It utilizes outsourced portfolio management combined with individualized trade execution to serve approximately 40 client relationships managing around $47.8 million in assets.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance Retirement income strategy
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Michael C

ChFC®, Series 63, Series 65

San Francisco, CA

Hilltop Advisors, LLC

Michael Coholan is a ChFC® credentialed financial advisor with 23 years of industry experience. He has been the sole advisor at Hilltop Advisors, LLC since 2002, operating from San Francisco, CA. In addition to his advisory role, he is a licensed insurance agent offering commissionable insurance products. Hilltop Advisors provides asset management, financial planning, and consulting primarily to high-net-worth individuals, pension and profit-sharing plans, trusts, estates, and private business clients. The firm employs a long-term, buy-and-hold investment approach with a focus on mutual funds, ETFs, and index funds, managing accounts on a non-discretionary basis.

General retirement planning College savings (529s, UTMA, etc.) Life insurance needs analysis
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Maitri G

Series 65

San Francisco, CA

MKG Capital Management, LLC

Maitri Goonewardena is a financial advisor at MKG Capital Management, LLC with 26 years of industry experience. She holds a Series 65 designation and has been with MKG Capital Management since 1999, also working at Hawley Advisors since 2020. MKG Capital Management provides investment advisory and financial planning services to a select group of clients, including a private pooled investment fund and separately managed accounts. The firm employs a long-term, fundamentals-based, value-oriented investment approach and serves high-net-worth individuals, institutions, trusts, endowments, and pension plans, as well as offering advisory and consulting services to other registered investment advisers and start-ups.

Concentrated stock management Options & derivatives strategies General retirement planning Equity compensation tax strategy Founder/Business Owner Executive
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Roshani P

Series 63, Series 65

San Francisco, CA

True Root Financial

Roshani Pandey is the sole advisor at True Root Financial, an independent firm based in San Francisco. She holds Series 63 and Series 65 designations and has 19 years of industry experience, including three years at Bessemer Trust. Pandey serves as treasurer for the Global Nepali Professional Network, a nonprofit professional development organization. True Root Financial provides fee-based investment advisory and financial planning services primarily to individuals and high-net-worth clients, as well as charitable organizations and trusts. The firm customizes portfolio management using both discretionary and non-discretionary approaches and incorporates tax-optimized strategies, model marketplace access, and third-party sub-advisors.

Tax-loss harvesting Active portfolio management Options & derivatives strategies General retirement planning
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Whitney J

Series 65

San Francisco, CA

Baseline Investments, LLC

Whitney Johnson is the principal of Baseline Investments, LLC in San Francisco, holding a Series 65 designation with eight years of industry experience. She has served in advisory roles at Greenwood Wealth Management, LLC and NPB Financial Group, LLC. Outside of her advisory work, she is a managing member of AEIOH, LLC, a noninvestment-related real estate business. Baseline Investments, LLC provides discretionary portfolio management and financial planning primarily for individual and business clients. The firm employs a range of investment strategies, including fundamental and technical analysis and options trading, under discretionary authority.

Options & derivatives strategies
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Michael S

Series 63, Series 65

San Francisco, CA

Mi4 Capital, LLC

Michael Staiger is a financial advisor at Mi4 Capital, LLC in San Francisco, holding Series 63 and Series 65 credentials with 21 years of industry experience. His prior work includes roles at Odeon Capital Group and Icr, LLC, as well as a sabbatical year. Outside of advising, he is involved with MADZIA Vineyard Management & Consulting and serves as SVP of Corporate Development for Super-Micro. Mi4 Capital serves institutional and pooled-vehicle clients along with separately managed accounts, offering investment management paired with bundled financial planning. The firm employs a disciplined, long-term investment approach focused on strategic and tactical asset allocation, value-oriented security selection, and tax-efficient management, while also providing research and consulting services to institutional investors.

Real estate investing Wealth management Cash flow / budgeting General tax planning
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Steven M

Series 63, Series 65

Fremont, CA

Sdmi Insurance And Financial Services

Steven Moeller is a financial advisor at Sdmi Insurance And Financial Services in Fremont, CA, with 20 years of industry experience. He holds Series 63 and Series 65 designations and has been with his current firm since 2014. In addition to advisory services, he is involved in fixed insurance sales through SDMI Insurance Services. Sdmi Insurance and Financial Services provides financial planning and pension consulting for individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a long-term investment approach based on technical analysis and third-party research, offering non-discretionary advice across traditional asset classes and placing emphasis on pension consulting and participant education.

General retirement planning Income planning Life insurance needs analysis Long-term care insurance College savings (529s, UTMA, etc.)
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Joel B

Series 65, Series 63

San Francisco, CA

East Shore Investment Management LLC

Joel Beam is the sole advisor at East Shore Investment Management LLC in San Francisco, CA. He holds Series 65 and Series 63 licenses and has two years of industry experience, with prior roles at Salient Partners and ongoing managing membership at HV Capital LLC, which owns East Shore Investment Management. East Shore Investment Management provides discretionary asset management and consulting services focused on real estate securities across equity, debt, and hybrid instruments. The firm serves institutional investors and high-net-worth individuals, emphasizing fundamental analysis, active portfolio management, and the use of leverage and derivatives.

Real estate investing Options & derivatives strategies
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Troy W

Series 63, Series 66, Series 65

Oakland, CA

Hoodoo

Troy White is the sole advisor at Hoodoo and holds Series 63, 65, and 66 licenses with 10 years of industry experience. He concurrently works as a collateral analyst at the Federal Home Loan Bank of San Francisco, where he has been employed since 2012. Hoodoo Financial serves under-banked individuals, novice investors, and small businesses by providing financial education, comprehensive planning, retirement and portfolio management, as well as tax planning and preparation. The firm utilizes a virtual Educator/Advisor platform with interactive e-learning, videos, and live meetings, emphasizing Modern Portfolio Theory and allowing clients the choice between discretionary and advisory arrangements.

Debt management Cash flow / budgeting Retirement income strategy Gen X (Born 1965-1980) Gen Y/Millennials (Born 1980-1995)
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Yen W

Series 66

Hillsborough, CA

1N Capital, LLC

Yen Wu is a Series 66-licensed financial advisor with 16 years of industry experience. He is the sole advisor at 1N Capital, LLC, an independent firm he has been with since 2020. Prior to this, he worked at Intellectus Partners, LLC, OceanIQ Capital LLC, and Robertson Stephens. 1N Capital provides investment management and consulting services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The firm customizes portfolios using a range of securities and investment methods, often managing accounts on a discretionary basis and serving both high-net-worth and institutional clients, including those with cross-border investment needs.

Options & derivatives strategies Private / alternative investments Concentrated stock management Passive / index investing
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Michael G

CFA®

San Francisco, CA

Propulsion Capital Management LLC

Michael Germain is a CFA charterholder and principal at Propulsion Capital Management LLC, an independent advisory firm based in San Francisco. He has experience in financial services beginning in 2017, including roles at Canyon Bridge Capital Management, True Capital Management, and Mavros Capital Management. Outside of advising, he serves as CFO of Urban Catalyst, a real estate development company, and Fluid Dynamics Plumbing. Propulsion Capital Management provides discretionary asset management services to individuals, high-net-worth clients, trusts, small businesses, and estates. The firm employs fundamental analysis and tailored asset allocation strategies, including options, margin, and alternative investments where appropriate.

Wealth management
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Eric K

Series 65

Berkeley, CA

ro2 wealth

Eric Kho is the sole advisor at RO2 Wealth, an independent firm based in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience, including roles at BlackRock and Takeoff Technologies, as well as periods of self-employment. RO2 Wealth provides portfolio management, financial planning, and consulting services to client households and related entities. The firm's investment approach is primarily long-term and guided by Modern Portfolio Theory, using index mutual funds and ETFs for diversification along with fundamental, technical, and macroeconomic analysis when appropriate.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Business exit / sale strategy Wealth management Founder/Business Owner
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John F

CFP®, Series 63, Series 66

San Francisco, CA

John Friedman Financial

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Wealth management Passive / index investing
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Paul L

CFP®, Series 63, Series 65

San Francisco, CA

Intelligent Investor Financial Planning, LLC

Paul Lafollette III is a CFP® with 14 years of industry experience, currently serving as the sole advisor at Intelligent Investor Financial Planning, LLC in San Francisco, CA. He previously worked at Ameriprise Financial Services, Inc. from 2012 to 2016. Mr. Lafollette holds a California Life and Health insurance license, which he uses exclusively to provide education and advice without earning commissions. Intelligent Investor Financial Planning serves individual clients, including higher-net-worth households, and small businesses by offering comprehensive financial planning and investment consultation across various areas such as retirement, tax, estate, education, and cash-flow analysis. The firm combines a wrap-fee investment program with a core-and-satellite approach to portfolio management predominantly on a non-discretionary basis and provides complimentary educational workshops on personal finance and investing.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Divorce financial planning
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