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William L

Series 65

Fremont, CA

Morling Financial Advisors, LLC

William Li is a financial advisor at Morling Financial Advisors, LLC in Fremont, CA, holding a Series 65 designation with four years of industry experience. Prior to joining Morling Financial Advisors in 2021, he worked at IBM for 18 years. Morling Financial Advisors is an independent registered investment adviser serving individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and non-profit organizations. The firm offers discretionary investment management and consulting, typically implementing portfolios with index-based strategies, mutual funds, ETFs, equities, fixed income, and alternative vehicles, while maintaining client relationships and monitoring through sub-advisors.

Private / alternative investments ESG / Sustainable investing
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Shijun L

Series 65

Atherton, CA

Parker Investment Management, LLC

Shijun Liu is a financial advisor at Parker Investment Management, LLC with 15 years of industry experience. He holds a Series 65 designation and has been with Parker Investment Management since 2010. The firm serves individual investors, retirement plans, charitable organizations, and corporations by providing discretionary portfolio management and financial planning services. Parker Investment Management employs a tactical asset allocation approach using low-cost mutual funds and ETFs, supplemented by proprietary analysis and option strategies for qualified clients.

Options & derivatives strategies
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Keli C

Series 65

Menlo Park, CA

Avalon Capital Management

Keli Cole is a financial advisor at Avalon Capital Management in Menlo Park, CA, holding a Series 65 designation with five years of experience in the industry. Prior to joining Avalon, she worked at Capstone Financial Group and KPMG. Avalon Capital Management serves high net worth individuals and families, offering discretionary investment management alongside cash management and fixed-income services. The firm uses a proprietary, quantitative investment process combined with external research and investment-committee review to implement dynamic global asset allocation across a multi-asset framework.

Active portfolio management Real estate investing Options & derivatives strategies
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Darcy S

CFA®, Series 63

Menlo Park, CA

Nelson Capital Management, LLC

Darcy Smoot is a CFA® charterholder with nine years of industry experience and has been with Nelson Capital Management, LLC since 2014. He holds a Series 63 license and is based in Menlo Park, CA. Nelson Capital Management serves individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and other investment advisers. The firm provides portfolio management, financial planning, and retirement plan asset-management services, employing a fundamental analysis approach with a mix of ETFs, mutual funds, stocks, and bonds across long- and short-term strategies.

General retirement planning Wealth management Charitable giving & philanthropy
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Brian S

CFP®, Series 63, Series 65, Series 66

San Ramon, CA

Insight Wealth Strategies, LLC

Brian Stormont is a CFP® with 25 years of industry experience. He has worked at Insight Wealth Strategies, LLC since 2018, and previously held roles at Mutual Securities, Inc. and Lincoln Financial Advisors. He is based in San Ramon, CA. Insight Wealth Strategies provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, estates, businesses, institutions, and retirement plans. The firm employs a long-term, model-driven investment process using low-cost ETFs, individual stocks, and alternative holdings, with a focus on documented model strategies and educational programs.

Active portfolio management Private / alternative investments Tax-loss harvesting Factor investing / smart beta
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Lyudmila T

Series 63, Series 65

Pleasanton, CA

Grant Private Wealth Management

Lyudmila Ter Avanesyan is a financial advisor with Grant Private Wealth Management in Pleasanton, CA, holding Series 63 and Series 65 licenses and 13 years of industry experience. Her prior roles include positions at Fidelity Brokerage Services and Glava Realty. Outside of advising, she is involved in property management through her ownership of a rental property business. Grant Private Wealth Management provides fee-based investment management and financial planning to individuals, trusts, business entities, and qualified retirement plans, tailoring strategies to client goals and risk tolerance using a mix of analytical approaches. The firm offers various engagement options and conducts public educational seminars at no charge.

Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Charitable giving & philanthropy Elder care planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Joshua G

Series 65

Fremont, CA

Morling Financial Advisors, LLC

Joshua Gatti is a financial advisor at Morling Financial Advisors, LLC with a Series 65 designation. He joined Morling Financial Advisors in 2025 and has prior experience in lending and credit union roles, including positions at JVM Lending, Lending Club, and Patelco Credit Union. He also worked at Santa Clara University from 2022 to 2024. Morling Financial Advisors is an independent registered investment adviser serving individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and non-profit organizations. The firm provides discretionary investment management, financial planning, and pension consulting, typically implementing portfolios using index-based strategies, mutual funds, ETFs, listed equities, fixed income, and alternative investments.

Private / alternative investments ESG / Sustainable investing
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Jackson V

Series 65

Pleasanton, CA

Mirador Capital Partners

Jackson Vickers is a financial advisor at Mirador Capital Partners with three years of industry experience. He holds a Series 65 designation and has prior experience with High Point Events, Arizona State University, Dollarhide Financial Group, and Brophy College Prep. Mirador Capital Partners advises individuals, trusts, pension and profit-sharing plans, and small businesses, offering portfolio management, financial planning, and retirement consulting. The firm uses a top-down fundamental investment approach supported by technical analysis and employs multiple proprietary strategies across various asset classes.

Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Ebi M

CFP®, Series 63, Series 65

San Mateo, CA

Brickley Wealth Management

Ebi Mathew is a CFP® with seven years of industry experience, currently serving as a financial advisor at Brickley Wealth Management. Prior to joining Brickley Wealth Management, Mathew worked at Wealth Architects, LLC and held various roles at Northwestern Mutual and Ameriprise. Brickley Wealth Management provides portfolio management, financial planning, and retirement plan consulting for individuals, trusts, pensions, and businesses. The firm’s investment approach combines modern portfolio theory with active and passive funds, ESG screening, and manager due diligence, serving clients through ongoing monitoring and diversified, long-term strategies.

ESG / Sustainable investing
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Brendan C

Series 63, Series 66

San Mateo, CA

Catalyst Private Wealth, LLC

Brendan Connaughton is a financial advisor at Catalyst Private Wealth, LLC with 19 years of industry experience. He holds Series 63 and Series 66 designations and has previously worked at Mutual Advisors, LLC and ClearPath Capital Partners LLC. Outside of his advisory role, he is an investor in a media application that assists users with custom video trailer creation. Catalyst Private Wealth serves individuals, trusts, retirement plans, and institutions by providing discretionary and non-discretionary investment management, financial planning, ERISA plan advisory, and third-party manager selection. The firm employs both active and passive investment strategies, using multiple analytical methods to create diversified portfolios tailored to clients’ goals and risk tolerances.

Options & derivatives strategies Private / alternative investments Active portfolio management Passive / index investing
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Mitchell S

Series 65, Series 63

San Mateo, CA

Catalyst Private Wealth, LLC

Mitchell Sands is a financial advisor at Catalyst Private Wealth, LLC with 12 years of industry experience. He holds Series 65 and Series 63 licenses and has worked at firms including ClearPath Capital Partners LLC and Mutual Advisors, LLC. Sands is also a registered representative at Emerson Equity, where he is involved in activities related to the firm's RIA business. Catalyst Private Wealth is an SEC-registered advisory firm that serves individuals, trusts, retirement plans, and institutions with investment management, financial planning, ERISA plan advisory, and third-party manager selection. The firm utilizes both active and passive investment strategies, applying multiple methods of analysis to tailor diversified portfolios according to client goals and risk tolerances.

Options & derivatives strategies Private / alternative investments Active portfolio management Passive / index investing
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Scott S

CFP®, Series 63, Series 65

San Mateo, CA

International Asset Management

Scott Schwartz is a CFP® with 23 years of industry experience, currently serving as the sole advisor at EntentVest Inc. He has worked at various firms including Alexander Beard (USA) LLC and American Airlines. Outside of financial advising, Schwartz is a licensed pilot and flight instructor, serves on the Board of Directors and as President of the Rotary Club, and is the author of *Investing in a New Climate: A Sustainable Approach to Investing & Living in a New Climate*. EntentVest Inc. provides discretionary portfolio management, financial planning, and pension and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and businesses. The firm emphasizes sustainable (ESG) investing and utilizes a digital platform for automated trading, rebalancing, and reporting, offering institutional-level services uncommon for an independent firm of its size.

Cross-border & expatriate issues Options & derivatives strategies
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Sonja B

CFP®, Series 65

Palo Alto, CA

Rebalance LLC

Sonja Breeding is a CFP® with 13 years of industry experience, currently serving as an advisor at Rebalance LLC since 2021. Prior to joining Rebalance, she worked at Homewood Capital Management, Inc. from 2008 to 2021. She holds a California insurance license but is not actively engaged in insurance sales. Rebalance LLC provides investment management, financial planning, and decision-support through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework focused on ETFs and long-term rebalancing.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Erin H

CFP®

Burlingame, CA

Occidental Asset Management, LLC

Erin Hadley is a CFP® professional with 14 years of experience in the financial services industry. She has been with Occidental Asset Management, LLC since 2015. Occidental Asset Management provides wealth management, financial planning, and portfolio management services for high-net-worth individuals and institutional clients, managing approximately $1.07 billion across around 900 accounts. The firm uses a combination of fundamental, technical, and cyclical analysis, and incorporates behavioral finance expertise into client education and coaching.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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Saadia A

CFP®, Series 63, Series 66

Pleasanton, CA

Kaizen Financial Strategies, LLC

Saadia Ahmed is a CFP® professional with 21 years of industry experience. She has worked at Kaizen Financial Strategies, LLC since 2018 and previously spent 12 years with Waddell & Reed, Inc. Ahmed is president of the Ahmadiyya Muslim Community Silicon Valley Lajna, a faith-based community group. Kaizen Financial Strategies serves individuals, high-net-worth clients, entrepreneurs, small business owners, and nonprofit organizations, providing financial planning, retirement plan consulting, and asset management. The firm employs a multi-strategy investment approach including advanced options and margin strategies and operates a wrap-fee program tailored to client accounts.

Options & derivatives strategies Active portfolio management ESG / Sustainable investing Real estate investing Founder/Business Owner Retired
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Bryan W

Series 65, Series 63

San Mateo, CA

Catalyst Private Wealth, LLC

Bryan Wilson is a financial advisor at Catalyst Private Wealth, LLC in San Mateo, CA, with 10 years of industry experience. He holds Series 65 and Series 63 credentials and previously worked at Clearpath Capital Partners LLC and Mutual Advisors, LLC. Wilson is also a registered representative at Emerson Equity LLC and manages investment-related activities there. Catalyst Private Wealth is an SEC-registered advisory firm that serves individuals, trusts, retirement plan participants, and institutions. The firm employs both active and passive investment approaches and uses multiple analysis methods to build diversified portfolios tailored to client goals and risk tolerances.

Options & derivatives strategies Private / alternative investments Active portfolio management Passive / index investing
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Sultan B

Series 65

Burlingame, CA

Twin Peaks Wealth Advisors

Sultan Beardsley is a financial advisor at Twin Peaks Wealth Advisors with a Series 65 designation and three years of industry experience. His career includes roles at LPL Financial and Swing Education before joining Twin Peaks Wealth Advisors in 2022. Twin Peaks Wealth Advisors is a multi-advisor team managing approximately $585 million for individuals, high-net-worth families, trusts, and retirement plans. The firm focuses on strategic asset allocation using ETFs and institutional mutual funds, offering discretionary portfolio management and integrated financial planning across a range of client types.

Concentrated stock management Tax-loss harvesting ESG / Sustainable investing Founder/Business Owner Executive
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Peter L

Series 65

Fremont, CA

Morling Financial Advisors, LLC

Peter Ling is a Series 65-licensed financial advisor with Morling Financial Advisors, LLC, where he has worked for 27 years. He is also the principal and president of Morling & Company, an accounting and financial services firm he founded in 1985. In addition to his advisory role, Ling serves as CEO of Systems Integration Solutions, an IT staffing and recruiting firm, and co-managing partner of Commerce Solutions Inc., an IT integration and security company. Morling Financial Advisors is an independent registered investment adviser serving individuals, families, trusts, businesses, retirement plans, and nonprofit organizations. The firm offers discretionary investment management, financial planning, and pension consulting, with customized asset allocations implemented through a combination of discretionary portfolios, sub-advisors, and both public index-based and alternative pooled investment vehicles.

Private / alternative investments ESG / Sustainable investing
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John L

CFP®, Series 66

San Mateo, CA

Vantage Wealth Management, LLC

John Lee is a CFP® with 20 years of industry experience, currently serving as a financial advisor at Vantage Wealth Management, LLC since 2015. He previously worked at LPL Financial, LLC, beginning in the same year. Outside of his advisory role, Lee is a board member of The Schultz Celebrity Golf Classic, an annual fundraising event supporting Sonoma County children's charities. Vantage Wealth Management is a multi-advisor SEC-registered firm managing over $1.1 billion in assets, providing financial planning and portfolio management to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, corporations, and small businesses. The firm uses a customized asset-allocation approach with mutual funds and ETFs, employing both strategic and tactical allocation supported by multiple third-party platforms.

General retirement planning Wealth management College savings (529s, UTMA, etc.)
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Jacob E

Series 65

San Ramon, CA

Parkwoods Wealth Partners, LLC

Jacob Edwards is a financial advisor at Parkwoods Wealth Partners, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Wellspring Financial Partners, Liquitech Fire Solutions, Frontline Wildfire Defense, and UC Davis. Parkwoods Wealth Partners serves individuals, qualified retirement plans, not-for-profit organizations, foundations, and corporations with investment management, retirement plan consulting, financial planning, and employee financial-wellness services. The firm follows a long-term investment approach based on Modern Portfolio Theory and efficient-market principles, utilizing diversified allocations primarily through mutual funds, ETFs, and fixed-income ladders. Parkwoods is also affiliated with an accounting firm and operates an educational media platform, extending its advisory and education capabilities beyond typical portfolio management.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy General estate planning guidance College savings (529s, UTMA, etc.) Founder/Business Owner Executive Retired
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