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Paolo B

Series 65

Sausalito, CA

Paolo Bernardi Advisor

Paolo Bernardi is a financial advisor at Paolo Bernardi Advisor, an independent registered investment advisory firm. He holds a Series 65 designation and has three years of industry experience. Prior to founding his firm, he worked at Selezioni Inc for nine years and VinUS Inc for thirteen years. Paolo Bernardi Advisor serves individuals, high-net-worth clients, trusts, estates, and business entities with portfolio management and financial planning services. The firm emphasizes a long-term, fundamentals-driven investment approach supported by macro analysis and selective technical tools, managing client accounts on a non-discretionary basis and providing regular research communications including quarterly reports and weekly email bulletins.

General retirement planning Cash flow / budgeting ESG / Sustainable investing Options & derivatives strategies
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Guy W

Series 63, Series 65

Mill Valley, CA

Freedom Capital Management, Inc.

Guy Woolley is the sole advisor at Freedom Capital Management, Inc., an independent firm based in Mill Valley, CA. He holds Series 63 and Series 65 licenses and has 25 years of industry experience, including 20 years managing assets at Freedom Capital Management. He is also a licensed insurance agent for occasional client needs. Freedom Capital Management serves individuals, families, trusts, charitable organizations, business entities, and retirement plans. The firm provides ongoing portfolio management, financial and retirement planning, and tax-aware investing, using a long-term, diversified asset-allocation approach with tactical adjustments based on fundamental, technical, and quantitative analysis.

Retirement income strategy Social Security optimization Tax-loss harvesting General retirement planning Debt management
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Jane Y

CFP®

Oakland, CA

Jane Financial, LLC

I'm the founder of Jane Financial in Oakland, CA. I work with tech professionals who need help with their stock options and RSUs. The typical Jane Financial client is a Director or VP in Big Tech or a late-stage startup on the cusp of an IPO. Does this sound like you? "This is my first job in tech, and I don't know what to do with my RSUs" "My company is preparing to IPO. What should I do to get ready?" "How does the tax part work?" "I’m excited but I don't want to blow this opportunity – help!” I help tech professionals figure out when to exercise options, sell shares, and plan for taxes. What’s even more important is deciding what to do with the money. Money is a tool to help you flourish and stay resilient. Financial freedom comes from what you do next. A windfall from stock options and RSUs opens a world of possibilities, which I’ll help you navigate. I'm a CERTIFIED FINANCIAL PLANNER™ professional (CFP®). I previously worked at Aspiriant, a leading independent wealth management firm, serving corporate executives who needed help with their stock options and RSUs. I also have professional experience at the Social Security Administration, and Vanguard. I obtained an AB in Chemistry from Bryn Mawr College, and an MBA in Finance and Economics from the University of Chicago Booth School of Business.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional LGBTQIA Gen Y/Millennials (Born 1980-1995)
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Rania G

CFP®

San Rafael, CA

Clarity Wealth Partners

Rania Ghawi is a CFP® professional with one year of experience in the financial advisory industry. She has worked at Clarity Wealth Partners since 2026 and previously held roles at Beacon Pointe Advisors, Waypoint Wealth Partners, and Larkspur Financial Advisors. Clarity Wealth Partners is a fee-only registered investment adviser serving individual and high-net-worth clients with wealth management, portfolio supervision, and comprehensive financial planning. The firm offers discretionary portfolio management using both passive and active strategies, optional ESG considerations, and provides educational seminars and project-based planning services.

College savings (529s, UTMA, etc.) Cash flow / budgeting Social Security optimization ESG / Sustainable investing
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Christopher S

CFP®, Series 63, Series 65

El Cerrito, CA

Harborlight Investments, LLC

Christopher Sheehy is a CFP® with 10 years of industry experience, currently serving at Harborlight Investments, LLC since 2017. Prior to this, he worked at Wynn Capital Management from 2015 to 2016. Harborlight Investments serves individual investors, pension and profit-sharing plans, charitable organizations, and privately held businesses, offering discretionary portfolio management, automated advisory programs, and financial consulting. The firm combines human management with automated model portfolios and employs both long- and short-term trading strategies, with a focus on ETFs and no-load mutual funds.

Wealth management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Annuities
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William T

CFP®, Series 66

Lafayette, CA

Mosher Financial Advisors LLC

William Tom is a CFP® professional with 11 years of industry experience, currently affiliated with American Investors Company. He has worked at American Investors Company since 2014 and is also a partner at Mosher Financial Advisors, LLC, where he focuses on financial planning, research, and investment processing. American Investors Company provides investment advisory, financial planning, 401(k) advisory, and asset supervisory services to a diverse client base, including individuals, pension plans, trusts, and charitable organizations. The firm combines advisory and brokerage activities through a multi-advisor structure and manages approximately $578 million in client assets.

Wealth management Real estate investing Executive Founder/Business Owner Doctor or Medical Professional
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William C

CFA®, Series 66

San Francisco, CA

Catton Capital Partners, LLC

William Catton is a CFA® charterholder with three years of industry experience. He is currently an advisor at Catton Capital Partners, LLC, where he has worked since 2025. Prior to this, he held roles at Bank of America, N.A. and Merrill. Catton Capital Partners, LLC provides discretionary asset management, portfolio management, and retirement plan consulting for individuals, trusts, pension plans, and business entities. The firm employs a range of strategies including fundamental and technical analysis, with investment options spanning equities, fixed income, alternative investments, and more, and maintains a high-touch, concentrated client focus.

Private / alternative investments Options & derivatives strategies Real estate investing Passive / index investing
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Shannon L

CFP®

Berkeley, CA

Elmwood Wealth Management

Shannon Lemon is a CFP® professional with 13 years of experience in financial advising. She has been with Elmwood Wealth Management since 2012. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, trusts, estates, donor-advised funds, and retirement plans. The firm offers discretionary and non-discretionary portfolio management combined with financial planning, employing a total-return, long-term investment approach through actively managed and ETF-based service models.

College savings (529s, UTMA, etc.) General retirement planning Wealth management Private / alternative investments Cash flow / budgeting
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Peter K

Series 65

Sausalito, CA

Macroclimate LLC

Peter Kriss is a financial advisor at Macroclimate LLC with four years of industry experience. He holds a Series 65 designation and has held roles at Geofinancial Analytics, Inc., Qventus, Inc., and Medallia. Outside of advising, Kriss serves as an advisor to Qventus, Inc., helping design analytics products for hospital clients, and is a part owner and board chair of Geofinancial Analytics Canada Corp., a data provider focused on advancing the clean energy transition. Macroclimate provides discretionary investment management and portfolio construction services to individuals, families, donor-advised funds, and nonprofit organizations. The firm employs a long-term, low-cost, passive and factor-based investment approach with an environment-focused ESG strategy, managing approximately $210 million across fewer than 40 client relationships.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta
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Daniel S

Series 63, Series 65

Mill Valley, CA

Rational Investment Management, LLC

Daniel Sinton is a financial advisor at Rational Investment Management, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Rational Investment Management since 2012. Rational Investment Management provides discretionary investment supervisory services primarily to individual and high-net-worth clients, focusing on tailored Investment Policy Statements and an investment approach that utilizes institutional asset-class mutual funds and ETFs. The firm manages approximately $351 million in discretionary assets for about 94 clients and serves a range of institutional clients uncommon for firms of its size.

Passive / index investing
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Jackie K

CFP®, Series 63, Series 65

San Francisco, CA

KB Financial Advisors LLC

Jackie Kleinman is a CFP® with 10 years of industry experience, currently serving at KB Financial Advisors LLC in San Francisco, CA. She has worked at KB Financial Advisors since 2002. KB Financial Advisors serves individuals, high-net-worth clients, trusts, and estates with investment advisory services and financial planning. The firm offers distinct service models tailored to clients at different stages of wealth, including annual tax-return preparation as part of its service packages.

Equity compensation tax strategy General tax planning Retirement plans for business owners (SEP, solo 401k) Wealth management Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet) Established Professionals
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Harish P

Series 65

San Francisco, CA

Rubric Advisors LLC

Harish Prabandham is a financial advisor with Rubric Advisors LLC in San Francisco, holding a Series 65 designation and over 20 years of industry experience. He previously worked at Radiant Global Investors and Axa Investment Managers. Outside of his advisory role, Mr. Prabandham serves on the Board of Directors of the St. Francis Foundation and volunteers with the UC Berkeley SkyDeck program. Rubric Advisors LLC provides discretionary and non-discretionary investment management, digital advisory services, financial planning, and ERISA/OCIO services to individuals, institutions, trusts, and businesses. The firm combines personalized advisor-led portfolio design with automated digital advisory tools and offers institutional clients IPS-driven asset allocation, manager selection, and regular account reviews.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Financial Professional
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Jacey W

Series 66

Sausalito, CA

Westend Capital Management, LLC.

Jacey West is a financial advisor at Westend Capital Management, LLC., holding a Series 66 designation with five years of industry experience. Prior to joining Westend Capital Management in 2023, Jacey worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2019 to 2023 and at Cornerstone Retirement Group, Inc. from 2016 to 2019. Westend Capital Management serves individual and trust clients through separately managed accounts and a privately offered pooled vehicle for accredited investors. The firm employs discretionary portfolio management across multiple mandates and integrates fundamental and technical research, market data, and industry contacts to identify investment opportunities.

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing Private / alternative investments Founder/Business Owner
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James F

Series 63, Series 65

Sausalito, CA

Marin Bay Wealth Advisors, LLC

James Fitzmaurice is a financial advisor with Marin Bay Wealth Advisors, LLC, holding Series 63 and Series 65 credentials and bringing 37 years of industry experience. His prior roles include positions at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. He has been with Marin Bay Wealth Advisors since 2017. Marin Bay Wealth Advisors provides asset management and investment consulting primarily to high net worth individuals, trusts, estates, and charitable organizations. The firm employs a multi-faceted investment approach incorporating fundamental, technical, quantitative, and sector analysis, along with qualitative judgment and third-party manager due diligence.

Options & derivatives strategies
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Ivan G

Series 65

San Francisco, CA

Vega Capital Group LLC

Ivan Gvardin is a financial advisor at Vega Capital Group LLC with one year of industry experience. He holds a Series 65 designation and has prior work experience at Keller Williams and as a self-employed professional. Outside of finance, Gvardin works as a personal trainer and social media manager. Vega Capital Group provides discretionary investment management primarily to individual clients, including high net worth individuals, as well as corporations, trusts, estates, and charitable organizations. The firm employs a combination of fundamental and technical analysis with dynamic allocation strategies across equities and fixed income to manage market risk.

Active portfolio management Options & derivatives strategies Passive / index investing
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Julie A

Series 63, Series 65

Novato, CA

Asti Financial Management

Julie Annett is a financial advisor at Asti Financial Management with 20 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Asti Financial Management since 2005. In addition to her advisory role, she is a licensed Health and Life Agent in California. Asti Financial Management is a small, state-registered advisory firm serving individuals, families, and small businesses, including high-net-worth clients. The firm offers comprehensive and hourly financial planning, developing investment strategies that include both active and passive vehicles, while clients implement recommendations through brokers or third-party managers.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Aaron L

Series 63, Series 65

Sausalito, CA

Baker Street Asset Management, LLC

Aaron Leone is a financial advisor with Baker Street Asset Management, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Baker Street Asset Management since 2018 and previously spent nine years at Raymond James Financial Services Advisors Inc. Outside of his advisory role, he owns and manages rental properties. Baker Street Asset Management provides discretionary portfolio management and financial planning to individuals, institutions, corporations, registered investment advisors, and retirement plans. The firm uses a combination of research and quantitative analysis with fundamental, technical, and cyclical methods to guide asset allocation and security selection, managing portfolios that may include equities, fixed income, mutual funds, ETFs, and more active strategies.

Options & derivatives strategies Active portfolio management
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Brian P

CFP®

Mill Valley, CA

Rational Investment Management, LLC

Brian Proses is a CFP® professional affiliated with Rational Investment Management, LLC in Mill Valley, CA, with 12 years of industry experience. He has owned and operated Charles W. Proses Accountancy Corporation since 2002, providing accountancy services as a CPA. Rational Investment Management offers discretionary investment supervisory services primarily to individual and high-net-worth clients, managing approximately $402.6 million. The firm also serves select non-retail entities and implements client-specific investment plans mainly using institutional mutual funds and ETFs.

Passive / index investing
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James L

Series 66

San Francisco, CA

Alder Capital

James Licosati is a financial advisor at Alder Capital with one year of industry experience. He holds the Series 66 designation and previously worked at LPL Financial LLC. Alder Capital is an independent SEC-registered investment adviser serving high-net-worth individuals, family offices, trusts, estates, and institutions. The firm offers discretionary wealth management, comprehensive financial planning, and investment management with an emphasis on broadly diversified, long-term portfolios using various asset types, including ETFs, stocks, bonds, mutual funds, options, and alternatives.

Active portfolio management Tax-loss harvesting Private / alternative investments Options & derivatives strategies
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Samuel H

Series 65

Alameda, CA

Asia Global Asset Management, Inc

Samuel Hong is a financial advisor at Asia Global Asset Management, Inc. with 12 years of industry experience. He holds a Series 65 credential and has worked at firms including Liontree Advisors LLC and Molten, Inc., where he currently serves as Head of Growth Strategy. In addition to his advisory role, he operates a part-time independent life and health insurance business outside of securities trading hours. Asia Global Asset Management serves individuals and various institutional clients by providing financial planning and facilitating relationships with third-party investment advisers. The firm does not manage assets directly but focuses on selecting and monitoring independent managers through a structured discovery and review process.

Wealth management
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