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Mark D

CFP®, ChFC®, Series 66

Santa Rosa, CA

Edward Jones

Mark Dunn is a financial advisor at Edward Jones with 11 years of industry experience. He holds the CFP®, ChFC®, and Series 66 designations and has been with Edward Jones since 2014. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets through a nationwide network of about 23,701 advisors and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds.

Retirement income strategy General retirement planning Wealth management Liquidity event planning General estate planning guidance Retired Founder/Business Owner Executive
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Joel P

Series 66

Petaluma, CA

Edward Jones

Joel Parrish is a financial advisor with Edward Jones in Petaluma, CA, holding a Series 66 designation and 14 years of industry experience. He has been with Edward Jones since 2012. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of discretionary and non-discretionary investment strategies. The firm manages approximately $1.01 trillion in assets under management through a nationwide network of advisors and branch offices.

Business ownership considerations Multi-generational wealth transfer General retirement planning Wealth management Founder/Business Owner
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Stephen B

Series 66

Santa Rosa, CA

LPL Financial

Stephen Byers is a financial advisor with LPL Financial in Santa Rosa, CA, holding a Series 66 designation and five years of industry experience. He has worked at LPL Financial and its affiliated Scarbrough Financial Group since 2017, with prior experience at CGC Financial Services, Polaris Greystone, and Ghilotti Bros. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

College savings (529s, UTMA, etc.)
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Catherine C

Series 63, Series 66

Santa Rosa, CA

Wells Fargo Clearing

Catherine Cole is a financial advisor with Wells Fargo Clearing in Corte Madera, CA, holding Series 63 and Series 66 licenses and bringing 11 years of industry experience. She has been with Wells Fargo Bank and Wells Fargo Clearing since 2022 and previously spent 18 years as a stay-at-home parent. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services grounded in modern portfolio theory. The firm acts as an ERISA fiduciary and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options, in its investment offerings.

Retired Founder/Business Owner
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Richard P

Series 63

Petaluma, CA

Ameriprise

Richard Pitt is a financial advisor with Ameriprise in Santa Rosa, CA, holding a Series 63 designation and over 30 years of industry experience. He has been with Ameriprise and its affiliated entities since 1996. Outside of advisory services, he is involved in independent insurance brokering across several health insurance providers. Ameriprise offers a retirement-income planning service designed for individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to provide tailored recommendations. The firm delivers a broad range of advisory, brokerage, and insurance solutions through its large institutional platform.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Deepinder S

Series 66

Santa Rosa, CA

Morgan Stanley

Deepinder Sekhon is a financial advisor at Morgan Stanley with 18 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC since 2019, following previous roles at Wells Fargo Clearing and Wells Fargo Advisors LLC. Outside of his advisory work, he serves on the finance committee for the Sonoma County Tourism Bureau. Morgan Stanley Wealth Management provides a broad range of advisory programs to individuals and institutional clients, offering tailored financial planning and managing approximately $2.74 trillion in client assets. The firm employs a structured planning process that incorporates advanced modeling tools and serves clients through both direct and corporate financial planning agreements.

General estate planning guidance
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Mark R

Series 63, Series 66

Santa Rosa, CA

Wells Fargo Clearing

Mark Reed is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 designations and 13 years of industry experience. He has worked at Wells Fargo Clearing since 2016 and previously at Wells Fargo Advisors LLC and Wells Fargo Bank NA. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Soon C

Series 63, Series 66

Santa Rosa, CA

Wells Fargo Clearing

Soon Chang is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 designations and nine years of industry experience. His career includes roles at Wells Fargo Bank, N.A. since 2016 and JP Morgan Chase Bank from 2016 to 2020. Wells Fargo Advisors is a national securities firm that provides investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets with more than 14,000 financial advisors and offers a range of brokerage and advisory solutions.

Retired Founder/Business Owner
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Samuel T

Series 66

Santa Rosa, CA

Merrill

Samuel Tonascia is a Senior Financial Advisor at Merrill Lynch Wealth Management. He specializes in providing personalized wealth management services tailored to the unique ambitions and financial goals of his clients. His work focuses on helping clients with family wealth management strategies, legacy planning, retirement planning, portfolio management, socially responsible and values-based investing, tax minimization, and retirement income. Samuel and his team serve families, retirees, athletes, business owners, and non-profit organizations in the Bay Area and across the United States. Their approach emphasizes getting to know each client personally to define goals and investment preferences before developing financial strategies. They provide ongoing support through multiple meetings per year, including annual reviews to update plans and adjust goals as needed. He holds a Bachelor's Degree from Arizona State University and carries the designations of CERTIFIED FINANCIAL PLANNER (CFP) and Personal Investment Advisor (PIA). Outside of his professional activities, Samuel enjoys cooking, hiking, music, reading, running, spending time with his family, and watching movies.

Wealth management Retirement income strategy Social Security optimization Tax-loss harvesting ESG / Sustainable investing Executive Founder/Business Owner Approaching retirement Retired Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Eden W

Series 63, Series 66

Santa Rosa, CA

Morgan Stanley

Eden Williams is a financial advisor with Morgan Stanley in Santa Rosa, CA, holding Series 63 and Series 66 credentials and bringing 25 years of industry experience. Williams has been with Morgan Stanley since 2015. Morgan Stanley Wealth Management offers a wide range of advisory programs to both individual and institutional clients, delivering tailored financial planning and managing approximately $2.74 trillion in client assets. The firm employs a structured planning process using firm-approved tools and provides services primarily in an advisory capacity.

General estate planning guidance
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Phuong L

Series 63, Series 66

Santa Rosa, CA

Wells Fargo Clearing

Phuong Lam is a financial advisor with Wells Fargo Clearing and holds Series 63 and Series 66 licenses. Lam has 10 years of industry experience, including prior roles at JP Morgan Securities, LLC and JP Morgan Chase Bank NA. Outside of advisory work, Lam is involved in managing a rental property jointly owned with a spouse. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services grounded in modern portfolio theory. The firm’s approach includes an investment policy statement–driven process and a broader range of financial products than typical institutional advisers.

Retired Founder/Business Owner
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Sara C

Series 66

Petaluma, CA

Morgan Stanley

Sara Cassidy is a financial advisor at Morgan Stanley with 17 years of industry experience. She holds a Series 66 designation and has been with Morgan Stanley Smith Barney since 2011. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that offers a range of advisory programs to both individual and institutional clients. The firm provides tailored financial planning supported by structured discovery conversations and advanced modeling tools, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Evert F

Series 63, Series 65

Sebastopol, CA

LPL Financial

Evert Fernandez is a financial advisor with LPL Financial in Sebastopol, CA, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. He has been with LPL Financial since 2009. Outside of his advisory role, Fernandez teaches small business startup classes at the Redwood Empire Small Business Development Center and provides occasional Spanish translation and interpretation services for employee surveys and benefits enrollment. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs along with research-supported portfolio management and a variety of non-advisory financial products and services.

College savings (529s, UTMA, etc.)
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Celena H

Series 66, Series 63

Rohnert Park, CA

LPL Financial

Celena Helm is a financial advisor at LPL Financial with six years of industry experience and holds Series 66 and Series 63 licenses. Her work history includes roles at BMO Harris Bank, U.S. Bancorp Investments, U.S. Bank, and Wells Fargo. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

College savings (529s, UTMA, etc.)
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Diego A

Series 66, Series 63

Santa Rosa, CA

Wells Fargo Clearing

Diego Alvarez is a financial advisor with Wells Fargo Clearing in Santa Rosa, CA, holding Series 66 and Series 63 credentials and four years of industry experience. He previously worked at J.P. Morgan Securities LLC, JPMorgan Chase Bank, NYLife Securities LLC, and New York Life Insurance Agents. Outside of financial services, he has experience in the food industry with roles at El Gallo Taqueria and Woodland Meats. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients, including pension and charitable organizations. The firm offers investment advisory services, financial planning, and retirement plan consulting, supported by research from Wells Fargo Investment Institute and third-party sources, utilizing diversification principles and modern portfolio theory.

Retired Founder/Business Owner
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Quintin S

Series 66

Santa Rosa, CA

Wells Fargo Clearing

Quintin Shaw is a financial advisor at Wells Fargo Clearing with six years of industry experience. He holds a Series 66 designation and has prior experience at Bank of America, Merrill, and Victor Treatment Centers. Outside of his advisory role, he serves as an executor for a family estate and has a business interest in real estate management and business development through a family LLC. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, incorporating a broad range of investment options including insurance-related vehicles and bank deposit sweep programs.

Retired Founder/Business Owner
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Terrence N

Series 66

Santa Rosa, CA

Wells Fargo Clearing

Terrence Ness is a financial advisor at Wells Fargo Clearing with 18 years of industry experience. He holds the Series 66 designation and has worked within various Wells Fargo entities since 2003, including Wells Fargo Bank, N.A., and Wells Fargo Advisors LLC. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, retirement plan consulting, and wrap-fee programs. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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Shelbi C

Series 66

Santa Rosa, CA

J.P. Morgan Securities

Shelbi Cleaver is a Series 66-credentialed financial advisor with five years of industry experience, currently working at J.P. Morgan Securities in Santa Rosa, CA. Her prior work includes roles at Equitable Advisors, LLC and the University of San Diego. She was also involved with The Duck Drive in 2021. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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Hugo M

Series 63, Series 65

Sonoma, CA

Edward Jones

Hugo Mendoza Solis is a financial advisor with Edward Jones in Sonoma, CA, holding Series 63 and Series 65 designations and bringing nine years of industry experience. His prior roles include positions at Wells Fargo Clearing, Wells Fargo Advisors LLC, and Wells Fargo Bank, NA. He is involved with the La Luz Center’s Micro Loan Committee and serves on the board of the Sonoma Valley Education Foundation. Edward Jones is a full-service wealth management firm serving millions of individual and institutional clients across a broad spectrum of needs. The firm offers comprehensive investment advisory programs, including discretionary and non-discretionary strategies, and supports its clients with affiliated mutual funds, tax-efficient services, and a nationwide network of over 23,700 financial advisors.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Multi-generational wealth transfer Retired Founder/Business Owner Executive Hispanic/Latino/Latinx
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Gemma S

Series 63, Series 65

Santa Rosa, CA

Wells Fargo Clearing

Gemma Secoquian Wu is a financial advisor at Wells Fargo Clearing with 27 years of industry experience. She holds Series 63 and Series 65 designations and previously worked at JPMorgan Chase Bank, N.A. and JP Morgan Securities LLC. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets with over 14,000 advisors, providing a range of brokerage and advisory solutions supported by research and analytics from Wells Fargo Investment Institute.

Retired Founder/Business Owner
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