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Paul K

Series 66

Grand Rapids, MI

Creativeone Wealth, LLC

Paul Kitzrow is a financial advisor with CreativeOne Wealth, LLC, holding a Series 66 designation and 20 years of industry experience. He has held various roles since 2010, including positions at PK Capital Management II, PK Capital Advisors, and Lyons Kitzrow Wealth Management. Outside of advisory work, he is involved as a managing partner and insurance agent for private fund limited partnerships, providing investment advice and selling life and disability insurance. CreativeOne Wealth, LLC offers fee-based asset management, financial planning, retirement plan consulting, and sub-advisory services to individuals, corporations, charitable organizations, and other RIAs. The firm employs a range of investment strategies including proprietary ETF-based core models, third-party managers, and option-based approaches, supported by a platform that facilitates tailored suitability assessments and regular portfolio rebalancing.

Active portfolio management ESG / Sustainable investing Concentrated stock management Options & derivatives strategies Private / alternative investments Executive Founder/Business Owner
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Daniel V

Series 63, Series 65

Grand Rapids, MI

Centennial Securities Company, Inc.

Daniel Vandermolen is a financial advisor at Centennial Securities Company, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses with 41 years of industry experience. He has been with Centennial Securities since 1985. Centennial Securities provides discretionary and non-discretionary investment management, financial planning, and consulting services to a diverse client base that includes individuals, high-net-worth clients, corporate plans, trusts, foundations, and other business entities. The firm delivers personalized portfolio management through its investment adviser representatives, employing a range of strategies and model solutions tailored to client objectives.

Options & derivatives strategies
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Ethan H

Series 65

Grand Rapids, MI

Fiduciary Financial Advisors

Ethan Heiden is a financial advisor at Fiduciary Financial Advisors with five years of industry experience. He holds a Series 65 designation and previously worked at Personal Finance Engineered LLC for three years. Outside of advising, Heiden is employed full-time as a Powertrain Manufacturing Engineer at Ford Motor Company. Fiduciary Financial Advisors serves a diverse client base including individuals, families, trusts, retirement plans, corporations, and charitable foundations. The firm combines strategic and tactical asset allocation with fundamental, quantitative, and technical analysis, and offers specialized services such as digital-asset portfolio management, private alternative investments, and outsourced CFO engagements.

Private / alternative investments Retirement income strategy Business Financial Management Founder/Business Owner Retired
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Aimee C

Series 63, Series 65

Grand Rapids, MI

Centennial Securities Company, Inc.

Aimee Capatanos is a financial advisor with Centennial Securities Company, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. She has been with Centennial Securities since 2003. In addition to her advisory role, she advises on 401(k) plans and performs administration work through Pathway Benefit Services. Centennial Securities Company, Inc. is a multi-team advisory firm managing approximately $1.15 billion in assets and serving individuals, trusts, retirement plans, foundations, and business entities. The firm offers customized investment management, financial planning, and access to third-party manager programs.

Options & derivatives strategies
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William R

Series 63, Series 65

Grand Rapids, MI

Centennial Securities Company, Inc.

William Roth is a financial advisor with Centennial Securities Company, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 registrations and bringing 14 years of industry experience. He has been with Centennial Securities since 2012. Centennial Securities Company, Inc. offers discretionary and non-discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, institutional investors, and other entities. The firm’s investment advice is delivered through its representatives, with portfolios tailored using fundamental and technical analysis, strategic asset allocation, and a combination of proprietary and third-party models.

Options & derivatives strategies
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Thomas H

Series 65

Grand Rapids, MI

Lifeworks Advisors, LLC

Thomas Herin is a financial advisor at Lifeworks Advisors, LLC with Series 65 credentials and two years of experience in the industry. Prior to joining Lifeworks Advisors, he worked at Corewell Health for eight years and at Amway Hotel Corporation for six years. Lifeworks Advisors serves a diverse client base, including individuals, charitable organizations, trusts and estates, retirement plans, and businesses. The firm offers discretionary and non-discretionary wealth management, financial planning, retirement plan advisory, and portfolio management, utilizing a blend of planning-based and risk-based investment approaches supported by quantitative and fundamental analysis.

Factor investing / smart beta Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Founder/Business Owner Executive Financial Professional Established Professionals
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Connor M

Series 63, Series 65

Grand Rapids, MI

Fiduciary Financial Advisors

Connor Mcdevitt is a financial advisor at Fiduciary Financial Advisors with six years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Innovia Wealth, LLC, Strategies Wealth Advisors, LLC, EP Wealth Advisors, and Sentry Insurance. Fiduciary Financial Advisors serves a diverse client base, including individual investors, families, trusts, retirement plans, corporations, and charitable foundations. The firm combines strategic and tactical asset allocation with fundamental, quantitative, and technical analysis, and offers specialized services such as digital-asset portfolio management and outsourced CFO engagements.

Private / alternative investments Retirement income strategy Business Financial Management Founder/Business Owner Retired
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Joseph K

Series 66

Kentwood, MI

Regal Investment Advisors LLC

Joseph Kindig is a financial advisor at Regal Investment Advisors LLC with seven years of industry experience. He holds a Series 66 designation and has worked at firms including Regulus Financial Group, Bankers Life Securities, and Bankers Life and Casualty. Outside of his advisory role, he provides insurance services through AKA Retirement, LLC. Regal Investment Advisors LLC offers discretionary investment management to independent advisers and serves a range of clients including individuals, charitable organizations, and businesses. The firm provides proprietary and third-party investment strategies, allowing advisers to select and manage allocations on behalf of their clients.

Active portfolio management Options & derivatives strategies
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Eric O

CFP®, Series 65

Grand Rapids, MI

Lifeworks Advisors, LLC

Eric Olivero is a CFP® practitioner with eight years of industry experience, currently serving at Lifeworks Advisors, LLC since 2018. Prior to joining Lifeworks, he worked for University Christian Outreach for four years. Lifeworks Advisors serves a diverse client base, including high-net-worth individuals, charitable organizations, trusts, estates, retirement plans, and businesses. The firm offers discretionary and non-discretionary wealth management, financial planning, and portfolio management, utilizing both planning-based and risk-based investment approaches with a combination of low-cost funds, individual securities, and third-party managers.

Factor investing / smart beta Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Founder/Business Owner Executive Financial Professional Established Professionals
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Max K

Series 65

Grand Rapids, MI

HBW Advisory Services LLC

Max Kuperus is a financial advisor at HBW Advisory Services LLC in Grand Rapids, MI, holding a Series 65 credential. He has recently entered the financial industry and has prior experience in various roles including with Pathway Financial Design and Ride Your Way LLC. Outside of his advisory role, he is involved in health insurance sales, estate plan consulting, and tax preparation as an enrolled agent. HBW Advisory Services manages approximately $1.75 billion in client assets and serves a diverse client base including individuals, families, charitable organizations, and institutional clients. The firm uses a blended investment approach, combining tactical asset allocation with third-party money managers, and offers services such as sub-advisory arrangements and retirement plan subscription options.

College savings (529s, UTMA, etc.)
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Emily B

CFP®, Series 63, Series 66

Kentwood, MI

Regal Investment Advisors LLC

Emily Bustraan is a CFP® with 15 years of industry experience, currently serving as an advisor at Regal Investment Advisors LLC. Her prior roles include positions at Regulus Financial Group, LLC and Fidelity, where she worked in both advisory and brokerage capacities. Regal Investment Advisors LLC provides discretionary investment management services to independent advisers and their clients, offering a range of proprietary and third-party model portfolios across various asset classes. The firm serves a diverse client base including individual, charitable, and corporate clients through its network of financial advisers.

Active portfolio management Options & derivatives strategies
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James W

Series 63, Series 65

Kentwood, MI

Regal Investment Advisors LLC

James White is a financial advisor at Regal Investment Advisors LLC with 24 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Fifth Third Securities for 13 years. In addition to his advisory role, James serves as president of the Society of St. Vincent De Paul in Grand Rapids, a nonprofit charity. Regal Investment Advisors LLC, operating as LionShare, provides discretionary investment management to independent advisers and their clients, including individuals, charitable organizations, and businesses. The firm offers proprietary and third-party model portfolios with discretionary implementation through Financial Advisers.

Active portfolio management Options & derivatives strategies
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Alexa R

CFP®, Series 65

Grand Rapids, MI

Plante Moran financial advisors

Alexa Reder is a CFP® and Series 65 credentialed financial advisor at Plante Moran Financial Advisors with three years of industry experience. She has worked at Plante Moran Financial Advisors since 2021 and has prior experience at Michigan State University and Latitude 42 Brewing Co. Plante Moran Financial Advisors provides investment advisory, financial planning, and estate planning services to a diverse client base including individual households, institutional clients, and sovereign wealth funds. The firm’s investment approach incorporates fundamental, technical, and cyclical analysis alongside a proprietary equity market valuation model and frequently utilizes third-party managers and alternative investments.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Shawn W

Series 63, Series 65

Ada, MI

Eversource Wealth Advisors, LLC

Shawn White is a financial advisor at EverSource Wealth Advisors, LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Rogan & Associates, Inc. for 18 years. Since 2018, he has been a licensed insurance agent selling non-variable insurance products. EverSource Wealth Advisors serves individual and institutional clients, including families, estates, trusts, and other RIAs, providing wealth management, financial planning, and investment advisory services. The firm offers multiple investment programs and operates a private markets platform, delivering advice through a national network of investment advisor representatives.

ESG / Sustainable investing Private / alternative investments Real estate investing Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive Values-based investing Christian Faith Based
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George P

CFP®, Series 63, Series 65

Grand Rapids, MI

Innovia Wealth, LLC

George Pantlind is a CFP® with 20 years of experience in the financial industry. He is currently with Innovia Wealth, LLC and previously worked at Bank of America, NA, and Merrill Lynch, Pierce, Fenner & Smith Incorporated. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a combination of fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
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Brian Y

ChFC®, Series 63, Series 65

Kentwood, MI

Regal Investment Advisors LLC

Brian Yarch is a ChFC® credentialed financial advisor with 25 years of industry experience, currently serving at Regal Investment Advisors LLC. His work history includes roles at Regulus Financial Group, Bright Owl Investment Advisors, and Regal Investment Advisors dating back to 2000. Outside of advising, he is involved in bookkeeping and business coaching for a holistic wellness company. Regal Investment Advisors LLC provides discretionary investment management services to independent advisers and their clients, offering both proprietary and third-party portfolio strategies across a range of client types including individuals, charitable organizations, and businesses.

Active portfolio management Options & derivatives strategies
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Donald B

Series 63, Series 65

Grand Rapids, MI

Centennial Securities Company, Inc.

Donald Beesley is a financial advisor with Centennial Securities Company, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses. He has 40 years of industry experience, all with Centennial Securities where he has worked since 1986. Centennial Securities Company, Inc. offers discretionary and non-discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, corporate plans, trusts, estates, foundations, endowments, and other entities. The firm’s investment advice is delivered by its representatives through tailored portfolios using a variety of strategies and model solutions.

Options & derivatives strategies
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Stephen H

Series 63, Series 65

Grand Rapids, MI

Centennial Securities Company, Inc.

Stephen Hendrickson is a financial advisor at Centennial Securities Company, Inc. with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Centennial Securities since 1997. Outside of his advisory role, he officiates high school and small college football games during the fall season. Centennial Securities Company, Inc. is a multi-team advisory firm managing approximately $1.15 billion in assets for individuals, trusts, retirement plans, foundations, and businesses. The firm offers customized investment management, financial planning, and access to third-party manager programs through RBC and Envestnet.

Options & derivatives strategies
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Jason B

CFP®, Series 63

Grand Rapids, MI

Oxford Financial Group, Ltd

Jason Brinks is a CFP® professional with 17 years of industry experience, currently serving at Oxford Financial Group, Ltd since 2011. He holds the Series 63 designation and is based in Grand Rapids, MI. Oxford Financial Group, Ltd. serves ultra high-net-worth individuals, families, and institutional clients with family office and CIO services, comprehensive financial and estate planning, fiduciary trust administration, and access to private market investments. The firm emphasizes diversified asset allocation and operates dedicated investment teams to source and monitor managers, managing approximately $23.3 billion in assets across discretionary and non-discretionary arrangements.

Private / alternative investments Business exit / sale strategy Business ownership considerations Family Business Wealth management Founder/Business Owner
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Andrew G

Series 66

Ada, MI

The London Company of Virginia

Andrew Goodenough is a financial advisor at The London Company of Virginia with 19 years of industry experience. He holds a Series 66 designation and has previously worked at Advisors Asset Management, Inc. and Guggenheim Investments. The London Company of Virginia provides discretionary portfolio management to individual and institutional clients through a variety of investment vehicles. The firm manages approximately $14.9 billion in assets, employing a conservative, long-term, bottom-up equity approach that emphasizes balance-sheet optimization, fundamental analysis, and downside protection.

Active portfolio management Concentrated stock management
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