Mark Pent is a financial advisor at DayMark Wealth Partners, LLC with 22 years of industry experience. He holds a Series 66 designation and previously worked at UBS Financial Services Inc. and Annex Wealth Management. He serves as a board member of the Agrace Foundation in Madison, WI. DayMark Wealth Partners serves individual, high-net-worth, trust, retirement plan, and institutional clients with asset management, financial planning, and retirement plan consulting. The firm offers discretionary portfolio management using a combination of internally managed models, third-party managers, and held-away account tools, incorporating fundamental, technical, quantitative, and ESG analysis.

Mindi Endres is a financial advisor at Madison Investment Advisors, LLC with 24 years of industry experience. She holds Series 63 and Series 66 designations and has worked at MFD Distributor, LLC and Madison Asset Management, LLC since 2014. Outside of her advisory work, she teaches kickboxing at Hybrid Fitness. Madison Investment Advisors serves a diverse range of individual and institutional clients, offering fixed-income management, risk-managed equity strategies, and customized multi-asset portfolios. The firm follows a risk-sensitive investment philosophy called “Participate and Protect®” and employs a bottom-up, fundamental approach to equities combined with a proprietary Sustainability Scorecard for sustainable equity strategies.

Lukas Kolasch is a financial advisor at Harbour Investments, Inc. with six years of industry experience. He holds the ChFC® designation and Series 66 license. Prior to joining Harbour Investments in 2021, Lukas held roles at Securities America, Inc. and Northwestern Mutual. Outside of his advisory work, he serves as a strength and conditioning coach for middle and high school athletes, teaching fitness, health, nutrition, leadership, and character development. Harbour Investments serves a diverse client base including individuals, trusts, pension and 401(k) plans, and institutional entities, offering discretionary and non-discretionary portfolio management, financial planning, and various investment execution options tailored by adviser or third-party managers.

Robert Ferris is a financial advisor at Spire Wealth Management, LLC with 15 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Tota Vita Financial Associates/Spire Investment Partners since 2019, following six years at Cabot Lodge Securities and sixteen years at Sorge CPA & Business Advisors. Spire Wealth Management provides investment advisory services to individuals, corporations, trusts, and retirement plans, offering a range of strategies including passive, active, and tax-aware allocations. The firm also delivers financial planning, manager-of-managers programs, and access to various model portfolios, with proprietary risk overlays managed through its affiliate Corbett Road Capital Management.

Jeffrey Simonbaker is a financial advisor with Madison Investment Advisors, LLC, holding Series 63 and Series 65 registrations and bringing 25 years of industry experience. He has worked with MFD Distributor, LLC and Madison Investment Advisors, Inc. since 2003. He is also employed by Madison Investment Holdings, Inc., providing services to affiliated advisory firms. Madison Investment Advisors serves a broad range of individual and institutional clients through fixed-income management, risk-managed equity strategies, and customized multi-asset portfolios. The firm employs a risk-sensitive philosophy called “Participate and Protect®” and offers investment solutions via separately managed accounts, wrap programs, model portfolios, and sub-advisory arrangements.

Crew Risgaard is a financial advisor at Merit Financial Advisors with Series 63 and Series 65 credentials and one year of industry experience. His prior roles include positions at Purshe Kaplan Sterling Investments, Pillar Wealth Management Co., and Kovitz Investment Group. He also provides fixed insurance advice based on client needs. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, businesses, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach through customizable model portfolios and offers specialized services such as fiduciary and ESOP trustee work, supported by a central Investment Management team and an Investment Committee.

Robert Packard is a financial advisor with Harbour Investments, Inc. in Oregon, WI, holding Series 63 and Series 66 licenses and bringing 38 years of industry experience. He has worked with Harbour Investments and Stone Arch Financial since 1991 and also operates as a tax preparer outside of his advisory work. Harbour Investments provides investment advisory and financial planning services to a diverse client base, including individual investors, charitable and corporate clients, and retirement plans. The firm uses a combination of fundamental and technical analysis to create customized strategies across various asset classes and offers model-based solutions through a subscription platform.

Ryan Keshemberg is a CFP® with 18 years of industry experience, currently affiliated with AdvisorNet Wealth Partners in Fitchburg, WI. Since 2013, he has been involved with Advisornet Insurance, Keshemberg Advisory, and Advisornet Financial, Inc. In addition to his advisory roles, Keshemberg works as an insurance agent specializing in fixed insurance sales and receives referral fees for student loan refinancing services. AdvisorNet Wealth Partners provides investment management, financial planning, and retirement-plan consulting to individuals, trusts, corporations, and qualified plans. The firm constructs diversified portfolios using equities, fixed income, mutual funds, and ETFs, employing both discretionary and non-discretionary management approaches tailored to client objectives.

Aaron Hager is a financial advisor at Harbour Investments, Inc. with 19 years of industry experience. He holds a Series 66 designation and has been with Harbour Investments and its affiliated entities since 2005. Outside of his advisory role, he is also an independent insurance agent, which may include work with equity indexed annuities. Harbour Investments provides investment advisory and financial planning services to a diverse client base, including individual investors, charitable and corporate clients, and retirement plans. The firm employs a combination of fundamental and technical analysis to create customized strategies using a variety of investment instruments and also offers model-based solutions through a subscription platform.

James Ewing is a financial advisor at Merit Financial Advisors in Madison, WI, with 12 years of industry experience. He previously worked at Harbour Investments, Inc., Woodbury Financial Services Inc., and Mennenga Tax & Financial. Outside of his advisory role, he serves as treasurer for the 7591 Foundation, a nonprofit supporting veteran organizations. Merit Financial Group is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, businesses, and institutions. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, overseen by a central investment team and adaptable by advisors to meet client needs.

Leslie Oliversen is a financial advisor at Madison Investment Advisors, LLC with 11 years of industry experience. He holds Series 63 and Series 65 credentials and has been associated with Madison Investment Advisors since 2011. Oliversen is also involved with affiliated entities including Madison Investment Holdings, Inc. and Mfd Distributor LLC. Madison Investment Advisors serves a diverse client base, including individuals, institutions, and financial intermediaries, providing fixed-income management, risk-managed equity strategies, and customized multi-asset portfolios. The firm follows a risk-sensitive investment philosophy with a focus on high-quality fixed income and fundamental equity analysis, supporting its strategies through a range of separately managed accounts, wrap programs, and model portfolios.

Jessica O’Shea is a financial advisor at UMB Financial Services, Inc. in Madison, WI, with 10 years of industry experience. She holds the Series 63 and Series 65 licenses and has previously worked at Heartland Financial, Ameriprise, Wells Fargo Clearing, and Wells Fargo Advisors. UMB Financial Services, Inc. provides advisory and brokerage services to individuals, trusts, retirement plans, institutions, and municipal entities. The firm offers a range of managed account programs through both discretionary and non-discretionary strategies and is affiliated with UMB Bank, integrating fixed-income expertise and municipal advisory services.

Natalie Johnson is a financial advisor at Madison Investment Advisors, LLC with 22 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Fidelity Brokerage Services LLC and CUNA Mutual Group. Johnson is employed by Madison Investment Holdings, Inc., providing services to its affiliated investment adviser firms. Madison Investment Advisors serves a broad range of individual and institutional clients, offering fixed-income management, risk-managed equity strategies, and customized multi-asset portfolios. The firm follows a risk-sensitive investment philosophy and manages assets through various account structures, including separately managed accounts and model portfolios.

John Cress IV is a CFP® with 28 years of industry experience, currently serving as an advisor at Madison Partners since 2024. Prior to this, he spent 17 years at Practical Portfolios LLC. Outside of his advisory work, he is the president of Access Management Corp, a real estate holding company, and serves as treasurer for the Lakeshore Amateur Radio Service Club. Madison Partners provides wealth management, discretionary portfolio management, and financial planning to a diverse client base including individuals, high-net-worth clients, trusts, and charitable organizations. The firm’s investment approach is customized and primarily long-term oriented, utilizing ETFs, mutual funds, individual equities, fixed income, and alternatives, often through third-party sub-advisers and model portfolios.

Lukas Mcelhenie is a CFP® with six years of industry experience, currently serving as a financial advisor at NorthRock Partners, LLC. His prior experience includes roles at MML Investor Services, MassMutual Life Insurance Company, Principal Securities Inc, Principal Life Insurance Company, and CUNA Mutual Group. Outside of his advisory work, he is a partner and owner of Rome Homes LLC, a business involved in acquiring and marketing rental properties. NorthRock Partners provides comprehensive wealth management and advisory services to a diverse client base, including high-net-worth individuals and institutional clients. The firm employs a tailored investment approach emphasizing broad asset allocation, diversification, and the use of Independent Managers, while incorporating private market investments and AI-supported portfolio monitoring.

Katherine Megna is a financial advisor at O.N. Investment Management Company with 13 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at the ON Equity Sales Company, Madison 56er's, Ohio National Financial Services, and Megna Financial, LLC. Outside of her advisory role, she coaches youth soccer and Olympic team development programs in Wisconsin. O.N. Investment Management Company provides financial planning and investment advisory services to individual investors, charitable organizations, businesses, and retirement plan sponsors. The firm offers a range of advisory solutions including fee-based planning, third-party investment programs, and managed accounts with both discretionary and non-discretionary options.

Bailey Buhr is a financial advisor at Harbour Investments, Inc. with two years of industry experience. Prior to joining Harbour Investments in 2023, Buhr worked at Menards as a plumbing sales associate and has additional experience in retail. At Menards, Buhr assisted customers with plumbing needs outside of trading hours. Harbour Investments serves a wide range of clients including individuals, trusts, pension and 401(k) plans, and institutional entities. The firm offers discretionary and non-discretionary portfolio management, financial planning, and access to various investment strategies through both internal and third-party managers.

Scott Zwierzynski is a financial advisor with Packerland Brokerage Services, Inc. in Stoughton, WI. He holds a Series 66 designation and has 26 years of industry experience. He has been with Packerland Brokerage Services since 2012. Zwierzynski is also involved in life insurance and fixed annuities sales on a limited basis. Packerland Brokerage Services, Inc. serves individuals, charities, corporations, and retirement plan sponsors through financial planning, portfolio management, and advisory program access. The firm offers both discretionary and non-discretionary account management with a variety of investment solutions, including firm-managed portfolios and third-party manager programs, and operates as both an SEC-registered investment adviser and a FINRA broker-dealer.

Kyle French is a CFP® with 11 years of industry experience, currently serving as a financial advisor at Harbour Investments, Inc. He has worked at Harbour Investments and Wealth Distribution Strategies LLC since 2017 and previously spent two years at Cambridge Investment Research Advisors, Inc. French is also an independent insurance agent, which includes activities related to equity-indexed annuities. Harbour Investments provides investment advisory and financial planning services to a diverse clientele, including individual investors, charitable and corporate clients, and retirement plans. The firm employs a combination of fundamental and technical analysis to create customized investment strategies and offers model-based solutions through a subscription platform.

Elena Bonilla is a financial advisor at Merit Financial Advisors with one year of industry experience. She holds the Series 66 designation and has worked at Merit Financial Advisors, Mennenga Tax & Financial, and Harbour Investments, Inc. Outside of her advisory role, she is involved in tax return preparation and tax planning through Mennenga Tax & Financial. Merit Financial Group, LLC is an SEC-registered firm managing approximately $10.6 billion and serving a diverse client base that includes individuals, businesses, retirement plans, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and customizable sleeves, overseen by a central Investment Management team and Investment Committee.