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Heidy P

Series 66

Lakeland, FL

J.P. Morgan Securities

Heidy Pagan Jr. is a Series 66 licensed financial advisor with J.P. Morgan Securities, bringing 21 years of industry experience. His career includes roles at Thrivent Investment Management, Charter Communications, and Florida Blue prior to joining J.P. Morgan in 2020. Outside of his advisory work, he manages several rental properties in Florida and Alabama. J.P. Morgan Securities primarily serves institutional clients and retirement plan sponsors, providing investment consulting and advisory services through a process that combines quantitative asset-allocation modeling and centralized due diligence. The firm applies an ESG eligibility framework and offers customized solutions delivered on a non-discretionary basis.

Wealth management Executive Founder/Business Owner
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Jefferson D

CFP®, Series 66

Valrico, FL

Edward Jones

Jefferson Dove is a CFP® and Series 66-registered financial advisor with Edward Jones, based in Valrico, FL. He has 18 years of industry experience and has been with Edward Jones since 2007. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs and investment solutions supported by a large nationwide network of financial advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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John B

Series 63, Series 66

Auburndale, FL

Edward Jones

John Bockover is a financial advisor with Edward Jones in Auburndale, FL, holding Series 63 and Series 66 designations and bringing 13 years of industry experience. He has been with Edward Jones since 2014 and serves concurrently in the US Army Reserves as an Imagery Analyst. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients with approximately $1.01 trillion in assets under management. The firm offers a range of advisory programs and investment solutions supported by a large nationwide network of financial advisors and branch offices.

General retirement planning Retired Founder/Business Owner Executive
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Wade H

Series 63, Series 65

Lakeland, FL

Morgan Stanley

Wade Harvey is a financial advisor at Morgan Stanley with Series 63 and Series 65 credentials and 41 years of industry experience. He has worked with Morgan Stanley Private Bank since 2015 and has been affiliated with Morgan Stanley Smith Barney since 2009. Prior to his current roles, he has extensive experience at Citigroup Global Markets dating back to 1990. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning and estate strategy services, supported by structured planning tools and research from the Global Investment Committee.

General estate planning guidance
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Keith A

CFP®, Series 66

Lakeland, FL

LPL Financial

Keith Albritton is a CFP® professional with 29 years of industry experience, currently affiliated with LPL Financial since 2019. He has also been with Allen & Company of Florida, LLC since 1996. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and brokerage services, utilizing both discretionary and non-discretionary management supported by in-house and third-party research and model portfolios.

College savings (529s, UTMA, etc.)
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Michael V

Series 63, Series 65

Lakeland, FL

LPL Financial

Michael Vonberg is a financial advisor with LPL Financial in Lakeland, FL, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. His prior roles include positions at ISE Wealth Strategies, LLC, Waddell & Reed, Inc., and various insurance carriers. Outside of advising, he is involved in publishing through Pragmatic Press and has a business entity for tax purposes unrelated to investment activities. LPL Financial serves a broad client base including individuals, retirement plans, banks, corporations, and nonprofits, offering advisory programs, financial planning, and brokerage services through a national network of investment adviser representatives. The firm provides both discretionary and non-discretionary management and utilizes research from LPL Research and third-party subadvisors to support diversified investment strategies.

College savings (529s, UTMA, etc.)
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Jesus V

Series 66

Auburndale, FL

Edward Jones

Jesus Vega Cerda is a financial advisor with Edward Jones, holding a Series 66 designation and beginning his advisory career in 2025. Prior to joining Edward Jones, he worked at Publix Super Markets, Inc. for seven years and held positions at Keiser University and the University of Puerto Rico, Bayamon campus. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Wealth management Real estate investing ESG / Sustainable investing Charitable giving & philanthropy Sales Professional Hispanic/Latino/Latinx Religious/faith focused Values-based investing
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Mara S

Series 65

Brandon, FL

LPL Financial

Mara Shaughnessy is a financial advisor with LPL Financial in Brandon, FL, holding a Series 65 designation and three years of industry experience. She has practiced law through Shaughnessy Law PLLC since 2006 and serves as a board member of that firm. Mara also works with Heath Wealth Management LLC and is involved with Generational Wealth of Tampa Bay, a business related to her LPL advisory activities. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a broad client base, including individuals, retirement plans, and institutional clients, through a national network of investment adviser representatives. The firm offers various advisory programs, retirement plan consulting, and brokerage services supported by in-house and third-party research and technology solutions.

College savings (529s, UTMA, etc.)
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Mark R

CFP®, Series 63, Series 66

Lakeland, FL

Mass Mutual Investors Services

Mark Rothman is a CFP® with 16 years of industry experience, currently affiliated with MassMutual Investors Services since 2017. His prior experience includes roles at MassMutual Life Insurance Company and METLIFE SECURITIES Inc. Outside of financial advising, he serves as a director of a nonprofit foundation, acts as deacon chairman and president of the board of directors at First Baptist Church Plant City, and owns and operates a smoothie and juice bar in Plant City. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser subsidiary of MassMutual that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers collaborative annual planning engagements using firm-approved analysis tools, and additional services such as divorce planning and event-driven estate and employer-sponsored planning programs.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Christopher C

CFP®, Series 66

Lakeland, FL

Raymond James Financial

Christopher Chaffin is a CFP® with 16 years of experience in financial advising. He is currently with Raymond James Financial Services Advisors, Inc., where he has worked since 2019, following prior roles at SunTrust Advisory Services and SunTrust Investment Services. He is also president and an advisor at Chaffin Capital Advisors, Inc., a business associated with Raymond James Financial Services. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, institutional clients, and nonprofit organizations. The firm uses tailored, non-discretionary planning and risk-profiling tools to inform investment decisions and supports municipal and public finance work through an affiliated municipal advisor.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Shane N

CFP®, Series 63, Series 66

Bartow, FL

Edward Jones

Shane Nelson is a CFP® with 45 years of industry experience, currently affiliated with Edward Jones since 1989. He holds Series 63 and Series 66 licenses and is based in Bartow, FL. Nelson has spent his entire career at Edward Jones, one of the largest full-service wealth management firms in the United States. Edward Jones serves over four million individual and institutional clients with a wide range of advisory and investment services, managing approximately $1.01 trillion in assets through a nationwide network of financial advisors and branch offices. The firm offers discretionary and non-discretionary wrap fee strategies, separately managed accounts, affiliated mutual funds, and operates under a fiduciary standard.

Retirement income strategy General retirement planning Wealth management Retired Founder/Business Owner Executive
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Samuel R

Series 66

Lakeland, FL

Merrill

Samuel Ryder is a Financial Advisor with Merrill Lynch Wealth Management, specializing in delivering personalized financial guidance tailored to individual clients’ unique needs. He works closely with high net worth families, business owners, physicians, attorneys, and professionals, focusing on portfolio management, retirement planning, and family wealth management strategies. Samuel offers comprehensive services including divorce transition planning, executive compensation, institutional and corporate benefit services, as well as support for endowments, foundations, and non-profits. With a Bachelor’s Degree from Florida Southern College, Samuel holds the Personal Investment Advisor (PIA) designation. His approach centers on understanding clients’ priorities to develop strategies that help preserve wealth, plan for retirement, and create lasting legacies. Additionally, Samuel provides tailored lending solutions through Bank of America to enhance clients’ financial flexibility. He is involved in community organizations such as 4-H, Rotary, and the Salvation Army. Outside of his professional work, Samuel’s personal interests include adventure sports, baseball, basketball, boating, fishing, football, golfing, reading, scuba diving, and spending time with his family.

Wealth management General retirement planning Retirement income strategy Family Business Attorney Doctor or Medical Professional Founder/Business Owner Executive Established Professionals Mid-Career Professionals Parents
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Kristhian E

Series 66

Lakeland, FL

Merrill

Kristhian Estrada is a financial advisor with Merrill, holding a Series 66 designation and two years of industry experience. His prior roles include positions at Bank of America, Truist Advisory Services, and Revolution Technologies. He is based in Lakeland, FL. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional accounts.

Tax-loss harvesting Active portfolio management Wealth management
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Jeffrey C

Series 63, Series 65

Lakeland, FL

Morgan Stanley

Jeffrey Clements is a financial advisor at Morgan Stanley with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Bank of America and Merrill. His current roles include positions at Morgan Stanley Private Bank and Morgan Stanley Smith Barney. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning supported by firm-approved tools and portfolio modeling techniques.

General estate planning guidance
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Anthony I

Series 63, Series 65

Lakeland, FL

Merrill

Anthony Iannucci is a Senior Financial Advisor at Merrill Lynch Wealth Management. He focuses on creating personalized wealth management strategies tailored to each client's unique financial situation and long-term goals. Anthony leverages the investment insights of Merrill and the banking and lending services of Bank of America to address the evolving market conditions and help clients pursue their financial objectives. He holds professional designations as a Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). Anthony earned his high school diploma from Carle Place High School. Beyond his professional responsibilities, he is committed to community involvement, actively volunteering with local organizations in alignment with Merrill's tradition of community participation.

Wealth management
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Kevin M

Series 66

Lakeland, FL

Ameriprise

Kevin McWilliams is a financial advisor with Ameriprise in Lakeland, FL, holding a Series 66 designation and 20 years of industry experience. He has been with Ameriprise and its affiliate since 2014. Outside of his advisory role, he consults for the Veterinary Wellness & Surgical Center of Lakeland, a business owned by his wife. Ameriprise offers retirement-income planning services focused on clients approaching or in retirement with significant investable assets. The firm provides written recommendation reports using a combination of research, modeling, and tax-efficiency analysis, delivered through a centralized consulting team in partnership with its financial advisors.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Douglas M

Series 63, Series 66

Lakeland, FL

Cetera

Douglas Mcpherson is a financial advisor at Cetera with 23 years of industry experience. He holds Series 63 and Series 66 credentials and has held positions at Citizens Bank & Trust and Osaic Institutions, Inc. in addition to his current role. Mcpherson serves as vice president and private banking officer at Citizens Bank & Trust and is active in community organizations, including roles as treasurer of The Estate Planning Council of Polk County and board president of The Mission of Winter Haven, Inc. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts through a nationwide network of independent advisors. The firm offers a multi-manager platform with various portfolio management options, including model portfolios, third-party managers, and bespoke strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Dana H

CFP®, Series 66

Lakeland, FL

LPL Financial

Dana Hurley is a CFP®-certified financial advisor with 14 years of industry experience. He has worked at LPL Financial since 2019 and Allen & Company of Florida, Inc. since 2012. Hurley is based in Lakeland, FL. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing model portfolios and research from multiple sources.

College savings (529s, UTMA, etc.)
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Agata S

CFP®, Series 66

Lithia, FL

Edward Jones

Agata Springstead is a CFP® professional with seven years of industry experience, currently serving as a financial advisor at Edward Jones since 2018. Prior to joining Edward Jones, she worked at JP Morgan Chase for 12 years. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients, offering a range of investment strategies and services supported by a nationwide network of over 23,700 advisors.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Heather C

Series 63, Series 65

Lakeland, FL

Merrill

Heather Craig is a Wealth Management Advisor with Merrill Lynch Wealth Management. She collaborates closely with families and business owners to support their wealth management, estate planning, and corporate retirement plan needs. Heather also coordinates with clients' family members and professional advisors to facilitate comprehensive and seamless financial planning. She holds the CERTIFIED FINANCIAL PLANNER™ professional certification, the Certified Plan Fiduciary Advisor® designation, as well as Personal Investment Advisor and Retirement Accredited Financial Advisor credentials. Heather joined Merrill Lynch Wealth Management in 2000, bringing prior experience from A. G. Edwards. She earned a Bachelor's degree from the University of South Florida. Heather resides in Lakeland and is involved in the Boys and Girls Club of Lakeland and Mulberry. Her personal interests include boating, fishing, skiing, swimming, spending time with family, and traveling.

Wealth management Business ownership considerations Business Financial Management General estate planning guidance Retirement plans for business owners (SEP, solo 401k)
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