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Eric V

Series 63, Series 65

Des Moines, IA

Principal Advised Services

Eric Vanderleek is a financial advisor with Principal Advised Services in Des Moines, IA, holding Series 63 and Series 65 licenses and 29 years of industry experience. His career includes roles at Principal Financial Services and Wells Fargo Advisors, among others. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies and proprietary models within a framework integrated with affiliated entities of Principal Financial Group.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Christopher B

Series 63, Series 66, Series 65

Des Moines, IA

Savvy

Christopher Benda is a financial advisor at Savvy in Des Moines, IA, with 20 years of industry experience. He previously worked at Northwest Wealth Management, LLC and FBL Wealth Management. Benda operates Benda & Co. Private Wealth as a business marketing name associated with his role at Savvy. Savvy provides investment and financial planning services to individuals, trusts, estates, businesses, ERISA plan sponsors, and charitable organizations. The firm emphasizes customized investment plans with a primarily index-based, long-term approach, incorporating third-party sub-advisers, fintech tools, and in-house tax preparation and estate-planning support.

Concentrated stock management ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Tax-loss harvesting Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Andrew O

ChFC®, Series 66

Urbandale, IA

integrity Advisory Solutions

Andrew Osby is a ChFC® and Series 66 credentialed advisor with 26 years of industry experience. He is currently with Integrity Advisory Solutions and Gladstone Wealth Partners, having previously worked at Principal Financial Services. Outside of his advisory roles, he serves as Treasurer for the SE Polk Youth Tackle Football club in Pleasant Hill, Iowa. Integrity Advisory Solutions serves a diverse client base, including high-net-worth individuals, trusts, estates, and businesses, through a network of approximately 100 independent advisors. The firm offers portfolio management, financial planning, retirement consulting, and sub-advisory services, integrating retirement-plan advisory with affiliated program sponsorships.

Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Adam T

ChFC®, Series 63

Des Moines, IA

Principal Advised Services

Adam Tyrrell is a financial advisor at Principal Advised Services with 28 years of industry experience. He holds the ChFC® designation and has worked with Principal Financial Services and Principal Life Insurance Company since 2013. Outside his advisory role, he serves as an elder board member at the E-Free Church of Marshalltown. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm combines third-party methodologies with proprietary models and operates as part of the Principal Financial Group family, integrating multiple affiliated entities to provide access to a range of products and services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Jose A

Series 66

Urbandale, IA

integrity Advisory Solutions

Jose Amaya Cisneros is a financial advisor at Integrity Advisory Solutions with six years of industry experience. He holds a Series 66 designation and has worked at firms including Bank of America, Merrill, and Bank of Montreal. Integrity Advisory Solutions serves individuals, trusts, estates, corporations, and other business clients through a network of about 100 independent advisors, managing approximately $1.1 billion in client assets. The firm offers services such as portfolio management, financial planning, retirement plan consulting, and utilizes multiple asset-allocation strategies alongside third-party platforms.

Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Mark T

Series 63, Series 65

Ankeny, IA

Royal Fund Management, LLC

Mark Triplett is a financial advisor with Royal Fund Management, LLC, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. He previously worked at Partners Advantage and operates a college consulting firm alongside his advisory role. Triplett is also involved in fixed and traditional life and annuity sales through an affiliated insurance services business. Royal Fund Management serves individuals, corporations, pension and profit-sharing plans, charitable organizations, and defined contribution plan participants. The firm offers portfolio management, financial planning, and pension consulting, applying fundamental, technical, and cyclical analysis to create tailored investment strategies monitored regularly against documented risk tolerances.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Real estate investing Annuities Founder/Business Owner
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Bryan P

Series 65

Urbandale, IA

integrity Advisory Solutions

Bryan Purdy is a Series 65-licensed financial advisor with over 12 years of industry experience. He is currently with Integrity Advisory Solutions and has prior experience at Integrity Alliance, Directed Services, and Voya. He serves as a committee member on the Finance Committee of Trinity United Methodist Church in Huxley, Iowa. Integrity Advisory Solutions is a multi-team firm that serves individuals, trusts, estates, corporations, and other business clients through a network of approximately 100 independent advisors, managing about $1.1 billion in client assets. The firm provides portfolio management, financial planning, retirement plan consulting, and sub-advisory services, using fundamental and technical analysis alongside various asset-allocation frameworks and model portfolios.

Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Jessica F

Series 65

West Des Moines, IA

Sowell Management

Jessica Facey is a financial advisor at Sowell Management based in West Des Moines, IA. She holds a Series 65 designation and has one year of industry experience. Prior to joining Sowell Management, she worked at Compensation Designs and held various roles in retail and education. Sowell Management is a multi-team registered investment adviser that serves individuals, retirement plans, corporations, and other RIAs with portfolio management, financial planning, and retirement-plan advisory services. The firm employs multiple management styles and offers model portfolios, sub-advisory relationships, and unified managed account solutions through an independent-contractor network of over 100 advisors.

Wealth management Retirement income strategy General retirement planning Retirement plans for business owners (SEP, solo 401k) Business succession planning
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Jeffrey B

CFP®, Series 63

Des Moines, IA

Andersen

Jeffrey Bratz is a CFP® with 22 years of industry experience, currently serving as a financial advisor at Andersen in Des Moines, IA. He previously worked at Ausdal Financial Partners for ten years and has maintained an ongoing role with HJN Advisors, LLP since 2010. Andersen provides full-service investment consulting and performance measurement to individuals, families, and related entities, operating primarily as a non-discretionary investment consultant that integrates investment advice with tax and financial planning. The firm emphasizes consolidated performance reporting and utilizes portfolio optimization techniques alongside external research and an internal investment committee for manager selection.

General retirement planning General tax planning Wealth management Private / alternative investments Real estate investing
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Aaron L

Series 63, Series 65

W Des Moines, IA

Principal Advised Services

Aaron Lacona is a financial advisor with Principal Advised Services in W Des Moines, IA, holding Series 63 and Series 65 credentials and five years of industry experience. His prior work includes roles at Wells Fargo Bank and Wells Fargo Clearing, as well as multiple Principal affiliates. He provides one-on-one investment advice to retirement plan participants regarding distribution options. Principal Advised Services offers investment advice and management services primarily to retirement plan participants and retail IRA clients, combining third-party and proprietary methodologies. The firm is part of the Principal Financial Group and integrates services across its affiliated entities to provide access to various investment products and model portfolios.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Michelle S

CFP®, Series 66

Urbandale, IA

integrity Advisory Solutions

Michelle Stockman is a CERTIFIED FINANCIAL PLANNER™ professional with 19 years of industry experience. She is currently with Integrity Advisory Solutions and Integrity Alliance, LLC, having previously worked at Principal Securities, Inc., Principal Funds Distributor, Inc., Principal Asset Management, and other firms. She also performs certain functions for Principal Global Investors, LLC and its affiliates. Integrity Advisory Solutions serves individuals, trusts, estates, corporations, and other business clients through a network of approximately 100 independent advisors, managing about $1.1 billion in assets. The firm offers comprehensive portfolio management and financial planning services, including retirement plan consulting and model portfolio programs, utilizing a range of investment strategies and third-party platforms.

Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Michael G

Series 63, Series 65

Des Moines, IA

Cetera Planning Partners

Michael Gasperi is a financial advisor at Cetera Planning Partners with 29 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Avantax Investment Services, ProEquities, Inc., and Honkamp Krueger Financial Services Inc., where he also serves as a wholesaler to CPA representatives. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, financial planning, Social Security optimization, and retirement advice. The firm offers additional services such as tax planning, bookkeeping, payroll support, and estate planning through a third-party provider, utilizing a diversified investment approach tailored to clients’ objectives and risk tolerances.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
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Debra S

Series 66

Des Moines, IA

Principal Financial Services

Debra Straw is a financial advisor with Principal Financial Services based in Des Moines, IA, holding a Series 66 designation and 19 years of industry experience. She has worked with Princor Financial Services Corp and Principal Life Insurance Company since 2006, and has been involved with T and R Lorimor Ltd since 1994. Outside of her advisory work, she serves as an assistant swim coach for the DSMY swim team and is a board member of the Waukee United Methodist Church. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and charitable organizations. The firm’s offerings include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Adam S

CFA®, Series 66

Des Moines, IA

Principal Financial Services

Adam Shah is a CFA® charterholder and holds a Series 66 license with 11 years of industry experience. He is currently with Principal Financial Services and has previously worked at Wells Fargo in various investment and advisory roles. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm provides direct advisory programs, financial planning, and access to third-party money manager solutions under multiple advisory and promoter arrangements.

Retired Founder/Business Owner
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Chad S

Series 65

Des Moines, IA

Principal Financial Services

Chad Smith is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 65 credential and 25 years of industry experience. He has been with Principal Securities Inc since 2000 and Principal Life Insurance Company since 1999. Outside of his advisory role, he has worked in customer service positions, including at a mall and a local YMCA. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Rebecca H

Series 63, Series 65

Des Moines, IA

Principal Financial Services

Rebecca Hueser is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. She has been with Principal Securities Inc. since 2016 and has worked with Principal Life Insurance Company since 2004. Outside of her advisory work, she is involved with Iowa Family Services, providing respite care for an individual with bipolar disorder. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm emphasizes direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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William R

Series 63, Series 65

Des Moines, IA

Principal Financial Services

William Reichardt Jr. is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. He has been associated with Bening Financial Organization Inc, Princor Financial Services, and Principal Life Insurance Co since 2002. Outside of his advisory role, he is a passive investor in Stacker MPF, LLC, a holding company for Missouri Pipe Company. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and active-duty military personnel. The firm’s advisory services emphasize direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed accounts.

Retired Founder/Business Owner
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Michael W

Series 66

Des Moines, IA

Principal Financial Services

Michael Weber is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and 20 years of industry experience. His prior work includes roles at VOYA Financial Advisors and multiple Cetera entities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Allison S

Series 66

Des Moines, IA

Principal Financial Services

Allison Stanley is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and seven years of industry experience. She has worked at multiple Principal entities since 2018 and previously held positions at Clemens Agency Co and other businesses including Bianchi Boys Pizza & Pasta. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Jared D

Series 66

Des Moines, IA

VOYA Financial Advisors, Inc.

Jared Deboer is a financial advisor with VOYA Financial Advisors, Inc. in Des Moines, IA, holding a Series 66 designation and 19 years of industry experience. He has been with VOYA Financial Advisors since 2014. In addition to his advisory role, he also works as an independent agent selling fixed insurance products. VOYA Financial Advisors, Inc. serves a diverse client base including individuals, institutional clients, and retirement plan sponsors. The firm offers a range of financial planning and portfolio management services, often providing non-discretionary recommendations and operating as both an SEC-registered investment adviser and broker-dealer.

Retirement income strategy General retirement planning Business ownership considerations Founder/Business Owner Executive
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