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Suzanne C

Series 63, Series 66

San Jose, CA

BetterWealth LLC

Suzanne Cox is a financial advisor with BetterWealth LLC in San Jose, CA, holding Series 63 and Series 66 licenses and bringing 15 years of industry experience. She has been with BetterWealth since 2015. BetterWealth LLC provides investment advisory and integrated financial planning services to individuals, trusts and estates, retirement plans, and businesses. The firm focuses on long-term asset allocation using mutual funds and ETFs, offers discretionary management, and employs specialty services such as Section 351 exchanges and limited options strategies.

ESG / Sustainable investing Tax-loss harvesting Options & derivatives strategies
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Nicholas S

CFP®

San Jose, CA

Concentrum Wealth Management

Nicholas Simonian is a CFP® professional with three years of industry experience, currently serving at Concentrum Wealth Management. His prior experience includes roles at Shea Labagh Dobberstein and The McLean Group, as well as eight years at the University of Illinois Chicago. Concentrum Wealth Management serves individuals, high-net-worth households, pension and employee benefit plans, trusts, estates, and corporate clients, specializing in wrap asset management, financial planning, and pension consulting. The firm combines discretionary portfolio management with consultative held-away monitoring and employs a range of investment tools, including derivatives and options strategies, to support tax-efficient asset location and opportunistic rebalancing.

Equity compensation tax strategy Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Philip S

CFA®, Series 65

Saratoga, CA

Saratoga Research & Investment Management

Philip Spencer is a CFA® charterholder with 16 years of industry experience. He has been with Saratoga Research & Investment Management since 2009. Saratoga Research & Investment Management offers discretionary portfolio management to individuals, including high-net-worth clients, as well as institutional clients such as pension plans, endowments, and registered investment companies. The firm employs a long-only, large-cap equity strategy using a four-step process combining quantitative screening, qualitative analysis, and dual valuation methods, managing approximately $2.5 billion across about 2,800 clients.

Wealth management Active portfolio management Charitable giving & philanthropy
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Sandeep P

Series 65

Cupertino, CA

SP Asset Management LLC

Sandeep Pandya is a Series 65-licensed advisor with SP Asset Management LLC in Cupertino, CA, where he has worked since 1995. He has 31 years of industry experience. Pandya is also the president and owner of Pandya Insurance Services LLC, which provides life, health, and property and casualty insurance policies, and serves as general partner of SP-Accolade SPV, LP, a private fund-of-funds investing in venture and private equity. SP Asset Management advises primarily high-net-worth individuals, pension and retirement plans, trusts, and business entities, offering discretionary portfolio management and financial planning. The firm manages accounts using fundamental securities analysis and asset-allocation strategies, and also advises pooled investment vehicles and private funds focused on venture capital and private equity.

Private / alternative investments Options & derivatives strategies
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Kevin M

Series 65

San Jose, CA

Heckman Financial & Insurance Services, Inc.

Kevin Mcclelland is a financial advisor at Heckman Financial & Insurance Services, Inc. in San Jose, CA, holding a Series 65 designation with 16 years of industry experience. He has worked at Heckman Financial & Insurance Services, Inc. since 2011 and owns Leeward Financial & Insurance Services, a separate business focused on life and health insurance sales, annuities, and business consulting. He also has been involved with the Silicon Valley Small Business Development Center since 2014. Heckman Financial & Insurance Services, Inc. provides advisory services to individuals, trusts, estates, charitable organizations, and business entities, offering discretionary asset management, financial planning, and ERISA retirement-plan advisory services. The firm integrates insurance brokerage and tax-preparation services with educational seminars, using fundamental and technical analysis along with third-party managers in its investment approach.

Retirement income strategy Tax-loss harvesting Options & derivatives strategies Wealth management Retired Founder/Business Owner
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Kevin S

CFP®, Series 65, Series 66

San Jose, CA

Potentia Wealth

Kevin Swanson is a CFP® with 22 years of industry experience, currently serving at Potentia Wealth. His prior roles include positions at Mariner Independent Advisor Network and LPL Financial. He volunteers on the Finance and Investment Committee for the San Jose State Tower Foundation, overseeing investment compliance and recommendations. Potentia Wealth provides discretionary portfolio management, financial planning, and advisor selection services for individuals, plans, nonprofits, and businesses. The firm customizes portfolios based on client objectives, utilizing a mix of fundamental, technical, and top-down analysis, and emphasizes fee minimization and tax efficiency.

Wealth management
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Sonja B

CFP®, Series 65

Palo Alto, CA

Rebalance LLC

Sonja Breeding is a CFP® with 13 years of industry experience, currently serving as an advisor at Rebalance LLC since 2021. Prior to joining Rebalance, she worked at Homewood Capital Management, Inc. from 2008 to 2021. She holds a California insurance license but is not actively engaged in insurance sales. Rebalance LLC provides investment management, financial planning, and decision-support through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework focused on ETFs and long-term rebalancing.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Craig P

Series 66

San Jose, CA

Potentia Wealth

Craig Pine is a financial advisor at Potentia Wealth with 18 years of industry experience. He holds a Series 66 designation and has worked at LPL Financial since 2007, as well as Mariner Independent Advisor Network from 2016 to 2024. Pine currently provides investment advisory services through Potentia RIA, LLC, an independent registered investment advisor. Potentia Wealth offers discretionary portfolio management, financial planning, and selection-of-other-advisor services to individuals, pension/profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives, horizon, and risk tolerance, employing fundamental, technical, and top-down analysis, with an emphasis on minimizing fees and tax impacts.

Wealth management
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Milind D

Series 63, Series 65

San Jose, CA

Clarity Wealth Advisors

Milind Dalal is a financial advisor with Clarity Wealth Advisors in San Jose, CA, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has been with Clarity Wealth Advisors since 2013 and previously worked at Purshe Kaplan Sterling Investments for a decade. Outside of his advisory role, he is a member of Statera, LLC, a non-investment related office building entity. Clarity Wealth Advisors serves individual clients, retirement plans, trusts, and other entities, providing discretionary portfolio management, financial planning, and consulting services. The firm employs customized investment strategies using proprietary and third-party model portfolios and manages approximately $601 million in discretionary assets with a small advisory team.

Options & derivatives strategies Private / alternative investments
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Matthew C

CFA®, Series 65

Saratoga, CA

Saratoga Research & Investment Management

Matthew Casas is a CFA® charterholder with 13 years of industry experience. He has worked at Saratoga Research & Investment Management since 2011. Saratoga Research & Investment Management provides discretionary portfolio management primarily to individuals, including high-net-worth clients, and various institutional clients. The firm employs a long-only, large-cap equity investment approach using quantitative and qualitative analysis, managing approximately $2.5 billion across separately managed accounts, mutual fund sub-advisory, and model portfolios.

Wealth management Active portfolio management Charitable giving & philanthropy
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Alexis M

Series 65

Mountain View, CA

Wealth Architects, LLC

Alexis Marriott is a financial advisor at Wealth Architects, LLC in Mountain View, CA, holding a Series 65 credential with less than one year of industry experience. Prior to joining Wealth Architects, Alexis worked briefly at Integris Wealth Management and was involved with Boxing Strong Monterey. Wealth Architects serves individuals, trusts, retirement plans, and charitable organizations by providing comprehensive wealth management and planning services. The firm uses a structured investment process based on modern portfolio theory, offering tailored portfolio management and planning, including tax planning, often on a discretionary basis.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Samuel M

Series 65

Mountain View, CA

Wealth Architects, LLC

Samuel Mitsui Reyes is a financial advisor at Wealth Architects, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Istituto Lorenzo De Medici, Brighton Jones, Northwestern Mutual, AlloyLabs, and Next Level Burger. Wealth Architects serves individuals, trusts and estates, retirement plans, pension and profit-sharing plans, and charitable organizations by providing comprehensive wealth management, planning, and consulting services. The firm’s investment approach is based on modern portfolio theory, utilizing tailored portfolio management and planning services, with an emphasis on discretionary account management, sub-advisory arrangements, and detailed regulatory disclosures.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Andrew E

Series 65

Saratoga, CA

Saratoga Research & Investment Management

Andrew Early is a financial advisor at Saratoga Research & Investment Management with seven years of industry experience. He holds a Series 65 designation and has been with Saratoga Research & Investment Management since 2017. Prior to his current role, he spent a year working at JDog Junk Removal. Saratoga Research & Investment Management is an SEC-registered multi-advisor firm managing approximately $2.5 billion for over 2,500 clients. The firm offers discretionary, long-only separately managed accounts focused on large-cap equity strategies and serves a diverse client base, including high-net-worth individuals, retirement plans, foundations, and corporations.

Wealth management Active portfolio management Charitable giving & philanthropy
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Eric H

Series 66

Sunnyvale, CA

Valley Wealth Strategies, LLC

Eric Hughes is a financial advisor with Valley Wealth Strategies, LLC in Sunnyvale, CA, holding a Series 66 designation and 23 years of industry experience. He has worked at LPL Financial LLC since 2017 and previously at National Planning Corporation from 2013 to 2017. Outside of his advisory role, he operates Rick E. Hughes Financial, focusing on fixed annuities and life insurance. Valley Wealth Strategies advises individuals, families, trusts, and organizations with customized investment management, financial planning, and retirement-plan advisory services. The firm employs a primarily long-term investment approach using fundamental, technical, and cyclical analysis, managing over $1.2 billion in assets, with a notable portion managed on a non-discretionary basis.

General retirement planning Retirement income strategy General tax planning Wealth management Founder/Business Owner Retired
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Peter T

CFP®, Series 63

Mountain View, CA

Wealth Architects, LLC

Peter Trinh is a CFP® with seven years of industry experience, currently serving as an advisor at Wealth Architects, LLC. His prior work includes roles at Sand Hill Global Advisors and Michael Byrne. Wealth Architects provides comprehensive wealth management and planning services to individual investors, trusts, estates, retirement plans, pension and profit-sharing plans, and charitable organizations. The firm employs a strategic, modern portfolio theory-based investment process tailored to client needs, with discretionary portfolio management primarily using mutual funds, ETFs, and individual debt securities.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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William S

Series 65, Series 63

San Jose, CA

Heckman Financial & Insurance Services, Inc.

William Smithers III is an advisor at Heckman Financial & Insurance Services, Inc. He holds Series 65 and Series 63 licenses and has one year of experience in the financial industry. Prior to joining Heckman Financial, he worked at Coforge Limited, OptimEyes AI, Concentrix Corporation, Symbio Corporation, and Globant S.A. Heckman Financial & Insurance Services serves individuals, trusts, estates, charitable organizations, and business entities, offering discretionary asset management, financial planning, and ERISA retirement-plan advisory services. The firm integrates insurance brokerage and tax-preparation services into its advisory business and provides educational seminars and workshops to the public.

Retirement income strategy Tax-loss harvesting Options & derivatives strategies Wealth management Retired Founder/Business Owner
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Diana L

Series 65, Series 63

Santa Clara, CA

Nectarine

Diana Louie is a financial advisor at Nectarine with Series 65 and Series 63 licenses. She has one year of experience as an advisor and previously worked at Google for ten years. Nectarine serves individual and high-net-worth clients by providing consultative financial planning through selected advisor representatives. The firm emphasizes long-term asset allocation with low-cost, index-based funds and offers planning services without managing client portfolios or accepting custody.

General retirement planning Income planning Life insurance needs analysis Debt management
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Tyler S

CFP®, CFA®

Mountain View, CA

Wealth Architects, LLC

Tyler Scott is a CFP® and CFA® with 16 years of experience in financial advising. He has been with Wealth Architects, LLC since 2012. Wealth Architects serves individual investors, including high-net-worth clients, as well as trusts, estates, retirement plans, pension and profit-sharing plans, and charitable organizations. The firm provides comprehensive wealth management and planning using a tailored strategic asset allocation approach grounded in modern portfolio theory.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Helena S

Series 66

San Jose, CA

Kera Capital Partners

Helena Sandoval is a financial advisor at Kera Capital Partners with three years of industry experience. She holds a Series 66 designation and previously worked at Morgan Stanley for ten years and Edward Jones Investments for 22 years. Outside of her advisory role, she is a Notary Public for the state of California. Kera Capital Partners serves individual, high-net-worth, and institutional clients, managing assets on a multi-advisor platform with over $1.3 billion in assets under management. The firm combines fundamental and quantitative analysis to create tailored portfolios using a range of investment vehicles, including equities, fixed income, ETFs, options, and mutual funds.

Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Annuities Founder/Business Owner Executive
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Alan W

CFP®, Series 63, Series 65

San Jose, CA

Werba Rubin Papier Wealth Management, LLC

Alan Werba is a Certified Financial Planner® with 47 years of experience in financial services. He is a principal at Werba Rubin Papier Wealth Management, LLC and has held leadership roles at several affiliated firms, including serving as president of Werba Advisory Services, Inc., which provides tax preparation and consultation services. Werba also holds insurance licenses and is a real estate broker, activities that are separate from his advisory work. Werba Rubin Papier Wealth Management offers discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, charitable organizations, and retirement plans. The firm uses a risk-based, long-term investment approach grounded in Modern Portfolio Theory and manages approximately $1.13 billion in assets across a team of seven advisors.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting General tax planning Founder/Business Owner
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