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Chad S

Series 65

Des Moines, IA

Principal Financial Services

Chad Smith is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 65 credential and 25 years of industry experience. He has been with Principal Securities Inc since 2000 and Principal Life Insurance Company since 1999. Outside of his advisory role, he has worked in customer service positions, including at a mall and a local YMCA. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Rebecca H

Series 63, Series 65

Des Moines, IA

Principal Financial Services

Rebecca Hueser is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. She has been with Principal Securities Inc. since 2016 and has worked with Principal Life Insurance Company since 2004. Outside of her advisory work, she is involved with Iowa Family Services, providing respite care for an individual with bipolar disorder. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm emphasizes direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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William R

Series 63, Series 65

Des Moines, IA

Principal Financial Services

William Reichardt Jr. is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has worked at Bening Financial Organization Inc., Princor Financial Services, and Principal Life Insurance Co. since 2002. Outside of his advisory role, he is a passive investor in Stacker MPF, LLC, a holding company for a Missouri pipe fittings manufacturer. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Michael W

Series 66

Des Moines, IA

Principal Financial Services

Michael Weber is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and 20 years of industry experience. His prior work includes roles at VOYA Financial Advisors and multiple Cetera entities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Allison S

Series 66

Des Moines, IA

Principal Financial Services

Allison Stanley is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and seven years of industry experience. She has worked at multiple Principal entities since 2018 and previously held positions at Clemens Agency Co and other businesses including Bianchi Boys Pizza & Pasta. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Jared D

Series 66

Des Moines, IA

Voya financial Advisors, Inc.

Jared Deboer is a financial advisor at Voya Financial Advisors, Inc. in Des Moines, IA, holding a Series 66 designation with 19 years of industry experience. He has been with Voya Financial Advisors since 2014. Outside of advisory work, he is also an independent agent involved in the sale of fixed insurance products. Voya Financial Advisors serves a diverse client base including individuals, institutional clients, and corporations, offering a variety of services such as financial planning, portfolio management, and plan-sponsor consulting. The firm emphasizes recommendation-based advice with a significant portion of assets held in non-discretionary arrangements and operates multiple affiliated programs alongside its dual registration as an SEC-registered adviser and broker-dealer.

Retirement income strategy General retirement planning Business ownership considerations Founder/Business Owner Executive
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Sheri Y

Series 63, Series 66

Des Moines, IA

Principal Financial Services

Sheri Yoder is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 66 licenses and bringing 30 years of industry experience. She has worked with Principal Life Insurance Co. and Principal Securities Inc. since 2016. Outside of her advisory role, she serves as a brand ambassador for Athleta on a part-time basis. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and corporate entities. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Stephen W

Series 66

Des Moines, IA

Principal Financial Services

Stephen West is a financial advisor at Principal Financial Services in Des Moines, Iowa, with 13 years of industry experience. He holds the Series 66 designation and has worked at Principal Life Insurance Company and Princor Financial Services Corporation since 2012. Outside of his advisory role, he owns West Drone Service LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions, with investment implementation generally carried out on a discretionary basis by these third-party managers.

Retired Founder/Business Owner
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Ronald W

Series 66

Des Moines, IA

Principal Financial Services

Ronald Wiedman is a financial advisor at Principal Financial Services with 24 years of industry experience. He holds a Series 66 designation and has been with Principal Securities Inc. since 2009 and Principal Life Insurance Company since 1997. Wiedman also serves as a bank/trust officer at Principal Bank and Principal Trust Company, supporting retirement plan account relationships across multiple Principal entities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions, with investment implementation generally carried out on a discretionary basis.

Retired Founder/Business Owner
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Sai P

Series 66

Des Moines, IA

Principal Financial Services

Sai Poduri is a financial advisor at Principal Financial Services with 12 years of industry experience. He holds a Series 66 designation and has worked previously at Cetera and First Allied Advisory Services. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Anthony P

Series 65

Urbandale, IA

Integrity Alliance, LLC

Anthony Peck is a financial advisor at Integrity Alliance, LLC with two years of industry experience. He holds a Series 65 designation and has previously worked at Heartland Retirement Group and Mary Greeley Medical Center. Outside of his advisory role, he is the owner and CEO of ACP Financial LLC, a fixed insurance business. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm provides continuous asset management, financial planning, retirement plan consulting, and access to third-party manager programs, employing various portfolio management approaches and custodial platforms.

Annuities ESG / Sustainable investing
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Scott W

Series 63, Series 66

West Des Moines, IA

Voya financial Advisors, Inc.

Scott Whitten is a financial advisor at Voya Financial Advisors, Inc. with 25 years of industry experience. He holds the Series 63 and Series 66 designations and previously worked at Peak Brokerage Services LLC for nine years prior to joining Voya in 2024. Voya Financial Advisors serves individual and institutional clients, including retirement plan sponsors, charitable organizations, corporations, and high-net-worth individuals. The firm offers financial planning, portfolio management, and plan-sponsor consulting, delivering advice through various program structures with a focus on non-discretionary recommendations.

Retirement income strategy General retirement planning Business ownership considerations Founder/Business Owner Executive
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Michael J

Series 63, Series 66

Des Moines, IA

Principal Financial Services

Michael Jones is a financial advisor with Principal Financial Services in Des Moines, IA. He holds the Series 63 and Series 66 designations and has 13 years of industry experience. His prior work includes roles at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services, LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active‑duty military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Walker P

Series 63, Series 65

Urbandale, IA

Integrity Alliance, LLC

Walker Person is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 licenses and 13 years of industry experience. He has worked at Integrity Alliance since 2025 and previously spent over a decade with The Leaders Group Inc and VIP Insurance. Outside of his advisory role, he occasionally sells insurance to friends and family on a commission basis. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisors. The firm offers continuous asset management, financial and retirement plan consulting, and access to various third-party manager programs, using a range of portfolio management approaches and custodial platforms.

Annuities ESG / Sustainable investing
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Andrew K

Series 63, Series 65

Urbandale, IA

Integrity Alliance, LLC

Andrew Kuchera is a financial advisor at Integrity Alliance, LLC with nine years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked with Lion Street Financial, Wrightwood Advisory Group, Triad Advisors, Arthur J Gallagher, and Kestra Financial. Outside of his advisory role, he is the owner of Wrightwood Advisory Group, where he consults on non-qualified plans and occasionally assists clients with life insurance policies. Integrity Alliance serves a diverse client base including individual investors, corporations, and qualified retirement plans. The firm operates as a large network of over 300 independent advisors managing approximately $5.4 billion in assets and offers a range of portfolio management, financial planning, and advisory services through multiple platforms and investment approaches.

Annuities ESG / Sustainable investing
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Steven L

Series 63, Series 66

Des Moines, IA

Principal Financial Services

Steven Lowe is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 66 credentials and bringing 24 years of industry experience. He has been with Principal Securities Inc. for 10 years and holds a role at Principal Life Insurance Co. dating back 21 years. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Willard G

ChFC®, Series 63, Series 65

Urbandale, IA

Integrity Alliance, LLC

Willard Gombert is a financial advisor with Integrity Alliance, LLC, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 36 years of industry experience and previously worked at Voya Financial Advisors and has been involved with The Financial Architects since 1999. Outside of his advisory work, he co-owns WHAZZUP, LLC, a business unrelated to investments. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm provides continuous asset management, financial and retirement plan consulting, and access to third-party manager programs, utilizing a variety of portfolio management approaches and custodial platforms.

Annuities ESG / Sustainable investing
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Tyrone P

ChFC®, Series 63, Series 65

Des Moines, IA

Principal Financial Services

Tyrone Petsche is a financial advisor with Principal Financial Services in Des Moines, IA, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 30 years of industry experience and has been with Principal Securities Inc. and Principal Life Insurance Company since 1998. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm’s advisory offerings include financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Scott M

Series 63, Series 66

Mitchellville, IA

Empower Advisory Group

Scott Mergen is a financial advisor at Empower Advisory Group with credentials including Series 63 and Series 66. He has experience spanning over a decade with prior roles at Legacy Bank, Iowa Realty, and Scott's Roofing. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, delivering services through an integrated model tied to Empower’s recordkeeping and administrative platforms. The firm emphasizes long-term portfolio returns, annual rebalancing, and clients’ savings rates in its financial planning approach.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Kalvin J

Series 63, Series 65

Urbandale, IA

Integrity Alliance, LLC

Kalvin Johnson is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. His prior work includes roles at Brokers International Financial Services, Gladstone Wealth Partners, and Gradient Wealth Management. Outside of his advisory duties, he is involved in insurance sales and manages several insurance-related businesses. Integrity Alliance is a large advisory network serving individual investors, corporations, and qualified retirement plans. The firm offers a range of portfolio management and financial planning services through multiple platforms, employing various allocation approaches and supporting customized plan services.

Annuities ESG / Sustainable investing
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