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David H

Series 66

Lakeland, FL

Morgan Stanley

David Hooks is a Series 66-licensed financial advisor with Morgan Stanley in Lakeland, Florida, bringing 15 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2010, including roles at Morgan Stanley Smith Barney and Morgan Stanley Private Bank. Outside of his advisory work, he serves as a board member on the Finance Committee for the YMCA of West Central Florida. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs centered on financial planning and investment management supported by structured planning tools and broad institutional resources.

General estate planning guidance
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Brandon J

Series 66

Lakeland, FL

Ameriprise

Brandon Jorge is a financial advisor with Ameriprise in Lakeland, FL, holding a Series 66 designation and four years of industry experience. He has previously worked at Raymond James Financial and Barrow and Powers Financial Services. Outside of his advisory work, he serves as Treasurer on the Board of Directors for the Evans Turkey Creek Homeowners Association. Ameriprise is a large institutional firm that offers retirement-income planning services focused on clients approaching or in retirement with significant investable assets. The firm utilizes a centralized consulting team and combines research, modeling, and tax-efficient strategies to provide tailored, non-discretionary recommendations.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Alicia J

Series 66

Lakeland, FL

Morgan Stanley

Alicia Jones is a financial advisor at Morgan Stanley with seven years of industry experience. She holds a Series 66 designation and has worked at Morgan Stanley in various roles since 2018, including Morgan Stanley Private Bank. Outside of her advisory work, she also works as a food delivery driver for Uber Eats during her personal time. Morgan Stanley Wealth Management serves individual and institutional clients by providing tailored financial planning services supported by firm-approved tools and methodologies. The firm manages approximately $2.74 trillion in client assets and offers a range of advisory programs through its Financial Advisors and Estate Planning Strategies Group.

General estate planning guidance
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Brian G

Series 63, Series 65

Lakeland, FL

LPL Financial

Brian Genninger is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and 19 years of industry experience. His prior work includes roles at Raymond James Financial Services and USAA Financial Advisors. Outside of his advisory work, he sells household items through online platforms such as eBay and Etsy. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of advisory programs, financial planning, and retirement consulting services with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Paul E

Series 66

Lakeland, FL

Merrill

Paul Evans is a financial advisor at Merrill with three years of industry experience. He holds a Series 66 designation and has previously worked at Bank of America, Total Quality Logistics, Erudito/Eigen prep, and Valdivia. Outside of his advisory role, he is a co-owner of a family rental property in Lithia, Florida. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional accounts.

Tax-loss harvesting Active portfolio management Wealth management
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Christopher L

Series 63, Series 66

Lakeland, FL

Mass Mutual Investors Services

Christopher Lewis is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 66 registrations and bringing 29 years of industry experience. His career includes roles at Penn Mutual Life Insurance, Hornor Townsend & Kent, and Foresters Advisory Services. He is also active as a life insurance agent outside of his advisory work. MassMutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, and charitable organizations. The firm offers financial planning, asset management, and educational seminars, providing clients with ongoing, collaborative planning supported by analytical tools and a range of investment programs.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Nicholas B

Series 66

Lakeland, FL

LPL Financial

Nicholas Brinkman is a financial advisor at LPL Financial with a Series 66 designation and one year of industry experience. Prior to joining LPL Financial in 2025, he was with Charles Schwab for one year and has a background that includes three years at Florida Southern College and work in the restaurant industry. LPL Financial serves a broad client base including individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers various advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management supported by in-house and third-party research.

College savings (529s, UTMA, etc.)
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Carol H

Series 66

Lakeland, FL

LPL Financial

Carol Hughes is a Series 66-registered financial advisor with 18 years of industry experience. She has worked at LPL Financial since 2019 and has a longer tenure at Allen & Company starting in 2001. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers financial planning, advisory programs, retirement plan consulting, and brokerage services through a network of investment adviser representatives.

College savings (529s, UTMA, etc.)
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Stephen S

Series 63, Series 65, Series 66

Plant City, FL

Edward Jones

Stephen Shouse is a financial advisor at Edward Jones with 24 years of industry experience. He holds Series 63, Series 65, and Series 66 designations and has been with Edward Jones since 2002. Outside of his advisory work, he serves as an investment committee member for the South Florida Baptist Hospital Foundation. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions supported by a nationwide network of more than 23,700 advisors.

Business ownership considerations Business succession planning General estate planning guidance Multi-generational wealth transfer Wealth management Founder/Business Owner
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Brian H

ChFC®, Series 66

Lakeland, FL

Thrivent Investment Management

Brian Heipp is a financial advisor with Thrivent Investment Management, holding ChFC® and Series 66 credentials and bringing 18 years of industry experience. He has been with Thrivent Financial and Thrivent Investment Management since 2015. Outside of his advisory role, Heipp serves on the board of the Lakeland Sunrise Rotary Club and holds leadership positions with the Lakeland Runners Club, where he coaches running programs and will assume the presidency in 2026. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm provides comprehensive, goal-based planning across multiple financial topics, allowing clients to combine planning with managed-account services under a consolidated billing option.

Business ownership considerations
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Starla B

Series 63, Series 65

Lakeland, FL

Raymond James Financial

Starla Buchanon is a financial advisor with Raymond James Financial in Lakeland, FL, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. She has been with Raymond James since 2014 and serves on the City of Lakeland Firefighter's Pension Board. Outside of her advisory role, she is involved with Compton & Associates, a branch support company. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to individual, high-net-worth, institutional, and corporate clients. The firm employs tailored, non-discretionary planning and utilizes risk profiling and modeling tools to support client goals.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Angela G

Series 66

Lakeland, FL

Morgan Stanley

Angela Gauthier is a financial advisor at Morgan Stanley with 18 years of industry experience. She holds a Series 66 designation and has been with Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs and financial planning services that incorporate structured discovery conversations and firm-approved planning tools.

General estate planning guidance
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Steven D

ChFC®, Series 63, Series 65

Lithia, FL

OSAIC

Steven Dobler is a financial advisor at OSAIC with 45 years of industry experience. He holds the ChFC® designation and Series 63 and 65 licenses. Prior to joining OSAIC in 2026, he spent 21 years with Stifel Independent Advisors, LLC. Dobler is also owner of Dobler Asset Management LLC, a financial services business he co-owns with his wife. OSAIC serves a broad mix of retail and institutional clients through a large network of affiliated advisers and multiple advisory platforms. The firm provides integrated brokerage and investment advisory services, financial planning, and access to third-party money managers, using asset-allocation tools and automated rebalancing to construct portfolios across various asset classes.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Charisma H

Series 66

Brandon, FL

Edward Jones

Charisma Heath is a financial advisor at Edward Jones in Brandon, FL, holding a Series 66 designation with six years of industry experience. She has been with Edward Jones since 2017. Prior to her advisory role, she worked at Kobe Japanese Steakhouse and was involved with the University of South Florida and Newsome High School. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including high-net-worth households and corporate entities. The firm manages over $1 trillion in assets through a large network of advisors and branch offices, offering a range of advisory programs and investment solutions under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Hayden W

Series 66

Lakeland, FL

LPL Financial

Hayden Watts is a financial advisor with LPL Financial in Lakeland, FL, holding a Series 66 designation and four years of industry experience. He has worked at LPL Financial since 2021 and previously spent time with Equitable Advisors. Outside of his advisory work, he owns a business called Hayden's Creations. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including retirement plan consulting and model portfolio management, and provides access to research and technology-driven investment solutions.

College savings (529s, UTMA, etc.)
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Christopher H

Series 66

Lakeland, FL

Merrill

Christopher Hill is a Financial Advisor specializing in wealth management at Merrill Lynch. He helps individuals, families, and business owners achieve their vision for the future through thoughtful financial planning and long-term guidance. Drawing on his experiences growing up in Alaska and serving in the military, Christopher emphasizes preparation, adaptability, resilience, and long-term thinking in his approach. He assists clients in navigating important financial decisions by focusing on their goals, values, family, and future. His work includes retirement planning, managing wealth complexities, addressing major life transitions, and coordinating investment, banking, and lending solutions through access to Merrill Lynch and Bank of America resources. Christopher holds the designations of Accredited Wealth Management Advisor (AWMA), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). He attended the University of Maryland without a degree conferred. Outside of his professional role, Christopher enjoys camping, chess, genealogy, photography, spending time with his family, traveling, and writing.

Wealth management General retirement planning
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Cecilia D

ChFC®, Series 65, Series 63

Lakeland, FL

LPL Enterprise

Cecilia Dicristofalo is a financial advisor with LPL Enterprise, holding the ChFC® designation and Series 65 and Series 63 licenses. She has 17 years of industry experience, including roles at Prudential Insurance Company of America and Pruco Securities, LLC. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, and corporations, offering financial planning, consulting, and access to model portfolios and third-party asset management through advisory and brokerage channels. The firm’s integrated platform combines adviser programs with sales of various financial products, including insurance, and supports collateralized lending programs.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Benjamin C

Series 63, Series 66

Lakeland, FL

Morgan Stanley

Benjamin Crum is a financial advisor with Morgan Stanley in Lakeland, FL, holding Series 63 and Series 66 licenses and bringing 25 years of industry experience. He has worked at Morgan Stanley Smith Barney since 2009 and at Morgan Stanley Private Bank, National Association since 2015. He serves on the communication committee for Carillon Lakes. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a wide range of advisory programs to individuals and institutions, employing structured financial planning tools and managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Oscar E

Series 63, Series 65

Lakeland, FL

Primerica Advisors

Oscar Elliott Williams is a financial advisor with Primerica Advisors in Lakeland, FL, holding Series 63 and Series 65 licenses and having 12 years of industry experience. His prior work includes roles at The Prudential Insurance Company of America, Pruco Securities LLC, and Prudential Securities from 2013 to 2019. Outside of advisory services, he is involved in the sale of home security and automation products through part-time referrals for Primerica Client Services, Inc. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, providing model-delivery strategies and separately managed account options to individual and high-net-worth clients under a wrap-fee structure. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, focusing on percentage-based wrap fees rather than fixed fees.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Zachary W

Series 66

Lakeland, FL

LPL Financial

Zachary Wesche is a financial advisor at LPL Financial with five years of industry experience. He holds the Series 66 designation and has worked at firms including Fidelity Investments and Thrivent Investment Management. Prior to his finance career, he held positions at Barnes & Noble and Publix. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement plan consulting, with discretionary and non-discretionary management supported by research and various portfolio strategies.

College savings (529s, UTMA, etc.)
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