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Keith P

Series 66

Kalamazoo, MI

OSAIC

Keith Platte is a Series 66 licensed advisor with OSAIC based in Kalamazoo, MI. He has one year of industry experience, including prior roles at HFG Financial Group and seven years with Covenant Academy Foundation and Axios HR. Outside of his advisory work, he serves as president of the New Village Place Estates Condominium Association and works as a tax preparer at Lockwood Tax Center. OSAIC Wealth serves a diverse client base including individual investors, retirement plans, charities, and corporate clients through a multi-advisor platform offering brokerage and advisory services. The firm employs a model-based investment approach with portfolio optimization tools and supports a range of account types and third-party manager programs.

Annuities Private / alternative investments
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Ryan H

Series 63, Series 66

Portage, MI

Merrill

Ryan Hekman is a Wealth Management Advisor at Merrill Lynch Wealth Management and a founding partner of the Hekman & VanderStraaten Group. He has been in the financial services industry since 1994 and joined Merrill Lynch in 1999. Ryan works alongside fellow advisors and client associates to provide comprehensive wealth planning services aimed at helping individuals, families, and businesses meet their financial goals through personalized strategies and portfolio construction. Ryan's expertise spans a range of client focus areas including divorce transition planning, family wealth management strategies, services for endowments, foundations, and non-profits, defined benefit plans, legacy planning, personal retirement planning, philanthropic planning, portfolio management, individual and corporate investment strategy, and retirement income. He holds a bachelor's degree in Finance from Western Michigan University and has earned the Personal Investment Advisor (PIA) designation. Outside of his professional endeavors, Ryan serves on the board of the Grandville Walker Foundation. He lives in Grandville with his five children and enjoys spending time with family, playing basketball, biking, boating, cooking, golfing, traveling, and watching sports.

Wealth management General retirement planning Retirement income strategy Retirement withdrawal strategies Charitable giving & philanthropy Parents
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Mark H

Series 63, Series 65

Kalamazoo, MI

Equitable Advisors

Mark Hiegel is a financial advisor with Equitable Advisors in Kalamazoo, MI, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. He has been with Equitable Advisors since 2007, including its predecessor Axa Advisors, LLC. Equitable Advisors serves a wide range of clients, including individuals, pension and profit-sharing plans, corporations, and charitable organizations, providing financial planning, retirement plan consulting, and asset-management programs. The firm’s approach involves assessing clients' risk tolerance and matching them to various program models or discretionary managers, utilizing both proprietary and third-party asset management solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Darlene H

Series 63, Series 65

Kalamazoo, MI

Raymond James & Associates

Darlene Hybels is a financial advisor with Raymond James & Associates in Kalamazoo, MI, holding Series 63 and Series 65 designations and bringing 38 years of industry experience. She has been with Raymond James & Associates since 1999. Outside of her advisory role, she serves on the Finance/Investment Committee of the YWCA of Kalamazoo, where she reviews investment and spending policies for endowed funds. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser that oversees approximately $501 billion in assets. The firm serves a wide range of clients including individuals, institutions, and municipalities, offering financial planning and consulting with a variety of portfolio management styles supported by affiliated research and sub-advisers.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Matthew W

Series 63, Series 66

Kalamazoo, MI

J.P. Morgan Securities

Matthew Weaver is a financial advisor with J.P. Morgan Securities in Kalamazoo, MI, holding Series 63 and Series 66 designations and three years of industry experience. His prior roles include positions at Empower, Mercantile Bank, Kalsee Credit Union, and Huntington National Bank. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary program focusing on asset allocation advice, investment manager searches, and customized performance reporting. The firm combines quantitative and qualitative research to support its recommendations and offers capabilities in derivatives and commodities through its broader regulatory registrations.

Founder/Business Owner
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Frederick F

Series 66

Portage, MI

Wells Fargo Clearing

Frederick Freihofer is a financial advisor at Wells Fargo Clearing with 26 years of industry experience. He holds the Series 66 designation and has been with Wells Fargo since 2016, previously working at A. G. Edwards & Sons, Inc. for seven years. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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Tristen M

Series 66

Portage, MI

Merrill

Tristen Mabin is a Financial Advisor with Merrill Lynch Wealth Management. She focuses on legacy planning, managing new wealth, and supporting women and wealth clients. Tristen brings a unique perspective to her role, combining her background in teaching and finance to educate and coach clients toward achieving their financial goals. She holds a Bachelor's Degree from Kalamazoo College, where she studied Mathematics and Spanish. Tristen is a Personal Investment Advisor (PIA) and is fluent in both English and Spanish. Her career path includes living in Ecuador and New Orleans, experiences that enriched her commitment to serving others through volunteer opportunities. Tristen is involved in community service through AmeriCorps and pursues personal interests such as biking, horseback riding, music, reading, and traveling.

General estate planning guidance College savings (529s, UTMA, etc.) Wealth management Women Professionals Women's Finance
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Michael B

Series 66

Portage, MI

Merrill

Michael Baer is a Senior Vice President and Wealth Management Advisor at Merrill Lynch Wealth Management. He has been with Merrill for 22 years and currently works with clients and their families to help achieve their financial goals by developing personalized financial strategies. His approach focuses on understanding the full financial picture of each client and creating flexible strategies aligned with their priorities. Michael specializes in retirement planning and analysis, cash management strategies, and Employee Stock Options. His client services include executive compensation, liquidity management, managing new wealth, personal retirement planning, philanthropic planning, portfolio management services, socially responsible and ESG investing, individual and corporate investment strategy, tax minimization, and retirement income. He holds a Bachelor's Degree in Finance with a minor in Economics from Western Michigan University. Additionally, he has earned the professional designations Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). Outside of his professional work, Michael participates in community volunteering and enjoys biking, boating, hiking, and spending time with his family.

General retirement planning Retirement income strategy Equity Recipients (RS/RSU, SOP, ESPP)
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Justin P

Series 66

Kalamazoo, MI

Raymond James & Associates

Justin Peterman is a financial advisor with Raymond James & Associates in Kalamazoo, MI, holding a Series 66 designation and 13 years of industry experience. He previously worked for Edward Jones for 10 years before joining Raymond James in 2022. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing roughly $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipal entities, offering financial planning, non-discretionary investment consulting, and municipal advisory services.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Joshua E

Series 66

Portage, MI

Wells Fargo Clearing

Joshua Etheridge is a financial advisor with Wells Fargo Clearing in Portage, MI, holding a Series 66 designation and 11 years of experience at the firm. He is the president and majority owner of Two Dot Marketing, LLC, a marketing and web design business based in Battle Creek, MI. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, offering both discretionary and non-discretionary services tailored to plan objectives and risk tolerances.

Retired Founder/Business Owner
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Timothy R

Series 63, Series 65

Portage, MI

Equitable Advisors

Timothy Rogowski is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and bringing 43 years of industry experience. He previously worked at Stifel Independent Advisors, LLC for 19 years before joining Equitable Advisors in 2026. Outside of his advisory role, he owns Wings Financial Group, a financial consulting business based in Portage, Michigan. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset-management programs through a network of Investment Adviser Representatives and emphasizes the use of third-party asset managers and advisory programs rather than proprietary wrap fee solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Janene P

CFP®, Series 63, Series 65

Portage, MI

Merrill

Janene Pirbhai is a Wealth Management Advisor at Merrill Lynch Wealth Management, where she has worked since 1991. She has been an advisor since 1993 and leads a team of culturally diverse investment professionals under the Pirbhai & Associates team. Their focus is on providing financial solutions designed to accomplish clients' long-term goals and simplify their financial lives. Janene's expertise includes integrating wealth management with portfolio management, focusing on areas such as family wealth management strategies, managing new wealth, personal retirement planning, portfolio management services, women and wealth, and retirement income. She holds professional designations including CERTIFIED FINANCIAL PLANNER (CFP), Certified Investment Management Analyst (CIMA), and Personal Investment Advisor (PIA). She earned her Bachelor's Degree from Western Michigan University. Janene is engaged in community involvement through organizations such as the American Heart Association, Girl Scouts Heart of Michigan, Inner City Youth for Change, Love & JENGA, and Merze Tate Explorers. She lives in Kalamazoo, Michigan, with her husband, Erfan, and together they have raised three children. Janene also has personal interests that include hiking, photography, spending time with her family, and traveling.

Wealth management Retirement income strategy General retirement planning Women Professionals Women's Finance
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Tara N

Series 63, Series 66

Kalamazoo, MI

Merrill

Tara Nulty is a Senior Resident Director specializing in wealth management with over 10 years of direct experience in the field and 17 years in the financial services industry. She focuses on areas including family wealth management strategies, legacy planning, retirement income, philanthropic planning, and LGBT wealth planning. Tara works closely with clients to develop personalized financial strategies aimed at pursuing long-term goals amid changing market conditions. Before her current role, Tara held positions such as Executive Assistant to the Banc of America Global Head of Mergers & Acquisitions, Senior Management Team member at Barclays, and Analyst in Barclays Wealth Management. She holds a Bachelor's Degree from Boston College and is a Personal Investment Advisor (PIA) by professional designation. Tara participates actively in community organizations including the Elizabeth Upjohn Community Healing Center, South Haven Yacht Club, and Western Michigan University Theatre Guild. Her personal interests include boating, fishing, golfing, music, painting, scuba diving, sewing, singing, travel, and spending time with her family.

Wealth management General retirement planning Retirement income strategy Multi-generational wealth transfer Charitable giving & philanthropy LGBTQIA Women's Finance Women Professionals
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Amanda B

Series 66

Kalamazoo, MI

Raymond James & Associates

Amanda Bloomfield is a Series 66-licensed financial advisor with Raymond James & Associates in Kalamazoo, MI, where she has worked for 11 years. She has spent her entire industry career at Raymond James & Associates. Raymond James & Associates, Inc. is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutions, charitable organizations, and government entities, offering financial planning, non-discretionary investment consulting, and institutional fiduciary services.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Jason R

CFP®, Series 66

Kalamazoo, MI

Ameriprise

Jason Reed is a CFP® professional with 17 years of experience in financial advising, currently practicing at Ameriprise in Kalamazoo, MI. He has been with Ameriprise and its affiliated entities since 2008. Ameriprise offers a retirement-income planning service designed for individuals nearing or in retirement who meet specific asset thresholds, providing detailed written Recommendation Reports that address income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research, modeling, and tax-efficiency analysis to deliver personalized planning through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Samuel A

Series 66

Portage, MI

Wells Fargo Clearing

Samuel Anderson is a financial advisor with Wells Fargo Clearing located in Portage, Michigan. He holds a Series 66 designation and has approximately one year of industry experience. Prior to joining Wells Fargo Clearing, he worked at Terril & Company and has a background that includes four years at the University of Michigan - Ann Arbor and six years with Portage Public Schools. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with a range of investment advisory services, financial planning, and retirement plan consulting. The firm manages roughly $671 billion in assets and offers both brokerage and advisory solutions, utilizing research and analytics based on diversification principles and modern portfolio theory.

Retired Founder/Business Owner
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Barbara H

Series 66

Kalamazoo, MI

Edward Jones

Barbara Hammond is a Series 66 credentialed financial advisor with Edward Jones in Kalamazoo, MI, and has 10 years of industry experience. She has been with Edward Jones since 2016 and previously worked at Beachbody from 2015 to 2017. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, including households of varying net worth, pension plans, corporate clients, and charitable organizations. The firm offers a range of investment strategies and affiliated products, operates under a fiduciary standard, and is notable for its extensive retail advisor network and affiliated financial services.

Retirement income strategy General retirement planning Military & Veterans LGBTQIA Women Professionals Women's Finance Intergenerational Families
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Joseph D

Series 63, Series 66

Kalamazoo, MI

OSAIC

Joseph De Luca is a financial advisor with OSAIC, holding Series 63 and Series 66 credentials and 35 years of industry experience. His career includes long tenures at Securities America Advisors and related entities, as well as positions at The Prudential Insurance Company of America and Pruco Securities. He is currently based in Kalamazoo, MI. OSAIC Wealth serves a diverse client base including retail and institutional investors, offering brokerage and advisory services through a multi-advisor platform. The firm emphasizes model-based asset allocation and portfolio optimization using various tools and strategies, supporting a broad range of investment programs and client types.

Annuities Private / alternative investments
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David A

Series 63, Series 65

Kalamazoo, MI

Fidelity

David Anthony is a financial advisor at Fidelity with 10 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Fidelity Investments since 2022, following prior roles at Wells Fargo Clearing and Wells Fargo Bank. Strategic Advisers LLC, a Fidelity Investments company, offers investment management and advisory services to retail and institutional clients, including charitable funds and registered investment companies. The firm employs a combination of fundamental research and quantitative analysis to construct model portfolios from mutual funds, ETFs, and ETPs, and is noted for its use of algorithmic methods and AI in portfolio management.

Charitable giving & philanthropy Active portfolio management
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Heather K

CFP®, Series 63, Series 65

Kalamazoo, MI

Raymond James & Associates

Heather Kakabeeke is a CFP® with 27 years of industry experience, currently serving as a financial advisor at Raymond James & Associates. She previously worked at Morgan Stanley from 2007 to 2014 and has been with Raymond James since 2014. Outside of her advisory role, she and her husband collaborate as independent contractors marketing clean crafted wine through Scout and Cellar. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser serving a diverse client base including individuals, institutions, and municipal entities. The firm offers tailored financial planning and consulting services with a range of portfolio management styles, supported by extensive research and model manager options.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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