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Samuel F

Series 66

Grand Rapids, MI

Principal Financial Services

Samuel File is a financial advisor with Principal Financial Services, holding a Series 66 designation and one year of industry experience. His prior work includes roles at Prometric Test Center and Great Lakes Wine & Spirits. He is also involved in the sales of fixed insurance products, including fixed life and annuities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, offering financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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William F

Series 63, Series 65

Grand Rapids, MI

Commonwealth Financial Network

William Ferguson is a financial advisor with Commonwealth Financial Network, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He worked at AXA Advisors, LLC for 19 years before joining Commonwealth in 2018. Commonwealth Financial Network is a registered investment adviser supporting a national network of approximately 2,950 advisors and their clients with a range of advisory programs and services. The firm provides operations, trading, technology, investment management, compliance, and practice-management support, allowing advisors discretion in portfolio construction alongside managed model portfolios and multiple program options.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Leonard R

Series 63, Series 65

Grand Rapids, MI

J. W. Cole Advisors, Inc.

Leonard Rhoades is a financial advisor with J. W. Cole Advisors, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 credentials and 15 years of industry experience. He previously worked at Global Financial Private Capital for seven years before joining J.W. Cole Advisors in 2019. Outside of his advisory role, he has been an insurance agent since 1993, providing financial planning services. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, retirement plans, and other entities through a network of over 400 independent representatives. The firm offers portfolio management, fee-based financial planning, access to third-party managers, and multiple managed account solutions, with investment decisions implemented on either a discretionary or non-discretionary basis.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retired Founder/Business Owner
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Isabel A

Series 66

Grand Rapids, MI

Principal Financial Services

Isabel Adcock is a financial advisor with Principal Financial Services in Grand Rapids, MI, holding a Series 66 designation and one year of industry experience. Her prior work includes roles at Principal Life Insurance Company, Principal Securities, and various positions outside the financial industry such as at Herc Rentals and Tullymore Golf Resort. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charities, corporations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Randy O

Series 66

Grand Rapids, MI

Principal Financial Services

Randy Osterman is a financial advisor with Principal Financial Services, holding a Series 66 credential and six years of industry experience. He has been with Principal Securities Inc. and Principal Life Insurance Company since 2019 and previously worked at Central Michigan University and Marcus Orland Park Cinema. Outside of advising, he is also an insurance agent specializing in life, annuities, group benefits, health, disability, and long-term care insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Codi P

Series 65, Series 63

Grand Rapids, MI

OSAIC Institutions, INC.

Codi Pepera is a financial advisor at OSAIC Institutions, Inc. with 10 years of industry experience. He holds Series 65 and Series 63 licenses and has worked at firms including LPL Financial, Flagstar Bank, and JP Morgan Chase. Outside of advisory work, he is a business owner of Coco & KK LLC. OSAIC Institutions, Inc. is an SEC-registered adviser serving individuals, ERISA plans, trusts, estates, and corporate clients through a large network of representatives. The firm offers customized advisory services, financial planning, and access to alternative investments, operating a hybrid adviser/broker-dealer structure with both discretionary and non-discretionary accounts.

Annuities Tax-loss harvesting Founder/Business Owner Executive
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Michael R

Series 63, Series 65

Grand Rapids, MI

J. W. Cole Advisors, Inc.

Michael Reinhart is a financial advisor with J. W. Cole Advisors, Inc., holding Series 63 and Series 65 credentials and bringing 39 years of industry experience. He has worked at J.W. Cole Advisors since 2019 and previously spent five years with Global Financial Private Capital, LLC and GF Investment Services, LLC. Outside of his advisory role, he is involved in fixed annuities and indexed annuities sales and service. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, retirement plans, and other entities through a network of over 400 independent investment adviser representatives. The firm offers a range of portfolio management and financial planning services, utilizing both discretionary and non-discretionary investment approaches and multiple managed account solutions.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retired Founder/Business Owner
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Anthony K

CFP®, Series 63, Series 66

Ada, MI

Mercer Global Advisors Inc.

Anthony Koehler is a CFP® professional with 25 years of experience in the financial services industry. He currently works at Mercer Global Advisors Inc. and has previously held roles at The Huntington National Bank, TD Ameritrade, TIAA-CREF, and Charles Schwab. Mercer Global Advisors serves individuals, families, small business owners, plan sponsors, foundations, non-profits, and endowments, offering a range of investment advisory, financial, tax, retirement, and estate planning services. The firm employs a Modern Portfolio Theory-based approach, using diversified portfolios with multi-factor tilts, implemented through low-cost ETFs, index funds, separate account managers, and other specialized strategies.

Private / alternative investments Options & derivatives strategies ESG / Sustainable investing Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired Women Professionals Established Professionals
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Zachary W

Series 63, Series 66

Grand Rapids, MI

Principal Financial Services

Zachary Woodward is a financial advisor with Principal Financial Services in Grand Rapids, MI, holding Series 63 and Series 66 licenses and bringing 14 years of industry experience. He is the owner and president of Watermark Advisory Group LLC, a firm he created for income and expense tracking purposes. His career includes roles at Watermark Investment Services and Principal Securities Inc. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, and business entities. The firm’s advisory services emphasize direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Justin V

Series 66

Grand Rapids, MI

Money Concepts Capital Corp

Justin Vanspronsen is a financial advisor with Money Concepts Capital Corp in Grand Rapids, MI, holding a Series 66 designation and 12 years of industry experience. He has worked at Bright Future Financial Services LLC since 2019 and Easton Financial Services from 2014 to 2019. Outside of his advisory role, Vanspronsen is a soccer coach. Money Concepts Capital Corp is an enterprise firm with approximately 431 advisors managing around $3.33 billion for about 14,700 clients. The firm provides portfolio management, financial planning, and consulting services to individuals, pension and profit-sharing plans, trusts, charitable organizations, and corporations, utilizing a combination of model portfolios, advisor-designed portfolios, and third-party sub-advisers.

Annuities College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Retired Founder/Business Owner Executive
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Christopher B

Series 63, Series 65

Grand Rapids, MI

FIFTH THIRD SECURITIES, Inc.

Christopher Bouma is a financial advisor at Fifth Third Securities, Inc. in Grand Rapids, MI, with 27 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Fifth Third Securities since 2007, following earlier roles at IFMG Securities, Inc. and LaSalle Financial Services, Inc. Fifth Third Securities serves a diverse client base including individuals, high-net-worth clients, and institutions through investment advisory and brokerage services. The firm offers multiple program types and access to third-party portfolio managers via its Passageway Managed Account Program, supporting various investment strategies such as mutual funds, ETFs, SMAs, and direct indexing.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Parker B

Series 65, Series 63

Grand Rapids, MI

Newedge Advisors

Parker Brey is a financial advisor with NewEdge Advisors and holds Series 65 and Series 63 designations. He has two years of industry experience and previously worked at LPL Financial, W&S Brokerage Services, and Western & Southern Life. NewEdge Advisors is an enterprise-scale registered investment adviser serving individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers a broad range of portfolio management, financial planning, and consulting services through a network of independent advisors and employs technology and centralized due diligence to support its investment programs.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Benjamin R

Series 63, Series 65

Grand Rapids, MI

PNC Wealth Management

Benjamin Russette Mondoux is a financial advisor at PNC Wealth Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses with three years of industry experience. He previously worked at Fifth Third Securities and Fifth Third Bank before joining PNC. Outside of finance, his early career includes roles in hospitality and retail. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including a digital discretionary model account available via an invitation-only pilot for PNC Bank employees. The firm employs algorithmic questionnaires to recommend investment strategies implemented through mutual funds and ETFs, with portfolio management and proxy voting delegated to third parties.

Passive / index investing Active portfolio management Wealth management Executive
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David T

Series 63, Series 65

Grand Rapids, MI

FIFTH THIRD SECURITIES, Inc.

David Tiesma is a financial advisor at Fifth Third Securities, Inc. with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including JPMorgan Securities LLC and Fifth Third Bank. Outside of his financial career, he is active as a comedian and actor in the Grand Rapids area. Fifth Third Securities provides brokerage and investment advisory services through its Passageway Managed Account Program to individuals, charitable organizations, corporate clients, and institutional investors. The firm offers multiple discretionary managed-account programs with features such as direct indexing and tax-overlay services, supported by its affiliation with Fifth Third Bank.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Holly K

Series 65, Series 63

Grand Rapids, MI

Principal Financial Services

Holly Karasinski is a financial advisor with Principal Financial Services in Grand Rapids, MI, holding Series 65 and Series 63 credentials and bringing 26 years of industry experience. She has been with Principal Life Insurance and Princor for nearly two decades and previously worked at Meridan Strategic Benefits LLC. In addition to her advisory role, she is involved in the sales of fixed insurance products including fixed annuities, life insurance, and group benefits. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under both adviser and promoter arrangements.

Retired Founder/Business Owner
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Steven H

ChFC®, Series 63

Grand Rapids, MI

Principal Financial Services

Steven Handeland is a financial advisor with Principal Financial Services, holding the ChFC® designation and Series 63 license, and has 42 years of industry experience. He has been associated with Principal Securities since 2016 and has also worked with Edge Wealth Management and Advantage Benefits. Outside of his financial advisory work, he serves as President of the Burgess Lake Homeowners Association. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services include financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Shanna D

Series 63, Series 65

Lowell, MI

FIFTH THIRD SECURITIES, Inc.

Shanna Dejong is a financial advisor with Fifth Third Securities, Inc. in Lowell, Michigan. She holds Series 63 and Series 65 licenses and has three years of industry experience. Prior to joining Fifth Third Securities in 2023, she worked at Fifth Third Bank and has held positions at Grand Rapids Client Connection, Orbit Leasing, and Equal Pixels. Outside of her advisory role, she serves as CFO for Proactive Defense Strategies LLC, a home defense business. Fifth Third Securities, Inc. serves individual and institutional clients through investment advisory and brokerage services. The firm offers multiple program types on the Passageway Managed Account platform, including mutual fund and ETF models, separately managed accounts, and direct indexing options.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Sarah M

Series 63, Series 66

Rockford, MI

FIFTH THIRD SECURITIES, Inc.

Sarah Maxim is a financial advisor at Fifth Third Securities, Inc. with 21 years of industry experience. She holds Series 63 and Series 66 designations and previously worked at Morgan Stanley for 13 years. Outside of finance, she works part-time as a cashier at Ric's Food Center. Fifth Third Securities, Inc. serves a broad range of clients, including individuals, high-net-worth investors, institutions, and trusts, through both advisory and brokerage services. The firm offers various investment programs via its Passageway Managed Account Platform, combining third-party portfolio managers and advisor-directed strategies.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Michael B

Series 63, Series 66

Grand Rapids, MI

Private Advisor Group, LLC

Michael Brown is a financial advisor with Private Advisor Group, LLC, holding Series 63 and Series 66 licenses and bringing 32 years of industry experience. He has been with Private Advisor Group and LPL Financial since 2016 and is also affiliated with Investment Services Group. Brown offers life and fixed annuities as part of his broader advisory activities. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans, offering portfolio management, financial planning, retirement plan consulting, and access to various managed account programs. The firm employs a fiduciary-based advisory model that incorporates multiple investment strategies and utilizes technology platforms to implement client solutions through both proprietary and third-party managers.

Annuities Founder/Business Owner
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Eric S

Series 63, Series 65

Lowell, MI

J. W. Cole Advisors, Inc.

Eric Springer is a financial advisor at J. W. Cole Advisors, Inc. in Lowell, Michigan, with 31 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at Fortis Investors, Inc. and as a self-employed professional. Outside of his advisory role, he is involved in several business activities, including serving as president of BROOKSTONE INVESTMENTS, a fixed insurance sales sole proprietorship, and owning Blue Time LLC, which manages office space leasing. He is also president of Florida Built, a company engaged in sales and marketing of clothing and marine accessories. J. W. Cole Advisors operates a large network of independent investment advisers and offers fee-based portfolio management, financial planning, retirement plan services, and access to multiple third-party managers and digital advice platforms. The firm serves individuals, high-net-worth clients, and institutional accounts using a range of investment strategies and custodial arrangements.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retired Founder/Business Owner
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