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Keli C

Series 65

Menlo Park, CA

Avalon Capital Management

Keli Cole is a financial advisor at Avalon Capital Management in Menlo Park, CA, holding a Series 65 designation with five years of experience in the industry. Prior to joining Avalon, she worked at Capstone Financial Group and KPMG. Avalon Capital Management serves high net worth individuals and families, offering discretionary investment management alongside cash management and fixed-income services. The firm uses a proprietary, quantitative investment process combined with external research and investment-committee review to implement dynamic global asset allocation across a multi-asset framework.

Active portfolio management Real estate investing Options & derivatives strategies
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Darcy S

CFA®, Series 63

Menlo Park, CA

Nelson Capital Management, LLC

Darcy Smoot is a CFA® charterholder with nine years of industry experience and has been with Nelson Capital Management, LLC since 2014. He holds a Series 63 license and is based in Menlo Park, CA. Nelson Capital Management serves individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and other investment advisers. The firm provides portfolio management, financial planning, and retirement plan asset-management services, employing a fundamental analysis approach with a mix of ETFs, mutual funds, stocks, and bonds across long- and short-term strategies.

General retirement planning Wealth management Charitable giving & philanthropy
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Joshua G

Series 65

Fremont, CA

Morling Financial Advisors, LLC

Joshua Gatti is a financial advisor at Morling Financial Advisors, LLC in Fremont, CA. He holds the Series 65 designation and has one year of experience in the financial industry. Prior to joining Morling Financial Advisors, he held positions at JVM Lending, Lending Club, and Patelco Credit Union. Morling Financial Advisors serves individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and nonprofit organizations with discretionary investment management, financial planning, and pension consulting services. The firm customizes portfolios using a strategic asset allocation that includes index-based equities, fixed income, mutual funds, ETFs, and alternative investments such as private equity and private debt, with ESG integration available upon request.

ESG / Sustainable investing Private / alternative investments
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Ebi M

CFP®, Series 63, Series 65

San Mateo, CA

Brickley Wealth Management

Ebi Mathew is a CFP® with seven years of industry experience, currently serving as a financial advisor at Brickley Wealth Management. Prior to joining Brickley Wealth Management, Mathew worked at Wealth Architects, LLC and held various roles at Northwestern Mutual and Ameriprise. Brickley Wealth Management provides portfolio management, financial planning, and retirement plan consulting for individuals, trusts, pensions, and businesses. The firm’s investment approach combines modern portfolio theory with active and passive funds, ESG screening, and manager due diligence, serving clients through ongoing monitoring and diversified, long-term strategies.

ESG / Sustainable investing
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Shoichi S

Series 65

Saratoga, CA

Saratoga Research & Investment Management

Shoichi Sato is a financial advisor at Saratoga Research & Investment Management with 14 years of industry experience. He holds a Series 65 designation and has been with Saratoga Research & Investment Management since 2011. Saratoga Research & Investment Management is an SEC-registered multi-advisor investment firm managing approximately $2.5 billion for over 2,500 clients. The firm specializes in discretionary, long-only large-cap equity strategies and serves a diverse client base including high-net-worth individuals, retirement plans, and institutions, with a focus on high-quality, low-leverage companies through a structured investment process.

Wealth management Active portfolio management Charitable giving & philanthropy
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Amy C

CFP®, Series 63

Mountain View, CA

Wealth Architects, LLC

Amy Cono is a CFP® with 17 years of industry experience. She is currently with Wealth Architects, LLC, where she has worked since 2024, following a nine-year tenure at Lion Street Financial. Wealth Architects serves individuals, trusts and estates, retirement plans, pension and profit-sharing plans, and charitable organizations by providing comprehensive wealth management along with wealth planning and consulting. The firm employs a modern portfolio theory-based investment process and offers tailored portfolio management and planning services, including tax planning, delivered on a fixed-fee or hourly basis.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Scott S

CFP®, Series 63, Series 65

San Mateo, CA

International Asset Management

Scott Schwartz is a CFP® with 23 years of industry experience, currently serving as the sole advisor at EntentVest Inc. He has worked at various firms including Alexander Beard (USA) LLC and American Airlines. Outside of financial advising, Schwartz is a licensed pilot and flight instructor, serves on the Board of Directors and as President of the Rotary Club, and is the author of *Investing in a New Climate: A Sustainable Approach to Investing & Living in a New Climate*. EntentVest Inc. provides discretionary portfolio management, financial planning, and pension and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and businesses. The firm emphasizes sustainable (ESG) investing and utilizes a digital platform for automated trading, rebalancing, and reporting, offering institutional-level services uncommon for an independent firm of its size.

Cross-border & expatriate issues Options & derivatives strategies
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Szu Han W

Series 65

Saratoga, CA

Equita Financial Network, Inc.

Szu Han Wang is a financial advisor at Equita Financial Network, Inc. with one year of industry experience. Wang holds a Series 65 designation and has previously worked at Modern Family Finance, Roche, and Genentech. Equita Financial Network provides financial planning, consulting, and discretionary investment management to individuals, high-net-worth clients, and other registered investment advisers. The firm focuses on market efficiency and strategic asset allocation, using sub-advisers and third-party managers to create tailored portfolios aligned with client objectives and risk tolerance.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Paul G

Series 63, Series 65

Los Altos, CA

Promontory Financial Planning, LLC

Paul Gelormini is a financial advisor with Promontory Financial Planning, LLC in Los Altos, CA, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. His career includes roles at Purshe Kaplan Sterling Investments and Liberty Group, LLC, and he is the owner of Gelormini Financial, a business providing comprehensive wealth management and financial advisory services. Gelormini is also a licensed insurance agent who recommends fixed insurance products as part of his advisory work. Promontory Financial Planning serves individuals, high-net-worth households, trusts, small businesses, and nonprofit organizations with comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm emphasizes a disciplined investment approach combining fundamental and technical analysis, a multi-advisor team structure, and integrated non-investment services including insurance and accounting.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Lucas M

Series 63, Series 66, Series 65

Cupertino, CA

SP Asset Management LLC

Lucas Mosher is an advisor at SP Asset Management LLC in Cupertino, CA, with six years of industry experience. He holds Series 63, 65, and 66 designations and has worked previously at The Leaders Group Inc, Wells Fargo Clearing, and NB Wealth Management LLC. Outside of his advisory role, Mosher also works as an independent insurance agent, assisting clients with fixed life insurance products. SP Asset Management provides discretionary portfolio management and financial planning services primarily to high-net-worth individuals, retirement plans, trusts, and business entities. The firm also manages pooled investment vehicles focused on venture capital and private equity, combining a high level of assets under management with a small advisory team.

Private / alternative investments Options & derivatives strategies
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Suzanne C

Series 63, Series 66

San Jose, CA

BetterWealth LLC

Suzanne Cox is a financial advisor with BetterWealth LLC in San Jose, CA, holding Series 63 and Series 66 licenses and bringing 15 years of industry experience. She has been with BetterWealth since 2015. BetterWealth LLC provides investment advisory and integrated financial planning services to individuals, trusts and estates, retirement plans, and businesses. The firm focuses on long-term asset allocation using mutual funds and ETFs, offers discretionary management, and employs specialty services such as Section 351 exchanges and limited options strategies.

ESG / Sustainable investing Tax-loss harvesting Options & derivatives strategies
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Philip S

CFA®, Series 65

Saratoga, CA

Saratoga Research & Investment Management

Philip Spencer is a CFA® charterholder with 16 years of industry experience. He has been with Saratoga Research & Investment Management since 2009. Saratoga Research & Investment Management offers discretionary portfolio management to individuals, including high-net-worth clients, as well as institutional clients such as pension plans, endowments, and registered investment companies. The firm employs a long-only, large-cap equity strategy using a four-step process combining quantitative screening, qualitative analysis, and dual valuation methods, managing approximately $2.5 billion across about 2,800 clients.

Wealth management Active portfolio management Charitable giving & philanthropy
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Qianqian H

Series 65

Palo Alto, CA

Oceaniq Capital, LLC

Qianqian He is a financial advisor with Oceaniq Capital, LLC in Palo Alto, CA, holding a Series 65 designation and three years of industry experience. Prior to joining Oceaniq Capital, she worked at Y LOGX Securities LLC, Vienna Asset Management, Citic Trust Co., Ltd., and Credit Suisse Group AG. Oceaniq Capital serves high-net-worth individuals, family offices, trusts, corporations, and retirement plan sponsors with portfolio management, financial planning, family office services, and corporate cash management. The firm employs customized discretionary management combining fundamental, quantitative, and qualitative analysis across public and private investments and facilitates client access to private placements and pooled investment vehicles.

Founder/Business Owner Executive
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Sandeep P

Series 65

Cupertino, CA

SP Asset Management LLC

Sandeep Pandya is a Series 65-licensed advisor with SP Asset Management LLC in Cupertino, CA, where he has worked since 1995. He has 31 years of industry experience. Pandya is also the president and owner of Pandya Insurance Services LLC, which provides life, health, and property and casualty insurance policies, and serves as general partner of SP-Accolade SPV, LP, a private fund-of-funds investing in venture and private equity. SP Asset Management advises primarily high-net-worth individuals, pension and retirement plans, trusts, and business entities, offering discretionary portfolio management and financial planning. The firm manages accounts using fundamental securities analysis and asset-allocation strategies, and also advises pooled investment vehicles and private funds focused on venture capital and private equity.

Private / alternative investments Options & derivatives strategies
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Sonja B

CFP®, Series 65

Palo Alto, CA

Rebalance LLC

Sonja Breeding is a CFP® with 13 years of industry experience, currently serving as an advisor at Rebalance LLC since 2021. Prior to joining Rebalance, she worked at Homewood Capital Management, Inc. from 2008 to 2021. She holds a California insurance license but is not actively engaged in insurance sales. Rebalance LLC provides investment management, financial planning, and decision-support through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework focused on ETFs and long-term rebalancing.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Matthew C

CFA®, Series 65

Saratoga, CA

Saratoga Research & Investment Management

Matthew Casas is a CFA® charterholder with 13 years of industry experience. He has worked at Saratoga Research & Investment Management since 2011. Saratoga Research & Investment Management provides discretionary portfolio management primarily to individuals, including high-net-worth clients, and various institutional clients. The firm employs a long-only, large-cap equity investment approach using quantitative and qualitative analysis, managing approximately $2.5 billion across separately managed accounts, mutual fund sub-advisory, and model portfolios.

Wealth management Active portfolio management Charitable giving & philanthropy
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Alexis M

Series 65

Mountain View, CA

Wealth Architects, LLC

Alexis Marriott is a financial advisor at Wealth Architects, LLC in Mountain View, CA, holding a Series 65 credential with less than one year of industry experience. Prior to joining Wealth Architects, Alexis worked briefly at Integris Wealth Management and was involved with Boxing Strong Monterey. Wealth Architects serves individuals, trusts, retirement plans, and charitable organizations by providing comprehensive wealth management and planning services. The firm uses a structured investment process based on modern portfolio theory, offering tailored portfolio management and planning, including tax planning, often on a discretionary basis.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Samuel M

Series 65

Mountain View, CA

Wealth Architects, LLC

Samuel Mitsui Reyes is a financial advisor at Wealth Architects, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Istituto Lorenzo De Medici, Brighton Jones, Northwestern Mutual, AlloyLabs, and Next Level Burger. Wealth Architects serves individuals, trusts and estates, retirement plans, pension and profit-sharing plans, and charitable organizations by providing comprehensive wealth management, planning, and consulting services. The firm’s investment approach is based on modern portfolio theory, utilizing tailored portfolio management and planning services, with an emphasis on discretionary account management, sub-advisory arrangements, and detailed regulatory disclosures.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Peter L

Series 65

Fremont, CA

Morling Financial Advisors, LLC

Peter Ling is a Series 65-licensed financial advisor with Morling Financial Advisors, LLC, where he has worked for 27 years. He is also the principal and president of Morling & Company, an accounting and financial services firm he founded in 1985. Additionally, Ling holds leadership roles in several other businesses, including Systems Integration Solutions and Commerce Solutions Inc., both in the IT sector. Morling Financial Advisors serves a diverse client base including individuals, families, trusts, businesses, and nonprofit organizations. The firm provides discretionary investment management, financial planning, and pension consulting, using a client-specific strategic asset allocation that combines index-based public equity and fixed income, mutual funds, ETFs, and alternative investments.

ESG / Sustainable investing Private / alternative investments
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John L

CFP®, Series 66

San Mateo, CA

Vantage Wealth Management, LLC

John Lee is a CFP® with 20 years of industry experience, currently serving as a financial advisor at Vantage Wealth Management, LLC since 2015. He previously worked at LPL Financial, LLC, beginning in the same year. Outside of his advisory role, Lee is a board member of The Schultz Celebrity Golf Classic, an annual fundraising event supporting Sonoma County children's charities. Vantage Wealth Management is a multi-advisor SEC-registered firm managing over $1.1 billion in assets, providing financial planning and portfolio management to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, corporations, and small businesses. The firm uses a customized asset-allocation approach with mutual funds and ETFs, employing both strategic and tactical allocation supported by multiple third-party platforms.

General retirement planning Wealth management College savings (529s, UTMA, etc.)
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