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Woodrow H

Series 63, Series 66

Lakeland, FL

Raymond James & Associates

Woodrow Hicks is a financial advisor at Raymond James & Associates with 25 years of industry experience. He holds Series 63 and Series 66 credentials and has been with Raymond James for 15 years. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutional and pension plans, charitable organizations, and municipal entities, offering a range of financial planning and consulting services alongside extensive municipal advisory capabilities.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Timothy C

Series 63

Lakeland, FL

Mass Mutual Investors Services

Timothy Conti is a financial advisor with Mass Mutual Investors Services, holding a Series 63 designation and bringing 33 years of industry experience. He has worked with Mass Mutual Investors Services since 2017 and previously spent 25 years with MetLife Securities and Metropolitan Life Insurance Company. Outside of advising, he is involved in life and health insurance sales and manages a commercial real estate business. MML Investors Services, LLC, a subsidiary of MassMutual, provides financial planning and investment services to individuals, business owners, trusts, estates, charitable organizations, and employers, offering asset management, wrap programs, and educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Todd B

Series 66

Lakeland, FL

Ameriprise

Todd Barrow is a financial advisor with Ameriprise in Lakeland, FL, holding a Series 66 designation and 32 years of industry experience. His prior experience includes roles at Raymond James Financial and ownership in financial services and real estate-related businesses. Outside of his advisory work, he serves as an Executive Pastor at Family Worship Center. Ameriprise provides retirement-income planning services aimed at individuals approaching or in retirement, combining research and modeling with tax-efficient strategies. The firm serves clients with significant investable assets through a centralized consulting team and offers a broad range of advisory, brokerage, and insurance solutions.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Joseph F

Series 63, Series 65

Valrico, FL

Merrill

Joseph Fessler is a Wealth Management Advisor and Senior Vice President with Merrill Lynch Wealth Management. He joined the firm in 1984 at the regional operations center in Farmington Hills, Michigan. Over the course of his career, Joseph transitioned from operations management — including serving as operations manager for the Vero Beach, Florida complex — to financial advisory in 1994. He draws upon decades of experience within the firm to provide clients with comprehensive access to the firm’s resources, products, and services. Joseph holds the CERTIFIED FINANCIAL PLANNER® (CFP®) designation awarded by the Certified Financial Planner Board of Standards, Inc., and is a member of the Financial Planning Association. He also carries the Personal Investment Advisor (PIA) designation. His client focus areas include family wealth management strategies, legacy planning, retirement planning, philanthropic planning, portfolio management, special needs planning strategies, tax minimization, and retirement income. A longtime member of the Vero Beach community, Joseph is a former president of the Exchange Club of Indian River County. He resides in Vero Beach with his wife, Tammy, and has two daughters, Lauren and Kristen. His personal interests include golfing, hiking, music, reading, skiing, and spending time with his family.

Wealth management Retirement income strategy General retirement planning Charitable giving & philanthropy Planning for children with special needs Parents
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Sterling L

Series 66

Riverview, FL

Fidelity

Sterling Lirot is a financial advisor with Fidelity, holding a Series 66 designation and eight years of industry experience. He has worked at Fidelity Brokerage Services since 2017 and at Fidelity Investments since 2025. Outside of his advisory role, he operates an online store called Beautiful Sunshine & Company LLC as a sole proprietor. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse client base, including retail and institutional investors. The firm combines proprietary fundamental research with quantitative analysis and algorithmic portfolio construction to develop model portfolios using mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Michael C

Series 63, Series 65

Plant City, FL

LPL Financial

Michael Cameron is a financial advisor with LPL Financial in Plant City, FL, holding Series 63 and Series 65 credentials and 25 years of industry experience. He has been with LPL Financial since 2010. Outside of his advisory role, he has a minor ownership interest in Cameron Citrus Corporation, a non-investment related business. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a broad client base including individuals, retirement plans, financial institutions, corporations, and charitable organizations. The firm offers a wide range of advisory and brokerage services, including financial planning, model portfolios, and retirement plan consulting, supported by research and technology solutions.

College savings (529s, UTMA, etc.)
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William C

Series 66

Lutz, FL

LPL Financial

William Cangeme is a financial advisor with LPL Financial in Lutz, FL, holding a Series 66 designation and 13 years of industry experience. His prior work includes roles at Morgan Stanley, Ernst and Young LLP, and Capital City Bank. He is also associated with Suncoast Credit Union as a financial advisor. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing research, model portfolios, and technology-driven investment strategies.

College savings (529s, UTMA, etc.)
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Conner W

Series 63, Series 66

Lakeland, FL

Merrill

Conner Weber is a Financial Advisor at the Merrill Lynch Wealth Management office in downtown Lakeland. He works with families and individuals to support informed financial decisions tailored to their unique situations. Conner specializes in areas including college education planning, family wealth management strategies, investment consulting for defined contribution plans, legacy planning, liquidity management, small business strategies, tax minimization, and retirement income. He holds a bachelor's degree in finance from Stetson University and has earned the Chartered Retirement Planning Counselor (CRPC) designation as well as the Personal Investment Advisor (PIA) designation. These credentials reflect his commitment to retirement planning and investment advising. Beyond his professional work, Conner contributes to his community as a member of Highland Park Church and the Rotary Club of South Lakeland. In his personal time, he enjoys spending time with his wife Marisa and daughter Isabelle, traveling, and playing golf with friends and family.

Retirement income strategy Wealth management College savings (529s, UTMA, etc.) Multi-generational wealth transfer Tax-loss harvesting Parents
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Danielle D

Series 66

Lakeland, FL

LPL Financial

Danielle Durham Chan Pong is a financial advisor with LPL Financial in Lakeland, FL, holding the Series 66 designation and possessing 11 years of industry experience. She has worked at LPL Financial since 2019 and has been with Allen & Co since 2014. Outside of her advisory role, she is involved in non-variable insurance activities through several firms, including OMS Insurance Group and Black Oak LLC. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a broad range of clients, including individuals, retirement plans, banks, and charitable organizations. The firm offers financial planning, various advisory programs, and retirement plan consulting, utilizing both discretionary and non-discretionary management supported by research from LPL and third-party sources.

College savings (529s, UTMA, etc.)
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George M

Series 63, Series 65

Brandon, FL

OSAIC

George May IV is a financial advisor at OSAIC with 34 years of industry experience. He holds Series 63 and Series 65 designations and was previously with FSC Securities for 18 years. He serves as a board member of the Brandon Community Advantage Center, a nonprofit facility serving the local community. Osaic Wealth, Inc. serves a broad range of retail and institutional clients through a large network of financial advisers and multiple advisory platforms, offering integrated brokerage, investment advisory services, and access to third-party money managers. The firm employs asset-allocation tools, risk-tolerance assessments, and automated rebalancing to manage portfolios across various asset classes on both discretionary and non-discretionary bases.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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John E

Series 66

Brandon, FL

LPL Financial

John Elliott is a financial advisor with LPL Financial in Brandon, FL, holding a Series 66 credential and bringing 20 years of industry experience. He joined LPL Financial in 2017 after a year at SII Investments, Inc. Outside of his advisory role, Elliott serves as Vice President at M.S.C., Inc., a company focused on health insurance and ancillary products. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charities through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting, supported by research and diverse investment strategies.

College savings (529s, UTMA, etc.)
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Miguel F

Series 66

Tampa, FL

J.P. Morgan Securities

Miguel Figueroa is a financial advisor with J.P. Morgan Securities in Tampa, FL, holding a Series 66 credential and 14 years of industry experience. He has been with J.P. Morgan Securities since 2012 and has held roles at JPMorgan Chase Bank and other business ventures. Outside of his advisory work, he is involved with real estate through ownership and management roles in multiple private LLCs. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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James C

Series 63, Series 65

Lakeland, FL

Raymond James Financial

James Chaffin is a financial advisor at Raymond James Financial with 38 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked at Suntrust Advisory Services and Suntrust Investment Services for a combined 27 years. Outside of advisory work, he serves as Vice President of Chaffin Capital Advisors, a support company. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, corporations, and institutional clients. The firm offers tailored, non-discretionary planning using analytical tools and supports municipal and public-finance work through a unique affiliation with a municipal advisor.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Heather N

Series 66

Lakeland, FL

LPL Financial

Heather Newell is a financial advisor with LPL Financial in Lakeland, Florida, holding a Series 66 designation and bringing 10 years of industry experience. She has worked with LPL Financial since 2019 and is also associated with Allen & Company of Florida since 2015. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management approaches supported by research and third-party subadvisors.

College savings (529s, UTMA, etc.)
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Richard H

Series 63, Series 65

Brandon, FL

Primerica Advisors

Richard Henry is a financial advisor with Primerica Advisors in Valrico, FL, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been affiliated with Primerica Financial Services since 2000 and with PFS Investments Inc. since 1996. In addition to his advisory role, he receives compensation for sales of loan products and referrals of home security and automation services through affiliated companies. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed account options. The firm curates third-party asset managers and employs a tiered wrap-fee structure, focusing on non-institutional clients rather than pension or profit-sharing plans.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Russell M

Series 65, Series 63

Lakeland, FL

Primerica Advisors

Russell Moses is a financial advisor with Primerica Advisors in Lakeland, FL, holding Series 65 and Series 63 licenses and five years of industry experience. Prior to joining Primerica Advisors in 2021, he served 22 years in the U.S. Air Force and worked at ManTech and Kelly Services. He is involved in non-investment-related referrals for home security and automation products through affiliates of Primerica. Primerica Advisors sponsors a wrap-fee asset management program primarily serving individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable entities. The firm utilizes model-driven investment strategies managed by third-party asset managers and supports its advisory services with custodial and execution platforms from Pershing and BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Fernando R

Series 63, Series 65

Brandon, FL

OSAIC

Fernando Romero is a financial advisor with Osaic Wealth, Inc. based in Brandon, Florida, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has previously worked at Woodbury Financial Services and Questar Asset Management. Romero also serves as president of Romero Insurance & Financial Services, a full-service insurance agency. Osaic Wealth, Inc. serves a diverse client base including individuals, high-net-worth investors, retirement plans, corporations, and charitable organizations, offering brokerage and advisory services, financial planning, and access to managed account platforms. The firm utilizes quantitative tools and a range of investment vehicles to construct portfolios tailored to client risk tolerance and preferences.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Gerald P

Series 63, Series 66

Riverview, FL

UBS Financial Services

Gerald Pascal is a financial advisor at UBS Financial Services with 16 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at UBS since 2016, after beginning his career at Charles Schwab. Pascal also serves as a lieutenant and executive officer/platoon leader in the US Army National Guard. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, offering a broad range of capital markets services and proprietary research to tailor client solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Harry B

Series 63, Series 66

Plant City, FL

LPL Financial

Harry Bayard is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and possessing 24 years of industry experience. He has worked at LPL Financial since 2019 and previously held positions at Cetera Advisor Networks LLC, Cetera, and Summit Brokerage Services Inc. Bayard also conducts investment-related activities through H.R. Bayard & Associates, LLC. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including retirement plan consulting and brokerage services, supported by model portfolios, third-party research, and various technology tools.

College savings (529s, UTMA, etc.)
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Chila W

Series 66

Lakeland, FL

Ameriprise

Chila Wendle is a financial advisor with Ameriprise in Auburndale, FL, holding a Series 66 designation and over 16 years of industry experience. Prior to joining Ameriprise in 2023, she worked at Barrow & Powers Financial Services Inc from 2007 to 2023 and at Top Buttons from 2017 to 2019. Ameriprise offers a retirement-income planning service designed for individuals approaching or in retirement with significant investable assets, providing written Recommendation Reports that address income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research, modeling, and tax analysis to generate recommendations, primarily for clients maintaining assets in Ameriprise-managed accounts.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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